What Well-Spring does

Well-Spring is a nonprofit Life Plan Community (continuing care retirement community) located on a single Greensboro, North Carolina campus at 4100 Well Spring Drive, founded in 1993 by a coalition of nine local churches. The organization serves residents aged 55 and older across the full continuum of care, offering independent living residences (apartments, garden homes, villas, Wildflower Square, and Greenway Villas), assisted living, skilled nursing at the 50-room Sycamore Square, memory support at the 20-room Willow Way, respite and rehabilitation, plus on-site primary and specialty care through the Frank Reid Brown Clinic and exclusive in-house home care via Well-Spring Solutions. The campus comprises approximately 369 residences and healthcare rooms and distinguishes itself through amenity investment — a 340-seat Virginia Somerville Sutton Theatre hosting Broadway programming, an aquatic and fitness center, woodworking and art studios, a 43-bed community garden, multiple dining venues, and extensive resident-led activity programming supported by educational partnerships with regional universities.

The business model is a recurring-revenue LifeCare structure: residents pay a $1,000 non-refundable waitlist deposit, a 10% reservation deposit on residence selection, and ongoing monthly service fees that grant guaranteed access to the full care continuum at predictable rates — a contract structure that simultaneously generates revenue and locks residents into the Well-Spring ecosystem. Distribution is direct, sales-led, and event-driven: prospective residents schedule personal tours, complete overnight “Try It, You'll Like It” stays, and progress through a multi-step admissions process. A separate philanthropic revenue stream (charitable gift annuities, bequests, and an EVP of Philanthropy function) supplements operating revenue, consistent with the nonprofit structure. The community uses standard marketing technology (Act-On email automation, virtual tour website) rather than proprietary or AI-driven platforms.

In 2024, Well-Spring Group merged with Brightspire under a new nonprofit parent entity, Kintura, on equal-partnership terms with no cash exchange. The combined entity is projected to be the largest not-for-profit senior living organization in North Carolina (top 40 nationally), operating five life plan communities, serving more than 2,000 residents, and employing more than 2,100 team members. The merger extends Well-Spring's strategic footprint beyond its standalone Greensboro campus to Brightspire's communities (Scotia Village in Laurinburg, Glenaire in Cary, River Landing at Sandy Ridge in High Point) plus managed Friends Homes. The Well-Spring charitable foundation arm remains in place, and the combined entity is co-led by Stephen Fleming (strategy) and Timothy Webster (operations).

Name

Well-Spring

Legal name

The Well-Spring Group

Website

https://well-spring.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Well-Spring is a nonprofit Life Plan Community in Greensboro, NC, founded in 1993, offering a full continuum of senior care — independent living, assisted living, skilled nursing, and memory support — across approximately 369 residences on a single campus, now operating under parent entity Kintura following a 2024 merger.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Senior living community
• Independent living
• Assisted living services
• Skilled nursing care
• Memory support care

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Residential Living Fees: Well-Spring generates revenue through monthly service fees and deposits from residents living in independent living residences including apartments, garden homes, villas, and Greenway Villas. Residents pay a waitlist deposit ($1,000) and a reservation deposit (10% of residence cost) along with ongoing monthly fees.
2. Healthcare Services: Revenue is generated from healthcare services including assisted living, skilled nursing care, memory support, and respite/rehabilitation services. These services are provided within the community's healthcare facilities including Sycamore Square Skilled Care Center (50 private rooms) and Willow Way Memory Support (20 private rooms).
3. Philanthropic Donations: As a nonprofit organization, Well-Spring depends on charitable gifts and donations to enhance daily operations. The organization receives financial gifts, charitable gift annuities, and bequests as part of estate planning from donors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Well-Spring is a nonprofit LifeCare retirement community operating on a single 369-residence campus in Greensboro, NC, offering a continuum of care from independent living apartments, garden homes, villas, and Greenway Villas to assisted living, skilled nursing at Sycamore Square, memory support at Willow Way, in-house home care, and respite/rehabilitation services. The community also provides amenities including a 340-seat theatre, aquatic and fitness center, dining venues, community garden, woodworking and art studios, and on-site healthcare clinic services.

Product overview

Well-Spring is a LifeCare retirement community operated by nonprofit Kintura, offering a comprehensive continuum of residential and healthcare services. The community provides multiple independent living residence types (apartments, garden homes, villas, and Greenway Villas), complemented by on-site healthcare including assisted living, skilled nursing at Sycamore Square, and memory support at Willow Way. Additional services include home care through Well-Spring Solutions, respite and rehabilitation, and extensive amenities such as the Virginia Somerville Sutton Theatre, aquatic center, fitness facilities, woodworking and art studios, community garden, and multiple dining venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Residences Independent living options including apartments, garden homes, villas, and specialty residences ranging from 675 to 2,490 square feet for active seniors.
• Apartments One- and two-bedroom apartments ranging from 675 to 1,940 square feet with fully-equipped kitchens, utility rooms with washer/dryer, and controlled HVAC.
• Garden Homes One- and two-bedroom garden homes ranging from 970 to 1,215 square feet featuring patios and outdoor spaces with covered parking.
• Wildflower Square Corner apartments opened in 2022 with only four units per floor, all featuring two exterior walls with windows, open-concept floor plans, and covered balconies ranging from 1,632 to 1,998 square feet.
• Villas (Magnolia & Drawbridge) Spacious villas of 1,300 to 2,380 square feet available in two- and three-bedroom floor plans with options including carport, garage, study, or sunroom.
• Greenway Villas Luxury villas on 12 wooded acres in a gated community offering two- or three-bedroom residences ranging from 2,240 to 2,490 square feet with two-car garages, individual generators, tankless gas water heaters, and Energy Star version 3 certification.
• Assisted Living Assisted living services providing support with daily activities for residents who require more care than independent living but do not need skilled nursing.
• Sycamore Square Skilled Care Center Skilled nursing care facility with 50 private rooms and baths, 24-hour nursing staff on call, and geriatric practitioner and physician with regularly scheduled on-campus office hours.
• Willow Way Memory Support Specialized memory care area for residents with Alzheimer's, dementia, and other memory impairment, featuring 20 private rooms and baths with 24-hour skilled nursing care.
• Home Care from Well-Spring Solutions In-house home care service exclusive to Well-Spring residents providing assistance with daily activities, transportation, companionship, and personalized care plans developed by licensed Registered Nurses.
• Respite & Rehab Recuperative stay program for residents requiring temporary care with the goal of returning them to independent living, or long-term service if needed.
• Frank Reid Brown Clinic On-site healthcare clinic offering dental, podiatry, auditory, mental health, massage therapy, and physical/occupational/speech therapy services.
• Virginia Somerville Sutton Theatre 340-seat state-of-the-art theatre hosting Broadway stars, concerts, lectures, theatre groups, and symphony and opera companies with hearing loop system and world-class acoustics.
• Aquatic & Fitness Center Indoor heated pool for lap-swimming, water aerobics, and relaxation, along with senior fitness center offering weight training, cardio equipment, and fitness classes including Zumba, Tai Chi, and yoga.
• Woodworking Shop & Art Studios Woodworking and hobby shop with tools and classes for creating, building, fixing, or mending, plus two art studios with teacher guidance and workshops.
• Community Garden Raised-bed garden with 43 elevated containers where residents can grow vegetables, flowers, or herbs, with some beds used by the Dining program.
• Dining Services Multiple dining venues including Weaver Dining Room (elegant fine dining), Bauman Bistro (casual), Southern Oak Bar & Lounge, and Special Occasions Room for private events.

Quantifiable outcome

• Over 400 meals served per day in dining venues
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• BrightspirecoreStrategic or Co-development Partner · 1 January 2024Brightspire and The Well-Spring Group signed a binding definitive agreement to merge their organizations and create a new parent entity called Kintura. Both organizations have equal partnership in Kintura, which includes five life plan communities serving more than 2,000 residents and employing more than 2,100 team members in North Carolina. Brightspire comprises Scotia Village in Laurinburg, Glenaire in Cary, and River Landing at Sandy Ridge in High Point, and also manages Friends Homes campuses in Greensboro.
• Piedmont Senior CarecoreStrategic or Co-development PartnerWell-Spring partners with Piedmont Senior Care to provide on-site healthcare services through the Frank Reid Brown Clinic. This partnership allows residents to access services from geriatric specialist Dr. Anjali Gupta and Adult Nurse Practitioners Christy Wert and Amy Fargo.
• Well-Spring Solutions (Home Care)coreStrategic or Co-development PartnerWell-Spring Solutions is a sister organization that provides in-house home care services exclusively to Well-Spring residents. This gives residents access to home care not available to anyone else in the area.
• PACE of the TriadcoreStrategic or Co-development PartnerWell-Spring is the majority partner in PACE of the Triad (Program of All-inclusive Care for the Elderly), which provides focused all-inclusive care for the elderly serving Forsyth, Guilford, Rockingham, Stokes, and Surry counties.
• Cone HealthminorStrategic or Co-development PartnerWell-Spring Group planned to acquire The Village at Brookwood from Cone Health after managing the community for six years. Well-Spring had been managing the community under an agreement with Cone Health.
• UNCG Musical Theatre ProgramcoreGTM or Marketing PartnerPartnership with UNCG Musical Theatre Program as part of the Broadway to Greensboro Concert Series. Proceeds from one concert per season benefit the UNCG program. Students participate in masterclasses with Broadway artists on Well-Spring's stage.
• UNCSA (University of North Carolina School of the Arts)coreGTM or Marketing PartnerEducational partnership as part of the Broadway to Greensboro Concert Series, bringing musical theatre students and Broadway artists together for educational experiences.
• Greensboro CollegeminorGTM or Marketing PartnerEducational partnership as part of the Broadway to Greensboro Concert Series.
• Elon UniversityminorGTM or Marketing PartnerEducational partnership as part of the Broadway to Greensboro Concert Series.
• Weaver AcademyminorGTM or Marketing PartnerEducational partnership as part of the Broadway to Greensboro Concert Series.
• Music Academy of North CarolinacoreStrategic or Co-development PartnerProvides contracted directors for Well-Spring Ringers (handbell choir) and Well-Spring Singers (vocal choir), adapting musical pieces for the groups.
• Jo Safrit & Cathy Ennis Gallery PartnerminorGTM or Marketing PartnerReciprocal partnership with a local art gallery providing Well-Spring residents exposure to world-class artwork and art education. The rotating exhibition space (Jo Safrit & Cathy Ennis Gallery) is supported by a gift from resident Jo Safrit.
• Quaintance-Weaver Restaurants & Hotels (O. Henry Hotel)minorGTM or Marketing PartnerO. Henry Hotel in Greensboro provides accommodations for Broadway artists performing at Well-Spring's theatre.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Galloway Ridge at Fearrington: Non-profit CCRC in Pittsboro, NC offering independent living, assisted living, skilled nursing, and memory care on a single campus. Highly comparable to Well-Spring in scale, LifeCare-style contracts, and NC market positioning.
• Carolina Meadows: Non-profit CCRC in Chapel Hill, NC serving residents 60+ with multiple levels of care on a single continuing care campus. Comparable LifeCare contract structure and Greensboro-adjacent NC Triangle market.
• The Forest at Duke: Non-profit CCRC in Durham, NC affiliated with Duke University, offering independent living, assisted living, skilled nursing, and memory care. Comparable CCRC model and academic/community amenity orientation.
• Pennybyrn at Maryfield: Non-profit CCRC in High Point, NC (Greensboro metro) offering a full continuum of care including skilled nursing and memory care. Directly comparable CCRC model and immediate geographic overlap with Well-Spring's catchment.
• Twin Lakes Community: Non-profit CCRC in Burlington, NC (Greensboro metro) providing independent living, assisted living, skilled nursing, and memory support. Closest geographic CCRC competitor to Well-Spring.
• Searstone Retirement Community: Non-profit CCRC in Cary, NC with independent living, assisted living, memory care, and skilled nursing on a single campus. Comparable premium CCRC positioning within the NC Triangle market.
• Cypress Glen Retirement Community: Non-profit CCRC in Greenville, NC offering a full continuum of care with LifeCare contracts. Comparable nonprofit CCRC operating model within North Carolina.

Broad incumbents

• Acts Retirement-Life Communities: One of the largest non-profit CCRC operators in the US, with 28 communities across multiple states. Comparable LifeCare contract model and nonprofit operating structure, but with materially larger scale and geographic diversification.
• Life Care Services (LCS): Large third-party manager of CCRCs and senior living communities across the US. Comparable services (CCRC operations, LifeCare contract administration) but operates as a management company rather than an owner-operator.
• Brookdale Senior Living: Largest US senior living operator with ~650 communities across independent living, assisted living, and memory care. Competes for similar resident demographics in NC but as a for-profit rental model rather than a deposit-based CCRC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wellspringretirement

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Well-Spring