SportWorks

What SportWorks does

SportWorks is a small private consultancy founded circa 2004 in Veldhoven, Netherlands, providing organization development, project management, and personal development services primarily to Dutch sports organizations, federations, and social enterprises. Under founder-owner Roland Rijshouwer, with certified coach Lonneke Boel, the firm delivers a combination of organizational consulting, team sessions, leadership trajectories, and individual coaching. Its named client base includes the Royal Dutch Lawn Tennis Association (KNLTB), Gelders Sportfederatie (GSF), SSNB, SportMatchNoord, and Polar, with secondary distribution to individual professionals and corporate employers.

The company's core offering is a methodology stack rather than a software platform. Proprietary frameworks include the Social Profit Canvas model for project management and social impact visualization, the Persoonlijkheid & Competentie Scan (a 60+ competency personality and behavioral assessment on a 1-9 scale), and the Vitaliteit Scan (a combined physical/psychosocial health assessment using a traffic-light reporting model). Supporting modules include function profiling, core values determination, and leadership trajectories. Digital capability is extended through partnerships rather than in-house development: NewHeroes provides 200+ online training courses available 24/7 in Dutch and English, and Iscreen B.V. provides scientifically validated vitality diagnostics under physician responsibility.

SportWorks operates on a sales-led, consultative go-to-market with custom quote-based pricing and multi-year contract cadences. Revenue is generated through professional services engagements (coaching, organizational development, project management) and a subscription-adjacent online training reselling stream. The company runs three office locations in Veldhoven and Den Bosch, serves only the Netherlands market, and has no external funding, no parent company, and no disclosed revenue. Operating geographies are restricted to the Netherlands and the NLD jurisdiction, with no evidence of broader international expansion.

Name

SportWorks

Legal name

SportWorks

Website

https://sportworks.nl

Company type

Private

Founded year

2004

Operating status

Operating

Short description

SportWorks is a small Veldhoven-based Dutch consultancy providing organization development, project management, and personal development services for sports organizations, federations, and individual professionals, via proprietary assessment tools and partner-delivered online training.

Ownership category

akta.pro rank

Product category

Sports Organization Development Consulting

NAICS

Sports and Recreation Instruction (61162)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Organization development consulting
• Project management services
• Executive coaching programs
• Personal development training
• Sports management consulting

Headquarters

HQ city

Veldhoven

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Coaching & Development Services: One-on-one and team coaching services for personal leadership, team development, and organizational vitality. Pricing is quote-based and customized to client needs. Services include Competency Scans, Personality Assessments, and development trajectories.
2. Online Training Programs: Access to 200+ online training courses on soft skills and business skills (time management, personal effectiveness, communication, leadership, sales). Delivered through partnership with NewHeroes. Pricing discussed per organization.
3. Organizational Development Consulting: Organization development services including function profiling, team sessions, leadership trajectories, and core values determination. Custom project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SportWorks is an organization development and project management bureau that helps sports organizations become structurally stronger and more vital, and helps social-impact projects succeed. It delivers organization development consulting, project and interim management (using its Social Profit Canvas model), and coaching and personal development services, supported by proprietary assessments (Persoonlijkheid & Competentie Scan, Vitaliteit Scan) and 200+ online training courses delivered through the NewHeroes partnership.

Product overview

SportWorks operates as an organization development and project management bureau offering a suite of integrated tools and services for sports organizations. The core offering consists of assessment and development tools — the Persoonlijkheid & Competentie Scan (personality and competency assessment), the Vitaliteit Scan (vitality/health assessment), and Team Sessies (team development sessions) — combined with Coaching & Persoonlijke Ontwikkeling (coaching and personal development) and Online Trainingen (200+ e-learning courses via the NewHeroes partnership). Supporting modules include Kernwaarden Organisatie Bepalen (core values identification), Functie-profiel (job profiling), and Leiderschap Trajecten (leadership programs). The two main service lines are Organisatieontwikkeling (organization development) and Project- en Interim Management (project management). The Social Profit Canvas model underpins project delivery. All tools and services are accessible and available both online and offline.

Differentiator

Problem solved

Functional benefit

Products and services

• Persoonlijkheid & Competentie Scan
• Vitaliteit Scan
• Team Sessies
• Online Trainingen
• Coaching & Persoonlijke Ontwikkeling
• Organisatieontwikkeling
• Project- en Interim Management

Quantifiable outcome

• 36% of work-related illness absenteeism is caused by stress; 240,000 young employees affected by burnout symptoms in Netherlands

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• NewHeroescoreTechnology or IntegrationPartnership with NewHeroes provides access to 200+ online training programs on soft skills and business skills (time management, personal effectiveness, communication, leadership, sales). Training is high quality, accessible, suitable for all levels, available 24/7 in Dutch and English on any device.
• Iscreen B.V.coreTechnology or IntegrationPartnership for the Vitality Scan product. Iscreen provides scientifically validated assessments for employee health and vitality measurement. The medical component is administered under physician responsibility. Partnership enables comprehensive vitality diagnostics combining physical and psychological assessments.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Limeade: Employee wellbeing and engagement platform serving mid-market and enterprise customers. Comparable to SportWorks in addressing absenteeism, employee vitality, and organizational culture, but as a software-led incumbent with a much broader portfolio.
• Headspace for Work: Broad mental health, mindfulness, and wellbeing platform with a B2B 'Headspace for Work' offering for employers. Overlaps with SportWorks' Vitaliteit Scan and vitality-focused programs as a much larger incumbent operating across multiple wellbeing verticals.

Regional players

• Schouten & Nelissen: Dutch training and development organization offering leadership, coaching, and personal development programs. Closest regional peer to SportWorks, competing for the same Dutch corporate and institutional training budgets with a much larger course catalog and brand.

Direct peers

• BetterUp: Global coaching and personal development platform selling leadership, team, and wellbeing programs to enterprises. Comparable to SportWorks in delivering structured coaching and development engagements to organizations, though at vastly larger scale and via a software-led model.
• EZRA: Coaching provider offering personal and professional development programs to employees globally via a tech-enabled platform. Comparable to SportWorks' Coaching & Persoonlijke Ontwikkeling and Leadership Trajecten offerings at a scaled, enterprise-oriented level.
• CoachHub: European-headquartered digital coaching platform offering 1:1 coaching and development programs to businesses. Closest geographic and product analog to SportWorks' coaching and personal development offerings, with a more productized delivery model.

Others

• NewHeroes: Dutch online training platform providing 200+ soft-skill and business-skill courses. SportWorks currently partners with NewHeroes for content delivery, but NewHeroes is also an adjacent competitor that could disintermediate the coach-led distribution layer with direct enterprise sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportWorks