Neville Hair & Beauty

What Neville Hair & Beauty does

Neville Hair & Beauty is a heritage British luxury hair and beauty salon founded in the early 1990s by Neville Tucker and operating from a single five-floor flagship at 5 Pont Street, Belgravia, London. The salon delivers a portfolio of in-salon services rather than a unified digital product, organised around four pillars — hair services (cut, styling and bespoke colour led by Colour Director Seniz Alkan), textured hair services, beauty and wellness (bespoke facials, Venus Freeze, Endosphères Therapy, cupping), and a combined manicure and blowdry bar — augmented by technology-enabled add-ons such as the Kérastase K-Scan AI scalp diagnostic, the LYMA-powered Face Lift Blow Dry, Epres Bond Builder, Kérastase Premiere and Philip Martin's Henné plant-based colour. Service pricing is publicly disclosed in pounds sterling and spans £25 SP Backwash Repair treatments through to £760 'The Works' gift packages, with bridal/event styling, packages and gift vouchers as additional revenue streams alongside retail product sales (including Gstaad Guy x The Organic Pharmacy, branded Neville Hairbrushes) and an Amazon affiliate storefront for recommended homecare.

Revenue is generated go-to-market primarily through direct-to-consumer bookings at the Belgravia flagship (in person, phone, Phorest online booking and a branded mobile app), supplemented by event-driven B2B revenue from couture houses (Julien Fournié, Celia Kritharioti, Ziad Nakad, Yara Shoemaker) and luxury brand presentations (Chopard, Ralph Lauren, Cartier, Royal Ascot). The salon serves a multi-generational, loyal private clientele — affluent Londoners, international visitors, celebrities and high-profile figures — supported by a handpicked international team of stylists, colourists, nail technicians and a dedicated body therapist, with an apprenticeship pipeline exposing trainees to London and Paris fashion-week backstage from day one. The business is independently owned (no parent, no institutional investors, no funding rounds disclosed), employs 51–100 people, and is GDPR-compliant with patch-test protocols in place for colour services.

Name

Neville Hair & Beauty

Legal name

Neville Hair & Beauty

Website

https://nevillehairandbeauty.net

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Neville Hair & Beauty is a heritage British luxury hair and beauty salon in Belgravia, London, founded circa 1990 by Neville Tucker and operating across five floors. It serves a multi-generational private clientele with premium cut, colour, beauty and body-therapy services, and works with couture houses and luxury brands on editorial and event styling.

Ownership category

akta.pro rank

Product category

Luxury hair and beauty salon services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industry

Hair Treatments & Scalp Care (Keratin/Botox/Deep Conditioning) (HSALAAAF)

Keywords

• Luxury hair salon
• Bespoke hair colouring
• Beauty and wellness treatments
• Bridal hair styling
• AI scalp diagnostics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Salon Services (Hair & Beauty): Core revenue from in-salon appointments across styling, cutting, bespoke colour, textured hair services, manicure & blowdry bar, facials, body therapy (Venus Freeze, Endospheres, massages, cupping), and bridal/event styling. Delivered by stylists, colourists, beauty therapists and body therapists. Pricing varies by service tier (e.g. £25 SP Backwash Repair, £50 Mineral Purification Ritual, £85 Scalp Treatment, £115 Herbal Hair Ritual, £135+ facial packages).
2. Retail Product Sales: Sale of premium haircare, skincare and accessory brands via in-salon and online shop: Gstaad Guy x The Organic Pharmacy Alpine Collection (£35-£60), Neville Hairbrushes (from £30), recommended salon-grade products with affiliate Amazon pricing for client transparency.
3. Gift Vouchers & Packages: Gift vouchers in multiple denominations (£20, £50, £100) and curated packages: The Quick Fix (£45, 40 mins — paint & shape plus blowout), The Works (£450 / £760 — 3.5 hour full beauty overhaul), Blowdry bundles (5 junior blowdries for £150 plus 6th free), manicure bundles (5 regular polish manicures for £190 plus 6th free). Strong seasonal (Mother's Day, Christmas) and self-purchase demand.
4. Affiliate / Referral Retail Commission: Affiliate model with Amazon on the salon e-commerce site to offer recommended retail products at the most competitive market price; balances transparency on third-party pricing versus salon retail margins.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Neville Hair & Beauty is a heritage luxury hair and beauty salon in Belgravia, London, operating across five floors. Its core offering is in-salon services: bespoke haircuts and precision styling, signature and bespoke colour (including the Colour Protect & Strengthening Protocol delivered by Colour Director Seniz Alkan), textured hair services, a combined manicure and blowdry bar, manicures and pedicures, beauty and wellness treatments (bespoke facials, Venus Freeze, Endosphères Therapy, cupping), and bridal hair and beauty. This is layered with technology-enabled add-ons such as the Kérastase K-Scan AI scalp diagnostic, the LYMA Laser-powered Face Lift Blow Dry, the Philip Martin's Henné plant-based colour system and bespoke Show Pony hair extensions, alongside a retail and gift-voucher e-commerce shop.

Product overview

Neville Hair & Beauty is a heritage British luxury hair and beauty salon in Belgravia, London, delivering a portfolio of in-salon services and retail offerings across five floors rather than a single unified digital product. The core service offering is organised into four pillars — Hair Services (cut, styling and colour, including the new Colour Protect & Strengthening Protocol by Colour Director Seniz Alkan), Textured Hair Services, Beauty & Wellness Treatments (with bespoke facials, Endosphères Therapy, Venus Freeze and Cupping), and the Manicure & Blowdry Bar (with associated manicure and pedicure services). On top of this core offering sits a layer of technology-enabled diagnostics and premium add-on services, most notably the AI-driven Kérastase K-Scan Scalp and Hair Diagnostic, the LYMA-powered Face Lift Blow Dry, the Philip Martin's Henné System plant-based colour service, and Domenico Casella's Premium Hair Extension Programme with Show Pony Skin Weft Luxe Tape Extensions. Treatment modules such as The Mineral Purification Ritual, SP Backwash Treatment (Repair and Colour Save), Epres Bond Builder, Kérastase Premiere, Sachajuan Scalp Revitalising Treatment, Neville Scalp Treatment and Neville's Herbal Hair Ritual sit alongside the core pillars as bookable backwash and chairside treatments, supported by specialist Wedding & Bridal services. All of these are bookable through the integrated Phorest booking platform and the Neville Hair and Beauty Mobile App, with retail products and gift vouchers retailed through the Neville Shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Services (Cut, Styling & Colour) Bespoke haircuts, precision styling and luxury hair colouring offered by expert stylists and Colour Director Seniz Alkan, combining runway-inspired artistry with long-term hair health. Includes the Colour Protect & Strengthening Protocol performed by Seniz Alkan.
• Textured Hair Services Specialist textured hair services including natural styling, protective styles and treatments designed to keep textured hair healthy, defined and thriving, delivered by dedicated curly and textured-hair specialists.
• Manicure & Blowdry Bar Combined luxurious long-lasting manicures performed at the same time as a blow dry, re-engineering the traditional blow dry bar offering for time-pressed clients.
• Manicures and Pedicures Full nail service menu including Classic Pedicure (£79), Re-Varnish Feet (£48), Gel Pedicure (£90), IBX Nail Treatment Add-on (+£18) and Minimalistic Nail Art Add-on (+£10), with manicure services and gel polish.
• Beauty & Wellness Treatments High-end beauty treatments including bespoke facials, indulgent spa therapies and body therapy using cutting-edge technology and premium products to restore balance to body and mind.
• Kérastase K-Scan AI Scalp and Hair Diagnostic Revolutionary AI-powered diagnostic using advanced 3-light technology and a high-resolution camera to analyse hydration, scalp sensitivity, hair texture, follicle density, oiliness, dandruff, flaking and irritation. Free 15-minute add-on that produces a personalised product and treatment plan.
• Face Lift Blow Dry powered by LYMA Laser Evolution of Neville's original Face Lift Blow Dry combining a polished blow dry with the LYMA Laser's non-invasive skin treatment that uses laser technology to tighten, tone and reduce wrinkles by stimulating collagen production deep within the skin.
• Endosphères Therapy Non-invasive body contouring treatment using Compressive Microvibration technology with a roller of 55 silicon spheres to boost lymphatic drainage, blood flow, muscle stimulation and reduction of fatty deposits, improving the appearance of cellulite and skin tone.
• Venus Freeze Radio-frequency and magnetic-pulse treatment likened to a hot stone massage that stimulates collagen and elastin fibres from the inside out to smooth and tighten skin; typically combined with Endosphères Therapy in Sana's body layering programme.
• Face Focus Treatment Packages Three bespoke facial packages by Sana: Silk & Pure (90 mins, £255 — back/neck/shoulder massage plus hydro-dermabrasion facial), Rejuvenation (90 mins, £275 — reflexology plus oxygen facial), and Sparkling Eyes (90 mins, £135 — lash lift and eyebrow shaping).
• The Mineral Purification Ritual Indulgent 15-minute in-salon purifying ritual (£50) that gently lifts mineral metals and hard water deposits, restoring hair clarity and preparing the hair for flawless, luminous colour; pairs with Seniz Alkan's Colour Protect & Strengthening Protocol.
• SP Backwash Treatment (Repair) Wella System Professional protein-based backwash treatment (£25, 15 mins) using natural ingredients including cocoa tree extract, pure keratin and 24c gold; rebuilds the hair fibre, reduces breakage, and improves manageability, smoothness, strength and resilience.
• SP Backwash (Colour Save) Wella System Professional backwash treatment designed to preserve vibrancy, longevity and health of coloured hair by protecting it from fading, shifting, and UV/environmental damage while maintaining shine and manageability.
• Neville Scalp Treatment Natural clay-based backwash treatment (£85) intended to exfoliate the scalp from dead skin, relieve itchiness and provide deep nourishing hydration.
• Neville's Herbal Hair Ritual Philip Martin's blended mix of natural herbs and macadamia oil applied to roots, lengths and ends and left to deeply nourish for thirty minutes (£115), then washed off using sulphate-free shampoo and conditioner, leaving hair moisturised, glossy and weightless.
• Philip Martin's Henné System (Plant-based Hair Colour) Exclusive 100% plant-based Henna hair dye system using eleven colouring herbs including Lawsonia Inermis, paraben- and sulfate-free with no Sodium Picramate; provides chemical-free colour that reflects grey hair, tones, hydrates, adds volume, shine and re-pigments faded hair while re-balancing the scalp.
• Epres Bond Builder Add-on Acid-free, one-step bond-rebuilding treatment that repairs damage from chemical, thermal and mechanical processes (including hair colouring); can be mixed directly with hair colour formulas without altering pH or development time and targets disulphide bonds at the molecular level.
• Kérastase Premiere Treatment Detoxifying in-salon treatment formulated with glycine and citric acid to remove calcium build-up that dulls and weakens hair strands, while deep-repairing and strengthening hair from within.
• Sachajuan Scalp Revitalising Treatment Advanced scalp treatment using Sachajuan's Ocean Silk Technology, leveraging sea algae extracts rich in minerals and moisturising properties to hydrate and balance the scalp and foster an optimal environment for hair growth.
• Premium Hair Extension Programme (Show Pony Skin Weft Luxe Tape Extensions) Bespoke hair extension service developed by expert stylist Domenico Casella using Show Pony Skin Weft Luxe Hair Tape Extensions; extensions are customised in texture and colour for seamless natural blending, delivering instant length, volume and transformation in a single appointment.
• Wedding & Bridal Hair and Beauty Services Bespoke bridal hair and makeup services covering trial runs, day-of styling and final touch-ups; offers styles from classic up-dos with fresh flowers to soft romantic waves, plus accessory guidance (tiaras, pearl combs, geometric hairpins, minimalist clips).
• Cupping Therapy Cups placed on the skin to create suction and draw out toxins, helping with pain, inflammation and blood flow while restoring a sense of well-being; available at 30 min/£65 and 45 min/£85.
• Neville Shop (Retail Products and Gift Vouchers) E-commerce store for hair care products, accessories and gift vouchers, including The Works Gift Voucher (£760/£450), Neville Gift Vouchers (£20/£50/£100), The Quick Fix Gift Voucher (£45), and Neville Hairbrushes (from £30).

Quantifiable outcome

• 3 years+ experience required of stylists (signals quality threshold)
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature8 records

Partnerships

23 partnerships are on record, tiered core, flagship, moderate and minor.

• Ralph LaurencoreGTM or Marketing Partner · 1 June 2025Dayne Dante from Neville created effortlessly polished hair for Amelia and Eliza Spencer at a Ralph Lauren daytime event in London, balancing soft movement with refined finishing.
• Effect DoctorscoreStrategic or Co-development Partner · 1 March 2025Collaboration during the 10 Magazine launch party at the Pantechnicon Building to offer insights into biohacking, nutrition (ferritin, iron) and their link to hair vitality — embedding a 360-degree wellness offer.
• Celia Kritharioti (Haute Couture)coreStrategic or Co-development Partner · 1 October 2024Recurring Neville presence styling Celia Kritharioti's Spring/Summer 2025 couture show and earlier seasons.
• Ziad Nakad (Haute Couture)coreStrategic or Co-development Partner · 1 October 2024Recurring Neville presence styling Ziad Nakad couture (e.g., 2024 collection featured in Bridal Elegance; 'Iris' Spring/Summer 2025 collection styled at Paris Couture).
• Yara Shoemaker (Designer)coreStrategic or Co-development Partner · 1 October 2024Styling collaboration for Yara Shoemaker's 'Breakfast at Tiffany's' Autumn 2024 collection and Spring/Summer 2025 couture show ('nostalgic narratives' themed styling).
• ChopardflagshipStrategic or Co-development Partner · 1 June 2024Neville Hair and Beauty Creative Team styled the Chopard 'Couture by Caroline' runway in Cannes (June 2024) and a Chopard presentation in London, creating hair to complement the jewellery's artistry. Named creatives include Jack Merrick-Thirlway and Elena Lavagni.
• Julien Fournié (Haute Couture)coreStrategic or Co-development Partner · 1 June 2024Recurring collaboration styling the Julien Fournié Haute Couture runway (e.g., Spring/Summer 2025 'First Circus' collection and bridal 'soft ethereal curls' shown in Bridal Elegance 2024).
• Sana (Body Therapist)coreImplementation/ SI/ Consulting Partner · 1 September 2022In-house Body Therapist delivering Venus Freeze, Endospheres Therapy, cupping, facials and bespoke packages (e.g., Silk & Pure, Rejuvenation). References date back to 2022 onboarding.
• Gstaad Guy x The Organic Pharmacy (Alpine Collection)moderateOEM/ Whitelabel/ Licensing Partner · 1 July 2021Neville became the proud stockist of The Alpine Collection by Gstaad Guy, co-developed with The Organic Pharmacy. Sold in-salon and online: Alpine Face Wash £35, Alpine Moisturiser £60, Alpine Hair Serum. Includes the bespoke 'Constance' Package at Neville.
• Kérastase (L'Oréal)coreTechnology or IntegrationPremium partner supplying the K-Scan AI scalp diagnostic device (3-light technology with high-resolution camera), the Premiere treatment and core retail and in-salon haircare ranges.
• L'Oréal ProfessionnelcoreTechnology or IntegrationStyling product partner used for Cannes runway work and backstage at Graduate Fashion Week where stylist Donna joined the L'Oréal Professionnel Portfolio Team.
• Wella System ProfessionalcoreTechnology or IntegrationSupplier of the System Professional (SP) backwash treatments — SP Repair (£25/15 mins) and SP Color Save — used at the backwash for damaged, brittle or colour-treated hair.
• Philip Martin's (Henné System)coreTechnology or IntegrationExclusive salon partner for the Philip Martin's Henné System — a 100% natural, paraben- and sulfate-free plant-based colour with eight-nuance palette. Featured in Neville's Herbal Hair Ritual, Scalp Treatment and curly hair offerings.
• Sacha Juan (Sachajuan)coreTechnology or IntegrationRecurring product partner used for Cannes styling, scalp treatments and party-season sleek looks. Cited jointly with Neville's appearance at the Sachajuan 20th anniversary in Stockholm (October 2024).
• Show Pony Hair ExtensionscoreTechnology or IntegrationSupplier of Show Pony Skin Weft Luxe Hair Tape Extensions used in Neville's bespoke Premium Hair Extension Programme (developed by stylist Domenico Casella).
• Epres Bond BuildermoderateTechnology or IntegrationAcid-free one-step bond builder offered as an add-on, mixed directly with colour formulas; used to repair damage from chemical, thermal and mechanical processes.
• LYMA (Laser)coreTechnology or IntegrationTechnology partner integrating the LYMA Laser into Neville's Face Lift Blow Dry — a non-invasive cold laser that stimulates collagen for skin tightening, toning and wrinkle reduction.
• Hair Full CyclemoderateTechnology or IntegrationSupplement partner offering Hair Full Cycle Hair Health Supplement (vitamins B9, B12, D3 and L-Methionine), positioned as part of Neville's holistic hair-health offering.
• Phorest (Salon Software)coreTechnology or IntegrationBooking system partner powering online appointment booking (phorest.com/salon/nevillehairandbeauty) and integration with the Neville mobile app.
• Amazon (Affiliate)moderateChannel Partner/ Reseller/ DistributorAffiliate partnership to give clients the most competitive market pricing on recommended professional retail products the salon recommends.
• Il Pampero at The Hari (Belgravia)minorGTM or Marketing PartnerFeatured as Elena's Edit recommendation for a Mediterranean dining experience in Belgravia, reinforcing the salon's Belgravia-lifestyle editorial.
• CLAP London (Japanese fine dining)minorGTM or Marketing PartnerElena's Edit 2024 recommendation for the Belgravia neighbourhood, in proximity to the salon.
• Bicester Village (The Bicester Collection)minorGTM or Marketing PartnerSalon arranges exclusive VIP shopping experiences at Bicester Village for its community as part of Elena's Edit content.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Daniel Hersheson: Heritage London luxury hair salons in Chelsea and Notting Hill, founded by Daniel Hersheson. Closest direct competitor in the London high-end 'editorial hair' niche — same client profile (celebrities, fashion editors, models), same on-site technical leadership model, and a comparable bookable services menu built around colour, cut and premium add-ons.
• Hershesons: London luxury hair brand with salons in Fitzrovia, Selfridges and elsewhere, founded by Luke and Daniel Hersheson. Direct peer in the same 'London editorial luxury hair' segment, with a similar high-profile stylist roster, celebrity clientele and a strong fashion-week and editorial footprint.
• Richard Ward Hair & Metrospa: Chelsea-based luxury hair and beauty salon with an integrated Metrospa offering hair, beauty and body treatments under one roof. Comparable to Neville on integrated hair + beauty + body, prime central-London location and a high-discretion private client base.
• John Frieda Salons: Long-running London luxury hair brand (historically Mayfair / Meard Street) with a flagship offering colour, cutting and styling in the same high-end editorial tier. Direct competitor for the same affluent London and international clientele that Neville serves from Belgravia.
• Josh Wood Colour: London specialist colour and cutting house with a flagship in Notting Hill. Overlaps with Neville's colour and cutting pillar (and the Seniz Alkan-led Colour Protect & Strengthening Protocol) and targets a similar luxury, fashion-aware clientele with senior colourists.
• Michael Van Clarke: Luxury Mayfair hair salon and eponymous product line, positioned as a high-end editorial hair house. Comparable on luxury positioning, handpicked senior team, premium product partnerships and an emphasis on hair health over trend-driven colour.
• Trevor Sorbie (Covent Garden): Heritage British luxury salon founded by Trevor Sorbie in Covent Garden, with a long-standing reputation for technical hairdressing, multiple salons and an in-house training academy. Comparable to Neville on heritage brand, technical mastery and an apprenticeship-led talent pipeline.
• Nicky Clarke (Mayfair): Long-established London luxury hair salon and eponymous product line founded by celebrity stylist Nicky Clarke. Direct peer in the same 'celebrity-hairstylist-founded luxury salon' category, sharing a high-profile private client base and a flagship central-London location.

Broad incumbents

• Aveda Lifestyle Salon (London flagships): Global prestige salon brand operating in London via Aveda Lifestyle Salons and partner salons. A broader incumbent with overlapping premium hair, scalp-diagnostic and retail offerings, plus a comparable partnership with Kérastase/L'Oréal ecosystem. Competes for the same mid-to-upper tier of affluent London customers, but at a lower price point than Neville.
• Harrods Hair & Beauty Salon: In-store luxury hair and beauty department at Harrods (Knightsbridge, very close to Belgravia). A broader incumbent in the same Knightsbridge/Belgravia luxury catchment, offering a wide portfolio of hair, beauty and body services under one roof — overlapping with Neville's integrated hair-plus-beauty-plus-body proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxGs7b16cnXdMfekgDtyBQQ
• Facebookfacebook.com/NevilleHairAndBeauty
• Instagraminstagram.com/nevillehairandbeautyofficial
• TikToktiktok.com/@nevillehairandbeauty
• Xx.com/nevillesalon

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neville Hair & Beauty