What Stiftung Pro Senectute Thurgau does

Stiftung Pro Senectute Thurgau is a non-profit foundation (Stiftung) established in 1919, headquartered in Weinfelden, Canton Thurgau, Switzerland, that operates as the cantonal specialist organization for elderly issues. It serves residents aged 55 and above through three pillars: (1) Home & Advisory Services — Hilfen zu Hause (household help), Administrative Hilfen (bookkeeping, tax declaration, correspondence with authorities), and Beratung im Alter (personal social counseling) delivered through seven regional Beratungsstellen in Amriswil, Arbon, Diessenhofen, Frauenfeld, Kreuzlingen, Münchwilen, and Weinfelden, plus in-home staff visits; (2) Leisure & Lifestyle — the semi-annual Kursprogramm «aktiv» (sports, language, cultural courses), the KulturKlub excursion program (8–12 trips per year), and fitness offerings such as FitGym, AquaFitness, Tai Chi, Zumba Gold, and CrossFit 60+; (3) Digital Services — the Testament-Konfigurator online will-configuration tool that produces a personalized PDF testament, an online course-registration system, and an e-commerce shop. The foundation holds a public social-service mandate and is funded by a mix of cantonal/municipal government subsidies, Herbstsammlung charitable donations (annual door-to-door autumn campaign), a tiered Gönnermitgliedschaft patron membership (Light up to CHF 64, Klub CHF 65–149, Plus CHF 150+), usage-based fees for home-help and Betreuung services, and course fees.

Technology is a standard web platform (pstg.ch) with Google Analytics for analytics and Google AdWords for acquisition tracking, supplemented by a RaiseNow donation funnel and direct social channels on Instagram, Facebook, and LinkedIn. 2025 service volumes disclosed were 5,570 social consultations, 35,000 home-help interventions, and 5,918 course lessons. Governance sits with a Stiftungsrat led by President Dr. iur. Urs Haubensak (since 2013) and managed operationally by Geschäftsführer Raphael Herzog; the organization carries the Zewo quality seal for donation governance and serves as one of several Pro Senectute cantonal foundations under the national Pro Senectute Switzerland umbrella. Free social counseling is funded by donations, while fee-bearing services (home help, courses) and membership fees provide a smaller portion of revenue.

Name

Stiftung Pro Senectute Thurgau

Legal name

Stiftung PRO SENECTUTE THURGAU

Website

https://pstg.ch

Company type

Private

Founded year

1919

Operating status

Operating

Short description

Stiftung Pro Senectute Thurgau, founded 1919 in Weinfelden, Switzerland, is the non-profit cantonal specialist organization for elderly residents of Canton Thurgau, delivering free social counseling, household help, administrative assistance, and leisure courses through seven regional offices.

Ownership category

akta.pro rank

Product category

Elderly Care Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Elderly social services
• Senior counseling
• Home help services
• Nonprofit foundation
• Leisure courses

Headquarters

HQ city

Weinfelden

HQ country

Switzerland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Donations: Charitable donations from the Thurgau population fund the free social counseling services. The Herbstsammlung (autumn collection) is a key annual fundraising campaign.
2. Gönnermitgliedschaft (Patron Membership): Annual membership fees ranging from CHF 65 to CHF 150+ providing donor benefits including course discounts, gift vouchers, and partner advantages. Provides recurring revenue and donor engagement.
3. Government Funding: Public mandate funding from the canton and municipalities for the social services provided to the elderly population.
4. Service Fees: Hourly fees for household help and Betreuung services, as well as course fees for leisure activities and sports courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Pro Senectute Thurgau is a cantonal foundation that delivers social counseling, household help, administrative assistance (including bookkeeping and tax services), and a broad leisure program of sports, language, and cultural courses for elderly residents of Canton Thurgau. Services are accessed through seven regional Beratungsstellen, in-home visits, and an online shop, supported by a three-tier Gönnermitgliedschaft membership program.

Product overview

Pro Senectute Thurgau is a non-profit foundation serving as the cantonal specialist organization for elderly affairs in Thurgau, Switzerland (since 1919). The organization operates a multi-service portfolio structured around three core pillars: (1) Home & Advisory Services comprising Hilfen zu Hause (home help), Administrative Hilfen (administrative assistance including bookkeeping and tax services), and Beratung im Alter (social counseling) offered through seven regional offices; (2) Leisure & Lifestyle including the Aktiv course program with sports, language and cultural courses, the KulturKlub cultural excursions, and various fitness offerings; and (3) Digital Services featuring the Testament-Konfigurator online will-configuration tool and online registration systems. Additional offerings include a Gönnermitgliedschaft (sponsor membership) program with three tiers providing partner benefits, an online shop selling gift vouchers and the Yuka children's booklet, and community development services (Gemeinwesenarbeit) supporting municipalities in age-related planning.

Differentiator

Problem solved

Functional benefit

Brands

• KulturKlub: Cultural club organizing 8-12 excursions annually throughout Switzerland for seniors.
• Testament-Konfigurator
• Gönnermitgliedschaft

Products and services

• Hilfen zu Hause (Home Help Services) Assistance with daily household tasks for elderly individuals who can no longer manage independently, providing support to maintain independence at home.
• Administrative Hilfen (Administrative Assistance) Professional support with administrative tasks including bookkeeping, correspondence with authorities and insurance companies, and tax return preparation.
• Beratung im Alter (Elderly Counseling) Personal and individual counseling on questions related to aging, offered free of charge through seven regional advisory offices across Canton Thurgau.
• Testament-Konfigurator (Will Configurator) Online tool that guides users through all relevant steps of estate planning in a structured and anonymous manner, generating an individual PDF template for a handwritten will.
• KulturKlub Cultural club organizing 8-12 excursions per year throughout Switzerland for seniors, providing opportunities for social activities with peers.
• Kursprogramm «aktiv» (Course Program «aktiv») Course program featuring a diverse selection of courses and events in health, sports, culture, and language for adults aged 55 and older.
• Gemeinwesenarbeit (Community Work) Community development services supporting municipalities and organizations in developing strategies, age concepts, and needs-based services for the elderly population.
• Gönnermitgliedschaft (Patron Membership) Three-tiered patron membership program: Light (up to CHF 64/year), Klub (CHF 65-149/year with CHF 10 discount on KulturKlub events), and Plus (CHF 150+/year with CHF 50 annual voucher for services and products).
• Freizeitangebote (Leisure Activities) Wide range of leisure activities including sports courses (FitGym, AquaFitness, Tai Chi, Zumba Gold, CrossFit 60+), language courses (Italian, Spanish), and cultural events.
• Online Shop and Gift Vouchers Web shop offering products including the Yuka children's booklet (CHF 15.00), gift vouchers, and downloadable informational brochures.
• Online-Anmeldung (Online Course Registration) Online registration system enabling customers to sign up for leisure activities and courses through the foundation's website.

Quantifiable outcome

• 5570 consultations, 35000 home help interventions, 5918 course lessons in 2025 alone
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Kanton ThurgaucoreOthersThe canton of Thurgau as the public mandate holder and funding partner for social services provided to the elderly population.
• Benevol ThurgauminorStrategic or Co-development PartnerVolunteer organization network in Thurgau focused on volunteer coordination and support.
• Caritas Thurgau - KulturLegiminorStrategic or Co-development PartnerSocial services organization offering cultural participation support for people with limited financial means.
• Curaviva ThurgauminorStrategic or Co-development PartnerIndustry association for care institutions in Thurgau, representing and supporting care and living facilities for the elderly.
• Hospizdienst ThurgauminorStrategic or Co-development PartnerHospice service organization in Thurgau providing palliative care support.
• Krebsliga ThurgauminorStrategic or Co-development PartnerCancer league of Thurgau, providing support for cancer patients and families.
• Lungenliga Thurgau-SchaffhausenminorStrategic or Co-development PartnerLung and respiratory health organization serving Thurgau and Schaffhausen cantons.
• Spitex ThurgauminorStrategic or Co-development PartnerSpitex (spitalexterne Hilfe und Pflege) is the external home care and nursing service organization in Thurgau, working with Pro Senectute on complementary home services.
• Verband Thurgauer GemeindenminorOthersAssociation of Thurgau municipalities, representing and supporting municipal governments in the canton.
• Schweizerische Schifffahrtsgesellschaft Untersee und Rhein AGminorGTM or Marketing PartnerShipping company on Lake Constance and the Rhine offering special rates and experiences for Gönnermitglieder (patron members) including discounted breakfast cruises.
• Schweizerische Bodensee-Schifffahrt AGminorGTM or Marketing PartnerLake Constance shipping company offering 10% discount on 'Lindau by night' and 'Meersburg by night' ferry services for Gönnermitglieder.
• Rent a Bike AGminorGTM or Marketing PartnerBike rental company offering CHF 20 discount on bike rentals throughout Switzerland for patron members.
• Orell FüssliminorGTM or Marketing PartnerSwiss bookseller offering 20% discount on almost everything (valid until 31.12.2026) for patron members.
• HotelCardminorGTM or Marketing PartnerHotel discount membership ('Halbtax' for hotels) offering up to 50% discount at 500 hotels in and around Switzerland. Special introductory price of CHF 59 (instead of CHF 79) for new Gönnermitglieder.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Spitex Verband Schweiz: National association of non-profit home-care providers (Spitex) including Spitex Thurgau, a named partner of Pro Senectute Thurgau. Comparable in mission and target population, but focuses on skilled nursing and clinical home care rather than non-medical social services.
• Alzheimer Schweiz: National organization supporting people with dementia and their families, with cantonal sections. Comparable target population but narrower disease-specific focus, making it a complementary rather than directly competing peer.

Direct peers

• Pro Senectute Luzern: Cantonal Pro Senectute foundation serving Canton Lucerne, offering social counseling, home help, and leisure courses for seniors. Direct peer in mission, service portfolio, and cantonal non-profit structure.
• Pro Senectute Bern: Cantonal Pro Senectute foundation for Canton Bern, offering the same social counseling, administrative help, home help, and leisure courses to seniors. Direct peer in service mix, organizational structure, and funding model.
• Pro Senectute Aargau: Cantonal Pro Senectute foundation serving Canton Aargau, offering parallel elderly-services including social counseling, administrative help, and leisure programs. Closely mirrors the operational model.
• Pro Senectute Zürich: The cantonal Pro Senectute foundation serving Canton Zürich with the same elderly-services mandate and service portfolio (advice, home help, courses, leisure). Highly comparable in mission, structure, and revenue model.
• Pro Senectute St. Gallen: Neighboring cantonal Pro Senectute serving Canton St. Gallen with the same elderly-services mission. Highly comparable in scale, regional mandate, and service portfolio.

Emerging players

• Caritas Schweiz: Swiss social services federation with cantonal branches including Caritas Thurgau (a partner of Pro Senectute Thurgau). Comparable as a non-profit social services provider, though broader in scope (poverty, migration, health) and not specialized in elderly services.

Others

• Curaviva Schweiz: Industry association for Swiss care institutions serving elderly and disabled populations. Curaviva Thurgau is a partner of Pro Senectute Thurgau. Adjacent rather than directly competing, but comparable as a sector ecosystem player.

Broad incumbents

• Pro Senectute Schweiz: The national federation of Pro Senectute that coordinates the 22 cantonal and intercantonal Pro Senectute organizations. It is the direct federal-level umbrella over Pro Senectute Thurgau, providing shared services, advocacy, and brand governance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/prosenectutethurgau
• LinkedInlinkedin.com/company/prosenectute-thurgau
• Instagraminstagram.com/prosenectute.tg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stiftung Pro Senectute Thurgau