ATS Industrial Automation

What ATS Industrial Automation does

ATS Industrial Automation is a business unit of ATS Corporation, a publicly traded Canadian automation company founded in 1978 and headquartered in Cambridge, Ontario. The unit designs and builds custom automated assembly, test, and digitalization systems for highly dynamic industries, with primary focus on eMobility (EV battery, eMotor, eRotor, inverter, eAxle), energy storage, and nuclear facilities (refurbishment, decommissioning, SMRs, fuel fabrication), and secondary exposure to fuel cells/electrolyzers, consumer products, industrial products, and autonomous systems.

The technology platform centers on proprietary hardware including the SuperTrak CONVEYANCE™ high-speed modular material handling system and the Symphoni™ modular high-speed assembly platform, layered with digitalization products such as System Twins (machine-level virtualization), Virtual Commissioning, Illuminate™ manufacturing intelligence, TaskNav digital work instructions, Smart Maintenance, and the UReality VR training platform acquired from Kircher Konstruktionen GmbH in 2024. Specialized nuclear automation includes the patent-pending MultiFlex™ segmentation system and the Calandria Tube installation and inspection technology developed with Bruce Power. Pre-automation services (Proof of Principle, DFMA, reliability engineering) complement the build phase.

The unit operates a direct enterprise sales motion, selling bespoke systems to world-leading OEMs, utilities, and energy operators through collaborative program partnerships; pricing is per project with no public list. Revenue is generated primarily through one-time project contracts (e.g., C$62.8M Bruce Power MCR service contract) supplemented by aftermarket service, spare parts, and the emerging digital training/software stack. Customers include Bruce Power, NuScale Power, and large North American and European automotive OEMs. Global delivery leverages the parent's 50+ manufacturing facilities and 75+ offices across North America, Europe, Southeast Asia, and China.

Name

ATS Industrial Automation

Legal name

ATS Corporation

Website

https://atsindustrialautomation.com

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ATS Industrial Automation, a business unit of ATS Corporation, designs custom automated assembly, test, and digital systems for eMobility, energy storage, and nuclear customers including Bruce Power and major automotive OEMs, delivered globally from Cambridge, Ontario.

Ownership category

akta.pro rank

Product category

Industrial Automation

NAICS

Industrial Machinery Manufacturing (3332), Computer Systems Design and Related Services (54151), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), General Industrial Machinery & Equipment, Nec (3569), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN), Process & Batch Control Software (Recipe Management, ISA-88) (IMAGABAH), End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)

Keywords

• Industrial automation systems
• Automated assembly solutions
• Manufacturing testing platforms
• High-speed conveyance systems
• Nuclear refurbishment automation

Headquarters

HQ city

Cambridge

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Automation Solutions: Design, build, and deploy custom automation systems for highly dynamic industries including automotive, energy, and nuclear sectors. Solutions include assembly and test systems, digitalization platforms, and specialized tooling.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ATS Industrial Automation designs, builds, and deploys custom automated assembly, test, and digitalization systems for manufacturers in eMobility, energy storage, nuclear, consumer products, and industrial sectors. Its portfolio centers on proprietary platforms such as SuperTrak CONVEYANCE™ (high-speed material handling), Symphoni™ (modular assembly), and MultiFlex™ (nuclear segmentation), complemented by digital tools including System Twins virtualization, UReality VR training, Illuminate™ manufacturing intelligence, and TrakMaster™ software. The company delivers end-to-end programs spanning pre-automation consulting (Proof of Principle, DFMA), system design and integration, and lifecycle services.

Product overview

ATS Industrial Automation delivers innovative automation solutions as a comprehensive platform-plus-services offering for highly dynamic industries. The portfolio centers on the SuperTrak CONVEYANCE™ high-speed material handling platform and Symphoni™ modular assembly automation, complemented by digitalization solutions including System Twins, Virtual Commissioning, and the UReality VR training platform. Key software products include TrakMaster™ for conveyance system management and Illuminate™ for manufacturing intelligence. The company offers specialized testing systems for batteries (EV, grid storage, fuel cells), nuclear automation (MultiFlex™ segmentation, Calandria Tube systems), and various manufacturing sectors. Pre-automation services encompass Proof of Principle studies, DFMA assessments, and reliability engineering to optimize designs before scaling. The Adaptable Platform approach enables rapid product launch and investment optimization across the entire program lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• SuperTrak CONVEYANCE: A modular conveyance platform for high-speed, accurate material handling in manufacturing.
• UReality
• SYMPHONI
• TrakMaster
• MultiFlex
• ViridiScope

Products and services

• SuperTrak CONVEYANCE™

Quantifiable outcome

• Saves over six weeks of time through virtual commissioning
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Eight partnerships are on record, tiered core, flagship and supporting.

• Onet TechnologiescoreStrategic or Co-development Partner · 1 February 2026ATS Industrial Automation and Onet Technologies signed an MOU to collaborate on deploying advanced laser cutting systems for nuclear waste segmentation in North America. This partnership strengthens nuclear decommissioning capabilities in the North American market.
• Onet TechnologiescoreStrategic or Co-development Partner · 1 November 2025ATS Industrial Automation and Onet Technologies Sign MOU to Collaborate on Advanced Laser Cutting Systems for North American Nuclear Segmentation Projects. Collaboration focuses on advanced laser cutting technology deployment for nuclear waste management.
• Bruce PowerflagshipStrategic or Co-development PartnerLong-term service contract valued at C$62.8 million for Bruce Power's Major Component Replacement (MCR) project. Partnership includes semi-automated fuel channel installation technology, Calandria Tube automation, and ongoing collaboration for nuclear refurbishment. Bruce Power is Ontario's largest clean energy infrastructure project.
• NuScale PowercoreStrategic or Co-development PartnerATS Industrial Automation awarded contract to build and test a prototype for the Module Assembly Equipment-Bolting (MAE-B) system, a critical part of the NuScale VOYGR™ small modular reactor (SMR) power plant. Strategic partnership aligned with NuScale's vision for SMR innovation.
• Viridian ConsultingsupportingTechnology or IntegrationCollaboration agreement to provide ATS expertise in tooling delivery to automate the deployment of Viridian Consulting's ViridiScope® system for material characterization in high radiation areas for nuclear decommissioning.
• Nuclear Innovation Institute (NII)supportingStrategic or Co-development PartnerATS Industrial Automation joined NII as a 'Supporters' category member to advance education and clean energy innovation initiatives for the nuclear industry in Bruce, Grey, and Huron counties and local Indigenous communities.
• AtkinsRéalissupportingStrategic or Co-development PartnerATS Industrial Automation serves as ambassador in AtkinsRéalis's Canadians for CANDU campaign, supporting the promotion of Canadian nuclear technology and expertise.
• Kircher Konstruktionen GmbHcoreOEM/ Whitelabel/ Licensing PartnerATS Industrial Automation purchased substantially all of the assets of the UReality business from Kircher Konstruktionen GmbH in Weingarten, Germany. This acquisition added UReality VR training platform to ATS digital capabilities portfolio.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Honeywell Process Solutions: Honeywell is a broad incumbent in process automation, control systems, and industrial software, with particular strength in energy, refining, and nuclear-adjacent verticals. Overlaps with ATS in industrial process control software and high-reliability automation for regulated industries like nuclear and energy storage.
• Siemens Digital Industries: Siemens is a broad incumbent in industrial automation offering PLCs, motion control, industrial software (digital twin, MES), and integrated automation solutions. Competes with ATS in factory automation cells and industrial software, with deep overlap in digitalization and automotive OEM relationships.
• Yaskawa Electric Corporation: Yaskawa is a broad incumbent in industrial robots, motion control, and AC drives with strong presence in automotive and semiconductor manufacturing automation. Its Motoman robotics line competes directly with ATS in high-speed assembly and material handling applications.
• FANUC Corporation: FANUC is one of the largest industrial robot and CNC manufacturers globally, serving automotive, electronics, and general industrial automation markets. Competes with ATS in factory automation cells and integrated assembly systems for OEMs, with a much larger global install base.
• ABB Robotics & Discrete Automation: ABB is a broad incumbent in industrial automation offering robots, machine automation, and integrated automation solutions across automotive, electronics, logistics, and process industries. Overlaps with ATS in automotive assembly lines, EV manufacturing, and digital factory solutions, but competes from a much broader portfolio.
• Rockwell Automation: Rockwell Automation is a broad incumbent providing industrial control, automation software, and information platforms across discrete and process industries. Its FactoryTalk software suite and Logix controllers overlap with ATS's digitalization portfolio (Illuminate, System Twins, TaskNav) and discrete automation offerings.

Direct peers

• Dürr AG: Dürr is a direct peer in custom factory automation, particularly for automotive painting, sealing, and final assembly systems. Provides turnkey production lines to global OEMs, including EV battery and powertrain customers, mirroring ATS's project-based custom automation business model.
• KUKA AG: KUKA is a direct peer in industrial robotics and automated production systems with deep automotive and electronics manufacturing exposure, including EV battery assembly. Competes head-to-head with ATS in custom factory automation cells and integrated assembly lines for large OEMs worldwide.
• Comau: Comau is a direct peer specializing in industrial automation, robotics, and custom manufacturing systems, particularly for automotive and eMobility customers globally. Operates a similar business model of delivering engineered assembly lines and turnkey automation to large OEMs, with comparable exposure to EV battery and powertrain assembly demand.

Emerging players

• Symbotic: Symbotic is an emerging player in warehouse and supply chain automation using AI-driven robotic systems. While narrower in scope (intralogistics vs. broad factory automation), its SuperTrak-style conveyance concepts and modular automation approach represent an adjacent competitive vector to ATS's SuperTrak CONVEYANCE platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@atsindustrialautomation
• Facebookfacebook.com/ATSIndustrialAutomation
• LinkedInlinkedin.com/company/atsindustrialautomation
• Instagraminstagram.com/atsindustrialautomation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATS Industrial Automation