Spa Beauty Agency

What Spa Beauty Agency does

Spa Beauty Agency is a privately held on-location beauty services company headquartered in Minneapolis, Minnesota. Founded in 2009 by Elyzabeth Kent and Matthew Nuernberg, the agency operates a collective of 17+ independent-contractor hair and makeup artists delivering salon-quality services directly to client venues across the Minneapolis-St. Paul Twin Cities metro area. Its core product is per-seat bridal hair and makeup services (priced at $150 per person for bridal, $110/$100 for wedding party hair/makeup), supplemented by bridal preview trials 4-12 weeks before weddings, men's grooming, flower girl services, and add-ons including airbrush foundation, faux lashes, hair extension placement, and tattoo cover-up.

The company also extends its services beyond weddings into event, commercial, and editorial work for brands, photographers, and production teams. The business model is purely transactional and fee-for-service: clients inquire via phone or email, pay a $200 non-refundable deposit to hold the date, and settle the balance one week before the event, with an automatic 18% gratuity and a 3% credit card processing fee. There is no proprietary technology platform, mobile app, or e-commerce storefront; the company website (spabeautyagency.com) serves as the primary digital presence and inquiry mechanism. Sales is conducted direct-to-consumer with artists traveling to the client's venue, and there is no evidence of external investment, partnerships, or M&A activity. The company has maintained continuous WeddingWire / The Knot Best of Wedding recognition from 2014 through 2026, including a 2018 Hall of Fame designation, and is featured across at least eight bridal publications.

Name

Spa Beauty Agency

Legal name

Spa Beauty Agency

Website

https://spabeautyagency.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Spa Beauty Agency is a Minneapolis-based on-location beauty services agency, founded in 2009, that delivers bridal, wedding party, and event hair and makeup services across the Twin Cities via a collective of 17+ independent-contractor artists.

Ownership category

akta.pro rank

Product category

Bridal Beauty Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Bridal Makeup Services (HSALAHAC)

akta.pro secondary industries

Bridal Party & Group Beauty Services (HSALALAC), Engagement & Pre-Wedding Beauty Services (HSALALAF), Special Occasion Makeup (Non-Bridal) (HSALAHAB)

Keywords

• On-location bridal makeup
• Wedding hair styling
• Bridal beauty services
• Wedding party makeup
• Mobile bridal artistry

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. On-location bridal hair and makeup services: The company earns revenue through fee-for-service bookings for bridal hair, bridal makeup, wedding party hair/makeup, and event/commercial/editorial services. Services are priced individually per person per service (per-seat/unit pricing). Deposits and final payments are collected prior to the event date. No recurring or subscription revenue model is described.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Spa Beauty Agency is a collective of advanced on-location hair and makeup artists serving brides, wedding parties, and event clients across the Minneapolis–St. Paul Twin Cities metro area. Services include bridal hair and makeup, bridal preview trials, wedding party styling, men's grooming, flower girl services, and curated event, commercial, and editorial beauty services. Artists travel directly to client venues to deliver salon-quality hair and makeup for weddings and productions.

Product overview

Spa Beauty Agency is an on-location beauty services company offering a unified portfolio of bridal, wedding party, and event hair and makeup services. The core offerings include Bridal Hair & Makeup services with optional trial previews, Wedding Party Hair & Makeup packages, Men's Grooming, and Flower Girl Services. Add-on modules include Airbrush Foundation application, Hair Extension Placement, Tattoo Cover-Up, and Faux Lashes. The company also provides Event, Commercial & Editorial services for photo shoots and creative projects. All services are delivered on-location by a collective of advanced hair and makeup artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Bridal Hair & Makeup On-location bridal hair styling (updo, down style, or half-up) and complete makeup with airbrush or traditional foundation options for the bride on her wedding day. Includes veil or accessory placement and styling designed to last through full-day wedding events. Priced at $150 per service per person.
• Bridal Preview Services Trial sessions in which the bride collaborates with the head artist to finalize hair and makeup looks prior to the wedding day. Pricing matches wedding day service rates and is offered Monday through Thursday, 4–12 weeks before the wedding.
• Wedding Party Hair & Makeup A la carte hair styling and makeup services for bridesmaids, mothers, and other wedding party members, including updo, down style, and half-up options with traditional foundation makeup. Wedding party hair is priced at $110 per person; complete makeup at $100 per person.
• Men's Grooming On-location grooming services for male wedding participants including brow and neck clean-up, hairstyling, and no-shine powder application. Priced at $50 per person for 15–30 minutes of service.
• Flower Girl Services Hair styling and light makeup application for flower girls ages 8 and under, including updo or down style and light eyeshadow, blush, and lip gloss. Priced at $45 per service per person.
• Event, Commercial & Editorial Services Curated on-location hair and makeup services for events, commercial photo shoots, and editorial projects. Delivered by the agency's collective of advanced artists to client-specified venues or production sites across the Twin Cities metro.

Quantifiable outcome

• Services designed to last through the full day's wedding events with photography-ready finish
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Priv: Priv operated an on-demand mobile beauty services platform that dispatched hair and makeup artists to client locations. It is a close comparable to Spa Beauty Agency's on-location beauty collective model.
• Glamsquad: Glamsquad is an on-demand mobile beauty services company delivering hair and makeup to clients' homes, hotels, and event venues — directly comparable to Spa Beauty Agency's on-location bridal and event beauty model.

Others

• Zola: Zola is an end-to-end wedding planning platform with vendor marketplace, registry, and planning tools. It competes for bridal mindshare and vendor discovery relevant to bridal services providers.
• The Knot Worldwide: The Knot operates the dominant U.S. wedding vendor marketplace and discovery platform, and its review system is a key customer acquisition channel for bridal vendors like Spa Beauty Agency.
• Booksy: Booksy is a SaaS booking platform serving beauty and wellness professionals — adjacent enabling technology for the kind of beauty services Spa Beauty Agency sells.

Broad incumbents

• Ulta Beauty: Ulta Beauty operates a national chain offering both beauty products and in-store salon services, including bridal makeup at select locations — a broader incumbent in personal care services.
• Drybar: Drybar is a chain of blowout bars offering on-demand hair styling services — overlapping with Spa Beauty Agency's on-location hair offering but serving a broader, non-bridal customer base.
• Sephora: Sephora is the largest specialty beauty retailer and has expanded into beauty services through partnerships and store-based offerings, adjacent to Spa Beauty Agency's bridal beauty services market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spabeautymn
• Instagraminstagram.com/spabeautyagency
• LinkedInlinkedin.com/company/spa-beauty-mn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spa Beauty Agency