Texas State Optical (TSO)

What Texas State Optical (TSO) does

Texas State Optical (TSO) is a private, doctor-owned optometry practice headquartered in Round Rock, Texas, operating as part of a multi-state affiliate network founded in 1936 by the Rogers family in Beaumont, Texas. The Round Rock location at 1150 North I-35 Suite 500 delivers comprehensive eye care including routine and medical eye examinations, pediatric optometry, senior eye care, glaucoma testing, urgent eye care, and diagnostic imaging (Optical Coherence Tomography, Optos ultra-widefield retinal imaging). Specialty clinical services include myopia management via low-dose atropine and MiSight 1 Day contact lenses, advanced dry eye treatment using TearLab osmolarity testing, InflammaDry, TearCare, LipiFlow thermal pulsation, and intense-pulsed therapy, plus surgical co-management for LASIK, cataract surgery, and clear lens extraction.

The practice combines professional clinical services with a retail optical dispensary carrying designer frames (Ray-Ban, Nike, Calvin Klein, DKNY) and specialty contact lenses including scleral and post-surgical lenses. Revenue is generated across professional service fees for exams and treatments, one-time retail sales of eyewear and contact lenses, and recurring specialty treatment programs. The business accepts major vision insurance plans (VSP, EyeMed, Medicare, BCBS, UHC, Cigna, Aetna) and large employer benefit programs (HEB, Dell, Amazon, Tesla, Round Rock ISD, State of Texas), with CareCredit financing for out-of-pocket costs.

The clinic is led by Dr. Ryan Butler, a board-certified optometrist (American Board of Optometry, credentialed since 2012) with governmental advisory appointments to the Texas Department of State Health Services, Texas Optometry Board, and US Department of Justice, supported by office manager Eva Lobo. Patient acquisition is driven by local SEO, the practice website with online appointment scheduling, insurance network participation, employer benefit plan inclusion, and community presence with Saturday hours and urgent care availability. TSO is recognized as the largest single provider of vision insurance plans in Texas and the Southwest.

Name

Texas State Optical (TSO)

Legal name

Texas State Optical

Website

https://tsoroundrock.com

Company type

Private

Founded year

1936

Operating status

Operating

Short description

Texas State Optical (TSO) is a private, doctor-owned optometry practice in Round Rock, Texas, delivering comprehensive eye exams, specialty treatments (dry eye, myopia management, glaucoma), surgical co-management, and designer eyewear retail to patients of all ages, operating as part of a 1936-founded multi-state affiliate network.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Comprehensive Eye Exams & Vision Care (HLAKAKAA), Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF)

Keywords

• Optometry services
• Prescription eyewear
• Contact lens fitting
• Ocular disease management
• Dry eye treatment

Headquarters

HQ city

Round Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Eye Examination Services: Comprehensive eye exams, pediatric eye exams, medical eye exams, diabetic eye exams, and specialty examinations generating recurring patient visit revenue
2. Optical Retail (Eyewear): Sale of prescription eyeglasses, frames, lenses, and sunglasses from designer brands including Ray-Ban, Nike, Calvin Klein, DKNY, and others. Also includes specialty eyewear for sports
3. Contact Lens Products: Sale of contact lenses including daily disposables, colored contacts, specialty lenses, and post-surgical lenses. MiSight myopia management lenses for children
4. Myopia Management: Specialized treatment program including atropine eye drops and MiSight contact lenses for slowing myopia progression in children
5. Surgical Co-Management: Pre-operative evaluation and post-operative care for LASIK, cataract surgery, and CLE procedures performed by partner ophthalmologists
6. Dry Eye Treatment Services: Advanced diagnostic testing and treatments including TearCare, LipiFlow, prescription medications, and specialty lenses for dry eye syndrome

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Texas State Optical is a doctor-owned optometry practice that delivers comprehensive eye examinations, contact lens services, medical eye care for conditions such as glaucoma, macular degeneration, cataracts, and diabetic retinopathy, specialty services including dry eye treatment and pediatric myopia management, surgical co-management for LASIK and cataract procedures, and retail sales of prescription eyewear and contact lenses from designer brands.

Product overview

Texas State Optical is a doctor-owned optometry practice offering a comprehensive eye care platform that combines clinical services, diagnostic technology, surgical co-management, and retail eyewear. The core offering centers on comprehensive eye examinations and medical eye care services (Comprehensive Eye Exam, Medical Eye Exam, Pediatric Eye Exam, Diabetic Eye Exam, Senior Eye Care, Glaucoma Testing, Urgent Eye Care). The practice offers contact lens services including standard Contact Lens Exams, Colored Contacts, and Specialty Contact Lenses. Specialty services include Dry Eye Treatment with advanced diagnostic testing (TearLab, InflammaDry, Meibomian Gland Photography), Myopia Management featuring Atropine Drops and MiSight 1 Day lenses, and surgical co-management for LASIK, Cataract Surgery, and Clear Lens Extraction. Advanced diagnostic technology includes Optical Coherence Tomography (OCT) and Retinal Imaging Testing. The practice also retails eyewear including frames, sunglasses, and sports eyewear through its optical dispensary.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exam Routine eye examinations evaluating all aspects of vision and eye health, including external and internal eye exams, visual function testing, glaucoma testing, and visual acuity assessment.
• Pediatric Eye Exam Eye examinations designed for children to detect vision problems early, including red reflex testing, fixate and follow tests, and visual acuity assessments.
• Medical Eye Exam Comprehensive evaluations of eye health that detect conditions such as age-related macular degeneration, cataracts, hypertension-related eye changes, diabetic retinopathy, and glaucoma.
• Diabetic Eye Exam Specialized eye examinations for diabetic patients to screen for diabetic retinopathy and other diabetes-related ocular complications.
• Senior Eye Care Eye care services for seniors addressing age-related conditions including presbyopia, floaters, age-related macular degeneration, cataracts, glaucoma, diabetic retinopathy, and dry eye syndrome.
• Contact Lens Exam Comprehensive evaluations including eye surface measurements using keratometer, tear film evaluation, trial lens fitting, and follow-up examinations for contact lens wearers.
• Glaucoma Testing Comprehensive glaucoma screening including tonometry, ophthalmoscopy, perimetry visual field testing, gonioscopy, and pachymetry measurements.
• Urgent Eye Care Emergency eye care services for foreign object removal, chemical exposure, corneal abrasions, sudden vision loss, eye trauma, acute glaucoma, chemical burns, and eye infections.
• Dry Eye Treatment Comprehensive dry eye management including artificial tears, prescription medications (cyclosporine, corticosteroids), punctal plugs, LipiFlow thermal pulsation, and intense-pulsed therapy.
• Myopia Management Progressive myopia management program that slows nearsightedness progression in children to reduce risk of retinal detachment, glaucoma, cataracts, and myopic maculopathy.
• LASIK Co-Management Collaborative care between optometrist and LASIK surgeon providing pre-operative evaluation, surgeon consultation, and post-operative follow-up care for laser vision correction procedures.
• Cataract Surgery Co-Management Partnership between optometrist and ophthalmologist for cataract surgery, including pre-operative evaluation, artificial intraocular lens (IOL) selection, and post-operative care and monitoring.
• Clear Lens Extraction (CLE) Surgical procedure removing the natural clear lens and replacing it with an artificial intraocular lens (IOL) to correct refractive errors, similar to cataract surgery but for clear lenses.
• Eyewear and Frames Optical retail offering a diverse selection of designer frames, sunglasses, and sports/specialty eyewear from brands such as Ray-Ban, Nike, Calvin Klein, DKNY, and others.
• Specialty Contact Lenses Unconventional contact lenses for patients with corneal abnormalities, dry eye syndrome, keratoconus, or those intolerant to standard lenses, including rigid gas-permeable, scleral, limbal fit, and hybrid lenses.
• MiSight 1 Day Contact Lenses FDA-approved daily disposable soft contact lenses for children ages 8-12 that correct vision and slow myopia progression by up to 59% through dual-focus design.
• Retinal Imaging Testing Advanced retinal imaging using OCT and Optos ultra-widefield technology to capture detailed images of the retina for early detection of diabetic retinopathy, macular degeneration, glaucoma, and retinal detachment.
• TearCare In-office treatment using wearable eyelid warming devices that deliver heat to meibomian glands to unclog them and promote healthier oil production for dry eye relief.

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Visionworks: National optical retailer offering eye exams, eyeglasses, sunglasses, and contact lenses. Comparable to TSO on core retail and clinical services with broader geographic reach and a discount-positioning brand.
• Warby Parker: Vertically integrated eyewear retailer with online and physical stores. While TSO is a clinical optometry practice and Warby Parker leans retail, both compete for prescription eyewear customers and overlap on designer-style frames and contact lens offerings.
• Pearle Vision: Established optical retail brand offering eye exams, designer frames, and contact lenses. Comparable to TSO in service mix (exams + eyewear) but operates through a franchise/corpo model across broader geographies.
• LensCrafters: National optical retail chain offering eye exams, prescription eyewear, and contact lenses directly competing with TSO for walk-in and appointment-based vision correction customers in similar geographies.

Direct peers

• MyEyeDr. Multi-location optometry practice positioned similarly to TSO, combining comprehensive eye exams, disease management, eyewear retail, and contact lens services across multiple U.S. states with strong insurance network participation.
• All About Eyes: Independent optometry practice offering comprehensive eye exams, contact lens fittings, and eyewear retail. Comparable to TSO in clinical service breadth and private-practice structure with multiple locations.
• Eye Exam Texas: Independent optometry practice serving the Austin/Round Rock area with similar comprehensive eye exams, contact lens services, and eyewear retail offerings overlapping TSO's local presence.

Regional players

• America's Best Contacts & Eyeglasses: High-volume optical retailer offering eye exams and two-pair deals on eyewear. Competes with TSO on price-sensitive prescription eyewear purchases, particularly for value-conscious patients using employer vision benefits.
• Stanton Optical: Multi-state optical retailer offering same-day eye exams, eyewear, and contact lenses with a discount positioning. Comparable to TSO on core service mix (exam + eyewear retail) but with a value-brand orientation.

Emerging players

• 1-800-Contacts: Online retailer specializing in contact lens reorders. Directly competes with TSO's contact lens product line on convenience and price, and has expanded into online vision tests and adjacent eye care services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas State Optical (TSO)