Rocca Custom Homes Llc

What Rocca Custom Homes Llc does

Rocca Custom Homes LLC is a privately held, design/build custom home construction company founded in 1993 and headquartered in North Liberty, Iowa. The firm designs and constructs fully custom residences for affluent homeowners who plan to occupy the home long-term and prioritize craftsmanship over speed, serving a 45-mile radius around Solon, Iowa that includes Iowa City, Cedar Rapids, Coralville, North Liberty, Lake McBride, and surrounding rural communities. The business is essentially founder-operated by Kevin Rocca (General Manager; BSEE, CGP, CGB) and Kimberlee Rocca (Lead Designer; BFA in Metals/Design/Art), supported by a long-standing network of local trades and suppliers who coordinate the 200+ participants involved in each home.

Core technical capability centers on in-house architectural drafting using Chief Architect software with 3-D rendering, a "Building On Paper First" value-engineering methodology, and formal green-building credentials (NAHB Certified Green Professional, Certified Graduate Builder, and EPA Energy Star Partner). The firm differentiates on fixed contract pricing established through multiple pre-construction cost-analysis phases — Discovery Call Alignment, Pre-Blueprint Price Check, Post-Blueprint Revisions, and Final Contract Price — designed to eliminate mid-construction budget overruns. Service scope spans site planning and land development, drafting, interior design selections, construction management with on-site supervision, and a 1-year warranty with a 1-month tune-up and 11-month follow-up.

Revenue is generated almost entirely through one-time, project-based custom home construction contracts plus associated in-house design and project management services. The go-to-market motion is consultative field sales: prospective clients initiate via the website, phone (319-400-6585), or email ([email protected]), followed by a Discovery Call consultation with Kimberlee Rocca; the company explicitly disqualifies buyers comparing on price alone or seeking production-style timelines. Marketing is primarily local and digital — website, Instagram, and Facebook — supplemented by Iowa City HBA Parade of Homes participation and recurring regional magazine features (Gazette At Home, Room, Home & Garden, More).

Name

Rocca Custom Homes Llc

Legal name

Rocca Custom Homes LLC

Website

https://roccacustomhomes.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Rocca Custom Homes LLC is a privately held Iowa design/build firm founded in 1993 that constructs fully custom residences for affluent long-term homeowners across the eastern Iowa corridor. Founders Kevin and Kimberlee Rocca personally lead all design, drafting, budgeting, and construction with in-house capabilities.

Ownership category

akta.pro rank

Product category

Custom Residential Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Landscape Design (HSAIABAA)

Keywords

• Custom home building
• Residential construction
• Design build services
• Green home construction
• Home interior design

Headquarters

HQ city

North Liberty

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Home Construction: One-time custom home building projects with fixed contract pricing. Revenue generated from design fees, project management, and construction services. Process includes site planning, drafting, interior design, and full construction with warranty.
2. Design Services: In-house design services including floor plan design with 3-D renderings, interior space planning and hardscape designs, landscape planning, and energy efficient home package design.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Rocca Custom Homes LLC is a design/build custom home construction company that provides in-house site planning, architectural drafting with Chief Architect 3-D renderings, interior design selections, green building packages, and fixed-price construction management from groundbreaking through warranty. The company targets homeowners building fully custom residences primarily in the Iowa City corridor of eastern Iowa.

Product overview

Rocca Custom Homes LLC is a custom home builder offering a unified Design/Build service that combines site planning, architectural drafting with Chief Architect 3-D renderings, interior design selections, green building solutions, and full construction management through warranty. The company operates as a single integrated service rather than separate products, with the core offering being a white-glove custom home building experience. Supporting services include land development, landscape planning, and various pre-designed home floor plans (Bellissimo, Jackson, Grayson, Caitlin, Ripley, Sillman, Allerton, Hampstead, Brighton, Hudson, Crestwood, Nantucket, Capizzi) alongside featured custom-built project showcases demonstrating diverse architectural styles.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building (Design/Build) Full-service custom home design, drafting, and construction service encompassing site planning, architectural drafting with 3-D renderings, interior design selections, budgeting, and construction management from groundbreaking through warranty, delivered for individual homeowners in eastern Iowa.
• Site Planning & Land Development Pre-construction services including grades, roads, ponds, infrastructure development, solar gain optimization, land flow planning, and natural feature integration for custom home sites.
• House Plan Drafting with 3-D Renderings In-house architectural drafting using Chief Architect software to create floor plans and detailed 3-D renderings for custom home designs.
• Interior Design Selections Assistance with interior hardscapes, furniture space planning, window sizing, structural integrity review, kitchen and bath function, and material/finish selections for custom homes.
• Green Building & Energy Efficient Packages Certified Green Builder services offering energy efficiency enhancements, sustainable materials selection, water conservation features, and indoor air quality improvements for custom homes.
• Budgeting & Fixed Contract Pricing Cost analysis and value engineering services including Discovery Call Alignment, Pre-Blueprint Price Check, Post-Blueprint Revisions, and Final Fixed Contract Pricing with price assurance that does not increase unless the client requests changes.
• Construction & Warranty Services Project management through on-site construction with daily supervision, quality control, client walk-throughs, 1-month post-move-in tune-up, and 1-year warranty against defective craftsmanship, mechanical systems, missing parts or omissions.

Quantifiable outcome

• Fixed contract pricing that does not increase unless client requests changes
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• NAHB (National Association of Home Builders)coreStrategic or Co-development PartnerRocca Custom Homes holds Certified Green Professional (CGP) and Certified Graduate Builder (CGB) designations through NAHB. NAHB Certified Green Professionals are qualified to guide clients in green building selections including energy efficiency, sustainable materials, water efficiency, and indoor air quality.
• EPA (Environmental Protection Agency) - Energy StarcoreStrategic or Co-development PartnerRocca Custom Homes is a combined USA EPA 100% Energy Star Partner. Energy Star certified homes meet strict energy efficiency guidelines set by the EPA.
• Network of Trades and SupplierscoreOthersCompany maintains a strong and dedicated network of trades and suppliers to execute custom home construction. This network is essential for coordinating 200+ people working together to create custom homes.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Shea Homes: Shea Homes is a regional and national homebuilder with a Trilogy active-adult brand and Shea Custom Homes offerings, providing broader-incumbent context for the residential construction industry in which Rocca operates.
• PulteGroup: PulteGroup is a national homebuilder with multiple brands including Centex, Del Webb, and John Wieland, providing broader-incumbent context for the residential construction industry in which Rocca operates.
• Toll Brothers: Toll Brothers is a national luxury homebuilder offering move-in and build-to-order custom homes across multiple US markets, providing broader-incumbent context for the custom-luxury segment Rocca addresses.

Direct peers

• Frankel Building Group: Frankel Building Group is a Houston-based luxury custom home builder providing tailored design-build services to affluent buyers, paralleling Rocca's premium custom-home focus and owner-led delivery model.
• BOWA: BOWA is a design-build custom home and remodeling firm in the Mid-Atlantic region offering integrated architecture, construction, and interior design under a single point of contact, conceptually analogous to Rocca's in-house design/build model.
• Witt Construction: Witt Construction is a custom home builder focused on high-end residential construction with a detail-driven pre-construction process, comparable to Rocca's premium custom positioning and craftsmanship-over-speed emphasis.

Regional players

• Hubbell Homes: Hubbell Homes is a Des Moines-based Iowa homebuilder offering custom and design-center options in central Iowa, comparable as a regional Iowa competitor targeting similar custom-segment buyers within Rocca's broader geography.
• Granite Ridge Builders: Granite Ridge Builders is an Iowa custom and semi-custom home builder operating in central Iowa, comparable as a regional Iowa competitor serving the same homeowner-custom segment Rocca addresses.

Others

• Chief Architect Software: Chief Architect is the architectural drafting and 3-D rendering software platform Rocca uses in-house; included as a technology ecosystem participant rather than a direct competitor.

Emerging players

• Live-in Place: Live-in Place is a design-build firm specializing in aging-in-place and accessible custom homes, partially overlapping with Rocca's intelligent home design, energy-efficient packages, and quality-construction positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubefacebook.com/roccacustomhomes
• Instagraminstagram.com/roccacustomhomes
• LinkedInlinkedin.com/company/rocca-custom-homes-llc

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocca Custom Homes Llc