The Kellin Foundation
The Kellin Foundation is a Greensboro, NC-based 501(c)(3) nonprofit that provides free trauma-informed behavioral health counseling, peer support, wraparound care, and community resilience programs to children, families, adults, and seniors across Guilford County and the Triad region.
- Company typePrivate
- Founded2013
- HeadquartersGreensboro, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Kellin Foundation does
The Kellin Foundation is a 501(c)(3) nonprofit organization founded in 2013 and headquartered in Greensboro, North Carolina, that delivers free trauma-informed behavioral health services to children, families, adults, and communities across Guilford County and the broader Triad region. Its service portfolio spans clinical counseling, peer support, wraparound care coordination, crisis response (Community Response Initiative), school-based mental health delivered inside Guilford County Schools, community education and prevention trainings (Mental Health First Aid, QPR Suicide Prevention), and specialized programs including Healthy Aging for seniors, Triple P Positive Parenting, the H.E.R. and other support groups, the Teens Gotta Talk youth program, and the STEM Summer Club. The operational centerpiece is the Hope Hub, a coordinated-care facility at 4010 Walker Avenue that integrates mental health care, food and housing coordination, tutoring, senior services, workforce development (Triad Goodwill), afterschool programming, and wellness services under one roof, supported by co-located partnerships with Nehemiah Community Empowerment Center, PACE of the Triad, Shepherd's Center, High Point University, Well-Spring, Friends Homes, and others within a network of more than 100 Triad agencies.
The Foundation's underlying technology is a trauma-informed services delivery and care-coordination platform rather than a software product — case management, referral routing across the wraparound partner network, telehealth delivery across North Carolina, and a website (kellinfoundation.org) for client onboarding, donations, and event registration. The business model is donation- and grant-funded: charitable contributions from individuals, corporations, and foundations, plus government and private grants (notably NC DHHS for Healthy Aging, Every Baby Guilford for Triple P, Blue Cross NC and UnitedHealthcare for events), fund the free core service offering. A small set of fee-bearing programs sit alongside the free core: the Recovery Can Happen NC Certified Peer Support Specialist training at $400 per participant, the STEM Summer Club registration of $50 plus $25/week with tuition assistance, and the Amanda Ireland Ward $2,000 college scholarship. GTM motion is community-led — referrals flow through the 100+ partner agency network, school-based deployments, and high-visibility community events such as the Journey to Brave gala (which raised nearly $125,000 in 2026) and the Greensboro Swarm Mental Health Game Night.
The Kellin Foundation firmographics
Firmographics- Name
- The Kellin Foundation
- Legal name
- The Kellin Foundation
- Website
- https://kellinfoundation.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Kellin Foundation is a Greensboro, NC-based 501(c)(3) nonprofit that provides free trauma-informed behavioral health counseling, peer support, wraparound care, and community resilience programs to children, families, adults, and seniors across Guilford County and the Triad region.
- Ownership category
- akta.pro rank
The Kellin Foundation industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Individual and Family Services (6241), Child and Youth Services (62411), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Mental Health & Crisis Support Services (BPAGACAD)
- akta.pro secondary industries
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Wraparound Student Support & Case Management Services (At-Risk K–12) (EDAJAEAJ), Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention) (EDAJAIAH)
Keywords
Where The Kellin Foundation is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Kellin Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Grants: The nonprofit relies on charitable donations from individuals, corporations, and foundations, as well as government and private grants to fund free behavioral health services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time | Recovery Can Happen Peer Support Specialist Training |
| Unit Pricing | Pay-as-you-go | STEM Summer Club |
| Other | One time | Amanda Ireland Ward Scholarship |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Kellin Foundation product offering
Product offeringCore offering
The Kellin Foundation provides free trauma-informed behavioral health counseling, peer support, and wraparound care coordination through its integrated Hope Hub service model. Services are delivered to children, families, adults, and communities in Guilford County, NC, and are designed to remove barriers such as cost, transportation, and stigma that prevent access to mental health care.
Product overview
The Kellin Foundation operates as a nonprofit 501(c)(3) behavioral health organization offering a comprehensive suite of trauma-informed mental health and substance use services. The core service hub is the Hope Hub, a coordinated-care model that integrates mental health care, peer support, food/housing coordination, tutoring, senior services, workforce development, afterschool programs, and wellness services under one roof. Core clinical services include counseling, peer support (via the Recovery Can Happen NCCPSS training program), wraparound services through the Community Response Initiative (CRI), and school-based mental health delivered in Guilford County Schools. The Foundation offers community wellness through the Wellness Academy (classes like Planning Your Recovery and Thriving & Surviving), multiple support groups (Road to Recovery, H.E.R., Women's Emotional Wellness, H.O.P.E., MEND, Elevate U), and youth programs including Teens Gotta Talk, Kellin Kids, and STEM Summer Club. Training services include Mental Health First Aid, QPR Suicide Prevention, and Provider Academy. Additional offerings include the Healthy Aging Initiative for seniors and the Amanda Ireland Ward Scholarship for students.
Differentiator
Problem solved
Functional benefit
Products and services
- Hope Hub
Quantifiable outcome
- Nearly 14,000 individuals served in 2025 through counseling, peer support, wraparound services, and prevention efforts
- +3 more outcomes
Companies that use The Kellin Foundation
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles7 records
The Kellin Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Kellin Foundation partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and supporting.
- Guilford County SchoolscoreSchool-based mental health partnership providing individual therapy, youth peer support, and navigation services directly to students during the school day, with options for telehealth or clinic visits.
- Beyond Sports NCsupportingPartner in Meet in the Middle Summer Camp providing sports, games, crafts, and mental wellness lessons for rising 6th and 7th graders.
- Nehemiah Community Empowerment CentercoreSTEM programming partner bringing computer lab, robotics, and drone education to Hope Hub youth. First WozEd STEM Career Pathway Community Center in Guilford County.
- Every Baby GuilfordsupportingGrant funder for Triple P Positive Parenting Program providing evidence-based parenting support for parents of children ages 3-5 at no cost to families.
- Greensboro SwarmsupportingNBA G League team hosted Mental Health Game Night spotlighting Kellin Foundation and designing jerseys with Kellin Kids.
- PACE of the TriadsupportingPartner in Healthy Aging initiative bringing coordinated services to older adults in the community.
- Shepherd's CentersupportingPartner in Healthy Aging initiative supporting older adults in the community.
- High Point University Medication Management ProgramsupportingPartner in Healthy Aging initiative providing medication management services for seniors.
- Well-SpringsupportingPartner in Healthy Aging initiative supporting older adults in the community.
- Friends HomessupportingPartner in Healthy Aging initiative supporting older adults in the community.
- Women's Resource Center of GreensborosupportingCo-facilitates Women's Emotional Wellness support group with Kellin Foundation.
- Kendra ScottsupportingShop-for-a-cause event where 20% of proceeds from in-store shopping benefited Kellin Foundation.
- Triad GoodwillsupportingGoodwill on the Go mobile unit providing digital access, employment assistance, and training workshops at Hope Hub.
- Pear Tree Wellness CollectivesupportingCompeer Connections partnership providing wellness workshops including sound bath and chair yoga at Hope Hub.
- Triad Adult & Pediatric MedicinesupportingJourney Award recipient and healthcare partner expanding access to pediatric dental care and health center services.
- 100+ Triad AgenciescoreNetwork of over 100 agencies in the Triad region connected through wraparound services nationally replicated model, listening to needs of youth and families and connecting them with services.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
The Kellin Foundation competitors and assessment
Company assessmentRegional players
- Vaya Health: A North Carolina-managed care organization coordinating mental health, substance use, and developmental disability services. Comparable to Kellin in serving NC Medicaid populations with similar care-coordination and wraparound service models, though operating as a payer rather than direct provider.
- Daymark Recovery Services: A North Carolina-based nonprofit providing outpatient mental health, substance use, and developmental disability services across many counties. Directly comparable to Kellin in offering free/sliding-scale counseling, peer support, and crisis services, with overlapping geographic footprint in NC.
- YMCA of the Triad: A regional YMCA chapter offering community wellness, youth programs, and senior services in the Triad region. Comparable to Kellin as a regional nonprofit delivering integrated wellness, youth, and senior services in the same geographic market, with overlapping partnership potential.
Broad incumbents
- Boys & Girls Clubs of America: A national nonprofit providing youth development programs including mental wellness, STEM education, and after-school programming. Comparable to Kellin in offering youth-focused STEM Summer Club, after-school, and resilience-building programs, but at vastly larger scale.
- Cone Health Behavioral Health: A large regional health system providing behavioral health services including outpatient counseling and crisis care in Greensboro. Comparable to Kellin as a behavioral health provider in the same Triad market, with overlapping patient populations and potential partnership or competitive overlap.
- National Council for Mental Wellbeing: A membership organization for mental health and substance use treatment providers. Comparable to Kellin as a champion of community-based mental health delivery, but operates indirectly through member organizations rather than direct service provision.
- National Alliance on Mental Illness (NAMI): The largest grassroots mental health organization in the US, providing advocacy, education, support groups, and public awareness. Comparable to Kellin in offering peer-led support groups and community mental health education, but national in scope with state and local affiliates.
- Mental Health America: The nation's leading community-based nonprofit dedicated to mental health advocacy, education, and support. Directly comparable to Kellin as a nonprofit providing mental health services, peer support, and community education, but operates at national scale with affiliate network.
Direct peers
- Coastal Horizons Center: A North Carolina-based nonprofit providing mental health, substance use, and prevention services. Comparable to Kellin in delivering outpatient counseling, peer support, and community-based prevention programs through a multi-county regional model.
- Center for Child and Family Health: A Durham, NC-based nonprofit providing trauma-informed mental health services for children and families. Directly comparable to Kellin in offering free trauma-informed counseling, school-based mental health, and community-based wraparound services for at-risk youth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Kellin Foundation social profiles
Digital presenceThe Kellin Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Kellin Foundation leadership team
Management profileNumber of profiles
Profiles1 record
The Kellin Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Kellin Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Kellin Foundation
What does The Kellin Foundation do?
The Kellin Foundation provides free trauma-informed behavioral health counseling, peer support, and wraparound care coordination through its integrated Hope Hub service model. Services are delivered to children, families, adults, and communities in Guilford County, NC, and are designed to remove barriers such as cost, transportation, and stigma that prevent access to mental health care.
Is The Kellin Foundation a public or private company?
The Kellin Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Kellin Foundation founded?
The Kellin Foundation was founded in 2013. It employs 11 to 50 people.
Where is The Kellin Foundation based?
The Kellin Foundation is headquartered in Greensboro, United States, in the North America region.
How does The Kellin Foundation make money?
One revenue line is on record: donations and Grants.
Who are The Kellin Foundation's main competitors?
Regional players on record are Vaya Health, Daymark Recovery Services and YMCA of the Triad. Broad incumbents are Boys & Girls Clubs of America, Cone Health Behavioral Health, National Council for Mental Wellbeing, National Alliance on Mental Illness (NAMI) and Mental Health America. Direct peers are Coastal Horizons Center and Center for Child and Family Health.
Does The Kellin Foundation have an API?
No public API is recorded for The Kellin Foundation.
What industry is The Kellin Foundation in?
The Kellin Foundation's product category is Mental Health Services. Its primary akta.pro industry code is BPAGACAD, Mental Health & Crisis Support Services, with a secondary code of BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits. Its NAICS code is 621420 and its SIC code is 8300.