Spl Agence D'attractivite De La Haute Marne

What Spl Agence D'attractivite De La Haute Marne does

The Spl Agence d'Attractivité de la Haute-Marne is a Société Publique Locale (SPL) — a quasi-governmental tourism and territorial attractiveness agency — operating under the commercial name Haute-Marne Attractivité / Bienvenue en Haute-Marne. Founded in 2023 and headquartered in Chaumont in France's Grand Est region, it is owned by the communes of Haute-Marne and the Département de la Haute-Marne, with co-funding from the Région Grand Est. Its core mandate is to promote the Haute-Marne department as a tourism destination and to attract new residents and businesses to the territory. The agency serves individual leisure visitors (families, couples, nature lovers), group travelers and tour operators, MICE/corporate event organizers, and prospective relocators.

Its primary product is the bienvenue-hautemarne.fr portal, a comprehensive content platform covering accommodations, activities, events, itineraries, and themed stay packages (family escapes, couple retreats, spring nature experiences, customized trips). The technical stack centers on this web platform supplemented by the ID-Vizit mobile application, which provides GPS-guided self-guided tours, audio descriptions, photos, augmented reality features (e.g., parallax drawings for Langres), and offline content for visitors. Distribution combines the digital platform with a network of physical tourism offices (e.g., Châteauvillain), partner accommodations, dedicated B2B channels (Espace Pro, Tourisme d'Affaires), and a Conciergerie service for relocation assistance covering housing, employment, schooling, and community integration.

The business model is hybrid: the majority of funding flows from departmental and regional councils as quasi-governmental subsidies (professional services revenue), while a secondary revenue stream consists of transaction-based commissions on partner accommodations and experiences booked through the platform. Information, advice, and concierge services are provided free of charge to end users. Key assets under its promotional umbrella include labeled heritage sites such as the Moulin de la Fleuristerie (Entreprise du Patrimoine Vivant label), Petites Cités de Caractère towns (Bourmont, Châteauvillain, Joinville), EuroVelo 19 cycling route, and the Lac du Der / Canal entre Champagne et Bourgogne greenway.

Name

Spl Agence D'attractivite De La Haute Marne

Legal name

Spl Agence d'Attractivité de la Haute-Marne

Website

https://bienvenue-hautemarne.fr

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

The Spl Agence d'Attractivité de la Haute-Marne is a publicly owned French tourism and territorial attractiveness agency that promotes the Haute-Marne department via its bienvenue-hautemarne.fr portal, the ID-Vizit mobile app, partner accommodations, and a relocation concierge service, serving leisure visitors, group organizers, MICE clients, and prospective residents.

Ownership category

akta.pro rank

Product category

Tourism and Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Tour Operators (561520), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising (7310)

akta.pro primary industry

Domestic/In-Country Multi-Day Tour Operators (THAKADAL)

akta.pro secondary industries

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Destination Spa Resorts (THAGAMAA)

Keywords

• Destination marketing services
• Tourism promotion agency
• Travel itinerary planning
• Relocation assistance services
• Heritage tourism experiences

Headquarters

HQ city

Chaumont

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Tourism Promotion Services: Public agency funded by departmental and regional council (Conseil Départemental de la Haute-Marne and Région Grand Est) to promote tourism and attract residents and businesses to the Haute-Marne territory.
2. Tourism Product Sales: Agency facilitates booking of stays, activities, and visits through its platform, with revenue from partner commissions on accommodations and experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

The Spl Agence d'Attractivité de la Haute-Marne is the official tourism promotion agency for the Haute-Marne department in France. It organizes, markets, and sells tourism stays, themed activity packages, cycling and nature itineraries, thermal spa experiences, themed guided tours, and relocation support services through its digital portal bienvenue-hautemarne.fr, physical tourism offices, and the ID-Vizit GPS-guided mobile application. The agency serves both individual visitors and B2B clients including tour operators, MICE organizers, and group travel planners.

Product overview

The official tourism destination platform for Haute-Marne, France, operated by the Agence d'Attractivité de la Haute-Marne. The offering is a comprehensive content platform organized around a central tourism information portal (bienvenue-hautemarne.fr) supplemented by digital tools (ID-Vizit app), curated thematic packages (Van-it, thermal stays, visits), and an installation support concierge service for relocation. Key products include accommodation directories, event calendars, lake and cycling itineraries (Meuse à Vélo EV19, Canal greenways), heritage tours (Visite Apero), and spa/thermal services at Bourbonne-les-Bains. The platform connects visitors with local sites, activities, and experiences across the department.

Differentiator

Problem solved

Functional benefit

Brands

• La Haute-Marne Respire & Inspire: Brand tagline used on social media platforms promoting the region's nature and lifestyle

Products and services

• Bienvenue en Haute-Marne Tourism Portal Official tourism information portal for Haute-Marne department offering comprehensive destination information including accommodations, activities, events, itineraries, and living guides for visitors and residents.
• Conciergerie Relocation Service Free personalized assistance service for individuals and families relocating to Haute-Marne, covering real estate, employment, education, and community integration support.
• ID-Vizit Mobile Application Free companion app providing personalized, interactive GPS-guided city and village tours with audio, photos, augmented reality features (parallax drawings for Langres), wildlife information, and offline content download capability.
• Van-it au Parc national de forêts Van rental road trip package offering 2-day/1-night guided adventure through the National Forest Park, including heritage sites, nature, and gastronomy.
• Thermalisme et Bien-être Thermal spa services at Bourbonne-les-Bains including respiratory treatments, rheumatology cures, and thermal spa packages with seasonal summer offers.
• Visite Apero Themed guided walking tours combining heritage discovery with aperitif entertainment at various Haute-Marne sites.
• Tour des Lacs Lake touring itineraries covering five lakes (Der, Liez, Vingeanne, Mouche, Charmes) with walking and cycling routes from 5.5km to 38km.
• La Meuse à Vélo (EV19 - EuroVelo 19) 114km cycling route following the Meuse river from its source in Haute-Marne to Neufchâteau, part of the EuroVelo network.
• Canal entre Champagne et Bourgogne (V53) 175km greenway (V53) along the Canal between Champagne and Burgundy for cycling, with boat trips and access to four artificial lakes.
• Séjours thématiques Curated themed stay packages including family escapes, couple retreats, spring nature experiences, and customized trips.
• Visites et Activités Directory of visits and activities including heritage sites, museums, workshops, and outdoor experiences across Haute-Marne.
• B2B Tourism Affaire (MICE) Services Dedicated business tourism services for organizing corporate retreats, seminars, congresses, incentive trips, and team-building events in Haute-Marne's natural setting.

Quantifiable outcome

• One of Europe's largest artificial lakes (Lac du Der)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, notable and minor.

• Région Grand EstcoreStrategic or Co-development PartnerRegional council providing funding and strategic support for tourism promotion activities across the Grand Est region, of which Haute-Marne is a part.
• Conseil Départemental de la Haute-MarnecoreStrategic or Co-development PartnerDepartmental council as primary funder and strategic partner for the agency's operations and tourism development initiatives.
• ID-VizitcoreTechnology or IntegrationMobile application provider offering GPS-guided tours, interactive visits, audio descriptions, and augmented reality features for visitors to explore Haute-Marne independently.
• Parc national de forêtscoreStrategic or Co-development PartnerNational Forest Park covering significant portions of Haute-Marne territory, collaborating on nature tourism experiences and conservation messaging.
• EuroVelo / European Cyclists' FederationcoreGTM or Marketing PartnerEuropean cycling route network partner for the Meuse à Vélo (EV19) itinerary, providing international promotion and certification for the cycling route.
• Haute Couture Houses (Chanel, Lenôtre)notableOthersPrestigious clients of the Moulin de la Fleuristerie artificial flower workshop, demonstrating the quality and prestige of local artisanal production.
• Local municipalities and tourism officescoreChannel Partner/ Reseller/ DistributorNetwork of local towns and tourism offices across Haute-Marne promoting regional offerings and providing visitor services.
• Van-itminorChannel Partner/ Reseller/ DistributorVan rental partner offering equipped Volkswagen/Ford vans for road trips through the National Forest Park.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Visit Flanders: Regional DMO for Flanders (Belgium), combining cycling routes, heritage cities, gastronomy, and events marketing at a sub-national level — a useful international benchmark for European regional DMOs.
• Atout France: France's national tourism development agency; the umbrella public body that supports and coordinates departmental DMOs like Haute-Marne Attractivité, providing international promotion and strategy frameworks.
• Switzerland Tourism: National tourism organization for Switzerland, recognized as a leader in nature, hiking, and cycling tourism marketing — comparable in product positioning (mountains/lakes/cycling) but operating at national scale.

Direct peers

• Marne Tourisme: Departmental DMO for Marne (Champagne heartland, also Grand Est) with comparable stay packages, event programming, and visitor concierge services focused on tourism promotion within a single French department.
• Ardennes Tourisme: Departmental DMO for the Ardennes (cross-border Belgium/France), offering nature, heritage, and outdoor packages with similar mid-sized team and public-agency funding model.
• Grand Est Tourisme (CRT Grand Est): Regional tourism committee for the Grand Est region, the parent body that co-funds the agency and coordinates tourism marketing across the same territory including Haute-Marne; directly comparable in function and structure.
• Aube Tourisme: Departmental tourism agency for the neighboring Aube department (also Grand Est), offering stay packages, heritage promotion, and partner commission bookings — near-identical operating model and customer base.
• Vosges Tourisme: Departmental tourism agency for the Vosges in Grand Est, promoting outdoor/nature tourism, lakes, and mountain experiences — directly comparable product mix of nature, heritage, and active tourism.
• Yonne Tourisme: Departmental tourism agency for Yonne in Burgundy, with stay packages, heritage promotion, and partner network monetization — structurally and operationally similar to Haute-Marne Attractivité.

Regional players

• Parc naturel régional de la Forêt d'Orient: Regional natural park in neighboring Aube (Grand Est) that promotes nature tourism, lake activities, and eco-visits around Lac du Der-adjacent territory — a regionally adjacent nature-tourism peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzRT2JL7sW25P0lCxm7lkuA
• Facebookfacebook.com/LaHauteMarneRespireInspire
• LinkedInlinkedin.com/company/attractivitehautemarne
• Instagraminstagram.com/haute_marne
• TikToktiktok.com/@hautemarne

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spl Agence D'attractivite De La Haute Marne