What Fatal Light Awareness Program (FLAP) Canada does

Fatal Light Awareness Program (FLAP) Canada is a registered Canadian charity (No. 14074 6736 RR0001) founded in 1993 to prevent bird-building collisions. Headquartered in Toronto with 1-10 paid staff and a heavy reliance on volunteers, the organization has documented over 100,000 birds across 178 species in the Greater Toronto Area since inception. FLAP addresses the dual problem of daytime glass invisibility and nighttime light disorientation, which collectively kill an estimated 25 million birds annually in Canada and over 1 billion across North America.

The organization's core technology platforms are the Global Bird Collision Mapper (GBCM), a free online geo-mapping tool enabling registered users worldwide to report collision incidents, and the BirdSafe DIY Building Risk Assessment App, a free self-service web tool for property owners to evaluate collision risk. The BirdSafe brand extends into professional consulting services for commercial and institutional buildings, offering fee-based risk assessments and mitigation planning. Supporting programs include the Birds In Your Hood youth education initiative, the annual Bird Layout awareness exhibit, the Bird Safe Campus program, and standards-setting work that informed the CSA A460 Bird-Friendly Building Design Standard.

FLAP's revenue model is diversified across individual donations (one-time, monthly recurring, tribute, legacy, and securities), institutional funding from foundations, corporations, and government, and fee-based commercial consulting. Customer segments span residential homeowners, commercial property owners (including TD Centre and Royal Bank Plaza), government agencies (Federal Government of Canada, Ontario Parks), K-12 schools, and academic and research institutions (Royal Ontario Museum, Western University). The organization operates a community-led GTM motion built on volunteer patrols, citizen science data collection, educational outreach, corporate sustainability partnerships, and government advocacy.

Name

Fatal Light Awareness Program (FLAP) Canada

Legal name

Fatal Light Awareness Program (FLAP) Canada

Website

https://flap.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

FLAP Canada is a registered Canadian charity founded in 1993 that prevents bird-building collisions through volunteer rescue patrols, citizen science mapping, building risk assessments, and policy advocacy targeting homeowners, commercial property owners, government, and schools.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Administration of Conservation Programs (92412)

akta.pro primary industry

Inspection, Monitoring & Maintenance Programs (Audits, Compliance, Recertification) (HSAMAGAN)

akta.pro secondary industries

Aviation/Industrial Bird Hazard Management (Airfields, Warehouses, Loading Docks) (HSAMAGAM), Bird Spikes & Ledge Deterrent Systems (HSAMAGAB)

Keywords

• Bird collision prevention
• Wildlife conservation services
• Bird-safe building consulting
• Citizen science mapping
• Nonprofit environmental advocacy

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: FLAP Canada receives donations from individuals via e-Transfer, cheques, and securities. Donors can make one-time or monthly recurring gifts, tribute gifts, and gifts in memoriam.
2. Charitable Donations: FLAP is a registered Canadian charity (No. 14074 6736 RR0001) that accepts legacy gifts through wills and bequests, including fixed amounts, percentage of estate, or residue of estate.
3. Securities Donations: Donors can contribute securities or mutual fund shares as an efficient charitable giving method.
4. Institutional Funding: FLAP Canada is funded by individuals, foundations, corporations, and various levels of government.
5. Consulting Services: FLAP Canada offers BirdSafe Building Risk Assessment and consulting services for building owners and property managers seeking bird-safe solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

FLAP Canada is a nonprofit bird conservation organization that prevents migratory bird deaths caused by collisions with buildings. Its core offerings include volunteer-led rescue and monitoring patrols, free public tools (the Global Bird Collision Mapper and BirdSafe DIY Building Risk Assessment App), and paid BirdSafe consulting and risk-assessment services for commercial and institutional building owners. The organization also delivers youth education, building-standards advocacy, and policy work across Canada.

Product overview

FLAP Canada is a nonprofit bird conservation organization (registered Canadian charity No. 14074 6736 RR0001) focused on preventing bird-building collisions across Canada since 1993. Its product portfolio consists primarily of free public-facing tools and programs: the Global Bird Collision Mapper (a community science geo-mapping platform where users report collision incidents globally), the BirdSafe DIY Building Risk Assessment App (a web-based self-service risk evaluation tool for homes and buildings), and BirdSafe Building Risk Assessment Consulting (professional services for commercial properties). Supporting offerings include the youth education program Birds In Your Hood, the Annual Bird Layout awareness exhibit, and BirdSafe Building Standards guidelines. The organization also conducts volunteer rescue patrols, advocates for policy change, and provides educational resources and migration alerts. Since 1993, FLAP Canada's volunteers have documented over 100,000 birds of 178 species in the Greater Toronto Area alone.

Differentiator

Problem solved

Functional benefit

Brands

• BirdSafe: BirdSafe is a brand used by FLAP Canada for building risk assessment services and bird-safe building standards and guidelines.
• Global Bird Collision Mapper
• BirdSafe DIY Building Risk Assessment App
• BirdSafe Building Risk Assessment and Consulting Services

Products and services

• Global Bird Collision Mapper (GBCM) A free online geo-mapping tool enabling registered users worldwide to report and track bird-building collision incidents, serving as FLAP Canada's primary community science data collection platform. Users can enter collision records from laptops, tablets, or mobile devices.
• BirdSafe DIY Building Risk Assessment App A free online self-assessment tool helping homeowners and building managers evaluate bird-collision risk at their properties by answering a series of questions about their building, and identify bird-safe window solutions.
• BirdSafe Building Risk Assessment and Consulting Services

Quantifiable outcome

• Over 100,000 birds of 178 species documented since 1993
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Nature CanadacoreStrategic or Co-development PartnerFLAP Canada is a National Partner in Nature Canada's Cats and Birds and Bird-Friendly Cities programs. This partnership enables collaboration on reducing cat predation and promoting bird-friendly urban environments across Canada.
• WonderGroveminorStrategic or Co-development PartnerFLAP partnered with WonderGrove to share animated educational videos for children through the WonderGrove for Birds series, promoting bird conservation awareness among youth.
• Homegrown National ParkminorStrategic or Co-development PartnerPartnered with WonderGrove and Homegrown National Park to create and distribute bird conservation educational content for children.
• Royal Ontario Museum (ROM)coreStrategic or Co-development PartnerThe Royal Ontario Museum receives yearly donations of dead birds from FLAP for purposes of research and education. Birds are used for genetic barcoding, West Nile Virus research, pesticide research, study skins, skeletons, tissue samples, gallery displays, and searcher efficiency trials in wind farm monitoring.
• Western UniversitycoreStrategic or Co-development PartnerFLAP collaborates with scientists at Western University on collision research. A PhD student is studying how bird vision contributes to window collision risk, developing methods to measure how birds see windows and glass modifications.
• Canadian Wildlife ServicecoreStrategic or Co-development PartnerFLAP operates with a scientific permit from Canadian Wildlife Service to recover dead birds and conduct collision monitoring across Canada.
• Ontario ParksminorStrategic or Co-development PartnerStaff at Ontario Parks including Pinery, Rondeau, Point Burwell, Algonquin, and Sleeping Giant Provincial Parks have performed retrofits of glass at park facilities with bird collision deterrents.
• CanadaHelpsminorChannel Partner/ Reseller/ DistributorDonations of securities or mutual fund shares can be made through CanadaHelps.org, an online platform for charitable giving in Canada.
• North American Bird Collision NetworkcoreStrategic or Co-development PartnerFLAP directs individuals to the North American Bird Collision Network to find or launch bird rescue programs in their communities, supporting the growth of bird-safe initiatives across North America.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Nature Canada: Canadian national conservation organization running Bird-Friendly Cities and Cats and Birds programs. Already a partner of FLAP, with overlapping but broader scope that intersects on urban bird conservation.

Direct peers

• NYC Audubon: New York City nonprofit that runs Project Safe Flight, a long-running bird-building collision monitoring, rescue, and advocacy program modeled similarly to FLAP's in-field volunteer patrols and Lights Out campaigns.
• American Bird Conservancy: US-based nonprofit with a dedicated Bird Collisions program that runs Cats Indoors and Glass Collisions initiatives. Operates in the same bird-safe building advocacy and standards space as FLAP, making it the closest North American counterpart.

Others

• Acopian Center for Ornithology: Academic ornithology research center studying bird-window collisions and related topics. An enabling research peer that contributes to the broader evidence base FLAP leverages.
• Feather Friendly: Canadian manufacturer and installer of bird-safe window markers cited by FLAP as 95%+ effective. An adjacent product vendor in the same bird-safe building ecosystem rather than a direct competitor.
• North American Bird Collision Network: Network of bird collision monitoring and rescue programs across North America, including FLAP. Functions as an enabling coalition that supports scaling FLAP-like programs rather than competing with FLAP.
• Smithsonian Migratory Bird Center: US research center focused on migratory bird conservation, including bird-friendly coffee and habitat work. Related ecosystem player with overlapping research and advocacy audiences but no direct consulting competition.

Broad incumbents

• BirdLife International: Global partnership of conservation organizations focused on birds and biodiversity, with overlapping advocacy and bird-friendly cities programs. Operates at a much larger geographic and policy scale than FLAP.
• Cornell Lab of Ornithology: A large academic ornithology institution that runs citizen-science platforms (eBird) and broader bird conservation research, overlapping with FLAP's data-collection and public-engagement work but at much broader scale.

Regional players

• Royal Society for the Protection of Birds (RSPB): UK's largest nature conservation charity, running bird collision, habitat, and policy programs in a different geography. Highly comparable mission and structure but does not directly compete in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/flap-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fatal Light Awareness Program (FLAP) Canada