Dietico

What Dietico does

Dietico is a Polish cloud-based SaaS platform that provides dietary planning, patient management, and nutritional analysis software to professional dietitians, nutritionists, and dietetic students in Poland. Founded in 2017 and operated as a sole proprietorship (XLTEAM Justyna Lipińska) from Bełchatów, the company runs with a small team of seven employees including founder-owner Justyna Lipińska, lead programmer Mariusz Lipiński, and lead dietitian Katarzyna Balcerak. The platform is accessed via web browser at program.dietico.pl, with a companion mobile application that gives patients continuous access to their dietary plans.

The core product combines a proprietary nutritional database of 1,350+ food products and 3,000+ prepared dishes with 70+ tracked nutritional values (including WW, WBT, glycemic index, and glycemic load for diabetic patients), patient records, calendar scheduling, custom patient surveys, branded printouts, shopping list generation, and rule-based filters for allergens, seasonality, and kitchen equipment. Dietitians can create balanced meal plans in approximately 15 minutes using ready-made templates, with one-click calorie scaling and global product substitution. The platform supports team collaboration via a shared database of products, recipes, and meal plans across dietitians in the same practice.

The business model centers on subscription tiers (30-day, 180-day, 365-day) following a 14-day free trial, with a freemium limited account as a downgrade option and a discounted student tier requiring student-ID verification. Distribution is entirely direct via dietico.pl, with no resellers or physical channels. Supplementary revenue is generated through an e-commerce store selling digital products: GDPR/RODO documentation packages (co-developed with law firm Bliżej Prawa), online shop and clinic regulations, ready-made seasonal menu plans, dietary posters, food substitution charts, and a bundled 'Pakiet na START' practice-launch package at 1,299 PLN. Marketing is content-driven (Polish-language SEO, blog, psychodietetics training content, social media on Instagram/TikTok/YouTube) and testimonial-led. The product is offered exclusively in Polish within the domestic market; no international expansion is signaled.

Name

Dietico

Legal name

XLTEAM Justyna Lipińska

Website

https://dietico.pl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Dietico is a Polish cloud-based SaaS platform providing dietary planning, patient management, and nutritional analysis software to professional dietitians and dietetic students across Poland, monetized through subscriptions, bundled starter packages, and supplementary digital regulatory products.

Ownership category

akta.pro rank

Product category

Dietetics Practice Management Software

akta.pro primary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Dietary planning software
• Meal plan creator
• Nutrition management platform
• Dietitian practice software
• Patient nutrition tracking

Headquarters

HQ city

Bełchatów

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans (Program Abonament): Monthly, semi-annual, and annual subscription tiers for the Dietico software platform. All subscription tiers provide access to all functionalities — differentiation is by billing period only. Special student pricing is available with student ID verification. Individual pricing for periods longer than one year is available upon request.
2. E-commerce Store (Sklep): Online store selling supplementary products including: printed meal plans (Jadłospis redukcyjny LATO), dietary posters, branded merchandise (mugs), regulatory templates, and comprehensive RODO (GDPR) documentation packages for dietitians.
3. Bundled Starter Packages (Pakiet na START): Comprehensive starter package priced at 1,299 PLN combining: Dietico software subscription, complete RODO/GDPR documentation pack (31 documents), patient cooperation regulations, and online shop regulations — targeted at dietitians starting their practice.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Dietico is a cloud-based SaaS platform that enables professional dietitians in Poland to create balanced meal plans in approximately 15 minutes using a built-in nutritional database of 1,350+ food products and 3,000+ prepared dishes, while managing patient records, dietary interviews, body measurements, appointments and progress notes. The offering is bundled with a companion mobile app for patients to access their nutritional plans and is complemented by an e-commerce shop selling GDPR/RODO documentation packages, regulatory templates, ready-made meal plans, dietary posters, food substitution charts and branded merchandise.

Product overview

Dietico is a cloud-based dietary planning platform for professional dietitians. The core product is the Dietico Program — a SaaS application accessed via web browser enabling dietitians to create balanced meal plans, manage patients, conduct dietary interviews, schedule appointments, and generate nutritional analyses. The platform includes built-in databases of 1350+ food products and 3000+ recipes. A patient-facing mobile app syncs with the dietitian's program, giving patients constant access to their dietary plan. Supplementary offerings include bundled packages (Starter Package, GDPR Package, Regulations Bundle) sold through the Dietico shop, plus ready-made digital products such as the Jadłospis redukcyjny LATO, dietary posters, food substitution charts, and branded merchandise. All core functionalities are accessible via subscription tiers (30-day, 180-day, 365-day) with a free 14-day trial. The platform is offered exclusively in Polish.

Differentiator

Problem solved

Functional benefit

Products and services

• Program Dietico Cloud-based SaaS dietary planning software for professional dietitians in Poland, accessed via web browser at program.dietico.pl. Enables creation of balanced meal plans in approximately 15 minutes using built-in templates and a database of 1,350+ food products and 3,000+ prepared dishes. Includes patient management (dietary interviews, body measurements, progress tracking, custom surveys, visit notes), appointment calendar, automated shopping list generation, custom-branded printable meal plans, monitoring of 70+ nutritional values, and a collaborative team database.
• Pakiet na START dla dietetyka Bundled one-time package priced at 1,299 PLN for dietitians starting a new practice. Combines a Dietico software subscription with comprehensive GDPR documentation (31 documents), patient cooperation regulations, and online shop regulations. Includes access to 3,600+ recipes, 80+ dietary templates and 30+ nutritional recommendations.
• Pakiet RODO – pełna dokumentacja dla dietetyka Comprehensive GDPR-compliant documentation package (31 documents) for dietitians running a clinic or online shop, priced at 499 PLN. Includes internal and external policies, data processing agreements, templates for patient data rights requests, website and shop clauses, and privacy and cookie policies. Co-developed with Bliżej Prawa law firm.
• Regulamin sklepu dietetyka i usług online Regulatory template priced at 99 PLN for dietitians selling digital products, online consultations, ready-made diets, ebooks and training materials via their own online shop. Covers sales procedures, complaint processes, return policies and digital product copyright provisions.
• Regulamin świadczenia usług dietetycznych Regulatory template for dietitian-patient cooperation in a dietary clinic, covering first consultation procedures, diet plan delivery, communication rules, patient rights and obligations, copyright protections, complaint procedures, and including an RODO-compliant data processing clause and complaint form template.
• Pakiet regulaminów Bundled package priced at 180 PLN combining the Online Shop Regulations, Dietary Services Regulations and RODO Patient Data Processing Clause into one offering for dietitians, saving cost versus purchasing individually.
• Jadłospis redukcyjny LATO Ready-made 14-day summer reduction menu plan sold as a digital product in the shop at 89 PLN. Available in 1,600 kcal and 1,800 kcal versions. Includes seasonal summer products, a shopping list grouped by food categories, and calculated caloric content and macronutrients per meal with a daily summary.
• Zamienniki produktów w diecie Digital PDF set of food substitution charts priced at 49 PLN across major categories including grains, meat alternatives, dairy and eggs, vegetables, fruits, dried fruits and fats. Helps patients avoid dietary monotony and use seasonal products; available in three color versions.
• Plakaty dietetyczne Set of five printable PDF posters priced at 29 PLN covering nutrition and changing eating habits, designed for decorating a dietary clinic.
• Kubek "Jestem Dietetykiem" Branded ceramic mug priced at 30 PLN featuring the text "Jestem Dietetykiem nie magikiem" (I am a dietitian, not a magician). Black exterior with green interior, white print with the Dietico logo; dishwasher safe (84mm height, 90mm diameter).

Quantifiable outcome

• Meal plans can be created in approximately 15 minutes using the program's templates and recipe database
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Bliżej Prawa (Kancelaria Prawna)coreStrategic or Co-development PartnerDietico partnered with Bliżej Prawa (a Polish law firm) to co-develop regulatory template products sold in their e-commerce store. These include RODO/GDPR documentation packages, patient cooperation regulations, and online shop regulations specifically designed for dietitians. The partnership provides Dietico's customers with legally vetted documentation needed to open and operate dietetic practices.
• Wyższa Szkoła Biznesu i Nauk o Zdrowiu w ŁodziminorOthersPartner institution listed on the Dietico website. The nature of the partnership is not explicitly described but appears to be an institutional relationship, possibly involving student discounts or institutional licensing.
• Fundacja Szczęśliwi bez CukruminorOthersNonprofit foundation focused on reducing sugar consumption, listed as a partner on the Dietico website. Nature of partnership not explicitly described.
• ŻAK (Żywność, Akademia, Kariera)minorOthersEducational institution listed as a partner on the Dietico website. Nature of partnership not explicitly described.
• Ogólnopolskie Centrum Zaburzeń OdżywianiaminorOthersNational Center for Eating Disorders, listed as a partner on the Dietico website. Nature of partnership not explicitly described.
• Uniwersytet Jagielloński - Collegium MedicumminorOthersJagiellonian University Collegium Medicum, one of Poland's most prestigious medical schools, listed as a partner on the Dietico website. Nature of partnership not explicitly described.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NutriAdmin: Spanish-developed dietitian management platform with meal plan creation, nutritional analysis, and patient records. Competes directly with Dietico for European individual dietitian and small clinic customers.
• Nutrium: Portuguese dietitian practice software offering meal planning, patient management, calorie calculations, and mobile app for patients. Closest direct competitor to Dietico with overlapping product surface and a similar SMB-dietician target market.
• Healthie: US-based practice management platform for nutritionists and dietitians featuring scheduling, charting, meal planning, and client mobile app. Comparable product categories and dietitian persona focus.
• Practice Better: All-in-one nutrition and health coaching practice management platform offering meal plans, client records, scheduling, and telehealth. Directly comparable SMB-dietician value proposition.
• DietetykPRO: Polish-language meal planning and patient management software for dietitians, the most direct domestic competitor to Dietico in the same Polish market segment.

Regional players

• Fitatu: Polish calorie counting and food diary app with a large domestic user base. While primarily consumer-focused, it occupies the same Polish nutrition-tech niche and competes for the same dietitian-adjacent wallet.
• Kaloria.pl / JadlospisOnline: Polish-language meal planning and calorie-counting websites targeting Polish consumers and dietitians. Regional competitor in the same language market with overlapping meal planning and dietary database features.

Broad incumbents

• MyFitnessPal (for Professionals): Global food and nutrition tracking platform with a professional-facing version for dietitians. A much larger incumbent with broader food database coverage than Dietico's 1,350+ products.
• Docplanner (ZnanyLekarz): Polish-founded, now international health practice management and booking platform serving clinics and individual practitioners across Europe. A broader incumbent that overlaps with Dietico's patient scheduling and practice management features.

Emerging players

• SimplePractice: US-based practice management platform for health and wellness practitioners. While it does not specialise in dietetics, it overlaps with Dietico's patient scheduling, records, and notes modules and targets the same solo-practitioner buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dietico-pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dietico