Terra Romania Utilaje De Constructii Srl
TERRA Romania Utilaje De Constructii SRL is a Romanian authorized distributor of 16+ international construction, lifting, and recycling equipment brands, selling and servicing earthmoving machinery, cranes, and material handlers for construction, municipal, recycling, forestry, port, and utility customers across Romania.
- Company typePrivate
- Founded2001
- HeadquartersTunari, Romania
- Headcount—
- GTM typeB2B
- OfferingServices
What Terra Romania Utilaje De Constructii Srl does
Terra Romania Utilaje De Constructii SRL is a Romanian private limited company founded in 2001 and headquartered in Tunari, Ilfov County, operating as the exclusive authorized importer and distributor in Romania for a portfolio of more than 16 international construction, industrial, and recycling equipment brands including JCB, PALFINGER, SENNEBOGEN, SANY, DYNAPAC, ARJES, RUBBLE MASTER, PRONAR, HBM-NOBAS, COMANSA, GEDA, and TEREX. The company sells and services roughly 300+ equipment models spanning earthmoving machinery, truck-mounted cranes, material handlers, road construction equipment, mobile crushers and shredders, motor graders, and personnel/material hoists, serving end markets that include construction, municipal infrastructure, recycling and demolition, forestry, ports, utilities, and agriculture. Distribution and customer support are delivered through a Romanian headquarters plus six regional offices (Brasov, Turda/Cluj, Timisoara, Iasi, Bacau, Craiova) and 50 mobile service vehicles, supplemented by two coordinated wholly-owned subsidiaries — TERRA PALFINGER SRL (truck-mounted cranes and lifting) and RENT-ALL ROMANIA SRL (COMANSA tower crane rental and installation). The company is wholly owned by Austrian parent TERRA Holding GmbH, which operates a broader network of 33 locations across 13 Central and Eastern European countries.
The revenue model combines new-equipment sales, original spare parts supply, technical consulting and installation services, and ongoing maintenance contracts, plus a usage-based tower crane rental stream through RENT-ALL ROMANIA. Customer acquisition relies on an enterprise field sales model organized around regional offices, supported by inside-sales contact (phone +40 31 730 7301 and email [email protected]), a corporate website, YouTube and Facebook channels, email newsletter, and participation in construction industry exhibitions. Differentiated commercial offers include 0% interest leasing on selected JCB equipment, brand-specific telematics subscriptions such as JCB LiveLink and PALFINGER Smart Control, and integrated solutions such as Volvo truck chassis paired with PALFINGER hook-loader cranes. Recent product milestones include the launch of the SANY SAC700E 70-ton all-terrain crane, the TERRA JCB 4CX DualDrive Black Edition marking 20,000 JCB units sold in CEE, and the 25-year PALFINGER partnership anniversary in 2026. Annual revenue is not publicly disclosed, and the company has no public listing or external funding rounds.
Terra Romania Utilaje De Constructii Srl firmographics
Firmographics- Name
- Terra Romania Utilaje De Constructii Srl
- Legal name
- TERRA Romania Utilaje de Constructii SRL
- Website
- https://terra-world.ro
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Short description
- TERRA Romania Utilaje De Constructii SRL is a Romanian authorized distributor of 16+ international construction, lifting, and recycling equipment brands, selling and servicing earthmoving machinery, cranes, and material handlers for construction, municipal, recycling, forestry, port, and utility customers across Romania.
- Ownership category
- akta.pro rank
Terra Romania Utilaje De Constructii Srl industry classification
Industry- Product category
- Construction Equipment Distribution
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Lifting & Hoisting Rental & Leasing (IMAHAJAN)
Keywords
Where Terra Romania Utilaje De Constructii Srl is headquartered
LocationHeadquarters
- HQ city
- Tunari
- HQ country
- Romania
- HQ region
- Europe
Offices7 records
Markets served
Terra Romania Utilaje De Constructii Srl business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Sale of new construction, lifting, and material handling equipment from authorized brands including JCB, PALFINGER, SENNEBOGEN, DYNAPAC, and others
- Tower Crane Rental: Rental, installation, and service of COMANSA tower cranes for civil and industrial construction projects
- Service and Maintenance: Technical consulting, installation, demonstrations, and ongoing service for lifting and construction equipment
- Spare Parts Sales: Original spare parts supply for all distributed equipment brands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Leasing with 0% interest for select JCB equipment |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Terra Romania Utilaje De Constructii Srl product offering
Product offeringCore offering
TERRA Romania Utilaje de Constructii SRL is an authorized multi-brand distributor that sells, rents, and services construction, lifting, and material handling equipment in Romania. The company distributes equipment from 16+ international brands (JCB, PALFINGER, SENNEBOGEN, DYNAPAC, SANY, ARJES, RUBBLE MASTER, PRONAR, HBM-NOBAS, GEDA, COMANSA, TEREX) and provides tower crane rental through subsidiary RENT-ALL ROMANIA SRL.
Product overview
Terra Romania operates as a multi-brand construction equipment distributor and service provider, offering a comprehensive portfolio of machinery across three business divisions: TERRA Romania Utilaje de Constructii SRL (JCB and recycling equipment), TERRA PALFINGER SRL (truck-mounted cranes and lifting solutions), and RENT-ALL ROMANIA SRL (tower crane rental services). The company distributes internationally recognized brands including JCB, PALFINGER, SENNEBOGEN, SANY, Dynapac, Pronar, Arjes, HBM-NOBAS, and Rubble Master. Their offering spans the complete construction equipment lifecycle with new equipment sales, rental services, technical consulting, installation, and after-sales support. With over 400 employees, 16+ brands, and operations across 7+ industries, they serve construction, demolition, recycling, forestry, ports, municipalities, and infrastructure sectors throughout Romania.
Differentiator
Problem solved
Functional benefit
Products and services
- JCB Construction Equipment Full range of JCB construction machinery including backhoe loaders, mini-excavators, tracked and wheeled excavators, telescopic loaders, front loaders, dumpers, and compactors; sold and serviced by TERRA as the authorized JCB distributor in Romania with over 25 years of experience.
- PALFINGER Truck-Mounted Cranes PALFINGER hydraulic folding cranes, loader cranes, and specialized lifting equipment for construction, industry, and recycling applications; distributed and serviced by TERRA PALFINGER with over 20 years of local market experience.
- SANY Construction Equipment
Quantifiable outcome
- 20,000 JCB backhoe loaders sold in CEE region
- +1 more outcomes
Companies that use Terra Romania Utilaje De Constructii Srl
Customer profileSegments7 records
Ideal customer profiles2 records
Terra Romania Utilaje De Constructii Srl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Terra Romania Utilaje De Constructii Srl partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, standard and flagship.
- JCBcoreAuthorized JCB importer in Romania with 25+ years of experience. Offering complete range of JCB construction equipment including backhoe loaders, excavators, loaders, and compactors. TERRA celebrates 20,000 JCB units sold milestone in CEE region.
- PALFINGERcoreExclusive PALFINGER distributor in Romania, celebrating 25 years of partnership in 2026. Offers full range of truck-mounted cranes, loader cranes, and recycling equipment with complete sales and service support.
- SANYcoreAuthorized SANY dealer offering all-terrain truck-mounted cranes including the new SAC700E with 70-ton lifting capacity, equipped with Kessler axles, Mercedes-Benz engine, and ZF Traxon transmission.
- SENNEBOGENcoreAuthorized SENNEBOGEN distributor offering material handlers, telescopic handlers, truck-mounted cranes, and dragline/duty cycle cranes for construction, port, and forestry applications.
- DYNAPACcoreAuthorized DYNAPAC distributor for compactors, pavers, and feeders for road construction. Offering equipment meeting EU Stage V emissions standards.
- COMANSAcoreThrough RENT-ALL ROMANIA SRL, offering tower crane rental, installation, and service for COMANSA tower cranes for civil and industrial construction. Over 15 years of experience with tower cranes.
- ARJESstandardAuthorized ARJES distributor for industrial shredders and crushers for construction, demolition, and waste recycling applications including TITAN, EKOMAXX, and COMPAKTOR series.
- RUBBLE MASTERstandardAuthorized RUBBLE MASTER distributor for mobile impact crushers and screening equipment for on-site recycling applications.
- PRONARstandardAuthorized PRONAR distributor for mobile shredders, screeners, conveyors, and windrow turners for recycling and material processing applications.
- HBM-NOBASstandardAuthorized HBM-NOBAS distributor for motor graders for road construction and infrastructure projects including BG 120 and BG 180 series.
- TERRA Holding GmbHflagshipParent company based in Vienna, Austria (Fabianistraße 8, 1110 Vienna). TERRA Group operates 33 locations across 13 Central and Eastern European countries providing full support for the region.
- Industrie Holding GmbHflagshipParent holding company of TERRA Group with operations in 13 Eastern European countries. Provides 15+ years of tower crane rental experience through group companies.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Terra Romania Utilaje De Constructii Srl competitors and assessment
Company assessmentDirect peers
- Bergerat Monnoyeur: Authorized Caterpillar dealer with strong presence in Romania and France. Operates the same exclusive-distribution-plus-service model as TERRA, distributing competing heavy construction equipment brands to construction, mining, and infrastructure customers.
- Mateco: One of Europe's largest rental companies specializing in lifting and access equipment. Directly comparable to TERRA's RENT-ALL ROMANIA tower crane business and broader lifting equipment portfolio, with overlapping customers in construction and industry.
- Zeppelin: Caterpillar's largest European dealer with operations in Romania and across CEE/Germany. Comparable in business model — exclusive heavy equipment distribution, rental fleet, and after-sales service for earthmoving, roadbuilding, and material handling.
Broad incumbents
- Boels Rental: Pan-European equipment rental major with multi-country footprint including CEE. Overlaps with TERRA's equipment access offerings at much larger scale and competes for the same contractor and industrial customer wallet share.
- Volvo Construction Equipment: Global construction equipment OEM with active dealer network in Romania and CEE. Competes across the same earthmoving and roadbuilding equipment categories as TERRA's JCB and DYNAPAC lines.
- Liebherr: European construction and lifting equipment OEM with broad earthmoving, tower crane, and concrete portfolio. Competes with multiple TERRA-distributed brands (JCB excavators, COMANSA tower cranes, PALFINGER cranes) across Romania.
- Manitou: French lifting and material handling equipment OEM (telehandlers, rough-terrain forklifts, aerial platforms). Competes directly with SENNEBOGEN material handlers and PALFINGER cranes that TERRA distributes in Romania.
- Caterpillar: Global construction and mining equipment OEM whose products (via dealers like Bergerat Monnoyeur and Zeppelin) directly compete with TERRA's JCB, SANY, and SENNEBOGEN offerings in Romania.
Others
- JCB: UK-headquartered construction equipment OEM and TERRA's primary partner brand (25+ year exclusive distribution relationship, 20,000-unit CEE milestone). Comparable in product category but partner rather than competitor in the Romanian market.
- PALFINGER: Austrian truck-mounted crane and lifting solutions OEM and TERRA's partner for 25+ years via subsidiary TERRA PALFINGER SRL. Comparable in product category and overlapping with SENNEBOGEN and SANY crane offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Terra Romania Utilaje De Constructii Srl social profiles
Digital presenceTerra Romania Utilaje De Constructii Srl compliance and trust
Trust signalCompliance3 records
Terra Romania Utilaje De Constructii Srl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terra Romania Utilaje De Constructii Srl leadership team
Management profileNumber of profiles
Profiles1 record
Terra Romania Utilaje De Constructii Srl subsidiaries and ownership
Company hierarchySubsidiaries2 records
Terra Romania Utilaje De Constructii Srl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terra Romania Utilaje De Constructii Srl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terra Romania Utilaje De Constructii Srl
What does Terra Romania Utilaje De Constructii Srl do?
TERRA Romania Utilaje de Constructii SRL is an authorized multi-brand distributor that sells, rents, and services construction, lifting, and material handling equipment in Romania. The company distributes equipment from 16+ international brands (JCB, PALFINGER, SENNEBOGEN, DYNAPAC, SANY, ARJES, RUBBLE MASTER, PRONAR, HBM-NOBAS, GEDA, COMANSA, TEREX) and provides tower crane rental through subsidiary RENT-ALL ROMANIA SRL.
Is Terra Romania Utilaje De Constructii Srl a public or private company?
Terra Romania Utilaje De Constructii Srl is a private company. It is classified as corporate owned and is currently operating.
When was Terra Romania Utilaje De Constructii Srl founded?
Terra Romania Utilaje De Constructii Srl was founded in 2001.
Where is Terra Romania Utilaje De Constructii Srl based?
Terra Romania Utilaje De Constructii Srl is headquartered in Tunari, Romania, in the Europe region.
How does Terra Romania Utilaje De Constructii Srl make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are tower Crane Rental, service and Maintenance and spare Parts Sales.
Who are Terra Romania Utilaje De Constructii Srl's main competitors?
Direct peers on record are Bergerat Monnoyeur, Mateco and Zeppelin. Broad incumbents are Boels Rental, Volvo Construction Equipment, Liebherr, Manitou and Caterpillar. Others are JCB and PALFINGER.
Does Terra Romania Utilaje De Constructii Srl have an API?
No public API is recorded for Terra Romania Utilaje De Constructii Srl.
What industry is Terra Romania Utilaje De Constructii Srl in?
Terra Romania Utilaje De Constructii Srl's product category is Construction Equipment Distribution. Its primary akta.pro industry code is IMAHAJAN, Lifting & Hoisting Rental & Leasing. Its NAICS code is 5324 and its SIC code is 5082.