Terravita Golf & Country Club

What Terravita Golf & Country Club does

Terravita Golf & Country Club is a private, 100% member-owned golf and country club located in North Scottsdale, Arizona, at the base of Black Mountain in the Sonoran Desert. Founded in 1994 with an 18-hole championship golf course co-designed by Hall of Fame golfer Billy Casper and architect Greg Nash, the club has evolved into a multi-amenity resort-style community operating through three distinct legal entities — Terravita Country Club Association (TCA), Terravita Country Club (TCC), and Terravita Golf Club (TGC) — each with separate dues structures.

The club's core offering is the 18-hole championship golf course, which underwent a comprehensive renovation led by architect Phil Smith in 2022, reopening in November 2022 with USGA-specification greens, recontoured fairways, modern tee boxes, and a state-of-the-art irrigation system that supports year-round playability. Adjacent facilities include a two-sided driving range, short-game area, and three practice greens. The TGIF (Terravita Golf Instruction & Fitness) program delivers instruction using HackMotion 3D motion capture and V1 Sports 2D video analysis. Beyond golf, the club operates five tennis courts (four lighted), six dedicated pickleball courts, a fitness center, a heated resort-style pool with spa and cabana, clubhouse dining led by an Executive Chef using locally sourced ingredients, an 11,500+ sq ft Desert Pavilion Community Center, and a member-run Terravita Art League. A new modern clubhouse opened in 2022.

Terravita's revenue model combines recurring subscriptions with transactional income: private Golf Memberships (capped and available to both residents and non-residents), three tiers of HOA dues for community homeowners with a non-refundable Capital Improvement Fee for new owners, plus food and beverage, retail (annual budget approximately $286,550), event hosting including weddings, and golf cart trail fees. The club is a partner in the Troon Privé network, granting reciprocal play at other premier private clubs worldwide and providing a referral channel for non-resident members. Distribution is direct via the Director of Golf Membership and Director of Country Club Membership, supported by events, member referrals, and a website-based mailing list. The club is privately held, has no parent company, and has not raised external funding.

Name

Terravita Golf & Country Club

Legal name

Terravita Golf & Country Club

Website

https://terravita.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Terravita Golf & Country Club is a private, member-owned golf and country club in North Scottsdale, Arizona, serving residents and non-residents with an 18-hole championship course, racquet sports, fitness, dining, and community amenities under a Troon Privé reciprocal network.

Ownership category

akta.pro rank

Product category

Private Golf & Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private golf club
• Country club membership
• Championship golf course
• Racquet sports facilities
• Country club dining

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Golf Membership Dues: Private golf club membership fees charged to members for access to golf course, practice facilities, and club amenities. Limited memberships available for both residents and non-residents.
2. Homeowner HOA Dues: Three separate HOA entities with distinct dues structures covering community maintenance, amenities, and capital improvements. Terravita has a Capital Improvement Fee (non-refundable) for new owners.
3. Food & Beverage Services: On-site dining at the clubhouse including themed dinners, holiday buffets, poolside BBQs, and casual dining. No food or beverage minimums required.
4. Golf Shop Retail: Annual retail shop budget of approximately $286,550, managed by Merchandise Manager, selling golf merchandise and apparel. Pop-up retail events hosted throughout the season.
5. Event Hosting: Revenue from hosting member events, tournaments, weddings, and social gatherings at the clubhouse and Desert Pavilion Community Center.
6. Golf Cart Trail Fees: Personal golf cart use on the Golf Course requires approved carts and payment of current trail fees for golf members.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Terravita Golf & Country Club operates a private, member-owned golf and country club in North Scottsdale, Arizona, selling Golf Memberships and Homeowner Memberships that grant access to an 18-hole championship golf course, practice facilities, golf instruction (TGIF program), tennis and pickleball courts, fitness center, pool, clubhouse dining, and social/community amenities within a gated Sonoran Desert residential community. Supplemental revenue is generated through food & beverage, on-site retail (golf shop), event hosting (weddings, tournaments), golf cart trail fees, and HOA dues.

Product overview

Terravita Golf & Country Club is a private, member-owned golf and country club community in North Scottsdale, Arizona. The club offers a unified portfolio of recreational services centered around championship golf (an 18-hole course with TGIF instruction program and practice facilities), racquet sports (5 tennis courts and 6 pickleball courts), health and fitness, swimming, dining, and social activities. The Desert Pavilion Community Center (11,500+ sq ft) and Art Studio support community gatherings. Membership options include Golf Memberships and Homeowner Memberships, with reciprocal access through the Troon Privé Privileges program. The club recently completed a major course renovation (2022) and modern clubhouse construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course 18-hole championship golf course originally co-designed by Billy Casper and Greg Nash and renovated by Phil Smith in 2022, featuring five tee options and nine possible combinations, set in the Sonoran Desert foothills of Black Mountain in North Scottsdale. Available exclusively to members and their guests.
• Golf Practice Facility Premier practice facilities including a two-sided driving range, full short-game area, and three practice greens supporting year-round play and instruction for golf members.
• TGIF (Terravita Golf Instruction & Fitness) Comprehensive golf instruction and performance improvement program offering expert instruction, club fitting, and technology-enabled coaching (including 3D motion capture with HackMotion and 2D video analysis with V1 Sports) to help members improve at any skill level.
• Country Club Dining Clubhouse dining featuring spectacular golf course and mountain views, themed dinner nights, Sunday brunches, holiday buffets, poolside BBQs, and live entertainment with locally sourced ingredients. No food or beverage minimums required.
• Tennis Five tennis courts (four lighted) offering weekly round robin doubles, court cardio, Live Ball clinics, ball machine sessions, private lessons, and 3 & Pro doubles lessons.
• Pickleball Six dedicated pickleball courts with weekly round robin doubles drop-ins, court cardio sessions, socials, 3 & Pro doubles lessons, and private lessons.
• Health & Fitness Center State-of-the-art health and fitness facility with cutting-edge equipment, personal training, and strength and endurance classes designed for all members.
• Swimming Complex Resort-style heated pool with zero-depth beach-style entry, wading and lounging areas, competition lanes, spa with water jets, pool deck, covered cabana, and year-round heated operation.
• Desert Pavilion Community Center Over 11,500 square feet of community space with meeting rooms of varying sizes, WiFi, conference rooms with large TVs and HDMI connections, conference phones, and a self-service library with hundreds of donated books.
• Art Studio Creative studio inside the Desert Pavilion Community Center with easels, tables, sinks, and lockers; member-run Terravita Art League offering classes and workshops year-round, plus open studio time available to all members.
• Golf Membership Private golf club membership offering year-round access to the championship course, top-tier practice facilities, professional instruction (TGIF program), and member-only events; available to both residents and non-residents on a limited basis.
• Homeowner Membership Homeowner membership for residents of the Terravita gated community providing private resort-style living with guard security, diverse home styles blending into desert landscaping, and access to all club amenities, governed by three entities (TCA, TCC, TGC) with distinct dues structures and a one-time Capital Improvement Fee.
• Terravita Weddings Wedding and event venue services featuring desert beauty, golf course views, elegant clubhouse, and romantic sunsets for ceremonies and receptions.

Quantifiable outcome

• 33,000 annual rounds played demonstrating high member engagement
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Troon (Troon Privé)coreStrategic or Co-development PartnerTerravita is a Troon Privé club, providing members access to the Troon Privé Privileges program. Full golf members can play at other Troon Privé clubs at exclusive discounted rates and may bring up to three guests. The partnership also provides local summer reciprocal access to various private and public courses across the Phoenix Valley.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Desert Mountain Club: Large private golf and country club community in North Scottsdale with six championship courses, golf instruction, racquet sports, dining, and full HOA operations. Directly comparable in market, ownership model, and amenity breadth to Terravita.
• Desert Highlands Golf Club: Private member-owned golf community in North Scottsdale offering championship golf, racquet sports, fitness, and dining. Closely comparable in ownership structure, amenities, and target customer segment.
• Estancia Club: Private equity-style (non-member-owned) golf club in Scottsdale designed by Tom Fazio, offering an ultra-premium championship course and luxury amenities. Comparable in market positioning and target customer base to Terravita.
• DC Ranch Country Club: Private member-owned golf and country club in North Scottsdale offering championship golf, racquet sports, fitness, dining, and community amenities. Competes with Terravita for the same affluent residential and non-resident golf members.
• Paradise Valley Country Club: Established private member-owned club in the Phoenix metro area offering golf, tennis, dining, and social amenities. Comparable business model and serves similar affluent demographic; Terravita's Director of Racquet Sports previously spent 18 years here.
• Scottsdale National Golf Club: Private golf club in Scottsdale offering championship golf, membership, and club amenities. Competes for non-resident golf members and tournament hosting in the same North Scottsdale market.

Others

• Troon (Troon Privé): Third-party management and reciprocal-network operator for premium private clubs. Terravita is a Troon Privé partner, leveraging the network for reciprocal member access. Not a competitor but a strategic partner that influences member value and operating standards.

Regional players

• McDowell Mountain Golf Club: Semi-private golf club in the Scottsdale area offering golf, dining, and event services. Competes for casual and non-resident golfers in the same broader Phoenix market but with a different positioning than Terravita.
• Wickenburg Ranch Golf Club: Private golf and residential community in Arizona offering championship golf, dining, and amenities. Comparable business model and Arizona market exposure; Terravita's incoming Director of Agronomy previously worked here.
• Royal Poinciana Golf Club: Top 200 Platinum private member-owned club in Naples, Florida, offering championship golf, dining, and event services. Comparable to Terravita in amenities and positioning but serves a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terravita Golf & Country Club