The Mama Bear Effect
- Company typePrivate
- Founded2012
- HeadquartersBurlington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
The Mama Bear Effect firmographics
Firmographics- Name
- The Mama Bear Effect
- Legal name
- The Mama Bear Effect, Inc.
- Website
- https://themamabeareffect.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Mama Bear Effect industry classification
Industry- Product category
- Child Safety Education
- NAICS
- Educational Support Services (61171), Child and Youth Services (624110)
- akta.pro primary industry
- Parent–Child Play & Interaction Programs (EDACALAF)
Keywords
Where The Mama Bear Effect is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Mama Bear Effect business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Donations: Tax-deductible donations from individuals and organizations supporting child sexual abuse prevention. The organization is a 501(c)(3) Massachusetts nonprofit. Donations fund production and printing of education materials, video production, advocacy card campaigns, and general operating expenses.
- Product Sales: Sale of educational materials, books, apparel, and body safety accessories through their e-commerce shop and Amazon marketplace. Products include books like 'Let's Talk About Secrets' ($9.99), 'My Body is Special and Private' board books ($8.99), posters, magnets, bookmarks, and larger items like Teacher's Kits ($19.99).
- Monthly Giving Program: Recurring monthly donations at various levels ($10 to $10,000 per month) supporting ongoing operations and specific projects including Pinwheels for Prevention campaigns, Tie One to End Child Abuse Campaign, and ItHappened.me project support.
- Event Registration: Registration fees for educational webinars and presentations. Example: Rock the Talk - More than Just Internet Safety event at $10.00 per family.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free educational resources and downloads |
| Unit Pricing | Pay-as-you-go | Board books and guides |
| Unit Pricing | Pay-as-you-go | Educational materials and posters |
| Unit Pricing | Pay-as-you-go | Teacher's kits and educational bundles |
| Subscription | Monthly | Monthly recurring donations |
| Unit Pricing | Pay-as-you-go | Apparel and awareness items |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
The Mama Bear Effect product offering
Product offeringCore offering
The Mama Bear Effect sells and distributes child sexual abuse prevention educational resources—including books, board books, posters, communication cards, teacher's kits, and free downloadable materials—anchored by its trademarked Rock the Talk® conversation framework. Products are offered to parents, caregivers, educators, and advocates through its own e-commerce shop and Amazon marketplace. The organization also runs the advocacy-focused Bloom Safe initiative and conducts educational webinars and community presentations.
Product overview
The Mama Bear Effect is a 501(c)(3) nonprofit organization providing child sexual abuse prevention education through a portfolio of physical and digital educational products. The core offering is the Rock the Talk® Program, a structured conversation framework designed for parents and caregivers to discuss body safety with children across all developmental stages—from infants to teens, including children with disabilities. The product line includes books (board books and softcover titles in English and Spanish), printed educational materials (posters, bookmarks, placemats, fridge magnets, communication cards), curriculum kits for teachers, and free downloadable resources. The Bloom Safe Act represents the organization's advocacy initiative for federal prevention policy.
Differentiator
Problem solved
Functional benefit
Brands
- Rock the Talk®: The organization's primary educational program focused on helping parents talk to children about body safety and preventing child sexual abuse.
- Bloom Safe
Products and services
- Let's Talk About Secrets
Quantifiable outcome
- Less than 1% of abusers are ever convicted - most will pass a background check (highlighting the importance of prevention education)
- +4 more outcomes
Companies that use The Mama Bear Effect
Customer profileSegments4 records
Ideal customer profiles4 records
The Mama Bear Effect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Mama Bear Effect partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Prevention Starts with ParentscoreCollaboration on Rock the Talk educational presentations. Prevention Starts with Parents is dedicated to educating and empowering parents and caregivers with essential knowledge on child sexual abuse risks and prevention strategies. Joint webinar on Internet Safety hosted at Canyon Creek Baptist Church in Temple, TX.
- Canyon Creek Baptist ChurchminorHost venue for Rock the Talk - More than Just Internet Safety presentation on January 30, 2025. Church provides physical space for community education events.
- Bloom Safe Initiative (bloomsafe.org)coreBloom Safe is a coast-to-coast action proposal to weave every evidence-based, proven strand of primary, secondary, and tertiary prevention into one federally coordinated initiative to make the United States the safest place to be a kid. The Mama Bear Effect supports and promotes this initiative.
- RESTYNminorWebsite development and support services provider credited for creating and supporting The Mama Bear Effect website.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
The Mama Bear Effect competitors and assessment
Company assessmentDirect peers
- Childhelp: Nonprofit operating the National Child Abuse Hotline plus advocacy and treatment programs. Comparable as a multi-program child welfare nonprofit combining direct service, education, and policy work.
- Darkness to Light: Nonprofit focused on child sexual abuse prevention through the Stewards of Children adult training program. Most direct comparable: same mission, similar B2B training + consumer education model, larger scale (millions of adults trained).
- Prevent Child Abuse America: National advocacy organization promoting child wellbeing and prevention of all forms of child abuse. Comparable as a national-scale prevention nonprofit with chapters, parent education programs, and policy advocacy.
- Stop It Now: Prevention-focused nonprofit operating helplines and educational resources for adults concerned about child sexual abuse. Already linked from The Mama Bear Effect's site as a resource, confirming direct topical overlap.
- Committee for Children: Nonprofit developing social-emotional learning curricula used in schools, including child protection and safety content. Comparable in school-channel distribution and curriculum licensing model.
- Kidpower: Nonprofit teaching child safety skills including body safety, bullying prevention, and stranger safety. Comparable model: parent/educator training, books, and curricula for child protection.
Broad incumbents
- RAINN: Largest US anti-sexual-violence organization operating the National Sexual Assault Hotline. Overlapping cause area (sexual violence prevention and response) but broader scope and substantially larger scale.
- National Children's Alliance: Accrediting body for Children's Advocacy Centers serving child abuse victims. Comparable child welfare mission with a systems/infrastructure approach rather than direct parent education.
- National Center for Missing & Exploited Children: Federal-funded nonprofit focused on missing and exploited children, with adjacent prevention education and family resources. Comparable in child protection mission and policy advocacy scale.
- Safe Kids Worldwide: Nonprofit focused on preventing childhood injuries (not abuse specifically). Comparable as a large child safety nonprofit combining parent education, school programs, and corporate partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Mama Bear Effect social profiles
Digital presenceThe Mama Bear Effect financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mama Bear Effect leadership team
Management profileNumber of profiles
Profiles1 record
The Mama Bear Effect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mama Bear Effect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mama Bear Effect
What does The Mama Bear Effect do?
The Mama Bear Effect sells and distributes child sexual abuse prevention educational resources—including books, board books, posters, communication cards, teacher's kits, and free downloadable materials—anchored by its trademarked Rock the Talk® conversation framework. Products are offered to parents, caregivers, educators, and advocates through its own e-commerce shop and Amazon marketplace. The organization also runs the advocacy-focused Bloom Safe initiative and conducts educational webinars and community presentations.
Is The Mama Bear Effect a public or private company?
The Mama Bear Effect is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Mama Bear Effect founded?
The Mama Bear Effect was founded in 2012. It employs 1 to 10 people.
Where is The Mama Bear Effect based?
The Mama Bear Effect is headquartered in Burlington, United States, in the North America region.
How does The Mama Bear Effect make money?
Four revenue lines are on record. Donations are the primary driver. The others are product Sales, monthly Giving Program and event Registration.
Who are The Mama Bear Effect's main competitors?
Direct peers on record are Childhelp, Darkness to Light, Prevent Child Abuse America, Stop It Now, Committee for Children and Kidpower. Broad incumbents are RAINN, National Children's Alliance, National Center for Missing & Exploited Children and Safe Kids Worldwide.
Does The Mama Bear Effect have an API?
No public API is recorded for The Mama Bear Effect.
What industry is The Mama Bear Effect in?
The Mama Bear Effect's product category is Child Safety Education. Its primary akta.pro industry code is EDACALAF, Parent–Child Play & Interaction Programs. Its NAICS code is 61171.