Street Child United

What Street Child United does

Street Child United is a UK-registered charity founded in 2010 (operating under the trade name SCU), headquartered in Cambridge, England and Wales, that uses the power of sport to create global platforms for street-connected young people to advocate for their rights. Its flagship product is the Street Child World Cup, an international football tournament held every four years ahead of the FIFA World Cup, combining football competition, an arts programme, and a General Assembly congress where young leaders debate and deliver advocacy demands directly to heads of state, UN officials, and corporate partners. The 2026 edition in Mexico City brought together 28 teams from 20 countries and generated 4.62 billion social media impressions and 915 media features.

The organization operates a portfolio of interconnected products: the Street Child Cricket World Cup (a second four-year tournament cycle, with Bulawayo 2027 announced), the Young Leaders Programme (ongoing leadership development for tournament alumni), the #IAmSomebody Tour (a multi-city North American advocacy tour during the FIFA World Cup 2026), the General Assembly congress sessions, and a global arts programme producing murals, film, photography, and performance. There is no proprietary technology platform; the underlying 'infrastructure' is a global NGO partner network (Muslim Hands, Favela Street, Pro Sport Development, Save the Children India/Bal Raksha Bharat, Fútbol Más México, etc.) that identifies and delivers street-connected young participants, combined with high-profile media and broadcast partnerships (PX Sport, Bank of America).

The business model is donation- and sponsorship-based with no commercial product pricing. Revenue streams comprise individual donations (one-time and recurring via Stripe), corporate partnerships and sponsorships (Bank of America, Visa, Deloitte, Qatar Foundation, Lenovo, UEFA Foundation, Rawbank), and event/broadcasting revenue. The organization employs approximately 11 team members across the UK and North America, with 60–70 additional extraordinary volunteers supporting tournament periods. It is governed by a Board of Trustees and led by CEO & Co-Founder John Wroe.

Name

Street Child United

Legal name

Street Child United

Website

https://streetchildunited.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Street Child United is a UK-registered charity that uses the Street Child World Cup and related sport-based events to give street-connected young people a global platform to advocate for their rights, funded by individual donations, corporate partnerships, and event broadcasting.

Ownership category

akta.pro rank

Product category

Sport-for-Change / Child Rights Advocacy

NAICS

Child and Youth Services (62411)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGABAG

Child Protection & Child Rights

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

Keywords

• Youth advocacy programmes
• Sport for development
• Child rights campaigns
• Street-connected children
• Humanitarian charity events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters, processed securely via Stripe. Donations fund programmes that protect, empower, and amplify street-connected young people.
2. Corporate Partnerships & Sponsorship: Partnerships with corporations (e.g., Bank of America, Deloitte, Visa) who provide funding, in-kind support, and platform visibility in exchange for association with the Street Child World Cup and related events. Partners gain employee engagement, global visibility, and alignment with a cause.
3. Event Revenue & Broadcasting: PX Sport helped bring the Street Child World Cup 2026 finals to an audience of millions across the Americas. Media partnerships and broadcast deals contribute to revenue and awareness.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Street Child United operates a portfolio of sport-for-change event products centred on the Street Child World Cup (a quadrennial international football tournament held ahead of the FIFA World Cup) and the Street Child Cricket World Cup. These tournaments combine sport, arts programmes, and congress/General Assembly sessions to give street-connected young people a global platform to advocate for their rights. Surrounding the tournaments, the organisation runs the Young Leaders Programme (ongoing leadership development) and the #IAmSomebody Tour (multi-city advocacy events delivered during major sporting moments).

Product overview

Street Child United operates a portfolio of sport-for-change event products centred around the Street Child World Cup and Street Child Cricket World Cup. The core offering combines football/cricket tournaments with the Young Leaders Programme, which provides ongoing leadership development. The #IAmSomebody Tour extends the flagship tournament's impact by taking advocacy demands directly to communities and decision-makers during major sporting events. All products are unified by the 'I Am Somebody' message and shared advocacy goals around identity, education, protection from violence, and gender equality for street-connected young people.

Differentiator

Problem solved

Functional benefit

Brands

• Street Child World Cup: A global football tournament for street-connected young people held ahead of FIFA World Cups since 2010.
• Street Child Cricket World Cup
• #IAmSomebody Tour
• Young Leaders Programme

Products and services

• Street Child World Cup A flagship international football tournament that brings together street-connected young people (aged approximately 6–18) from around the world to compete, create art, and advocate for their rights. Held every four years ahead of the FIFA World Cup, the event combines football competition, arts programmes, and congress sessions where young leaders develop and present advocacy demands directly to decision-makers.
• Street Child Cricket World Cup A cricket tournament version of the Street Child World Cup that brings street-connected young people together through cricket ahead of major cricket world events. The third edition is planned for Bulawayo, Zimbabwe in 2027.
• Young Leaders Programme A leadership development programme for Street Child World Cup and Cricket World Cup participants that empowers individuals to become leaders in their communities. The programme provides tools, platforms, and support for participants to run workshops, implement community projects, and drive societal change through sport and advocacy.
• #IAmSomebody Tour A multi-city tour across North America during the FIFA World Cup 2026, bringing SCU Young Leaders from the Street Child World Cup to communities and decision-makers. The five-stop tour (Tacoma, Miami, Toronto, New York, Washington D.C.) culminates at the United Nations where young leaders present the Street Child World Cup Charter of Demands.
• General Assembly / Congress Sessions The advocacy centrepiece of Street Child World Cup events where street-connected young people debate, draft and deliver collective calls to action on the rights of street-connected children. Young people present demands directly to decision-makers including government leaders and diplomats.
• Arts Programme A global arts programme co-created with Street Child World Cup players, turning lived experience into murals, film, photography, and performance that travel beyond the tournament. The arts programme enables young people to express their stories creatively.

Quantifiable outcome

• Post-2014 Street Child World Cup Brazil, Team Pakistan's participation led to the first-ever census of street children in Pakistan, police child protection training, and nationwide advocacy campaigns
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• David BeckhamflagshipGTM or Marketing Partner · 9 July 2026David Beckham OBE serves as global ambassador for Bank of America and Street Child United. Appeared in the Street of Dreams short film as a symbolic inner voice encouraging a young homeless girl. Recorded a video message for the SCWC 2026 closing ceremony.
• U2flagshipGTM or Marketing Partner · 8 July 2026U2 collaborated on Street of Dreams short film (with new song of same name) to highlight challenges faced by homeless children and celebrate football's transformative power. Bono, The Edge, and the band attended the SCWC 2026 General Assembly and closing ceremony in Mexico City.
• Bank of AmericacoreStrategic or Co-development Partner · 24 June 2026Bank of America is the Official Bank of FIFA World Cup 2026 and primary partner for the #IAmSomebody Tour across North America (Tacoma, Miami, Toronto, New York, Washington D.C., culminating at the UN). Bank of America's Soccer with Us / Sports with Us platform aims to impact over 1,000,000 young people globally by end of 2026. Partnership includes the Street of Dreams short film with David Beckham and U2.
• Fútbol Más MéxicocoreStrategic or Co-development Partner · 24 June 2026Local delivery partner for Street Child World Cup Mexico City 2026. Fútbol Más is an international socio-sport NGO that co-delivered the tournament alongside SCU and IMSS, providing local operational expertise and football programme delivery.
• IMSS (Mexican Social Security Institute)coreStrategic or Co-development Partner · 24 June 2026Mexican government partner providing the tournament campus facility at Oaxtepec, Morelos. IMSS Director General Zoé Robledo attended and spoke at the General Assembly, demonstrating institutional government support for the event.
• Borussia Dortmund AcademycoreStrategic or Co-development Partner · 14 May 2026Partnered with UNHCR to create Team Borussia ACNUR — a mixed team of refugee youth and Mexican young people from vulnerable backgrounds — giving them the opportunity to participate directly in SCWC 2026.
• Mexican Social Security Institute (IMSS)coreStrategic or Co-development Partner · 12 February 2025Partnership with IMSS and Fútbol Más announced in February 2025 to support the 2026 Street Child World Cup in Mexico City.
• Swansea City FoundationminorStrategic or Co-development PartnerWelsh football foundation that supports young people from Blaenau Gwent youth services and local schools to form Team Wales for SCWC 2026 — the first Welsh representation at the tournament.
• Qatar FoundationcoreStrategic or Co-development PartnerLong-standing partner visible on SCU's partner logo wall. Qatar Foundation supported previous Street Child World Cup events.
• VisacoreStrategic or Co-development PartnerLong-standing corporate partner that has supported SCU with financial literacy workshops for SCWC participants. Visa branding appears on Street Soccer Park fields in Tacoma.
• DeloittecoreStrategic or Co-development PartnerCorporate partner whose staff engagement programme has inspired employees, engaged clients, and helped cement Deloitte's position as a leader in community engagement. Partner logo visible on SCU website.
• UEFA Foundation for ChildrencoreStrategic or Co-development PartnerFunded the Child Rights through Football programme launched with Fútbol Más in Mexico City, supporting SCU's programming in the lead-up to SCWC 2026.
• LenovocoreStrategic or Co-development PartnerSponsor of the 2026 Street Child World Cup, listed alongside Government of Mexico – IMSS and the Embassy of Canada.
• U.S. Soccer Federation / Soccer Forward FoundationcoreStrategic or Co-development PartnerBank of America's Soccer Forward Foundation partners with U.S. Soccer Federation to create access and opportunity through sports, including the Soccer at Schools programme. Provided coaching education at the Tacoma stop of the #IAmSomebody Tour.
• RawbankcoreStrategic or Co-development PartnerDRC-based bank launched the '1 Million Hopes' (1 million d'esoirs) three-year development programme in partnership with SCU for children in the Democratic Republic of Congo, focused on sport and improving skills and independence.
• Callan OnlineminorStrategic or Co-development PartnerEnglish language training partner providing instruction to Young Leaders to enhance communication skills and expand personal and professional opportunities.
• AS RomaminorGTM or Marketing PartnerItalian football club partnered with SCU and Bands FC to sell merchandise (t-shirts, hoodies) with album cover-inspired designs. 100% of proceeds donated to SCU.
• Bands FCminorGTM or Marketing PartnerDesign collective that created exclusive merchandise (t-shirts, hoodies) featuring geographically accurate recreations of the seven hills of Rome in AS Roma album cover style, with all proceeds to SCU.
• CRC CommunicationsminorGTM or Marketing PartnerCommunications partner providing voluntary expertise to help SCU navigate civil unrest concerns in Mexico ahead of SCWC 2026 and reassure team leaders, young people and volunteers.
• Save the Children India / Bal Raksha BharatcoreStrategic or Co-development PartnerLong-standing implementation partner for Street Child World Cup and Street Child Cricket World Cup in India. Co-organised the SCCWC 2023 in Chennai.
• PX SportcoreGTM or Marketing PartnerBroadcast partner that helped bring the SCWC 2026 finals to an audience of millions across the Americas, extending the reach of young people's stories globally.
• Women in FootballminorStrategic or Co-development PartnerOrganisation represented on SCU's Local Advisory Group for Mexico City 2026, contributing expertise on gender equality in sport (Grace Ahrens).

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/streetchildunited
• Facebookfacebook.com/StreetChildUnited
• LinkedInlinkedin.com/company/street-child-united

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Street Child United