Sprouts Cooking School

What Sprouts Cooking School does

Sprouts Cooking School is a privately-held children's culinary education business operating two purpose-built retail classroom locations in Carmel and Zionsville, Indiana, in the Indianapolis metropolitan area. Founded in 2015 by Stephanie Drewry from her home and opened as a retail site in Carmel in May 2017, the company delivers hands-on cooking classes for children ages 3-13 segmented into Tiny (3-5), Junior (6-8), and Tween (9-13) age bands, alongside family cooking classes, school-break and summer camps (17 themed programs across an 11-week summer window), cooking-themed birthday parties, Girl Scout badge workshops, and corporate team-building events. The company has served more than 15,000 children cumulatively since inception.

Name

Sprouts Cooking School

Legal name

Sprouts Cooking School

Website

https://sproutscookingschool.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sprouts Cooking School operates two physical classroom locations in Carmel and Zionsville, Indiana, providing hands-on cooking classes, summer camps, birthday parties, and a subscription culinary program for children ages 3-13.

Ownership category

akta.pro rank

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cooking Classes: Single session weekend cooking classes for children ages 3-14, priced at $59 per child for private group bookings (minimum 12 students). Classes are 2 hours long and cover culinary fundamentals in a group setting.
2. MemberChef Semester Classes: A members-only subscription culinary program with monthly automatic electronic payment. The subscription contract length is 6 months with automatic renewal each month.
3. Summer Camps: Seasonal cooking camps offering 17 different camp themes across 11 weeks of summer for children ages 3-13.
4. Birthday Parties: Cooking-themed birthday parties with 9 deliciously fun cooking themes available for booking at the school locations.
5. Group/Private Events: Private group cooking classes for Brownie/Girl Scout troops, moms groups, or friends. Minimum 12 students required for 2-hour private class at $59 per child.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sprouts Cooking School is Indiana's only designated cooking school for kids, operating two physical locations in Carmel and Zionsville that serve children ages 3-13. The school delivers hands-on cooking instruction using kid-sized kitchen equipment and a proprietary curriculum, delivered through single-session weekend classes, MemberChef® subscription semester programs, summer and school break camps, family classes, birthday parties, Girl Scout programs, and corporate events.

Product overview

Sprouts Cooking School is Indiana's only designated cooking school for children, offering a comprehensive suite of culinary education services. The core offerings include Kids Cooking Classes (single-session weekend classes for ages 3-13 divided into Tiny, Junior, and Tween groups), Family Cooking Classes for family participation, and the MemberChef® Semester Classes subscription program. Seasonal programs include Summer Camps with 17 themed options and School Break Camps. Additional services include Birthday Parties (9 cooking themes), Girl Scouts Programs, Corporate Events, and Class Packs. Supplementary digital products include Sprouts TV (video content channel) and the Kids Cooking Tips, Recipes & Stories Blog. The school operates two physical locations in Carmel and Zionsville, Indiana, serving the Indianapolis metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Cooking Classes
• Family Cooking Classes
• MemberChef® Semester Classes Members-only subscription semester program with a 6-month recurring class contract, giving enrolled students a rotating themed curriculum over a full semester.
• Summer Camps Week-long themed day camps running 29 sessions in summer 2019, offering immersive multi-day cooking experiences built around specific culinary themes.
• School Break Camps Day camps offered during school breaks (outside the summer window) for children ages 3-13.
• Birthday Parties Hosted birthday party events at Sprouts Cooking School where guests participate in a themed cooking activity, with the school providing the venue, instructor, and supplies.
• Girl Scouts Programs Badge-earning cooking programs designed for Girl Scout troops, delivered in cooperation with local schools and community organizations.
• Corporate Events Private group cooking events hosted for businesses, suited to team-building or client entertainment at the Sprouts facility.
• Class Packs Multi-class bundles of prepaid cooking classes purchased at a packaged price.
• Gift Cards Prepaid gift cards redeemable for classes, camps, and events at Sprouts Cooking School.

Quantifiable outcome

• Served over 15,000 children since opening
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Sur La Table: National kitchenware retailer that operates in-store cooking class programs including kids' classes; comparable in product (cooking instruction) and brand-adjacent, but as a broad incumbent across adult/culinary categories rather than a kids specialist.
• Williams Sonoma: National kitchenware retailer with a long-running in-store cooking class program including kids' series; overlaps in cooking instruction for children but as part of a broad home and kitchen portfolio, not a specialty operator.

Regional players

• ClassBento: Marketplace for booking in-person creative and cooking classes; comparable category (cooking classes as bookable experiences) but primarily Australia-based and not a direct US competitor.

Direct peers

• Cozymeal: Online marketplace for in-person and virtual cooking classes; comparable in product category (cooking instruction as paid experience) but targets adults primarily and uses a marketplace model rather than owned retail locations.
• Taste Buds Kitchen: Multi-location children's and family cooking class operator with hands-on classes, parties, and camps — directly comparable in product offering, target age range, and event-driven GTM.
• Young Chefs Academy: National franchise of children's cooking schools offering classes, camps, and parties for kids — the closest direct analog to Sprouts' model in scale, customer (children ages ~3–14), and program mix.

Emerging players

• Raddish Kids: Subscription-based cooking kit and curriculum service for children; comparable audience and mission (teaching kids to cook) but distributed digitally rather than through physical classrooms — a potential digital-adjacent peer.
• Kidstir: Subscription cooking kit for kids ages 4–14 with monthly themed recipes and lessons; overlaps with Sprouts' thematic curriculum model (e.g., 17 camp themes) but ships kits to home rather than hosting in-person classes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sproutscookingschool
• Instagraminstagram.com/sproutscookingschool
• LinkedInlinkedin.com/company/sprouts-cooking-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprouts Cooking School