Sakari
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Sakari firmographics
Firmographics- Name
- Sakari
- Legal name
- Sakari, LLC
- Website
- https://sakari.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sakari industry classification
Industry- Product category
- Business Messaging Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
Keywords
Where Sakari is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sakari business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SMS/MMS Messaging Credits: Usage-based credit system where $0.01 USD credit equals $0.01 USD. Credits required per message depend on length, subscription plan, and destination country. Unused credits purchased as part of subscription roll over for 90 days.
- Monthly Subscription Plans: Base subscription fee starting at $25/month. Includes SMS pricing of $0.030/SMS. Additional phone numbers available for $4/month.
- Twilio Pass-Through Plans: For customers using only Twilio numbers via integration: pay Twilio directly for messages and Sakari software fee based on message volume.
- Customized Enterprise Plans: Individualized plans with customized terms for credit expiration, billing cycles, and account maintenance fees available for larger accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $25/Month Base Plan with $0.030/SMS |
| Freemium | Pay-as-you-go | 14-Day Free Trial |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Sakari product offering
Product offeringCore offering
Sakari provides a cloud-based business messaging platform that enables companies to send and receive SMS, MMS, voice, and WhatsApp communications across nearly 200 countries. The platform combines two-way texting, automated workflows, a universal shared inbox, AI-generated message and image content, and native CRM integrations (HubSpot, Pipedrive, ActiveCampaign). Customers subscribe to access the all-in-one platform or integrate programmatically via a RESTful SMS API built to OpenAPI 3.0 standards.
Product overview
Sakari is a cloud-based business communications platform offering an all-in-one messaging solution that unifies SMS, MMS, WhatsApp, voice, and other channels. The core platform is the Sakari All-in-one Platform, which serves as the central hub for managing customer relationships across marketing, sales, service, and operations teams. The product portfolio includes AI Features (AI-powered message and image generation), SMS & MMS (two-way texting with multimedia support), WhatsApp and Voice channels (for omnichannel reach), Universal Inbox (collaborative shared inbox for all conversations), Analytics (real-time performance reporting), Workflows (visual automation builder), Campaigns (bulk SMS broadcasting), Forms (lead capture), Meetings (scheduling and booking), Lists (contact segmentation), Mobile App (iOS/Android), and SMS API (programmatic messaging gateway). The platform integrates natively with major CRMs including HubSpot, Pipedrive, ActiveCampaign, and Salesforce, as well as communication tools like Slack, Twilio, Intercom, and Aircall, with additional connectivity via Zapier to over 3,000 applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Sakari All-in-one Platform Cloud-based business messaging platform that unifies SMS, MMS, voice, WhatsApp, shared inbox, automation workflows, campaigns, forms, scheduling, contact lists, and analytics for marketing, sales, customer success, and operations teams at SMB, mid-market, and enterprise organizations.
- Sakari SMS API RESTful SMS gateway API built to OpenAPI 3.0 standards that enables programmatic sending of customized and mass text messages, contact and template management, campaign automation, and webhook-based real-time event delivery. Targeted at developers and enterprise technical teams integrating SMS into their own applications and workflows, with most teams able to start sending in under 5 minutes.
Quantifiable outcome
- 2-6X+ higher ROI compared to traditional marketing channels
- +6 more outcomes
Companies that use Sakari
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles3 records
Sakari technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature9 records
Sakari partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- HubSpotcoreMost-downloaded SMS app on HubSpot marketplace. Official HubSpot Certified App and Premier Partner. Native integration enabling SMS within HubSpot workflows, contact records, deal pages, and ticket views.
- PipedrivecoreNative integration enabling SMS messaging directly within Pipedrive CRM. Sales teams can send and receive texts from contact records and deal pages.
- ActiveCampaigncoreNative integration connecting SMS to ActiveCampaign automation strategies. Users can add SMS to existing automation workflows.
- SlacksupportingIntegration for receiving SMS notifications in real-time in Slack channels. Teams can stay updated without switching platforms.
- ZapiercoreIntegration connecting Sakari with 3,000+ apps for no-code workflow automation. Supports triggers, actions, filters, and searches for automated SMS campaigns.
- TwiliocoreIntegration allowing customers to use existing Twilio phone numbers within Sakari. Twilio Pass-Through Plans available where customers pay Twilio directly for messages and Sakari for software.
- IntercomsupportingNative integration adding two-way SMS to Intercom workspace. Teams can send and receive text messages alongside live chat and email without leaving Intercom.
- AircallsupportingIntegration for voice and SMS communications. Teams can manage calls and text messages through connected workflows.
- Amazon Web Services (AWS)coreCloud infrastructure provider hosting Sakari's platform. Redundant data centers and network connections support 99.99% uptime guarantee.
- StripecorePayment processing for subscription billing and credit purchases. Adheres to PCI-DSS standards managed by PCI Security Standards Council.
- Auth0coreAuthentication service for user identity management and secure access to Sakari platform.
- MongoDBcoreDatabase service for storing and managing contact data, message history, and platform data.
- ZendesksupportingInternal ticketing system, knowledge base management, and website chat for customer support operations.
- MailgunsupportingEmail service for sending account management emails and transactional communications.
- Google AnalyticssupportingWeb analytics service tracking and reporting website traffic. Data used to monitor and analyze use of service.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Sakari competitors and assessment
Company assessmentDirect peers
- Twilio: Twilio is the dominant CPaaS provider offering SMS, MMS, WhatsApp, and voice APIs globally with deep HubSpot integrations. It is Sakari's largest direct competitor on the underlying messaging layer and also a partner via Sakari's Twilio Pass-Through plans.
- Bird (formerly MessageBird): Bird is a global omnichannel CPaaS offering SMS, WhatsApp, voice, and marketing automation across 160+ countries. It competes head-on with Sakari in business messaging and CRM-integrated workflows.
- Sinch: Sinch is a publicly-traded CPaaS leader with global SMS, WhatsApp, RCS, and voice coverage plus conversational AI. It competes directly with Sakari on enterprise messaging volume, international reach, and CRM-integrated campaigns.
- Plivo: Plivo offers a cloud communications platform with SMS, voice, and WhatsApp APIs targeting SMB and enterprise developers. It is comparable to Sakari's underlying messaging infrastructure and developer-first positioning.
- Telnyx: Telnyx provides programmable SMS, voice, and messaging APIs over its own private global IP network. Comparable to Sakari on SMS API, international coverage, and developer-led go-to-market.
- Attentive: Attentive is an SMS-first marketing platform for retail and e-commerce with two-way messaging, segmentation, and analytics. Comparable to Sakari in SMS marketing workflows, audience segmentation, and ROI-driven engagement use cases.
- Postscript: Postscript is an SMS marketing and automation platform purpose-built for Shopify and DTC e-commerce brands. Comparable to Sakari on SMS campaigns, two-way messaging, and Shopify/integration-led distribution.
Broad incumbents
- Klaviyo: Klaviyo is a leading marketing automation platform combining email, SMS, and customer data for ecommerce. It overlaps with Sakari on SMS marketing but offers a much broader email-first automation suite.
- ActiveCampaign: ActiveCampaign is a customer experience automation platform with email, CRM, and SMS capabilities. It is both a Sakari integration partner and a broader incumbent competing for the same SMB marketing-automation budget.
- HubSpot: HubSpot is the CRM and marketing platform whose ecosystem drives most of Sakari's distribution. HubSpot has shipped and continues to expand its own native SMS/Marketing Hub capabilities, making it a powerful adjacent incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sakari social profiles
Digital presenceSakari compliance and trust
Trust signalCompliance3 records
Sakari financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sakari leadership team
Management profileNumber of profiles
Profiles2 records
Sakari funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sakari M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sakari
What does Sakari do?
Sakari provides a cloud-based business messaging platform that enables companies to send and receive SMS, MMS, voice, and WhatsApp communications across nearly 200 countries. The platform combines two-way texting, automated workflows, a universal shared inbox, AI-generated message and image content, and native CRM integrations (HubSpot, Pipedrive, ActiveCampaign). Customers subscribe to access the all-in-one platform or integrate programmatically via a RESTful SMS API built to OpenAPI 3.0 standards.
Is Sakari a public or private company?
Sakari is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sakari founded?
Sakari was founded in 2016. It employs 11 to 50 people.
Where is Sakari based?
Sakari is headquartered in San Francisco, United States, in the North America region.
How does Sakari make money?
Four revenue lines are on record. SMS/MMS Messaging Credits are the primary driver. The others are monthly Subscription Plans, twilio Pass-Through Plans and customized Enterprise Plans.
Who are Sakari's main competitors?
Direct peers on record are Twilio, Bird (formerly MessageBird), Sinch, Plivo, Telnyx, Attentive and Postscript. Broad incumbents are Klaviyo, ActiveCampaign and HubSpot.
Does Sakari have an API?
Yes. Sakari's SMS API is a RESTful messaging gateway built to OpenAPI 3.0 standards. Core capabilities include sending customized and mass text messages to contacts, syncing and managing contact data, and managing SMS templates and campaigns programmatically. Webhooks enable real-time notifications for messaging events. Platform offers 99.99% uptime backed by redundant data centers, fast message throughput, encrypted data protection, and cloud-hosted storage. Setup is designed to be fast, with most teams able to start sending in under 5 minutes. Developer documentation is at developer.sakari.io.
What industry is Sakari in?
Sakari's product category is Business Messaging Software. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT). Its NAICS code is 5182 and its SIC code is 7372.