Aube Champagne

What Aube Champagne does

Aube en Champagne Attractivité, operating as the Comité Départemental du Tourisme de l'Aube en Champagne, is the official public departmental tourism board for the Aube department (département 10) in the Grand Est region of France, headquartered at 34 quai Dampierre, 10000 Troyes. Its mandate is to promote the Aube region's tourism offering — including the medieval city of Troyes, the Côte des Bar Champagne vineyards, the Orient Forest Lakes, Nigloland, slow tourism trails, and regional gastronomy — to individual leisure tourists, group travelers, and MICE segments. The organization operates a multilingual web platform (www.aube-champagne.com) supporting 30+ languages, two companion mobile applications (IDVizit for personalized interactive tours and Troyes Tour for real-time Troyes city guidance, both on iOS and Android), and an interactive territorial map (carte.aube-champagne.com).

The organization's go-to-market combines a digital presence (website, apps, newsletter, social channels — Facebook, Instagram, YouTube, LinkedIn), event programming (cultural agenda, festivals, themed seasons), distribution via a network of local tourism offices and the Club des Réceptifs de l'Aube (10+ receptive travel agencies), printed brochures and themed factsheets, and institutional partnerships with Atout France, the Comité Régional du Tourisme Champagne Ardenne, and neighboring departmental tourism committees. Revenue mechanics are public-sector: the entity is funded through departmental council contributions, regional tourism committee allocations, and potentially local tax revenues, with all digital content, apps, brochures, and information services provided free of charge to visitors and the general public — i.e., it is a publicly funded destination promotion body rather than a commercial enterprise. Leadership comprises President Didier Leprince, Director Christelle Taillardat, and an operational team of ~12 staff covering marketing, digital, innovation/data, sales, press, labels, and customer relationship management.

Name

Aube Champagne

Legal name

Aube en Champagne Attractivité (Comité Départemental du Tourisme de l'Aube en Champagne)

Website

https://aube-champagne.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Aube en Champagne is the official public departmental tourism committee for the Aube department in France, promoting the region's tourism offerings to leisure visitors, group travelers, and MICE clients via a multilingual web platform, mobile apps, printed brochures, and a network of local receptive travel agencies.

Ownership category

akta.pro rank

Product category

Destination Marketing & Tourism Promotion

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Culinary & Wine Travel Agencies (THAKAFAH), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Destination marketing
• Tourism promotion
• Travel information
• Group travel services
• Cultural tourism

Headquarters

HQ city

Troyes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Institutional / Public Funding: As a departmental tourism board (Comité Départemental du Tourisme de l'Aube en Champagne), the organization is funded through departmental council contributions, regional tourism committee allocations, and potentially local tax revenues. Its mission is to promote tourism in the Aube department rather than generate commercial profit.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Aube Champagne (Comité Départemental du Tourisme de l'Aube en Champagne) is the official departmental tourism board for the Aube region in the Champagne area of France. It promotes regional tourism through a multilingual web platform, mobile applications (IDVizit, Troyes Tour), printed brochures and factsheets, event programming, and a network of local tourism offices and receptive travel agencies. The organization curates regional tourism content covering Champagne wine tourism, heritage sites, outdoor activities, gastronomy, and accommodations, and coordinates group and MICE tourism through the Club des Réceptifs de l'Aube.

Product overview

Aube Champagne operates as a departmental tourism committee (Comité Départemental du Tourisme de l'Aube en Champagne) offering a portfolio of tourism-focused digital products and services. The core offering consists of the main tourism information web platform (aube-champagne.com) which provides comprehensive regional tourism content including accommodations, activities, events, and trip planning tools. Supporting this are two dedicated mobile applications: IDVizit for personalized, interactive self-guided tours via smartphone, and Troyes Tour for real-time city information. For professional and group tourism, Champagne Breaks Groupes provides thematic factsheets and package services for organized groups visiting the region.

Differentiator

Problem solved

Functional benefit

Brands

• IDVizit: Mobile application for personalized, interactive tours of the Champagne region
• Troyes Tour

Products and services

• Aube en Champagne Tourism Platform Official departmental tourism website (www.aube-champagne.com) providing comprehensive information on the Aube en Champagne region including territories, Champagne wine tourism, slow tourism, gastronomy, events, heritage sites, activities, accommodations, and restaurants. Available in 30+ languages.
• IDVizit Mobile Application A smartphone and tablet application offering personalized, interactive self-guided tours. Users share their location, fill out a profile with preferences, and discover proposed routes nearby with enriched illustrated content. Available on iOS and Android.
• Troyes Tour Mobile Application Free mobile application providing real-time information about the city of Troyes, including nearby points of interest, events during stays, restaurant recommendations, accommodation options, and Google Maps navigation. Available on iOS and Android.
• Champagne Breaks Groupes Group tourism service offering thematic factsheets and curated packages for organized groups, including gastronomy, culture, heritage, outdoor activities, and Champagne experiences. Distributed via groupes.aube-champagne.com and coordinated with the Club des Réceptifs de l'Aube.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

30 partnerships are on record, tiered core and minor.

• Club des Réceptifs de l'AubecoreChannel Partner/ Reseller/ DistributorA coordinated network of incoming receptive travel agencies that develop and sell group tours and packaged stays in the Aube en Champagne region. Partner agencies include Oenospheres, Sparkling Tour, Le Beau Voyage, Champagne Connection, Champagne Travel, Glob'Tour Voyages, Transgallia Voyages, Voyages Collard, Voyages Michaud, and Martine Roussel Voyages. Coordinated by Estelle Mazard at Aube en Champagne (T. +33 (0)3 25 42 50 83).
• ADT de la Marne – CRT Champagne ArdennecoreStrategic or Co-development PartnerCo-development partners for the IDVizit mobile application. The ADT (Agence Départementale de Tourisme) de la Marne and the CRT (Comité Régional du Tourisme) Champagne Ardenne collaborated with CDT de l'Aube to create the IDVizit app. The app also operates under the patronage of DIRECCTE Grand Est and was developed by XPDigit.
• Office de Tourisme de Châlons-en-ChampagneminorStrategic or Co-development PartnerCo-partner in the IDVizit application offering, alongside CDT de l'Aube, ADT de la Marne, and CRT Champagne Ardenne.
• Gîtes de France AubecoreChannel Partner/ Reseller/ DistributorNational rural accommodation network with a local Aube chapter. Links from the Aube en Champagne website direct visitors to Gîtes de France Aube for self-catering gîte bookings.
• Clévacances Aube en ChampagnecoreChannel Partner/ Reseller/ DistributorNational quality-accredited holiday accommodation network with an Aube chapter. Promoted on the official Aube en Champagne website as a trusted accommodation booking channel.
• Parc Naturel Régional de la Forêt d'OrientcoreStrategic or Co-development PartnerThe Orient Forest Natural Regional Park is a key territorial partner, covering the Great Lakes area (Lacs de Champagne) which is a major destination promoted by Aube en Champagne. Joint promotion of outdoor activities, water sports, swimming spots, and nature tourism.
• Atout FrancecoreStrategic or Co-development PartnerFrance's national tourism development agency. Aube en Champagne is part of Atout France's network of official tourism organizations promoting France's destinations internationally.
• Comité Régional du Tourisme Champagne ArdennecoreStrategic or Co-development PartnerRegional tourism committee for the Champagne Ardenne region, of which the Aube department is a part. Co-developer of the IDVizit app and partner in broader regional tourism promotion.
• CDT MarneminorStrategic or Co-development PartnerComité Départemental du Tourisme of the neighboring Marne department (reknowned for Reims and the Champagne capital). Cross-promotional partner on Champagne-themed tourism and itinerary development.
• CDT ArdenneminorStrategic or Co-development PartnerComité Départemental du Tourisme of the Ardennes department. Cross-promotional partner within the broader Champagne Ardenne regional tourism network.
• CDT Haute MarneminorStrategic or Co-development PartnerComité Départemental du Tourisme of the Haute-Marne department. Cross-promotional partner within the broader regional tourism network.
• Troyes Champagne TourismecoreChannel Partner/ Reseller/ DistributorThe main city-level tourism office for Troyes. Promoted as a key partner for urban tourism, heritage visits, and guided tours in Troyes. Provides group services and contact at 16 rue Aristide Briand, 10000 Troyes.
• Logis de France AubeminorChannel Partner/ Reseller/ DistributorNational hotel and restaurant chain network with local Aube coverage. Promoted on the Aube en Champagne website as a lodging option channel.
• Oenospheres / My Wine BreakcoreChannel Partner/ Reseller/ DistributorReceptive travel agency specializing in Champagne wine tourism. Contact: Marc Edouard DE ZUTTER, 06 59 42 54 90, 2 rue de Méry – 10170 PREMIERFAIT. N° Immatriculation: IM010160001. Part of the Club des Réceptifs de l'Aube.
• Sparkling TourcoreChannel Partner/ Reseller/ DistributorReceptive travel agency specializing in Champagne experiences. Contact: Valentin MUSSET, 06 49 05 47 52, 8 allée du vignoble – 51100 REIMS. N° Immatriculation: IM051170002. Part of the Club des Réceptifs de l'Aube.
• Le Beau VoyagecoreChannel Partner/ Reseller/ DistributorReceptive travel agency based in Reims. Contact: Marlène HEMARD-DOHAIN, 06 18 70 10 55, 142 rue de Vesle – 51100 REIMS. N° Immatriculation: IM054100003. Part of the Club des Réceptifs de l'Aube.
• Champagne ConnectioncoreChannel Partner/ Reseller/ DistributorReceptive travel agency specializing in Champagne. Contact: Laurence BONNAT, +33 (0)3 26 87 89 19 / 06 08 06 50 89, 6 rue Linguet – 51100 REIMS. N° Immatriculation: IM051100004. Part of the Club des Réceptifs de l'Aube.
• Champagne Travel by FAB Travel TourcomcoreChannel Partner/ Reseller/ DistributorReceptive travel agency based in Troyes. Contact: 03 25 70 89 19, 1 bis rue Cardinal Ancher, 10000 TROYES. N° Immatriculation: IM010100001. Part of the Club des Réceptifs de l'Aube.
• Glob'Tour Voyages SelectourcoreChannel Partner/ Reseller/ DistributorReceptive travel agency affiliated with Selectour network. Contact: Mélanie BRÉMENT, +33 (0)3 25 29 81 28, 17 Boulevard du 14 Juillet, BP271 – 10008 TROYES. N° Immatriculation: IM010100007. Part of the Club des Réceptifs de l'Aube.
• Transgallia VoyagescoreChannel Partner/ Reseller/ DistributorReceptive travel agency specializing in group travel. Contact: Christelle VERRIERE, +33 (0)3 25 81 86 39, 12 rue Orme de la Croix, 10600 LA CHAPELLE SAINT LUC. N° Immatriculation: IM010110004. Part of the Club des Réceptifs de l'Aube.
• Voyages CollardcoreChannel Partner/ Reseller/ DistributorTravel agency group specializing in group tourism. Contact: 17 Place des Martyrs – BP 125, 10104 ROMILLY-SUR-SEINE, Tel: 03 25 24 06 64. N° Immatriculation: IM010100004. Part of the Club des Réceptifs de l'Aube.
• Voyages MichaudcoreChannel Partner/ Reseller/ DistributorReceptive travel agency based in Reims. Contact: Denis MICHAUD, +33 (0)3 26 91 00 91, 55 Rue des Capucins – 51100 Reims. N° Immatriculation: IM051120009. Part of the Club des Réceptifs de l'Aube.
• Martine Roussel VoyagescoreChannel Partner/ Reseller/ DistributorReceptive travel agency based in Troyes. Contact: Martine ROUSSEL, +33 (0)3 25 43 66 01, 2 rue Aristide Briand – 10000 TROYES. N° Immatriculation: IM010130009. Part of the Club des Réceptifs de l'Aube.
• NiglolandcoreChannel Partner/ Reseller/ DistributorNigloland Parc et Hôtel, a major amusement park and hotel in Dolancourt, is a key partner for family tourism in the Aube en Champagne region. Contact: 03 25 27 94 52, 10200 DOLANCOURT. N° Immatriculation: IM010110001.
• Fédération Nationale des Offices de Tourisme et Syndicats d'InitiativeminorStrategic or Co-development PartnerNational federation of French tourism offices and initiatives. Aube en Champagne's network of tourism offices participates in this national umbrella organization.
• Fédération Nationale de Comité Départementaux du TourismecoreStrategic or Co-development PartnerNational federation of departmental tourism committees. Aube en Champagne (CDT de l'Aube) participates as the departmental tourism body for the Aube department.
• Maison de la France (Atout France)coreStrategic or Co-development PartnerFrance's official national tourism development agency. Aube en Champagne participates in its network for international promotion of French destinations.
• Réseau National des destinations départementales (RN2D)minorStrategic or Co-development PartnerNational network of departmental tourism destinations, of which Aube en Champagne is a member, facilitating peer collaboration and best-practice sharing among France's departmental tourism boards.
• Club Destination GroupesminorStrategic or Co-development PartnerNational club of group tourism destinations. Aube en Champagne participates through its groupes.aube-champagne.com portal and themed factsheets for groups.
• 100% Aube Local Products PlatformminorChannel Partner/ Reseller/ DistributorA local economy platform (100pour100aube.fr) promoted by Aube en Champagne, supporting local artisans, producers, and traders through Click & Collect and short supply chain initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Atout France: France's national tourism development agency, of which Aube Champagne is a member. Operates one tier above with national-level marketing, data and international promotion mandate — a structural incumbent in the same value chain.
• Comité Régional du Tourisme Grand Est: The regional tourism committee that aggregates departmental DMOs in Grand Est, including Aube Champagne. Operates one tier above Aube Champagne and shares institutional responsibilities for promoting the broader Champagne Ardenne region internationally.
• Visit Paris Île-de-France: DMO for the Paris Île-de-France region, the origin of much of Aube Champagne's target weekend visitor base. Operates a much larger DMO mandate but acts as a feeder and competitor for the same slow-tourism near-Paris segment.

Others

• Nigloland: Major amusement park in the Aube department (Dolancourt) and a key distribution partner for Aube Champagne's family tourism segment. Operates a commercial attraction within Aube's promotional scope and is the largest single private tourism operator the DMO showcases.

Direct peers

• Comité Départemental du Tourisme de la Marne (CDT Marne): Departmental tourism committee for Marne (Reims, Épernay) — the leading Champagne tourism destination. Operates the same DMO role for the neighboring department, co-develops IDVizit with Aube Champagne, and competes for the same visitor segment.
• Comité Départemental du Tourisme de la Haute-Marne: Departmental tourism committee for Haute-Marne, listed as a cross-promotional partner of Aube Champagne. Same DMO mandate at slightly smaller departmental scale, focused on nature and heritage tourism.
• Troyes Champagne Tourisme: City-level tourism office for Troyes, the main urban destination within Aube Champagne's scope. Same DMO function at city level, with overlapping content (heritage tours, stained-glass art, urban stays) and shared partner relations.
• Comité Départemental du Tourisme de l'Ardenne: Sibling departmental tourism committee for the Ardennes, partnering with Aube Champagne within RN2D. Same DMO mandate, comparable budget scale, focused on a rural French department neighboring Aube.
• Office de Tourisme de la Côte des Bar: Local tourism office covering the Côte des Bar Champagne vineyard area promoted by Aube Champagne. Operates within Aube's distribution network as a partner but performs an analogous destination promotion role at commune level.

Regional players

• Comité Régional du Tourisme Bourgogne-Franche-Comté: Regional tourism committee for the neighboring Bourgogne-Franche-Comté region. Comparable DMO role at a different geographic level and territory, with overlapping themes of gastronomy, wine tourism and heritage circuits.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AubeChampagneTourism
• Facebookfacebook.com/aube.champagne
• LinkedInlinkedin.com/company/aube-en-champagne-attractivite
• Instagraminstagram.com/aubechampagne

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aube Champagne