South Asians For America

What South Asians For America does

South Asians for America (SAFA) is a US-based 501(c)(4) social welfare nonprofit incorporated in New Jersey in 2021, operating as an all-volunteer grassroots organization dedicated to mobilizing the South Asian American electorate and building South Asian political power nationwide. The organization targets South Asian American citizens across Indian, Pakistani, Bangladeshi, Sri Lankan, Nepali, Bhutanese, and Afghan communities, and addresses low voter turnout, language barriers, lack of culturally competent voter resources, and underrepresentation in government. It also serves South Asian Democratic political candidates through formal endorsement processes (slates published annually from 2021 through 2026) and South Asian youth through mentorship and leadership development programming.

SAFA's core offerings include voter mobilization services (phonebanking, textbanking, canvassing, postcard writing), a customized Voterizer voter registration portal delivered through a partnership with Field Team 6, Voter ID Pocket Guides translated into Hindi, Gujarati, Bengali, and Punjabi for ten key swing states via a partnership with VoteRiders, the South Asian Organizing 101 Virtual Training Series, AAPI Know Your Rights resources, volunteer translation services, and an internal 2025 South Asian population data resource sorted by state and sub-ethnic community. The technology stack is entirely third-party: Wix for the website, ActBlue for donations, Airtable for forms, and Field Team 6's Voterizer for registration. SAFA maintains six core strategic partnerships (National Democratic Training Committee, Run for Something, Grassroots Democrats HQ, Field Team 6, VoteRiders, and Sister District Project) that together form an integrated civic engagement ecosystem.

The business model is a 501(c)(4) donation-funded nonprofit with zero paid staff and no service revenue. All activities are provided free of charge to voters and candidates; funding flows from individual donations via ActBlue and merchandise sales through a branded online store. Leadership consists of Co-National Directors Neha Dewan and Harini Krishnan, supported by a leadership team and advisory council drawn from elected officials and Democratic Party establishment figures. SAFA is not backed by venture capital or private equity and has no parent company, subsidiaries, or publicly disclosed financials.

Name

South Asians For America

Legal name

South Asians for America

Website

https://saforamerica.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

South Asians for America (SAFA) is an all-volunteer 501(c)(4) nonprofit that mobilizes the South Asian American electorate through voter registration, translated voter education, grassroots organizing, candidate endorsements, and youth engagement across 26 US state chapters.

Ownership category

akta.pro rank

Product category

Civic Engagement and Political Advocacy Services

NAICS

Social Advocacy Organizations (81331), Human Rights Organizations (813311)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAFAJ

Democracy, Voting Rights & Civic Participation Advocacy

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

SECONDARYBPAGAFAB

Human Rights & Anti-Discrimination Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

Keywords

• Civic engagement
• Voter mobilization
• Community organizing
• Political advocacy
• Voter education

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Donations: SAFA operates as a 501(c)(4) social welfare organization funded entirely through donations. The organization accepts donations through ActBlue and merchandise sales through their online store.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

South Asians For America (SAFA) is an all-volunteer grassroots 501(c)(4) organization that mobilizes South Asian American voters through community organizing services, voter registration support, translated voter education materials, candidate endorsement, and political advocacy training. It delivers these through 26 state chapters, partnerships with national civic engagement organizations, and digital organizing tools.

Product overview

South Asians for America (SAFA) is a grassroots civic engagement organization, not a technology product company. It does not offer a unified software platform but instead provides a portfolio of voter engagement services and tools including: a customized Voterizer voter registration portal (via Field Team 6 partnership), Voter ID pocket guides translated into South Asian languages (via VoteRiders partnership), the South Asian Organizing 101 virtual training series, South Asian population demographic data resources, a candidate endorsement program, community organizing tools (phonebanking, textbanking, canvassing), Know Your Rights resources in AAPI languages, and volunteer translation services for voting materials. These services are delivered primarily through third-party platforms and partnerships rather than a proprietary technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Voterizer Voter Registration Portal

Quantifiable outcome

• Established 26 state chapters since launch in May 2021
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• National Democratic Training Committee (NDTC)coreGTM or Marketing PartnerSAFA partners with NDTC, the largest Democratic campaign training program in the country, which provides Democratic candidates, campaign staffers, and local leaders with tools, expert training, and resources needed to win.
• Run for SomethingcoreGTM or Marketing PartnerSAFA partners with Run for Something, a national political organization dedicated to recruiting and supporting young progressive candidates to run for down-ballot office. The organization connects partner organizations with candidates who need help.
• Grassroots Democrats HQcoreGTM or Marketing PartnerSAFA partners with Grassroots Democrats HQ whose mission is to Elect Democrats Everywhere. They have contacted 63 million voters since founding in 2019 and work on rebuilding the Blue Wave in election cycles.
• Field Team 6coreTechnology or IntegrationSAFA partners with Field Team 6 to provide a customized Voterizer Voter Registration Portal which takes 2 minutes to complete for voter registration.
• VoteRiderscoreGTM or Marketing PartnerSAFA partners with VoteRiders to provide Voter ID pocket guides for all 50 states translated into South Asian languages including Hindi, Gujarati, Bangla, and Punjabi.
• Sister District ProjectminorGTM or Marketing PartnerSAFA partners with Sister District Project on phonebanks in support of Democratic nominees.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Muslim Public Affairs Council (MPAC): A diaspora-focused American-Muslim advocacy and civic engagement organization with similar model (community mobilization, training, candidate support) and analogous 501(c)(4) posture.
• AAPI Victory Fund: AAPI-focused political action committee that endorses and funds AAPI candidates at federal and state levels — a directly comparable mission (AAPI political power-building) operating at a larger scale.
• Indian American Impact: A South Asian American civic engagement and political organization focused on Indian American voter mobilization and candidate support — almost a sub-segment twin to SAFA.
• Asian and Pacific Islander American Vote (APIAVote): A national nonprofit dedicated to increasing AAPI political participation through voter mobilization, registration, and civic engagement — the closest broader-AAPI analog to SAFA's mission.

Broad incumbents

• Council on American-Islamic Relations (CAIR): Major American-Muslim advocacy, civic engagement, and Know Your Rights organization — comparable diaspora-focused civic mobilization and rights-education model to SAFA.
• Run for Something: SAFA's core partner, recruiting and supporting young progressive down-ballot candidates — overlapping the candidate-recruitment component of SAFA's work but operating across all progressive constituencies, not just South Asian.
• National Democratic Training Committee (NDTC): Largest Democratic campaign training program; SAFA's South Asian Organizing 101 Training Series is essentially a culturally-tailored derivative of NDTC's core curriculum.
• Grassroots Democrats HQ: A national Democratic voter-contact operation that has contacted 63M+ voters since 2019 — overlaps directly with SAFA's phonebanking/textbanking work but at vastly larger scale across the full electorate.

Emerging players

• VoteRiders: Nonpartisan voter ID education organization — SAFA partners with it to deliver translated voter ID guides; comparable in civic-resource niche but non-electoral-partisan.
• Field Team 6: Volunteer-driven voter registration organization whose Voterizer portal SAFA uses; comparable in ethos (grassroots, all-volunteer, digital organizing) though broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SAforAmerica
• YouTubeyoutube.com/channel/UCO_pIzMTKQfUxgv_oOG775w
• Facebookfacebook.com/SAforAmerica
• Instagraminstagram.com/saforamerica
• TikToktiktok.com/@saforamerica25
• LinkedInlinkedin.com/company/southasiansforamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Asians For America