Parts Europe

Name

Parts Europe

Legal name

Parts Europe GmbH

Website

https://partseurope.eu

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Powersports Aftermarket Parts and Accessories Wholesale Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

akta.pro secondary industries

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH), Business-to-Business Warehouse Clubs (Cash & Carry) (CRAEADAC), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Powersports wholesale distribution
• Motorcycle aftermarket parts
• Powersports dealer supplies
• Riding helmets apparel
• Atv snowmobile accessories

Headquarters

HQ city

Wasserliesch

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Parts & Accessories Distribution: B2B wholesale distribution of powersports aftermarket parts, accessories, helmets, and apparel to authorized specialty retailers. The company stocks over 550 world-renowned brands and proprietary house brands (Thor, Icon, Arctiva, Drag Specialties, Moose, Slippery) in their warehouse for fulfillment to dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Parts Europe is a B2B wholesale distributor that supplies aftermarket parts, accessories, tires, tools, chemicals, helmets, and riding apparel to authorized specialty powersports retailers across 52 countries in Europe, Africa, and the Middle East. The catalog spans over 550 third-party brands plus six proprietary house brands (Thor, Icon, Arctiva, Drag Specialties, Moose, Slippery), covering motorcycles, ATVs/UTVs, snowmobiles, watercraft, and bicycles, with orders fulfilled from a centralized warehouse.

Product overview

Parts Europe is a B2B wholesale distribution platform for powersport parts and accessories, operating exclusively with specialty retailers across 52 countries in Europe, Africa, and the Middle East. The company offers a comprehensive multi-category product portfolio organized into six core categories: Helmets & Apparel (helmets, riding gear, protection, footwear), Parts & Accessories (maintenance, engine, drivetrain, brakes, suspension, electrical, exhaust), Tires & Tubes, Tools & Chemicals, Bicycle products, and Merchandising & Displays. The platform is powered by six exclusive house brands (Thor, Icon, Arctiva, Drag Specialties, Moose, and Slippery) alongside over 550 third-party world-renowned brands. Supporting tools include Vehicle Search, Tire Search, Chain Kit Wizard, and a Store Locator service. As a sister company to Parts Unlimited and Parts Canada, Parts Europe serves the entire powersport ecosystem including motorcycles, ATVs, UTVs, snowmobiles, watercraft, and bicycles through its warehouse distribution model.

Differentiator

Problem solved

Functional benefit

Brands

• Thor: House brand for powersports apparel and protection gear.
• Icon
• Arctiva
• Drag Specialties
• Moose
• Slippery

Products and services

• Helmets & Apparel Wholesale range of helmets (full-face, dual sport, modular, open-face, off-road) plus rider apparel including eyewear, street gear, off-road gear, watercraft gear, snowmobile gear, gloves, protection gear, footwear, heated and insulated gear, casuals, bags and packs, and rider care products, sold to authorized powersports dealers for resale to riders.
• Parts & Accessories Aftermarket parts and accessories for powersport vehicles covering maintenance, engine and parts, fuel and air systems, diagnostic and tuning systems, exhaust, electrical and gauges, drivetrain, final transmission, brakes, suspension, wheels, body parts, windshields, handlebars, mirrors, seats, luggage, racks, footpegs, lighting, audio/video, covers/security, general accessories, and traction and attachments, supplied to authorized powersports dealers.
• Tires & Tubes Powersport vehicle tires and tubes with accessories for motorcycles, ATVs, UTVs, snowmobiles, and watercraft, supplied wholesale to authorized powersports dealers.
• Tools & Chemicals Professional tools, supplies, battery chargers, and chemical products including lubricants, fluids, sealants, paints, adhesives, cleaning and polishing products for powersport maintenance, supplied wholesale to authorized powersports dealers.
• Bicycle Complete bicycle product line including apparel, helmets, rider protection, brakes, drivetrain, gear shift, handlebars, frame and body components, saddles, suspension, wheels and tires, e-motor components, tools, maintenance, accessories, and electrical and lighting products, supplied wholesale to authorized powersports dealers.
• Thor (House Brand) Exclusive Parts Europe house brand of off-road focused apparel, protection gear, and accessories distributed wholesale to authorized powersports dealers.
• Icon (House Brand) Exclusive Parts Europe house brand of urban and street-focused helmets and protective riding gear distributed wholesale to authorized powersports dealers.
• Arctiva (House Brand) Exclusive Parts Europe house brand of snowmobile apparel and gear distributed wholesale to authorized powersports dealers.
• Drag Specialties (House Brand) Exclusive Parts Europe house brand of V-Twin motorcycle parts and accessories including lighting, electrical, and touring components, distributed wholesale to authorized powersports dealers.
• Moose (House Brand) Exclusive Parts Europe house brand of utility and work-focused powersport parts and accessories distributed wholesale to authorized powersports dealers.
• Slippery (House Brand) Exclusive Parts Europe house brand of performance-oriented riding apparel and protection distributed wholesale to authorized powersports dealers.
• Merchandising & Displays Dealer-focused promotional materials including shop shirts, workshop apparel, point-of-sale displays, canopies, and branded merchandising items supplied to authorized Parts Europe dealers to support their retail environment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Parts UnlimitedcoreOthersSister company within the powersports distribution infrastructure. Parts Europe operates alongside Parts Unlimited and Parts Canada as part of a unified distribution network supporting the powersports industry. The company's banners are visible at major motorcycle events worldwide.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Motorcycle Storehouse: Netherlands-based V-Twin and custom motorcycle parts distributor serving European dealers. Directly comparable in customer base, segment focus, and wholesale channel model.
• Western Power Sports (WPS): Major US-based B2B wholesale distributor of powersports aftermarket parts and accessories serving independent motorcycle, ATV, snowmobile, and watercraft dealers with overlapping product categories.
• Helmet House: US distributor focused on helmets, apparel, and accessories for motorcycle and powersports dealers. Comparable in product mix within the helmets and apparel categories carried by Parts Europe.
• Custom Chrome Europe: European wholesale distributor specializing in V-Twin and custom motorcycle parts and accessories. Operates an overlapping B2B distribution model targeting the same European dealer network.
• Parts Canada: Sister company distributing powersports parts and accessories to Canadian specialty retailers under the same model and shared house brands as Parts Europe.
• Tucker Powersports: US distributor of powersports aftermarket products covering V-Twin, off-road, ATV, snowmobile, and watercraft segments. Closest North American competitor to Parts Europe's full-category coverage.
• Parts Unlimited: Direct sibling company operating the identical B2B wholesale distribution model for powersports aftermarket parts and accessories in North America. Operates with the same house brand portfolio and dealer approval framework.

Emerging players

• Acerbis: Italian manufacturer-distributor of plastics, body parts, and accessories for motorcycles, ATVs, and snowmobiles. Comparable in aftermarket parts supply but more vertically integrated as a manufacturer than Parts Europe.

Broad incumbents

• Polo Motorrad: Largest German motorcycle and powersports apparel/parts retailer with substantial own-brand product. Overlaps with Parts Europe's dealer supply model and competes in helmets, apparel, and accessories categories.
• Motorsport Aftermarket Group (MAG): Large US-based parent of multiple aftermarket brands (Vance & Hines, Kuryakyn, Performance Machine) with global distribution reach. Overlaps Parts Europe through shared dealer channels and competing distributed brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/partseurope.official
• Xx.com/partseurope
• Facebookfacebook.com/partseurope
• LinkedInlinkedin.com/company/partseurope

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parts Europe