Supermenu By Anna Lewandowska

What Supermenu By Anna Lewandowska does

SuperMenu by Anna Lewandowska is a Poland-based direct-to-consumer diet catering company operating as Eat by Ann sp. z o.o. sp.k., headquartered in Warsaw and founded in 2020. It produces and delivers portion-controlled boxed meals under subscription, offering 18 diet programs including five authored by fitness celebrity Anna Lewandowska, with a menu of up to 40 dishes per day covering standard weight-loss, vegetarian, sport, diabetes, lactose-free, gluten-free, and IBS-oriented ("Wrażliwe jelita") variants. Delivery is executed nationwide to 60+ Polish cities, with orders placed by 11:00 dispatched the next day, implying a cold-chain logistics operation layered on top of centralized kitchen production. The company vertically integrates ingredient supply through proprietary eco-greenhouses and uses customer-facing calculators (BMR, calorie demand, ideal weight, BMI) as the only client-side technology layer; there is no proprietary mobile application and no disclosed AI/ML capabilities.

The business model is a recurring B2C subscription: customers select a diet program and contract length, pay daily-equivalent prices of 70-114 PLN for full-day diets or 36-53 PLN for lunch-only boxes, and receive daily door-to-door delivery. Revenue is therefore a function of active subscribers × contracted daily price × number of ordering days per month, with churn and reorder cadence as the key revenue levers. Go-to-market relies on Anna Lewandowska's personal brand and social audience as the primary acquisition channel, supplemented by the 18-SKU catalog and therapeutic-positioning diets that widen the addressable base within the same kitchen footprint. The company is privately held with no disclosed funding rounds, headcount, revenue figures, or management roster in the input data; consequently any scale metrics (subscriber count, ARR, geographic revenue split) must be inferred indirectly from pricing and competitive benchmarking rather than reported.

Name

Supermenu By Anna Lewandowska

Legal name

Eat by Ann spółka z ograniczoną odpowiedzialnością sp.k.

Website

https://www.supermenu.com.pl

Company type

Private

Founded year

2020

Operating status

Operating

Short description

SuperMenu by Anna Lewandowska is a Warsaw-based direct-to-consumer diet catering company that delivers portion-controlled boxed meals to Polish consumers across 60+ cities, offering 18 diet programs (five authored by Anna Lewandowska) at 70-114 PLN per day under subscription.

Ownership category

akta.pro rank

Product category

Diet Catering Services

NAICS

Caterers (722320), Special Food Services (7223), Food Service Contractors (72231)

SIC

Retail-Eating & Drinking Places (5810), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Value/Budget Meal Kits & Prepared Meals (CRAHAJAL), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Frozen Prepared Meals Retail (CRAHAJAE)

Keywords

• Diet catering
• Boxed meal plans
• Meal delivery service
• Healthy nutrition programs
• Personalized diet plans

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Diet Catering Subscription: SuperMenu generates revenue through recurring subscription-based orders for dietary catering meal plans. Customers select a diet program, caloric variant, and order frequency (daily delivery Monday-Saturday, with Saturday delivery including Sunday meals). Pricing is per day, ranging from 70-114 PLN per day depending on the diet plan selected.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SuperMenu delivers daily breakfast, lunch, dinner, and snacks as subscription-based boxed meal plans to consumers across Poland. Customers choose from 18 pre-set diet programs (Gotowe diety), a daily menu-selection option with up to 40 dishes, or five author-created programs under Anna Lewandowska's "Droga do zdrowia" philosophy. Pricing is per-day (70-114 PLN) with free delivery, billed monthly through self-service online ordering.

Product overview

Supermenu By Anna Lewandowska is a Polish boxed-meal (diet catering) company offering 18+ diet programs delivered daily. The portfolio is organized into three main categories: (1) Gotowe diety — pre-set fixed meal plans without daily selection; (2) Wybór Menu — flexible plans allowing customers to choose from up to 40 dishes per day; and (3) Diety Anny Lewandowskiej — five authored programs (Dobry Start, Wyzwanie Wojownika, Super Smart, and others) all excluding white sugar, wheat, and raw cow's milk, forming the 'Droga do zdrowia' philosophy. Individual diet sub-products include Fit, Vege, Wegańska, No gluten & No lactose, Niski IG, Wzmocnienie Odporności, DASH, Ketogeniczna, Sirt (3 phases), Super Active, Active, Intermittent Fasting, Slim, Longevity, Low FODMAP, and Wrażliwe jelita. Add-on lunch modules (Lunche) provide single-meal and office bundle options. All diets are prepared by qualified dietitians and professional chefs, delivered chilled in refrigerated vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Gotowe diety (Ready Diets) Eighteen pre-set, dietitian-designed daily meal plans covering weight loss, balanced eating, vegetarian, vegan, gluten-free, lactose-free, low FODMAP, ketogenic, sirtfood, intermittent fasting, longevity, immunity, DASH, and athletic performance needs. Boxes include balanced meals at predefined caloric levels and are delivered without requiring daily dish selection. Starting from 70 PLN/day.
• Wybór Menu (Menu Selection) Subscription tier that lets customers choose from up to 40 different dishes each day, enabling per-meal customization of the weekly menu plan. Suited to consumers who want variety beyond pre-set programs. Starting from 71 PLN/day.
• Diety Anny Lewandowskiej (Anna Lewandowska Signature Diets) Premium celebrity-authored diet tier of five programs under Anna Lewandowska's "Droga do zdrowia" (Path to Health) philosophy, with selection from 25 high-end dishes per day. All programs exclude white sugar, wheat, and raw cow's milk. Starting from 83 PLN/day.
• Lunche (Lunch Options) Single-meal lunch add-ons and office lunch bundles (Lunch Keto, Lunch Fit, Lunch Super Active, Lunch Wegański, Lunch No Gluten & No Lactose, Office TRIO, Office DUO) for consumers or offices that only require lunch delivery rather than a full multi-meal plan. Pricing varies by variant.
• Wrażliwe jelita (Sensitive Intestines) diet A gentle elimination diet program inspired by the low-FODMAP approach, addressing bloating, abdominal pain, gas, diarrhea, and constipation. Limits lactose, wheat, legumes, alliums, and certain fruits. Delivered as 5 meals/day in caloric variants of 1250–2500 kcal from 89 PLN/day, targeting individuals with IBS and digestive issues.

Quantifiable outcome

• 18 diet programs available for diverse nutritional needs
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Greeny Nutrition: Polish diet catering subscription with a focus on healthy, balanced and fitness-oriented boxed meals delivered nationwide. Direct competitor in DTC diet catering.
• FitBox: Polish boxed-meal subscription service offering fitness and health-oriented diet programs with daily delivery. Comparable business model targeting similar health-conscious customer segments.
• Kuchnia Vikinga: Polish diet catering subscription service focused on fitness-oriented and healthy meal plans delivered nationwide. Competes with SuperMenu on DTC boxed meals, diet variety, and national delivery coverage.
• JedzFit: Polish diet catering company offering subscription-based boxed meals with multiple specialized diet options and nationwide delivery. Directly comparable business model and customer profile.
• Be Diet: Polish diet catering service offering subscription meal plans (Fit, Vege, Active, etc.) with daily home delivery. Comparable in product structure and DTC subscription model to SuperMenu.
• Anna's Health Food (Eat by Ann): Self-reference: the company's broader brand portfolio under the Eat by Ann legal entity. Noted as the entity-level peer for completeness; product overlap is 100% as it represents the corporate parent.
• Maczfit: One of the largest diet catering companies in Poland, offering subscription-based boxed meals with multiple diet programs delivered nationwide. Competes head-to-head with SuperMenu in the DTC boxed-diet category.
• Dietico: Polish boxed-diet catering subscription service with multiple dietary programs (including keto, vegetarian, classic) and home delivery. Direct comparable in the Polish diet catering subscription space.
• Dietly: Polish aggregator and DTC diet catering marketplace listing multiple caterers and offering its own branded subscription meal plans. Direct competitor in Polish DTC boxed-diet delivery.

Broad incumbents

• HelloFresh (Poland): Global meal-kit subscription leader with a Polish operation offering weekly recipe kits. Overlaps with SuperMenu in 'healthy meal subscription' positioning but differs in offering ingredients vs. fully-prepared meals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/supermenu-by-anna-lewandowska

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supermenu By Anna Lewandowska