THE OLD BLUE LAST LIMITED

What THE OLD BLUE LAST LIMITED does

The Old Blue Last Limited operates a single historic pub and live music venue at 38 Great Eastern Street in Shoreditch, London, trading under the name The Old Blue Last. The company runs a seven-day weekly program that combines live music performances (including weekly Sunday jazz sessions and showcases of emerging British artists), club nights, live sports screenings (notably the FIFA World Cup 2026), and private event hire across two ancillary spaces — The Flat on the second floor and the Red Room on the ground floor (capacity up to 25). The venue claims approximately 300 years of operating history and markets itself as a rite-of-passage venue that hosted early career shows by artists including Arctic Monkeys, Amy Winehouse, IDLES, and George Ezra.

The underlying technology footprint is conventional for a small hospitality operator: a Squarespace-hosted marketing site, the DICE ticketing and event-discovery platform for RSVP and ticket sales, Design My Night for table reservations and private-hire bookings, and Airship for mailing-list capture. There is no proprietary venue-management platform, mobile app, or API; technology is consumed as third-party SaaS rather than built in-house. The team is small (1-10 employees) and is organized by function with dedicated contacts for hiring, bookings, gigs (eventsteam), venue management, and marketing.

Revenue is generated across four streams: (1) ticket and entry fees for live music, club nights, and sports screenings sold via DICE on a transaction basis; (2) on-site food and beverage sales through the venue's own bar plus a catering partnership with Yard Sale Pizza for match-day table delivery; (3) private hire and table bookings for groups and events processed via Design My Night and direct email inquiries; and (4) event space rental for private club nights. Pricing is not publicly disclosed and is handled on a quote basis for private hire and standard ticketing for events. Go-to-market relies on a mix of direct walk-in trade, organic brand reputation, partner-driven discovery through DICE and Design My Night, and an email newsletter used to surface "secret gigs" and event news.

Name

THE OLD BLUE LAST LIMITED

Legal name

THE OLD BLUE LAST LIMITED

Website

https://theoldbluelast.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Old Blue Last Limited operates a historic Shoreditch pub and live music venue in London, hosting live music, club nights, sports screenings, and private hire events across its main floor and two private spaces, serving music fans, sports viewers, and private event bookers.

Ownership category

akta.pro rank

Product category

Live Music Venue and Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Live Music Venues & Concert Bars (THAFAEAD)

akta.pro secondary industries

Live Music Bars & Venues (CRANACAH), Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Live music venue
• Private event hire
• Sports screenings
• Pub operations
• Event ticketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Ticket and entry fees: Revenue from live music events, DJ nights, and sports viewing with RSVP via DICE ticketing platform
2. Food and beverage sales: On-site bar and food service including partnerships with Yard Sale Pizza for match-day dining delivered to tables
3. Private hire and table bookings: Revenue from booking private spaces (The Flat, Red Room) for groups, events, and sports watching parties via Design My Night platform
4. Event space rental: Hiring out venue spaces for private club nights and events

Distribution channels4 records

Marketing channels3 records

Core offering

The Old Blue Last is a historic live music venue and east-end pub in Shoreditch, London operating a 7-day weekly program of live music gigs, late-night club nights, sports screenings (including FIFA World Cup 2026), and on-site food and beverage service. The venue also offers private hire of two distinct spaces (The Flat on the second floor and the Red Room on the ground floor) for group events, corporate bookings, and celebrations.

Product overview

The Old Blue Last is a single-venue entertainment offering centered around a historic live music venue and pub in Shoreditch, London with 300 years of history. The venue operates as a unified product combining live music programming (including Sunday jazz sessions and emerging artist performances), sports event screenings (FIFA World Cup 2026), and private event hire (The Flat and Red Room spaces). The venue's portfolio includes ticketed events through DICE, table reservations through Design My Night, and food partnerships with Yard Sale Pizza. The business operates 7 days per week with extended late-night hours on weekends.

Differentiator

Problem solved

Functional benefit

Products and services

• The Old Blue Last Main Venue Historic live music venue and pub in Shoreditch, London, operating a 7-day weekly program hosting emerging British music artists and providing on-site bar and food service.
• Live Music Sessions Weekly live music programming including Sunday evening jazz sessions and performances by emerging artists who use the venue as a rite of passage into the British music scene.
• FIFA World Cup 2026 Screening Live sports viewing event featuring big screen broadcasts of FIFA World Cup 2026 matches with table booking and private room hire options.
• The Flat (Private Hire Space) Recently renovated second-floor private space featuring a dedicated bar and toilets, suitable for sports watching parties and group events during major sporting occasions.
• Red Room (Private Hire Space) Ground floor private space accommodating up to 25 people for intimate events and gatherings.
• Table Booking Advance table reservation service for groups attending live events, sports screenings, and performances at the venue, booked via Design My Night.
• East London Block Party Outdoor music event celebrating east London music culture with live performances, ticketed via DICE.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• DICEcoreChannel Partner/ Reseller/ DistributorDICE is the primary ticketing and event discovery platform for The Old Blue Last. Users RSVP through DICE for live music events and general entry, with the venue's profile integrated into the DICE app for artist promotion and event management.
• Design My NightcoreChannel Partner/ Reseller/ DistributorDesign My Night provides the booking infrastructure for table reservations and private space bookings at the venue. The partnership enables guaranteed seating for groups and access to the Design My Night booking network.
• Yard Sale PizzaminorStrategic or Co-development PartnerYard Sale Pizza delivers food directly to tables during major sporting events like the FIFA World Cup, enhancing the match-viewing experience with on-site dining.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Troubadour: Historic intimate London music venue and pub that launched acts including Jimi Hendrix and Adele. Highly comparable on heritage-led live music venue/pub hybrid model.
• XOYO: Shoreditch nightclub and live music venue with late-night programming and a similar East London youth audience. Comparable on location, late-night model, and DICE-style ticketing.
• The Lexington: London pub-and-live-music venue combining bar operations with a dedicated upstairs music room. Closely mirrors the Old Blue Last's blended pub/live-music model with comparable capacity and programming approach.
• Omeara: Borough/Yard-style London live music venue hosting emerging and touring artists with multi-space event hire. Closely matches the OBL mix of ticketed gigs and private event hire.
• The 100 Club: Iconic intimate live music venue in central London with deep heritage and a similar small-capacity, artist-launchpad positioning. Most directly comparable on format, audience, and cultural cachet.
• Village Underground: Shoreditch-based live music and events venue with multiple spaces; directly comparable on Shoreditch geography, indie live music programming, and multi-space hire model.
• The Garage: North London (Highbury/Islington) small-capacity live music venue with a similar grassroots artist-development positioning and DICE-led ticketing.
• Borderline: Small Soho live music venue focused on emerging UK and international acts. Highly comparable on intimate capacity, ticketed emerging-artist programming, and central London positioning.

Broad incumbents

• Koko: Larger, established Camden live music venue with broader programming and a wider capacity range. A scaled-up incumbent in the same London live music category with overlapping audience but materially different scale.
• Ronnie Scott's: World-renowned London jazz club with live nightly programming and a heritage positioning. Comparable on heritage-led intimate live music venue identity, though with a more specialist (jazz) format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-old-blue-last-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE OLD BLUE LAST LIMITED