Sunrise Country Club Homeowners Association, Inc.

What Sunrise Country Club Homeowners Association, Inc. does

Sunrise Country Club Homeowners Association, Inc. is a private, member-owned non-profit country club and homeowners association operating a 184-acre, 746-condominium community in Rancho Mirage, California, in the Coachella Valley. The community, established in 1974 and converted to member ownership in 1981, surrounds an 18-hole par-64 executive-plus golf course designed by Ted Robinson and offers 21 swimming pools, 19 spas, 9 tennis courts, 8-10 pickleball courts, 2 bocce courts, a fitness center, clubhouse dining, and year-round social programming. Governance is split between the Sunrise Country Club Homeowners Association, Inc. and Sunrise Country Club of Rancho Mirage, Inc., with separate elected boards operating under a single general manager; equity membership is automatically granted to condominium owners at no initiation fee.

The business operates a hybrid subscription and real-estate-driven revenue model. Recurring streams include HOA dues ranging from $690.46 to $815.45 per month (covering exterior maintenance, landscaping, cable, internet, trash, and pest control), social dues of $129.78/month, equity dues of $215/month, and optional annual golf memberships priced at $3,600-$3,900 (single) or $5,500-$6,235 (couple). Ancillary revenue is generated through clubhouse dining, a golf pro shop, guest green fees, and short-term sports memberships for renters and non-residents. Real estate turnover within the community is monetized through an exclusive 2026 partnership with Equity Union Real Estate, which operates the on-site sales office; Bennion Deville Encore Premier Group handles rental transactions.

The underlying technology platform is Jonas Club Software for club management, with Stripe handling payments and a standard set of marketing integrations (Google Analytics, Facebook, YouTube, Vimeo, Instagram widgets). The club completed a $1.4 million solar power installation in 2018, making it one of the first Coachella Valley country clubs to operate on 100% solar power. In 2022 the HOA received the Medallion 'Best Practice Community' award, and the 2020 formation of the Sunrise Country Club Pickleball Association (SCCPA) with a dedicated Pickleball Pro reflects ongoing product expansion within the racquet sports vertical.

Name

Sunrise Country Club Homeowners Association, Inc.

Legal name

Sunrise Country Club Homeowners Association, Inc.

Website

https://sunrisecountryclub.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunrise Country Club Homeowners Association is a member-owned, non-profit country club and HOA operating 746 condominiums on 184 acres in Rancho Mirage, CA, offering golf, tennis, pickleball, bocce, fitness, pools, and dining to equity homeowners, non-resident members, and renters.

Ownership category

akta.pro rank

Product category

Country Club & Residential Community Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Homeowners Association (HOA) Management (BPAJAHAB)

akta.pro secondary industries

HOA / Condominium Association Management (BPAJAFAH), Resort/Second-Home Community Association Management (BPAJAHAI)

Keywords

• Country club membership
• Homeowners association services
• Recreational amenities
• Residential community management
• Golf and racquet sports

Headquarters

HQ city

Rancho Mirage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. HOA Dues: Monthly HOA dues from 746 condominium homeowners covering exterior maintenance, landscaping, cable, internet, and trash services. Dues range from $690.46 to $815.45 depending on floor plan.
2. Club Social and Equity Dues: Monthly club dues from equity members including Social dues ($129.78/month) and Equity dues ($215/month), providing access to court sports, fitness center, driving range, and social privileges.
3. Golf Memberships: Annual golf memberships for equity homeowners ranging from $3,600-$3,900 (single) or $5,500-$6,235 (couple), with options including club-owned cart usage or trail fees for private carts.
4. Real Estate Sales Commission: Equity Union Real Estate serves as exclusive on-site sales and marketing firm, generating revenue through property sales within the community.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Sunrise Country Club operates a member-owned country club and homeowners association in Rancho Mirage, California, providing 746 condominium homeowners and non-resident members with an 18-hole executive golf course, tennis, pickleball, bocce, fitness, swimming, dining, and social programming. HOA services cover exterior maintenance, landscaping, cable, internet, and trash, while the club operates under an equity membership model with no initiation fees for homeowners.

Product overview

Sunrise Country Club is a private, member-owned and member-operated country club resort community located in Rancho Mirage, California. The organization operates a single, unified amenity-rich lifestyle offering centered around its 746 condominium homes on 184 acres. The core product portfolio includes recreational facilities (golf, tennis, pickleball, bocce, fitness, swimming), dining services (clubhouse restaurant, lounge, pool grille), and social programming, all of which are delivered through an equity membership model that automatically grants homeowners membership with no additional initiation fees. Optional paid upgrades include golf memberships and non-resident memberships. The property also features an on-site golf pro shop and racquet sports facilities. The HOA operates harmoniously with the separate Country Club corporation under one general manager, with both entities governed by elected homeowner boards.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf 18-hole par-64 executive-plus golf course designed by Ted Robinson, with an on-site driving range, two putting practice greens, PGA-certified professionals, and a fully stocked golf pro shop. Available to equity members and non-resident golf members.
• Tennis Nine regulation hard tennis courts with floodlighting, a tennis director, professional lessons, leagues, club championships, tournaments, complimentary ball machine, and on-site restringing services.
• Pickleball Ten pristine regulation pickleball courts organized through the Sunrise Country Club Pickleball Association (SCCPA), with private lessons, open-play days, and guest play options available to members.
• Bocce Ball Two regulation bocce courts with a social area, organized through the Sunrise Bocce Association (over 200 members) with team play, tournament events, and open play.
• Fitness Center Fully equipped fitness facility located next to the main pool and clubhouse, exclusively available to residents and members.
• Dining Clubhouse dining featuring the main dining room, THe Mixx lounge, and outdoor pool grille with mountain and golf course views, plus Sunday buffets, pub nights, and private event hosting.
• Social Activities Year-round social programming including clubs (lady putters, crafters, Ping-Pong, Trivia), guest speakers, art classes, bingo, and dozens of popular annual events.
• Residential Living 746 condominium homes on 184 acres with eight floor plans offering one, two, and three-bedroom units, plus HOA services covering exterior maintenance, landscaping, cable, internet, trash, and quarterly pest control.
• Club Memberships (Equity, Non-Resident, Golf) Equity membership (automatic with home purchase, no initiation fees), non-resident memberships, and golf memberships (annual single $3,600-$3,900, couple $5,500-$6,235) with access to court sports, fitness, driving range, pool, and social privileges.
• Golf Pro Shop On-site golf pro shop featuring designer men's and women's golf apparel, cutting-edge golf equipment, clubs, bags, shoes, balls, hats, gloves, and accessories at member-friendly prices.

Quantifiable outcome

• 746 condominium homes create a substantial member base with high retention rates
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Equity Union Real EstatecoreChannel Partner/ Reseller/ Distributor · 15 May 2026Equity Union Real Estate has been selected as the exclusive on-site sales and marketing firm for Sunrise Country Club in Rancho Mirage, California. This is their sixth on-site sales office in the Coachella Valley, expanding their presence in the luxury golf and country club real estate market. Robert Downing and Tracy Boomer of Equity Union's Bespoke Real Estate Group will lead the on-site sales operations.
• Bennion Deville Encore Premier GroupminorChannel Partner/ Reseller/ DistributorBennion Deville Encore Premier Group serves as the on-site realtor managing most of the rental units at Sunrise Country Club. Contact: [email protected].

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Desert Willow Golf Resort: Public golf resort in Palm Desert offering two championship courses and a golf academy. Broader Coachella Valley golf competitor; not member-owned but competes for the same active-adult golfer segment.

Direct peers

• Palm Valley Country Club: Member-owned country club in Palm Desert with tennis, pickleball, fitness, and social amenities for active adults. Closely comparable amenity mix and target demographic to Sunrise.
• Morningside Country Club: Private equity member-owned country club in Rancho Mirage, CA with golf, tennis, fitness, and dining. Comparable in geography, governance, and demographic focus to Sunrise.
• Indian Wells Country Club: Private member-owned country club in Indian Wells, CA with golf, tennis, pickleball, fitness, and dining. Comparable Coachella Valley location and full-amenity country club model.
• Bermuda Dunes Country Club: Private member-owned country club in Bermuda Dunes, CA with golf, tennis, and social amenities. Direct comparable for the desert-country-club-residential model with HOA-style governance.
• Mission Hills Country Club: Member-owned country club in Rancho Mirage, CA offering golf, tennis, fitness, and social amenities across multiple courses. Direct comparable in geography, governance model, and amenity mix to Sunrise Country Club.
• The Lakes Country Club: Private member-owned country club in Palm Desert, CA offering golf, tennis, fitness, and dining. Same HOA + country club dual-entity structure and Coachella Valley positioning as Sunrise.
• Andalusia Country Club: Private member-owned country club in La Quinta, CA featuring golf, tennis, fitness, and dining. Same Coachella Valley private club positioning and active-adult residential community model.
• Tamarisk Country Club: Private member-owned country club in Rancho Mirage offering golf, tennis, and social amenities. Same Rancho Mirage submarket and equity-membership model as Sunrise.

Others

• Jonas Club Software: Technology vendor powering Sunrise's club management platform, tee-time booking, and member portal. Adjacent enabling technology partner rather than a competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/1074113687024031
• LinkedInlinkedin.com/company/sunrise-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Country Club Homeowners Association, Inc.