Slanzi Malen Gipsen Ag

What Slanzi Malen Gipsen Ag does

Slanzi Malen Gipsen Ag is a Swiss painting and plastering contractor founded in 1973 by Kurt Slanzi as a sole proprietorship (Einmannbetrieb), now operating approximately 30 employees across four branches: Giswil (headquarters), Rothenburg, Meiringen, and Hasliberg. The company delivers an integrated portfolio of finishing trades — Malen (painting), Gipsen (plastering), Dekorativ (decorative finishes and gilding), Fugenlos (seamless floor/wall systems), Lackieren (lacquering), Gerüstbau (scaffolding), and Dämmung (insulation) — combining traditional Swiss craftsmanship with modern methods including nanotechnologies and certified partner products such as BASWA acoustic systems, Naturofloor mineral seamless surfaces, and AI DO Japanese-inspired wet-area coatings. The underlying technical differentiators include domain specialization in gilding and acoustic systems, novel method architectures for seamless tile-free renovations, and a safety/security-architecture approach via SUVA-compliant scaffolding of approximately 3,000 m².\n\nThe business operates as a project-based professional services provider serving private homeowners, property managers/real estate, and commercial clients — with secondary work in heritage/monument protection — across Obwalden, Zentralschweiz, and Berner Oberland. Service delivery is direct via four branch offices, five dedicated showrooms (Malen, Gipsen, Fugenlos, Dekorativ, Lackieren), and on-site execution by in-house teams. Pricing is quote-based, project-by-project, with fair conditions and warranty services included.\n\nRevenue is generated through one-time professional service contracts for residential and commercial properties, supported by an in-house scaffolding fleet that reduces dependency on external providers. Slanzi holds certified partnerships with BASWA (acoustic), Naturofloor, AI DO/Dold (wet-area coatings), Novacolor/CalceCruda (decorative), kt.COLOR (natural pigments), Multipor, and Foamglas (insulation). The firm is family-owned, with no external investors or parent company disclosed; current leadership is split between Geschäftsführer/Inhaber Ruben Sivanadiyan, Deputy Managing Director/Owner Severin Burch, and Board Chairman Jost Ettlin, with branch managers Oliver Muff (Rothenburg) and Norbert Durrer (Meiringen). The company is active in SMGV, DIE MEISTER quality association, and multiple regional painter/plasterer trade associations.

Name

Slanzi Malen Gipsen Ag

Legal name

slanzi malen gipsen ag

Website

https://slanzi.ch

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Swiss painting and plastering contractor founded in 1973, with ~30 employees and four branches in Giswil, Rothenburg, Meiringen, and Hasliberg. Offers integrated finishing trades — painting, plastering, decorative work, scaffolding, insulation, and seamless surfaces — to homeowners, property managers, and commercial clients across central Switzerland.

Ownership category

akta.pro rank

Product category

Painting and Plastering Services

NAICS

Painting and Wall Covering Contractors (238320)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Texture, Skim Coating & Decorative Finishes (Popcorn Removal, Knockdown, Venetian) (HSAPAHAF)

akta.pro secondary industries

Interior Wall Surface Prep for Paint (Skim Coating, Sanding, Leveling) (HSAGACAJ), Painting, Coatings & Wallcoverings (EDAOAAAF)

Keywords

• Professional painting services
• Plastering and gypsum work
• Facade insulation solutions
• Seamless floor coatings
• Decorative wall finishes

Headquarters

HQ city

Giswil

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Professional Trades Services: One-time professional service contracts for painting, plastering, decorative finishes, scaffolding, insulation, and lacquering services for residential and commercial properties. Revenue generated through project-based fees with fair conditions and warranty services included.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Slanzi malen gipsen ag is a Swiss painting and plastering contractor delivering integrated finishing services — Malen (painting), Gipsen (plastering), Dekorativ (decorative work, including gilding), Fugenlos (seamless floor/wall and wet-area coatings), Lackieren (lacquering), Gerüstbau (scaffolding), and Dämmung (insulation) — for renovations, conversions, and new construction across residential and commercial properties. The company operates as a single-source trades provider from four branches in central Switzerland and the Bernese Oberland.

Product overview

Slanzi Malen Gipsen Ag is a Swiss painting and plastering company established in 1973, offering a comprehensive range of construction and finishing services. The company operates as a single unified service provider rather than a platform-plus-modules architecture. The core service portfolio includes Malen (painting), Gipsen (plastering), Dekorativ (decorative work), Fugenlos (seamless surfaces), Lackieren (lacquering), Gerüstbau (scaffolding), and Dämmung (insulation). These services are offered as integrated, from-one-source solutions for renovations, conversions, and new construction projects across residential and commercial properties in central Switzerland and the Bernese Oberland region.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• One partner for all finishing trades from painting to insulation to scaffolding
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Schweizerischer Maler- und Gipserunternehmer-Verband (SMGV)coreOthersSwiss Painter and Plasterer Entrepreneur Association - primary industry association for painting and plastering companies in Switzerland. Membership provides credibility and industry standards alignment.
• Innerschweizerischer Malerunternehmer-VerbandcoreOthersCentral Switzerland regional chapter of the painter entrepreneur association, serving companies in the Innerschweiz cantons.
• Verband Bernisches Maler- und GipsergewerbecoreOthersBernese canton regional association for painting and plastering trade.
• SMGV Berner OberlandcoreOthersBernese Oberland regional chapter serving the alpine region where Slanzi operates locations in Meiringen and Hasliberg.
• Luzerner Malerunternehmerverband Luzern und UmgebungcoreOthersLucerne canton painter entrepreneur association covering the region where Slanzi's Rothenburg location operates.
• Malerunternehmerverband Ob- und NidwaldencoreOthersPainter entrepreneur association for Obwalden and Nidwalden cantons, relevant for Slanzi's headquarters in Giswil.
• Fachgemeinschaft DIE MEISTERcoreOthersQuality association of master craftsmen. DIE MEISTER represents quality craft businesses meeting high standards.
• Gewerbeverband ObwaldenminorOthersObwalden cantonal trade and commerce association.
• Gewerbe- und Industrieverein Rothenburg RainminorOthersTrade and industry association for Rothenburg municipality.
• Gewerbeverband Bern: Berner KMUminorOthersBernese SME trade association representing small and medium enterprises.
• Gewerbeverein GiswilminorOthersLocal trade association for Giswil municipality where Slanzi's headquarters is located.
• kt.COLORcoreTechnology or IntegrationSlanzi is a trained partner of kt.COLOR, offering natural pigment paints with vibrant color nuances for room design and color concepts.
• BASWAcoreTechnology or IntegrationCertified BASWA partner for acoustic systems. Slanzi installs BASWA acoustic systems for ceilings and walls - seamless, colorful, flexible and adaptive solutions.
• NaturofloorcoreTechnology or IntegrationSlanzi installs Naturofloor - Swiss original since 1990 for mineral seamless floor and wall coverings based on quartz sand and white cement.
• AI DO (Dold)coreTechnology or IntegrationSlanzi applies AI DO products - Japanese-inspired seamless wet area coatings from Dold for bathrooms and kitchens.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Losinger Marazzi AG: Bouygues Construction subsidiary operating across Switzerland in building construction, renovation, and real estate development. Comparable as a Swiss general contractor that includes painting, plastering, and finishing trades as part of broader construction projects.
• Marti Holding AG: Long-established Swiss construction group with building construction, civil engineering, and renovation services across Switzerland. Comparable as a broad construction incumbent whose renovation division overlaps with Slanzi's painting, plastering, and finishing scope.
• Implenia AG: Switzerland's largest construction and real estate services company, offering building construction, civil engineering, and real estate development. Comparable as a broad incumbent that includes finishing trades, renovation, and interior fit-out within its portfolio, though operating at vastly larger scale than Slanzi's regional focus.
• Allreal Holding AG: Swiss-listed real estate and construction group with in-house development and general contracting capabilities. Comparable as a vertically integrated player that performs finishing trades for its own developments and third-party projects in Switzerland.

Direct peers

• Heinrich Schmid GmbH & Co. KG: Germany's largest chain of Maler (painter) and plasterer trade businesses, operating dozens of regional locations. Comparable as a direct peer in the painting, plastering, and finishing trades, with similar multi-location, multi-service delivery model though at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Slanzi-malen-gipsen-ag-163094884086406
• LinkedInlinkedin.com/company/slanzi-malen-gipsen-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slanzi Malen Gipsen Ag