Sunday Supper / Italian Frozen Food

What Sunday Supper / Italian Frozen Food does

Sunday Supper is a Los Angeles-based, privately-held company founded in 2021 that produces plant-based Italian frozen meals for the U.S. retail grocery and direct-to-consumer e-commerce markets. The company handcrafts a portfolio of vegan, ready-to-bake Italian entrees and snacks — including family-size lasagnas (Italian Sausage and Three Cheeses) at $19.99, a recently launched single-serving line ('The Singles') featuring Italian Sausage Lasagna, Three Cheeses Lasagna, Eggplant Parm, and Fusi alla Vodka, and Mozza Fritto plant-based mozzarella sticks at $10.99. Its underlying culinary technology centers on proprietary cultured nut-based cheeses (cashew and almond mozzarella, ricotta, and parmesan alternatives) developed in collaboration with executive chef Celestino Drago, paired with a 24-hour-cooked San Marzano tomato sauce and ingredient sourcing from Abbott (plant protein) and Elmhurst (oatmilk).

The company's go-to-market combines product-led viral launches with multi-channel retail distribution. Sunday Supper is currently available in 650+ grocery stores nationwide across specialty and natural channels — including The Fresh Market, Giant, Central Market, Earth Fare, Moms, Fresh Direct, and Good Eggs — alongside direct e-commerce sales through its Shopify storefront with frozen shipping. The company sells to three overlapping end-consumer segments: plant-based and vegan consumers seeking authentic Italian comfort food, health-conscious families seeking better-for-you frozen meals, and traditional Italian food lovers open to dairy-free formats. Pricing is unit-based with a 4-unit minimum on direct orders for shipping sustainability, and revenue flows through one-time transactions across both retail and D2C.

Sunday Supper is founder-owned and has raised capital through a 2022 Gaingels investment and an active community equity crowdfunding campaign on Wefunder (minimum $250). The company operates with a small team (1-10 employees) and has earned national media attention and industry awards, with its plant-based mozzarella sticks notably winning blind taste tests against dairy versions. Its partnership with the nonprofit Support + Feed extends its mission-driven positioning around food access in BIPOC communities.

Name

Sunday Supper / Italian Frozen Food

Legal name

Sunday Supper

Website

https://sundaysupper.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunday Supper is a Los Angeles-based plant-based Italian frozen food company that produces handcrafted vegan lasagnas, eggplant parmesan, fusilli alla vodka, and mozzarella sticks for U.S. grocery retail and direct e-commerce consumers.

Ownership category

akta.pro rank

Product category

Frozen Italian Plant-Based Meals

NAICS

Frozen Specialty Food Manufacturing (311412)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Plant-Based & Vegetarian Meals (CRADADAF)

akta.pro secondary industries

Frozen prepared meals & entrées manufacturing (AFAKAHAA), Ethnic & international prepared meals manufacturing (AFAKAHAG)

Keywords

• Plant-based frozen meals
• Vegan Italian pasta
• Dairy-free lasagna
• Plant-based mozzarella sticks
• Frozen Italian entrees

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Sunday Supper sells products directly to consumers through their Shopify-powered e-commerce website. Products ship frozen with minimum order requirements (4 units for sustainability). Revenue is generated through one-time purchase transactions at listed prices.
2. Retail/Grocery Store Distribution: Products are sold through major grocery retail chains including The Fresh Market, Giant, Moms, Earth Fare, Central Market, Fresh Direct, and Good Eggs. Revenue flows through standard retail distribution channels with products available in 650+ stores nationwide.
3. Community Investment (Wefunder): Sunday Supper launched a community investment campaign on Wefunder allowing fans and believers to invest in the brand with a minimum investment of $250. This is an equity crowdfunding approach to raise capital from customers and supporters.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Sunday Supper manufactures and sells 100% plant-based, dairy-free Italian frozen meals, including family-size lasagnas, single-serving pasta entrees, and mozzarella sticks. The products are handcrafted with proprietary cultured nut-based cheeses and slow-cooked San Marzano tomato sauce, sold direct-to-consumer via Shopify e-commerce and through 650+ grocery retail partners across the United States.

Product overview

Sunday Supper is a plant-based Italian frozen food company offering handcrafted, ready-to-bake vegan meals. The product portfolio consists of two main lines: Family Size lasagnas (Italian Sausage and Three Cheeses) priced at $19.99 each, and single-serving meals marketed as 'The Singles' including Italian Sausage Lasagna, Three Cheeses Lasagna, Eggplant Parm, and Fusi alla Vodka. The company also offers Mozza Fritto (plant-based mozzarella sticks) as a snack item. All products are vegan, dairy-free, non-GMO, and crafted with ingredients including cultured nut cheeses, fresh herbs, and San Marzano tomatoes. Meals ship frozen and are available at 650+ grocery stores nationwide and through online direct retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Italian Sausage Lasagna - Family Size Family-size dairy-free Italian sausage and cheese lasagna made with plant-based sausage, dairy-free mozzarella and ricotta cheeses, and San Marzano tomato sauce, priced at $19.99 and serving 5. For plant-based and Italian food consumers.
• Three Cheeses Lasagna - Family Size Family-size plant-based three-cheese lasagna with cultured nut cheeses (parmesan, mozzarella, ricotta), fresh produce, and Italian pasta, priced at $19.99 and serving 5. Dairy-free version of traditional Italian lasagna.
• Italian Sausage Lasagna - For One Single-serving plant-based Italian sausage lasagna with dairy-free mozzarella and cashew ricotta, made with Abbott's plant protein. Targeted at solo diners.
• Three Cheeses Lasagna - For One Single-serving dairy-free cheese lasagna with marinara sauce and melty plant-based cheeses, marketed as a nonna-approved recipe with no compromise on flavor.
• Eggplant Parm - For One Single-serving plant-based eggplant parmesan with gluten-free breadcrumbs, tangy marinara, and velvety oat milk-based cheese. Both dairy-free and gluten-free.
• Fusi alla Vodka - For One Single-serving plant-based fusilli pasta in creamy tomato vodka sauce made with Elmhurst creamy oatmilk. Al dente pasta with dairy-free cheese.
• Mozza Fritto (Plant-Based Mozzarella Sticks) Plant-based mozzarella sticks made with coconut oil, potato starch, tapioca starch, chickpea protein, and plant-based extracts. Crispy on the outside and melty on the inside; ships frozen in packs of 4 (minimum 4 units per order). Priced at $10.99. Award-winning in blind taste tests where chefs could not distinguish from dairy versions.

Quantifiable outcome

• Products went viral at launch and continue to generate national media attention
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Support + FeedcoreStrategic or Co-development PartnerSunday Supper partners with the nonprofit Support + Feed to fight hunger. This partnership provides plant-based meals prepared by local vegan restaurants to people experiencing food insecurity, particularly in communities with Black, Indigenous, and people of color (BIPOC). The collaboration aligns with Sunday Supper's mission of sharing delicious food while giving back to communities in need.
• Celestino DragocoreStrategic or Co-development PartnerAward-winning Italian chef Celestino Drago serves as the executive chef and collaborated with Sunday Supper to develop their lasagna recipes. Using his skills, loving attention, and family traditions, Drago helped transform traditional Italian lasagna into 100% plant-based versions. His involvement brings authentic Italian culinary expertise and credibility to the brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tattooed Chef: Public plant-based frozen meal company offering pizzas, bowls, and pasta at retail. Most directly comparable in product format (frozen, plant-based, retail-aisle) and distribution model (mass grocery).
• Alpha Foods: Plant-based frozen meals brand (bowls, burritos, pizzas) sold in U.S. grocery. Direct competitor in the plant-based frozen entree segment with similar product format and price band.
• Dr. Praeger's: Plant-based frozen brand offering veggie burgers, bowls, and sides in U.S. grocery. Comparable as a multi-SKU plant-based frozen brand with similar retail distribution strategy.
• Sweet Earth Foods: Plant-based frozen meals brand offering veggie burgers, burritos, and bowls across U.S. grocery. Now owned by Nestle, it directly competes with Sunday Supper in the plant-based frozen entree category.
• Michael Angelo's: Premium Italian frozen meals (lasagnas, baked dishes) sold in U.S. grocery. Direct competitor in the Italian frozen entrees category, with overlapping family-size lasagna products at similar price points.

Broad incumbents

• Beyond Meat: Leading plant-based protein company with frozen meal extensions sold in U.S. grocery. Broader incumbent in the plant-based space and a key driver of category consumer awareness that benefits Sunday Supper.
• Rao's Homemade: Premium Italian sauce and frozen entrée brand sold in U.S. grocery. Comparable in Italian cuisine positioning and premium pricing, though focused on conventional (non-plant-based) offerings.

Emerging players

• Banza: Chickpea-pasta-based frozen meals and pasta brand in U.S. grocery. Adjacent competitor in the better-for-you Italian/pasta frozen category with similar premium positioning.
• Hilary's Eat Well: Plant-based frozen and shelf-stable brand (veggie burgers, bowls) sold in natural and mainstream grocery. Emerging peer in the better-for-you plant-based frozen segment.

Others

• Califia Farms: Plant-based dairy alternative brand (oatmilk, creamers) co-distributed through natural and mainstream grocery. Adjacent/ecosystem participant, as Sunday Supper uses oatmilk inputs from a comparable peer (Elmhurst).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunday Supper / Italian Frozen Food