What Stress Matters does

Stress Matters is a UK-based workplace wellbeing consultancy that helps organisations build, deliver, and measure mental health and wellbeing programmes. Its service portfolio centres on Mental Health First Aid (MHFA) England-accredited training (full MHFA, Refresher, Mental Health Aware, and blended learning variants), supplemented by ISMAUK-recognised Mental Health for Line Managers courses and a workshop programme covering 25+ topics across physical, mental, emotional, and spiritual wellbeing. The company applies a proprietary four-step framework (Insights, Strategy, Support, Engagement) and a 100-question Diagnostics Programme delivered via the ScoreApp platform, which generates individual self-care reports and anonymous team insights that feed into ongoing strategy work. Stress Matters is B Corp certified, MHFA England accredited, and ISMAUK recognised, and targets HR and People professionals in mid-to-large UK organisations including B Corps, NHS Trusts, and national retailers.

The business operates multiple revenue streams: per-participant fees for public open-enrolment MHFA courses (from £277+VAT) and private in-house training (from £190+VAT per person), a recurring Wellbeing Manager subscription billed per person per month for outsourced wellbeing strategy, professional services fees for diagnostics and strategy programmes, and donation-funded free resources such as the Redundancy Support Programme. Distribution is exclusively UK-based and combines a consultative B2B sales motion for corporate accounts with a self-serve public course booking channel; all diagnostic tools and lead magnets are delivered digitally. The company is founder-led (Laura Capell-Abra, Founder and Data Protection Officer), supported by 1-10 employees, and is privately held with no disclosed external investment, partnering operationally with sister company Alpha Lupa for coaching and a researcher entity named No More Ifs Or Buts.

The underlying technology stack is light and third-party dependent: ScoreApp for diagnostics and lead scoring, Learnworlds for e-learning delivery, Active Campaign for email marketing, Xero for accounting, and Google services for general operations. There is no proprietary AI/ML component, no mobile application beyond web-based programmes, and no API or SDK offering. The core 'technology' is the diagnostic methodology and the four-pillar framework, rather than a software product, which positions Stress Matters as a services-led consultancy rather than a technology platform.

Name

Stress Matters

Legal name

Stress Matters Ltd

Website

https://stressmatters.org.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Stress Matters is a UK-based, B Corp certified workplace wellbeing consultancy delivering MHFA England-accredited training, a 100-question wellbeing diagnostic, and a subscription-based outsourced Wellbeing Manager service to HR leaders in mid-to-large organisations.

Ownership category

akta.pro rank

Product category

Workplace Wellbeing Consultancy

NAICS

Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Workplace Wellness & Wellbeing Education (EDAAAHAN)

akta.pro secondary industries

Stress Management & Burnout Prevention Coaching (HSADAGAD), Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Workplace wellbeing consultancy
• Mental health first aid training
• Employee wellbeing programmes
• Wellbeing diagnostics services
• Psychological health training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. MHFA Training Courses: MHFA England-accredited Mental Health First Aid training offered as public courses (open enrolment, scheduled monthly, online) and private/corporate courses (tailored in-house for groups of up to 16 people). Revenue is generated per participant at tiered price points. Certification is valid for three years.
2. Corporate Wellbeing Programmes: Bespoke wellbeing strategy, workshop, and support programmes sold to corporate clients. Includes the Wellbeing Strategy Programme, Wellbeing Workshop Programme, MHFA Support Programme, and the Wellbeing Manager subscription model (pay per person per month). Revenue is generated through programme fees and subscriptions.
3. Diagnostics and Assessment Services: The Diagnostics Programme (100-question wellbeing assessment) is offered as a paid service providing quarterly wellbeing measurements, individual self-care reports, and anonymous team insights. This feeds into broader programme upsells.
4. Wellbeing Manager Subscription: A pay-per-person-per-month subscription model where Stress Matters acts as an outsourced Wellbeing Manager, handling administration, strategy development, and education programmes on behalf of the client organisation.
5. Redundancy Support Programme (Free / Donation-based): A free online redundancy support programme for individuals. Employers making redundancies are encouraged to donate, with 85% of contributions passed to mental health charities and 15% reinvested in the programme.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Stress Matters is a UK workplace wellbeing consultancy that designs, delivers and supports Mental Health First Aid (MHFA) England-accredited training, wellbeing diagnostics, strategy development, workshops and ongoing engagement programmes for employers. It combines a 100-question diagnostic assessment, a four-pillar (Physical, Mental, Emotional, Spiritual) framework, and a recurring Wellbeing Manager subscription to help organisations build measurable, data-led wellbeing strategies and cultures.

Product overview

Stress Matters is a B Corp certified workplace wellbeing consultancy offering a portfolio of interconnected programmes and services. The core offerings centre on MHFA England-accredited Mental Health First Aid training (full course, refresher, and awareness modules), complemented by the Mental Health for Line Managers programme (ISMAUK recognised). These training products feed into the Wellbeing Workshop Programme (25+ topics), while the Diagnostics Programme and Wellbeing Strategy Programme provide strategic frameworks. Additional support layers include the MHFA Support Programme for existing trained organisations, Coaching Programmes (via sister company Alpha Lupa), and Wellbeing Engagement Services using DISC profiling. The company also offers free Redundancy Support Programme and ISO 45003 preparation services. All assessment and diagnostic tools are delivered via the ScoreApp platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health First Aid (MHFA) Training MHFA England-accredited Mental Health First Aid training equipping participants to support mental health in the workplace. Delivered as public open-enrolment courses (online, up to 16 people) and private in-house courses (up to 16 people), with outcome of accredited MHFAider status valid for three years.
• MHFA Refresher Course Four-hour MHFA England-accredited refresher course that renews MHFAider accreditation for a further three years. Available as a public course (from £115+VAT per person) or private in-house course for groups up to 25 participants, online or face-to-face.
• Mental Health for Line Managers Training course equipping line managers with mental health awareness, supportive conversation skills and wellbeing action planning. Formally recognised by ISMAUK; available as a private course for up to 25 participants (from £84+VAT per person) online or in-person, and as a blended 6.5-hour version (3.5 hours e-learning + 3-hour live session) that renews the qualification for three years.
• Mental Health Aware Four-hour awareness course covering mental health basics, stigma reduction and initial support techniques. Public courses from £77+VAT per person; private courses (up to 25 people) from £44+VAT per person.
• Wellbeing Workshop Programme ISMAUK-recognised series of 60-90 minute workshop sessions covering over 25 wellbeing topics across four pillars (Physical, Mental, Emotional, Spiritual), delivered online or in-person with self-assessment tools and actionable takeaways for organisations.
• Wellbeing Diagnostics Programme 100-question wellbeing assessment providing quarterly measurements, private individual self-care reports and anonymous team-wide insights, including strategic recommendations and support for interpreting data to underpin an organisation's wellbeing strategy.
• Wellbeing Strategy Programme Structured consultancy programme that helps organisations develop aligned, accountable and ROI-focused wellbeing strategies, including consultation, data analysis, focus groups, co-created action plans and quarterly review sessions.
• MHFA Support Programme Ongoing post-certification support service for organisations with trained Mental Health First Aiders, including debrief support, development sessions, internal communications toolkits and usage/insight tracking to convert MHFA training from a tick-box exercise into a strategic asset.
• Wellbeing Engagement Services Engagement services using DISC profiling and creative dynamic communications to embed wellbeing into organisational culture and drive participation in wellbeing initiatives on an ongoing basis.
• Coaching Programmes One-to-one coaching delivered in partnership with sister company Alpha Lupa, covering confidence, clarity, communication, resilience and career fulfilment, available as drop-in days or 3/6-month structured programmes for individuals and employees.
• Redundancy Support Programme Free online programme providing practical guidance and tools for individuals navigating job loss, covering emotional coping, job searching, career change, financial planning and resilience building, with 85% of employer donations passed to mental health charities.
• ISO 45003 Preparation Services Preparation services to help organisations achieve ISO 45003:2021 certification readiness, including data gathering, wellbeing strategy alignment, culture reinforcement and progress tracking and reporting.
• Wellbeing Manager Subscription Recurring outsourced Wellbeing Manager subscription billed per person per month, under which Stress Matters acts as an extension of the client's HR/wellbeing team, handling administration, strategy development and education programmes on behalf of the organisation.

Quantifiable outcome

• Poor mental health costs businesses an average of £1,700 per employee annually (Deloitte)
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core, minor and supporting.

• Alpha LupacoreStrategic or Co-development PartnerAlpha Lupa is Stress Matters' sister company providing management development, leadership training, and corporate coaching solutions. Stress Matters partners with Alpha Lupa to deliver coaching programmes (confidence, clarity, communication, resilience, career fulfilment) as part of its broader wellbeing strategy. Both companies share founders and operate under the same corporate umbrella (same phone number and address).
• No More Ifs Or ButsminorStrategic or Co-development PartnerNo More Ifs Or Buts is identified as a sister company of Stress Matters Ltd in the Privacy Policy. Data may be shared with this entity for research purposes and when there is a legitimate business interest.
• MHFA EnglandcoreStrategic or Co-development PartnerMHFA England is the governing body for Mental Health First Aid training in England. Stress Matters is accredited by MHFA England to deliver all their adult training courses. This accreditation is fundamental to the company's core offering of MHFA training.
• International Stress Management Association (ISMAUK)supportingStrategic or Co-development PartnerISMAUK formally recognises Stress Matters' wellbeing workshops and Mental Health for Line Managers course. This recognition adds third-party credibility to specific programme offerings beyond MHFA accreditation.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Westfield Health: Established UK corporate health and wellbeing provider offering health plans, EAPs, and wellbeing services to employers. Broader incumbent in the same UK employer-wellbeing space with overlapping training and support offerings.
• Lifeworks by Morneau Shepell: Global employee wellbeing platform combining EAP, mental health support, and engagement tools for large employers. Comparable as an integrated wellbeing + training provider competing for the same UK enterprise HR budgets.
• Mercer (Health & Wellbeing): Global consulting firm with a wellbeing practice advising employers on health, benefits, and mental health strategy. Comparable consulting-led approach to employer wellbeing but operates across a much wider portfolio.
• Bupa UK (Health & Wellbeing): Major UK private healthcare group offering corporate health insurance, EAPs, and workplace wellbeing programmes. Overlaps with Stress Matters in mental health training and employer wellbeing services at much greater scale.
• Headspace for Work: Global workplace wellbeing and mindfulness platform offering employer subscriptions for mental health, meditation, and coaching. Comparable workplace wellbeing/mindfulness focus but with a much larger content and tech library.

Direct peers

• Peppy: UK workplace wellbeing provider offering specialist support across fertility, menopause, mental health, and family care, delivered via B2B subscriptions to employers. Comparable B2B employer-funded model with training and ongoing engagement components.
• Spill: UK-based workplace mental health support platform offering therapy, manager training, and wellbeing resources to SMEs and mid-market employers. Directly comparable as a B2B UK workplace wellbeing specialist targeting HR buyers with a blend of training and ongoing support.
• Oliva: UK workplace wellbeing platform combining therapy, coaching, and manager training for SME and mid-market employers. Comparable in targeting HR buyers with a blended training and ongoing-support model.
• Champion Health: UK workplace mental health platform providing a wellbeing measurement tool, training, and therapy access for employers. Comparable diagnostic-plus-training model aimed at HR leaders in UK mid-to-large organisations.

Regional players

• Pomelo Wellbeing: UK-based corporate wellbeing consultancy offering strategy, workshops, and training to employers. Closely comparable small consultancy model and target customer base to Stress Matters, operating primarily in the UK corporate market.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/StressMattersHQ
• LinkedInlinkedin.com/company/stressmattershq
• Instagraminstagram.com/stressmattershq

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stress Matters