TeachingSelfGovernment.com

What TeachingSelfGovernment.com does

Teaching Self-Government is a privately-held parenting education company founded by Nicholeen Peck in 1999 and operated from Tooele, Utah. It teaches a calm, principle-based parenting methodology built on four core skills (accepting no answers, accepting consequences, disagreeing appropriately, and following instructions) plus structured processes like SODAS problem-solving and the Rule of Three correction framework. The company serves parents of children from toddlers through teens, with secondary audiences including foster/adoptive parents, teachers, and grandparents, reaching families across six continents in English, Spanish, Chinese, and Japanese.

The product portfolio spans premium online courses ($89-$995), physical and digital books, audio/video classes, children's book bundles, guided journals, mobile apps (TSG App and TSG Portal), and an AI-powered conversational support tool called NicholeenBot. Distribution is direct-to-consumer through the company's own e-commerce storefront and app ecosystem, supplemented by weekly live support calls with the founder, an annual conference, and a certified family mentor network for paid 1-on-1 coaching. The business operates with 1-10 employees, is bootstrapped with no external funding, and is led entirely by founder Nicholeen Peck, who also serves in her state House of Representatives as of 2026.

Revenue is generated through a mix of one-time course and product purchases, the $30/month TSG Community subscription providing recurring revenue, premium mentoring sessions ($99-$250), and the annual Certified Family Mentor Training program ($599 sign-up plus $250/year). Marketing relies on a content-led funnel anchored by a 103K-subscriber YouTube channel, a 150+ episode podcast, blog content, and social media presence, all driving audience into the paid ecosystem.

Name

TeachingSelfGovernment.com

Legal name

Teaching Self-Government

Website

https://teachingselfgovernment.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Teaching Self-Government is a bootstrapped parenting education company founded by Nicholeen Peck in 1999, offering courses, books, mobile apps, and a community membership that teach calm, principle-based family self-government skills to parents worldwide.

Ownership category

akta.pro rank

Product category

Parenting Education Services

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro industry

PRIMARYEDAAAFAF

Family & Parenting Education (Family Literacy, Parenting Skills)

Education/Adult & Continuing Education/Community & Public Education Programs (Libraries, Community Centers)

SECONDARYEDAJALAK

Family & Parent Support Services (Parent Coaching, Advocacy)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

SECONDARYEDACALAC

Home Visiting & Parent Coaching Programs

Education/Early Childhood Education/Parent Education & Family Engagement Programs

Keywords

• Parenting education services
• Online parenting courses
• Family coaching services
• Children's behavior training
• Self-government methodology

Headquarters

HQ city

Tooele

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Premium Online Courses: One-time purchase courses including Parenting Mastery Online ($695), TSG Parenting Course ($499 + $30/mo ongoing access), Deep Dive ($499), Parenting University ($995), and Practical Self-Government ($89). Courses include video/audio lessons, articles, and community access.
2. TSG Community Membership: Monthly membership at $30/month providing ongoing access to weekly live support calls with Nicholeen, monthly Skill Sprints, certified mentor discussions, NicholeenBot AI support, and the TSG Community Portal. This is a recurring subscription revenue stream.
3. Physical & Digital Books/Products: Physical books including Parenting: A House United ($27.95), Roles ($15-$22.99), Popular Parenting Methods 2nd Ed ($12-$22), Power of Calm book ($25.95), children's books and bundles. Digital versions available. Physical products shipped internationally.
4. Mentoring Services: Individual mentoring sessions: Session with Certified Family Mentor ($99/hour), Mentoring Call with Nicholeen ($250/session), and Certified Family Mentor Training ($599 sign-up + $250/year). Recurring mentor relationships through the community.
5. Bundles & Collections: Product bundles combining courses, books, and journals at discounted prices: Parenting Essentials Bundle ($599.95), Parenting University ($995), Vital Parenting Bundle ($97), Calm Family Bundle ($59), All-Access Digital Collection ($249).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Teaching Self-Government sells a comprehensive parenting education ecosystem built around founder Nicholeen Peck's calm, principle-based self-government methodology. The core offering consists of online parenting courses (TSG Parenting Course at $499, Parenting Mastery Online at $695, Deep Dive at $499, Parenting University at $995), a $30/month TSG Community membership with weekly live support calls and AI chat support, physical and digital books (Parenting: A House United, Roles, The Power of Calm, Popular Parenting Methods), children's book bundles (4 Basic Skills, The Calm Crew), guided journals, audio and video classes, and one-on-one mentoring sessions with certified family mentors or directly with Nicholeen Peck.

Product overview

Teaching Self-Government is a parenting education company founded by Nicholeen Peck offering a comprehensive ecosystem of courses, books, audio/video content, journals, children's books, coaching services, community membership, and mobile apps. The core program consists of the TSG Parenting Course and Parenting Mastery – Online, supplemented by the Deep Dive for advanced learners and Parenting University as a complete package. Physical products include books (Parenting: A House United, Roles, The Power of Calm, Popular Parenting Methods), children's books (4 Basic Skills Bundle, The Calm Crew), and journals (Family Meetings, Couple's Meeting, Mentoring, SODAS). Digital offerings include the All-Access Digital Collection, audio classes, video courses (Family Tutorial, Skills for Success for Teachers), and webinars (Skill Sprints). Coaching is available through the TSG Community membership ($30/month), certified mentor sessions, and personal calls with Nicholeen. The Teaching Self-Government App provides mobile access to digital content, while the TSG Family Portal hosts courses and community features. An AI chatbot (NicholeenBot) supports community members between live calls.

Differentiator

Problem solved

Functional benefit

Brands

• NicholeenBot: AI-powered conversational support tool trained on thousands of real family situations and Nicholeen's teaching answers, available to TSG Community members for guidance between live support calls.

Products and services

• TSG Parenting Course Foundation online parenting course teaching all basics of the Teaching Self-Government self-government methodology for parents and children, including access to TSG Community for 3 months and bi-weekly group mentor calls. Priced at $499 one-time plus $30/month.
• Parenting Mastery – Online Live 3-day intensive online training led by founder Nicholeen Peck teaching TSG principles, calm parenting skills, and family unification methods. Priced at $695 (discounted from $795).
• Deep Dive Course Advanced in-depth online course with over 200 individual lessons covering The Power of Calm, Training the Heart, Cultural Parenting Revolution, and bonus materials. Priced at $499.
• Parenting University Comprehensive bundle combining the Online Parenting Course with all supporting materials for complete self-government education and ongoing personal mentoring support. Valued at over $1,800; current price $995.
• Parenting Essentials Bundle (Physical) Physical bundle including TSG Parenting Course, TSG Community (3 months), three foundational books, Parenting Seminar recording, all four family journals, Cue Cards, and Choices Map. Valued at over $730; priced at $599.95.
• Parenting Essentials Bundle – Digital Digital version of the essentials bundle with all materials in digital format. Valued at over $720; priced at $549.95.
• All-Access Digital Collection Digital collection of TSG audiobooks, ebooks, and practical digital materials accessible via the mobile app with offline use. Valued at $468.17; priced at $249.
• Vital Parenting Bundle Entry-level bundle including Parenting: A House United 2nd Edition, Teaching Self-Government Parenting Seminar, Roles audiobook, Popular Parenting Methods, Power of Calm audio, Cue Cards, and 1-month TSG Community coupon. Valued at over $150; priced at $97.
• The Calm Family Bundle Bundle focused on calm parenting including The Power of Calm book, Calm Crew children's series, 1-hour Power of Calm audio class, and Calmness Cue Cards. Valued at $73.90; priced at $59.
• Journals Bundle Pack of four guided journals: Family Meetings Journal, Mentoring Journal, SODAS Journal, and Couple's Meeting Journal for strengthening family communication. Valued at $60; priced at $56.
• Parenting: A House United (2nd Edition) Foundational book by Nicholeen Peck teaching communication skills for self-government, with candid stories and experience with troubled teens. Second edition with expanded content. Available in paperback ($27.95) and secular version.
• Roles: The Secret to Family, Business, and Social Success Book exploring the importance of clearly defined roles in families and organizations for unity, respect, and effectiveness. Available in physical, audiobook special edition, ebook, and combo formats. Price range $15-$22.99.
• The Power of Calm Book Book teaching that calmness is governing thoughts, emotions, and actions according to truth. Covers emotional regulation science, calmness process, and real-life transformation stories. Priced at $25.95.
• Popular Parenting Methods: Are They Really Working? (2nd Edition) Analysis of three core parenting styles with examination of long-term outcomes. Second edition contains approximately doubled content. Available in paperback, ebook, audiobook, and combo. Price range $12-$22.
• Skills for Success Teacher Course Online course equipping teachers with practical strategies for classroom behavior management using TSG principles including calmness, scripts, pre-teaching, and Rule of Three. Priced at $399.
• Family Tutorial Course Video course showing families what problems look like, teaching correct self-government principles, and demonstrating implementation. Priced at $59.95.
• Practical Self-Government for Families Course showing TSG system applied in real family settings with universal strategies for any children's challenges. Priced at $89.
• 4 Basic Skills Children's Books Bundle Four-book children's series teaching basic self-government skills: accepting instructions (Londyn LaRae Says Okay), earning rewards (Porter Earns a Quarter), accepting consequences (Big Win for Quin), and disagreeing appropriately (Paije Takes the Stage). Priced at $65.25 (reduced from $79.80).
• The Calm Crew Children's Book Bundle Three-book illustrated series featuring Clara, Grayson, and Jacob learning calmness, planning, and positive thinking. Includes Finding Calm Inside, Planning Power, and Choosing Power. Priced at $32 (reduced from $39). Also available digitally via app.
• TSG Community Membership Monthly membership providing TSG Family Portal access, weekly live Support Calls with Nicholeen Peck, monthly Skill Sprints, Certified Parenting Mentors access, NicholeenBot AI support, and community discussions. Priced at $30/month.
• Session with a Certified Family Mentor One-hour one-on-one mentoring call with an experienced certified mentor for problem solving and TSG gap filling. Priced at $99.
• Mentoring Call with Nicholeen Personal 60-90 minute mentoring call with founder Nicholeen Peck for specific challenges or unique family dynamics. Recorded for future reference. Limited availability each month. Priced at $250.
• Certified Family Mentor Training Online certification program mentored by Nicholeen on TSG skills, family relationships, public speaking, mission living, and building a mentoring business. Priced at $599 sign-up plus $250/year.
• Cue Cards Physical cards with TSG vocabulary and scripts to help parents remember self-government language, including unlock of digital Cue Cards on the TSG app. Priced at $8.
• Choices Map Visual tool for implementing the choices and consequences system. Available in children's version (with cartoon characters) and standard version. Price range $4.95-$8.

Quantifiable outcome

• Transformation of rebellious teens in 8 days without shouting, threats, or manipulation (BBC documentary)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 1-2-3 Magic: 1-2-3 Magic sells parenting courses, books, and educator training centered on a specific discipline methodology led by Dr. Thomas Phelan. Comparable to TSG in offering a proprietary parenting system delivered through courses, books, and instructor networks to parents and teachers.
• Parents as Teachers: Parents as Teachers is an established parent education organization offering curricula, training, and home-visiting resources for families with young children. Comparable to TSG in delivering parent education programming, though delivered through a nonprofit, affiliate network model rather than direct-to-consumer.
• Hand in Hand Parenting: Hand in Hand Parenting provides parent education courses, listening tools, and a certified instructor network focused on connection-based discipline. Directly comparable to TSG as a methodology-driven parenting education organization with courses, community, and instructor distribution.
• Love and Logic: Love and Logic provides parenting curricula, books, and instructor training built around a defined methodology for raising responsible children. Directly comparable to TSG as a methodology-driven parenting education company monetizing through courses, books, and certified facilitator programs.
• Positive Discipline: Positive Discipline offers parenting and classroom courses, books, and a global certified educator network built on the Jane Nelsen methodology. Directly comparable to TSG in delivering a principle-based parenting framework through courses, certifications, and educator channels.
• Conscious Discipline: Conscious Discipline sells educator and parent training, books, and conferences built around Becky Bailey's self-regulation methodology. Comparable to TSG in monetizing a branded behavioral methodology through courses, books, and educator/parent channels.

Broad incumbents

• Dr. James Dobson / Focus on the Family Parenting Resources: Focus on the Family publishes parenting books, radio content, and resources historically associated with Dr. James Dobson's traditional parenting advice. Comparable to TSG as a parenting authority brand monetizing books, audio content, and curriculum in a principles-and-discipline-oriented segment.
• The Gottman Institute: The Gottman Institute sells relationship and parenting courses, books, and clinician training built on the Gottman Method. Comparable to TSG as a broader methodology-driven education company offering paid courses, books, and certification programs in family relationships.

Emerging players

• Big Little Feelings: Big Little Feelings offers online parenting courses, an app, and social-driven content focused on toddler and early-childhood behavior. Comparable to TSG as a digital-native parenting education brand targeting parents of young children with courses and content.
• Good Inside: Good Inside (Dr. Becky Kennedy) sells parenting courses, a membership, and a podcast on emotionally-attuned, calm parenting. Comparable to TSG as a digital-first parenting education brand monetizing courses, subscription content, and podcast-driven community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/TeachingSelfGov
• YouTubeyoutube.com/@TeachingSelfGovernment
• Facebookfacebook.com/teachingselfgovernment
• Instagraminstagram.com/teachingselfgovernment
• TikToktiktok.com/@teachingselfgovernment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TeachingSelfGovernment.com