What Coast2Coast First Aid & Aquatics does

Coast2Coast First Aid & Aquatics Inc. is a privately held Canadian Red Cross Training Partner founded in 2014 and headquartered in Thornhill, Ontario. The company delivers certified first aid, CPR, Basic Life Support (BLS), and Professional Responder courses — ranging from an 8-hour Emergency First Aid module to an 80-hour Emergency Medical Responder program — at 23+ owned training facilities across Ontario, Alberta, Nova Scotia, and California, supplemented by on-site private group training, blended online/in-person learning, and a mobile swimming instruction service in the Greater Toronto Area. Its course catalog also includes youth safety programs, psychological first aid, security guard licensing, working-at-heights training, and online self-paced modules such as WHMIS and opioid-poisoning response.

The underlying technology stack centers on a proprietary digital testing and assessment application used for in-person certification exams, paired with real-time-feedback manikins equipped with haptic feedback, LED indicators, and Bluetooth-connected analytics that surface trainee performance data. The firm holds WSIB- and OHS-approved status, complies with CSA Z1210:24 standards, and operates as both an American Heart Association Aligned Training Site and American Red Cross Authorized Training Provider for its US locations.

Revenue is generated through one-time course fees across consumer, healthcare-provider, and enterprise channels; recurring recertification revenue on a three-year cycle (CPR/AED, Standard First Aid, BLS); private on-site group bookings for organizations with 8+ participants; instructor development program fees; mobile swimming lesson charges in the GTA; and ancillary safety-product retail sales. Distribution combines a self-serve website booking flow, toll-free phone sales, direct enterprise sales for industry-specific WSIB compliance training, and a recently launched reseller program for indirect channel reach.

Name

Coast2Coast First Aid & Aquatics

Legal name

Coast2Coast First Aid & Aquatics Inc.

Website

https://c2cfirstaidaquatics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Coast2Coast First Aid & Aquatics is a Canadian Red Cross Training Partner operating 23+ facilities across Ontario, Alberta, Nova Scotia, and California, delivering certified first aid, CPR, BLS, and Professional Responder training to individual consumers, healthcare providers, and enterprise employers.

Ownership category

akta.pro rank

Product category

First Aid and CPR Training Services

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)

Keywords

• First aid training
• CPR certification
• Basic life support
• Professional responder training
• Swimming instruction

Headquarters

HQ city

Thornhill

HQ country

Canada

HQ region

North America

Offices41 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. First Aid & CPR Training Courses: Public training courses offered at 23+ facilities across Canada. Revenue generated from course fees for Emergency First Aid, Standard First Aid, CPR/AED, BLS, and Professional Responder courses. Fees vary by course level and include both online-only and blended options.
2. Private/Group Training: On-site training for organizations with 8+ participants. Customized industry-specific training for employers in healthcare, manufacturing, logistics, security, food service, and education sectors.
3. Recertification Courses: Recertification training for expiring certificates. Includes CPR/AED recertification and Standard First Aid recertification courses.
4. Instructor Development Program: Training programs for individuals seeking to become Canadian Red Cross First Aid & CPR instructors, Basic Life Support instructors, and Professional Responder instructors.
5. Mobile Swimming Lessons: Swimming instruction delivered at customer locations (home pools or community centers) in the Greater Toronto Area.
6. Safety Products & Supplies: Safety equipment and supplies sold through the company website including personal protective equipment, disinfectants, and training materials.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Coast2Coast First Aid & Aquatics delivers certified first aid, CPR/AED, Basic Life Support, Professional Responder, Psychological First Aid, security, youth, and swimming training programs through 23+ owned facilities across Canada and the US, supplemented by on-site private/group training for organizations and mobile swimming lessons in the GTA. As a Canadian Red Cross Training Partner, American Red Cross Authorized Provider, and American Heart Association Aligned Training Site, the company issues WSIB- and OHS-compliant certifications aligned with CSA Z1210:24 standards, supported by a proprietary digital assessment platform and real-time feedback CPR manikins.

Product overview

Coast2Coast First Aid & Aquatics is a Canadian Red Cross Training Partner offering a comprehensive portfolio of safety training programs across Canada and the US. The core offering consists of certification courses in First Aid & CPR/AED (from basic 8-hour Emergency First Aid to advanced 80-hour Emergency Medical Responder), Basic Life Support for healthcare providers, and Professional Responder programs. Supporting programs include Instructor Development, Youth Programs (babysitting, Stay Safe), Psychological First Aid, Security Training, and Swimming Lessons (mobile and integrated programs). Training is delivered through multiple modalities: in-person at 23+ facilities across Ontario, Alberta, Nova Scotia, and California; blended (online theory + hands-on skills); and fully online for select courses. The company also provides WSIB compliance training, event coverage services, and industry-specific group training for sectors including healthcare, education, manufacturing, and logistics. All certifications are WSIB and OHS-approved through Canadian Red Cross and meet CSA Z1210:24 standards.

Differentiator

Problem solved

Functional benefit

Products and services

• CPR/AED Courses CPR and AED training covering Level A (adult-focused) and Level C (adult, child, and infant), teaching life-saving compression techniques, rescue breathing, and AED operation for individuals and workplace compliance.
• Emergency First Aid & CPR/AED An 8-hour foundational first aid and CPR/AED course providing an overview of first aid and cardiopulmonary resuscitation skills for general workplace and personal certification needs.
• Standard First Aid & CPR/AED A 16-hour intermediate first aid training course covering more life-saving skills than Emergency First Aid, meeting most workplace requirements.
• Marine First Aid Marine-specific first aid and CPR training designed for maritime environments and personnel.
• Child Care First Aid & CPR First aid training tailored for child care providers, covering pediatric emergencies and age-specific CPR techniques.
• Basic Life Support (BLS/HCP) Healthcare provider-level CPR training meeting requirements for nurses, CNAs, medical and dental staff, and clinical students, available through Canadian Red Cross and Heart & Stroke programs.
• Airway Management and Oxygen Therapy A 2-hour intensive training for healthcare professionals on creating and maintaining airways and safely administering supplemental oxygen.
• First Responder Training An advanced 40-hour scenario-based training for first responder roles covering teamwork, head and spinal injuries, and circulation emergencies.
• Emergency Medical Responder (EMR) Training The most advanced first responder course, comprising 80 hours of training including patient transportation and multiple-casualty incidents, with upgrade paths for existing first responders.
• Instructor Development Program Training program for becoming a certified instructor across multiple disciplines: First Aid & CPR, Basic Life Support, First Responder, and Emergency Medical Responder, including transfer and recertification options.
• Psychological First Aid Emotional support training using the Look, Listen, Link, Live model for providing care after distressing events, also offered as online self-paced Self Care and Caring for Others modules.
• Youth Programs (Babysitting & Stay Safe) Safety training for young people including Babysitting Training and Stay Safe Training programs through the Canadian Red Cross.
• Security Training (Security License & Private Investigator) Ministry-approved security guard license training and Private Investigator certification courses.
• Event Coverages On-site first aid and CPR coverage services for events, providing qualified personnel and emergency response capability.
• Integrated Swimming Program (ISP) Comprehensive swimming instruction program for learning aquatic skills.
• Mobile Swimming Program Swimming lessons delivered at the customer's location (home pool or community center) by experienced instructors, covering the Greater Toronto Area.
• Online/Self-Paced Training Courses Digital-first training courses including WHMIS, First Aid for Opioid Poisoning, Pet First Aid Training, and Firefighting Career Preparation (resume, cover letter, and interview services).
• Working at Heights Training Safety training for work at elevated positions, meeting Ontario regulatory requirements.
• Recertification Courses Renewal courses for CPR/AED, Standard First Aid, First Responder, and EMR certifications, with most certificates valid for three years.
• Private/Group Training On-site training for groups of 8 or more participants, with industry-specific options for security guards, healthcare providers, schools, pharmacists, food service, logistics, and manufacturing sectors, including WSIB Regulation 1101 compliance training.

Quantifiable outcome

• 99.9% student success rate
• +3 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Canadian Red CrosscoreStrategic or Co-development PartnerOfficial Canadian Red Cross Training Partner since 2011. Authorized to deliver Canadian Red Cross first aid, CPR, BLS, and professional responder certification courses. Third consecutive year as Top 3 Training Partner. Certifications meet WSIB and OHS standards.
• Sick Kids FoundationminorOthersCharitable partnership where a portion of all proceeds are donated to Sick Kids Foundation. Supports child health initiatives while customers receive life-saving training.
• American Red Cross (US)coreStrategic or Co-development PartnerAmerican Red Cross Authorized Training Provider for US operations in California. Delivers first aid and CPR training meeting American standards.
• American Heart Association (US)coreStrategic or Co-development PartnerAmerican Heart Association Aligned Training Site for US operations. Provides BLS and CPR training aligned with AHA guidelines.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Canadian Red Cross: The certifying body and content owner for Coast2Coast's core courses. Operates its own training delivery in some regions, making it both the primary upstream partner and a broad incumbent competitor for first aid and CPR training across Canada.
• Health & Safety Institute (HSI): US-headquartered training organization delivering CPR, first aid, and workplace safety programs through a large authorized-provider network. Broad incumbent in the North American compliance-training category where Coast2Coast now competes via its US (California) operations.
• American Heart Association: US national authority for CPR and BLS standards, with which Coast2Coast's US operations are aligned. Functions as both content authority and broad incumbent competitor in the American market.

Direct peers

• SOS First Aid: Canadian Red Cross Training Partner focused on first aid and CPR courses for individuals and workplaces, primarily in the Greater Toronto Area. Smaller-scale direct peer with overlapping facility and customer segment coverage.
• First Aid 4U: Canadian Red Cross Training Partner operating across Ontario with comparable course portfolio (CPR, first aid, BLS, recertification). Closest direct competitor in geography, target market, and go-to-market.
• Heart & Stroke Foundation of Canada: National charity that sets CPR/BLS standards and operates an instructor training network across Canada. Coast2Coast offers Heart & Stroke-aligned BLS Provider courses, making it both a partner and a competitor for healthcare-provider segment revenue.
• St. John Ambulance (Canada): National charitable organization delivering first aid, CPR, and AED training across Canada. Competes directly with Coast2Coast in the public and workplace training segments, with the structural advantage of donor-subsidized pricing on community courses.
• Lifesaving Society Canada: National organization offering swim, lifesaving, lifeguard, and first aid training. Direct peer for Coast2Coast's Integrated Swimming Program and aquatic safety offerings, with comparable Bronze Cross and Bronze Medallion curricula.

Regional players

• CPR World: Canadian first aid and CPR training provider operating primarily in Western Canada. Regional peer with comparable Red Cross-aligned curriculum but limited overlap in Coast2Coast's core Ontario/GTA footprint.

Emerging players

• ProTrainings: Online-first CPR and first aid training provider offering blended learning at price points below in-person academies. Emerging threat and partial peer because Coast2Coast is also expanding blended learning — overlap on consumer and SMB segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Coast2Coast_Inc
• Facebookfacebook.com/C2CFIRSTAIDAQUATICS
• Instagraminstagram.com/coast2coast_canada
• LinkedInlinkedin.com/company/coast2coast-first-aid-and-aquatics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coast2Coast First Aid & Aquatics