New York City Audubon

What New York City Audubon does

NYC Bird Alliance (formerly New York City Audubon) is a 501(c)(3) conservation nonprofit founded in 1978 and headquartered in New York City, with an organizational scope that has historically covered the five boroughs and, more recently, a wider national and international reach through its dBird platform. The organization's stated mission is the protection of wild birds and their habitats in the New York City area, delivered through four core programs: Project Safe Flight, which monitors and mitigates bird-building collisions; Birds of NY Harbor, which advances wetland and shoreline habitat protection; Urban Raptors, focused on hawks, owls, and other city-adapted raptor species; and broader Habitat Protection advocacy. Supporting these programs is the dBird platform, a community-science tool that crowdsources bird-collision reports and is now used across 24 U.S. states and internationally to feed back into advocacy and research.

The organization's technology footprint is concentrated in dBird as the primary digital product, supplemented by YouTube-distributed lecture content and an online merchandise and apparel shop. Education is delivered at scale through 300+ annual programs, including outings, classroom talks, and youth initiatives. Advocacy output includes operational leadership on the Bird-Safe Building Guidelines and LEED Pilot Credit, and direct involvement in passage of NYC Local Law 15 (Int. 1482), which mandates bird-friendly construction materials for new developments.

NYC Bird Alliance operates as a diversified nonprofit with five primary revenue streams: individual memberships across tiers ranging from $15 (student) to $2,500 (Kestrel Circle leadership level); tax-deductible donations; foundation grants from funders including the Leon Levy Foundation (a partner since 2008), the New York Community Trust, the Disney Conservation Fund, the National Fish and Wildlife Foundation, and the Ittleson Foundation; paid outings and events; and merchandise/apparel sales. The 2026 Fall Roost Gala, which will honor Google and Dr. Eric W. Sanderson, represents a distinct corporate and institutional partnership channel. The 2026-2030 Strategic Plan indicates forward-looking investment in programmatic expansion, education, and continued bird-safe advocacy.

Name

New York City Audubon

Legal name

NYC Bird Alliance

Website

https://nycaudubon.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

NYC Bird Alliance is a NYC-based 501(c)(3) conservation nonprofit that protects wild birds and habitats through Project Safe Flight, Birds of NY Harbor, Urban Raptors, and Habitat Protection, supported by the dBird community-science platform spanning 24 U.S. states.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Inspection, Monitoring & Maintenance Programs (Audits, Compliance, Recertification) (HSAMAGAN)

akta.pro secondary industry

Structural Modifications & Habitat Management (Food/Water Source Control, Site Changes) (HSAMAGAL)

Keywords

• Wildlife conservation programs
• Urban bird advocacy
• Community science surveys
• Environmental education programs
• Habitat restoration services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees ranging from $15 to $2,500 across multiple tiers, providing benefits including discounts on fee-based outings, early registration, free member events, and newsletters.
2. Donations and Contributions: Individual donations and corporate contributions supporting conservation and advocacy work. The organization recognizes donors who contribute gifts over $500 in annual reports.
3. Merchandise Sales: Online shop selling caps, totes, mugs, and other merchandise with proceeds supporting the mission to protect wild birds and habitats.
4. Foundation Grants: Funding from foundations including the Leon Levy Foundation (since 2008), The New York Community Trust, Disney Conservation Fund, National Fish and Wildlife Foundation, and Ittleson Foundation supporting Project Safe Flight and other conservation programs.
5. Event Revenue: Fee-based bird outings and classes ($28 for members, $42 for non-members), as well as gala events like the 2026 Fall Roost Gala at Tribeca 360.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

NYC Bird Alliance (formerly NYC Audubon) is a 501(c)(3) nonprofit that protects wild birds and their habitats in New York City. It delivers conservation programs such as Project Safe Flight, Birds of NY Harbor, and Urban Raptors, runs community science surveys, and offers public education through bird outings, lectures, and classes. The organization also advocates for bird-friendly building policies and operates the dBird reporting platform.

Product overview

NYC Bird Alliance (formerly NYC Audubon) is a conservation nonprofit, not a software product company. Its offerings consist of conservation programs, educational services, membership benefits, and community engagement initiatives. The core programs are Project Safe Flight (bird-building collision prevention), Birds of NY Harbor (wetland/coastal habitat protection), Habitat Protection, Urban Raptors, and Community Science Bird Surveys. Educational offerings include birding outings/classes, a lecture series, and the Avian Advocate advocacy training program. The organization operates dBird, a crowd-sourced collision reporting tool. Additional services include membership tiers (ranging from $15 Senior to $2,500 Kestrel Circle), an online merchandise shop, donation/planned giving programs, and volunteer opportunities. All offerings serve the single mission of protecting wild birds and their habitats in New York City.

Differentiator

Problem solved

Functional benefit

Products and services

• Project Safe Flight

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• American Bird ConservancycoreStrategic or Co-development PartnerPartnership for Bird-Safe Building Guidelines in 2019, updating NYC Bird Alliance's guidelines to create the most authoritative resource on bird-safe building design. Also collaborated on LEED Pilot Credit for Reducing Bird Collisions.
• U.S. Green Building CouncilcoreStrategic or Co-development PartnerCollaborated with NYC Bird Alliance, Bird-Safe Glass Foundation, and American Bird Conservancy to create LEED Pilot Credit for Reducing Bird Collisions for sustainable buildings.
• Bird Collision Prevention AlliancesupportingTechnology or IntegrationPartner organization in the bird collision prevention ecosystem, sharing resources and research on reducing bird-building collisions.
• FLAP CanadasupportingTechnology or IntegrationInternational partner organization working on bird collision prevention, collaborating on research and best practices.
• Jefferson Market GardensupportingGTM or Marketing PartnerSponsor of NYC Bird Alliance lecture on urban green spaces and bird migration, hosting 'A Garden for Wings' evening event.
• Wild Bird FundsupportingOthersWildlife rehabilitation center in Manhattan that receives and treats injured birds found during collision monitoring and by the public.
• National Audubon SocietysupportingStrategic or Co-development PartnerAffiliated with National Audubon Society, participating in the Audubon Christmas Bird Count tradition dating back to 1900 and coordinating the NJ-Lower Hudson count circle.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cornell Lab of Ornithology: A research and education institution operating eBird, Merlin, and community-science programs for birds globally. Directly comparable in citizen-science methodology, birding education, and avian data publishing.
• American Bird Conservancy: A national bird conservation nonprofit that is a direct strategic partner of NYC Bird Alliance on the LEED Pilot Credit and Bird-Safe Building Guidelines. Highly comparable mission, advocacy approach, and collision-prevention focus.
• FLAP Canada: Canada's leading bird-collision prevention organization (Fatal Light Awareness Program) and a documented international partner of NYC Bird Alliance. Highly comparable in mission, collision monitoring methodology, and policy advocacy.
• Ducks Unlimited: A major waterfowl and wetland conservation nonprofit whose harbor and wetland habitat protection focus overlaps with NYC Bird Alliance's Birds of NY Harbor and 30,000-acre habitat-protection work.
• Bird-Safe Glass Foundation: A nonprofit focused specifically on bird-safe building standards and glass solutions. A documented partner with NYC Bird Alliance on the LEED Pilot Credit, directly comparable in building-policy advocacy.

Broad incumbents

• National Wildlife Federation: A national wildlife advocacy and education nonprofit with comparable conservation, advocacy, and education programming. Operates at greater scale but addresses overlapping mission areas including urban wildlife.
• BirdLife International: The world's largest partnership of conservation organizations focused on birds. Provides global context and policy frameworks that align with NYC Bird Alliance's Atlantic Flyway and migratory-species work, and serves as an international peer for mission.
• The Nature Conservancy (New York): One of the largest global conservation organizations with active NYC habitat programs. Broadly comparable as a habitat-protection and conservation-advocacy peer operating in the same geography and donor pool.
• National Audubon Society: The largest U.S. bird conservation organization with national scope. NYC Bird Alliance was historically affiliated under the Audubon name and still participates in the Audubon Christmas Bird Count, making Audubon the closest broad-incumbent peer for mission, programs, and advocacy model.

Regional players

• Wild Bird Fund: NYC's only wildlife rehabilitation center for native animals and a documented partner receiving injured birds from Project Safe Flight. Operates in the same metro area with adjacent (rehabilitation vs. advocacy) but tightly linked mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/nycaudubon
• Xx.com/nycbirdalliance
• Facebookfacebook.com/nycbirdalliance
• LinkedInlinkedin.com/company/nycbirdalliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York City Audubon