What Texting For Less does

Texting For Less, operated by Conferencing For Less, LLC and headquartered at 354 State Street in Hackensack, New Jersey, is a peer-to-peer (P2P) SMS and MMS messaging platform purpose-built for US political campaigns, nonprofits, advocacy organizations, and adjacent verticals including schools, healthcare providers, retail and e-commerce, faith-based organizations, and research/polling firms. Founded in 2000 by CEO Angelo Bini, the company evolved from a traditional telecommunications provider into a verticalized texting platform that combines a managed sending model — in which a US-based team handles outbound messaging on behalf of clients during all legal texting hours at no additional cost — with 10DLC and TCPA compliance managed end-to-end. The platform supports standard SMS (160 characters), MMS up to 2,000 characters with embedded video and images, A2P texting, and short code texting with throughput up to 100 messages per second, alongside real-time delivery, click, reply, and engagement analytics, local area code sending, list validation, dynamic tagging and segmentation, text-to-donate fundraising tools, and an API for integration with campaign tools.

The company reports having supported 4,500+ campaigns and delivered 3B+ messages, with disclosed average performance metrics of a 97.2% delivery rate, 89.1% open rate, 42.3% click rate, and 18.7% reply rate at a 4.2-minute average response time. It was ranked #31 nationally and #1 in Telecommunications on the Inc. 5000 list of America's fastest-growing private companies, and won the 2025 AAPC Pollie Award for Best Use of SMS and the 2026 AAPC Pollie Award (Silver) for Best Use of MMS. The team is led by CEO Angelo Bini and COO Bryan Kahrar, with a CSO, CGO, and approximately 20 employees across sales, operations, compliance, and product development.

Revenue is generated on a usage-based, per-message pricing model with multiple billing cadences (pay-as-you-go, prepaid, weekly, and bi-weekly invoicing) and no setup fees or minimum commitments. Custom quotes are built after a discovery call, reflecting a consultative inside-sales motion targeted at political campaigns at the local, state, and national levels, nonprofits, and advocacy organizations, supplemented by event-driven demand generation at industry gatherings such as the AAPC Pollie Awards and Reed Awards & Conference.

Name

Texting For Less

Legal name

Conferencing For Less, LLC

Website

https://textingforless.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Texting For Less is a US-based peer-to-peer SMS and MMS texting platform serving political campaigns, nonprofits, and advocacy organizations, with a managed sending team handling compliant outbound messaging on behalf of clients.

Ownership category

akta.pro rank

Product category

SMS/MMS Campaign Messaging Platform

NAICS

Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Telegraph & Other Message Communications (4822)

akta.pro primary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

akta.pro secondary industries

SMS/RCS Messaging Platforms (BPAMACAF), SMS & Mobile Direct Marketing Services (BPAFAKAI)

Keywords

• P2P texting platform
• SMS messaging services
• Campaign texting software
• Political text messaging
• Nonprofit outreach tools

Headquarters

HQ city

Hackensack

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SMS Text Messaging: Per-message pricing for standard SMS text messages. Volume and campaign characteristics determine pricing, with transparent flat rates per message.
2. MMS Messaging: Pricing for rich media messages with images, GIFs, or longer text content. Charged based on volume and campaign needs.
3. Managed Sending Services: US-based sending team included at no additional cost. Value-added service bundled into platform pricing rather than charged separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Texting For Less operates a peer-to-peer (P2P) SMS and MMS messaging platform purpose-built for political campaigns, nonprofits, and advocacy organizations, with a US-based in-house team that manually handles outbound sending on behalf of clients during all legal texting hours. The platform bundles SMS, MMS, A2P, and short code messaging, integrated 10DLC/TCPA compliance management, real-time analytics, text-to-donate fundraising tools, and two-way API integrations, priced via custom usage-based quotes with no setup fees or minimum commitments.

Product overview

Texting For Less is a peer-to-peer (P2P) texting platform that operates as a unified product with multiple messaging capabilities. The core platform provides SMS and MMS messaging with a distinctive 'we send for you' service model where a US-based team handles the actual sending process. The platform includes built-in fundraising tools for text-to-donate and donor outreach, A2P texting for automated high-volume messaging, and short code texting for carrier-approved high-speed delivery. Additional modules include real-time analytics, list validation, dynamic tagging and segmentation, link tracking, automated opt-outs, and API integration. The platform is designed specifically for political campaigns, nonprofits, and advocacy organizations with integrated compliance handling (10DLC, TCPA) as a core feature rather than an add-on.

Differentiator

Problem solved

Functional benefit

Products and services

• Texting For Less P2P Texting Platform Peer-to-peer (P2P) SMS/MMS texting platform with a US-based in-house team that sends on behalf of clients during all legal texting hours. Includes SMS and MMS messaging, 10DLC compliance handling, real-time analytics, list validation, dynamic tagging, and campaign management for political, nonprofit, and advocacy organizations.
• SMS Messaging Standard text messaging service for voter contact, volunteer coordination, GOTV reminders, and fundraising appeals. Supports up to 160 characters per message, billed per outbound message with free incoming replies.
• MMS Messaging Rich media messaging service supporting images, GIFs, and longer content up to 2,000 characters. Used for visual fundraising appeals, event invitations, and high-impact campaign communications with embedded videos and pictures.
• Fundraising Tools (Text-to-Donate) Integrated SMS fundraising capabilities including text-to-donate, donor outreach, recurring giving campaigns, event promotion, and donor stewardship with real-time conversion analytics for nonprofit and political fundraising.
• A2P Texting Application-to-Person messaging enabling automated, high-volume texts for alerts, reminders, promotions, and large-scale outreach campaigns, using registered A2P routes with higher deliverability and two-way messaging support.
• Short Code Texting High-volume messaging using 5-6 digit carrier pre-approved short codes for trusted, spam-free delivery at throughput up to 100 messages per second, with dedicated or vanity short codes and keyword campaigns for instant opt-in.

Quantifiable outcome

• 98% text message open rate
• +8 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature12 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Campaign RegistrycoreTechnology or IntegrationIntegration with The Campaign Registry for 10DLC brand and campaign registration. Required for carrier compliance and maintaining trust scores for message deliverability.
• AAPC (American Association of Political Consultants)flagshipStrategic or Co-development PartnerProfessional association partnership. Active participation in Pollie Awards, industry events, and political consulting community. Multiple award wins (2025 SMS, 2026 MMS).
• SalesforcecoreTechnology or IntegrationIntegration with Salesforce CRM for campaign management and donor/supporter tracking. Part of integrated tool ecosystem for political campaigns.
• Campaigns & ElectionsminorGTM or Marketing PartnerIndustry publication/media partner. Part of the integrated tools ecosystem featured on platform.
• AristotlecoreTechnology or IntegrationPolitical data and voter intelligence provider. Part of voter data help services mentioned on platform for list building and validation.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Switchboard: Switchboard offers P2P texting for Democratic campaigns and progressive organizations with a managed-sending model, competing for the same political and advocacy customers as Texting For Less.
• CallHub: CallHub provides P2P texting, robocalling, and SMS marketing for political campaigns and nonprofits, with comparable TCPA compliance and voter outreach features to Texting For Less.
• Hustle: Hustle is a peer-to-peer texting platform purpose-built for political campaigns, nonprofits, and advocacy organizations with a 'we text for you' service model, directly competing with Texting For Less for the same customer base.
• GetThru: GetThru (formerly Spoke) is a P2P texting platform focused on labor unions, advocacy groups, and political campaigns, directly overlapping with Texting For Less's nonprofit and advocacy customer segments.
• Scale to Win: Scale to Win is a P2P texting and dialer platform widely used by Democratic political campaigns and progressive nonprofits, offering similar texting, compliance, and managed-services capabilities to Texting For Less.
• ThruText: ThruText is a peer-to-peer texting tool designed for advocacy campaigns and political outreach, offering comparable opt-out management and compliance features to Texting For Less.

Emerging players

• Sakari: Sakari is a cloud-based SMS messaging platform for SMBs with text-to-landline, mass texting, and two-way conversations, overlapping with Texting For Less's commercial segments and messaging API capabilities.

Others

• Aristotle: Aristotle is a leading political data and voter file provider that Texting For Less partners with for list building and validation, an enabling infrastructure player in the same political outreach workflow.
• Campaign Registry: Campaign Registry is the 10DLC registration and vetting service that Texting For Less integrates with; as the upstream compliance gatekeeper, it shapes the SMS ecosystem Texting For Less operates in.

Broad incumbents

• Twilio: Twilio is the leading CPaaS provider whose APIs and messaging infrastructure underpin many SMS platforms, including indirectly enabling P2P texting competitors. Its MessageBird and Segment businesses touch the same messaging market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/textingforless

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texting For Less