The Coaches Site
The Coaches Site is a Vancouver-based digital platform serving hockey coaches with a content library, premium courses, group memberships, and the annual TCS Live conference. It serves 40,000+ coaches across 66 countries through freemium subscriptions and partnerships with 150+ youth hockey associations.
- Company typePrivate
- Founded2010
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What The Coaches Site does
The Coaches Site is a Vancouver-based digital platform founded in 2010 that serves hockey coaches worldwide through a freemium membership model, content library, premium courses, group organizational memberships, and an annual in-person conference called TCS Live. The platform offers 500+ hours of video, 750+ drills, and 1,500+ articles contributed by 200+ professional coaches from the NHL, CHL, NCAA, and international leagues, serving a community of 40,000+ members across 66 countries. The technology stack is a cloud-based SaaS platform with native iOS and Android applications, featuring a Digital Locker for personal content organization, a personalized content feed, age-appropriate drill recommendations, and a two-click collaborative sharing system that enables coaches to distribute resources across their networks. Group memberships (TCS Group) add shared organizational lockers, admin dashboards, and dedicated customer success support for youth hockey associations, while a separate course platform (courses.thecoachessite.com) hosts 12+ premium courses priced $19.99-$79.99 from elite instructors.
The business model combines four revenue streams: individual premium subscriptions at $15.99/month or $149.88/year, volume-discounted organizational group memberships, one-time premium course purchases, and TCS Live conference ticket sales. Go-to-market operates on three motions: a community-led model leveraging the global coach network and 150+ youth hockey association partnerships, a product-led growth motion with multi-step onboarding and 30-day free trials via web and mobile, and a field sales motion for group memberships of 5+ members with dedicated customer success for 20+ seat organizations. The company is incorporated in British Columbia as The Coaches Site Inc., is privately held with no disclosed external funding, and operates without a parent company or institutional investors per available data.
The Coaches Site firmographics
Firmographics- Name
- The Coaches Site
- Legal name
- The Coaches Site Inc.
- Website
- https://thecoachessite.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Coaches Site is a Vancouver-based digital platform serving hockey coaches with a content library, premium courses, group memberships, and the annual TCS Live conference. It serves 40,000+ coaches across 66 countries through freemium subscriptions and partnerships with 150+ youth hockey associations.
- Ownership category
- akta.pro rank
The Coaches Site industry classification
Industry- Product category
- Sports Coaching Education
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Coach Education, Certification & Clinics (HSADAEAO)
- akta.pro secondary industries
- Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Team & Club Coaching (seasonal team coaching) (HSADAEAF), Performance Analysis & Video Coaching (HSADAEAG)
Keywords
Where The Coaches Site is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Coaches Site business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Premium Subscriptions: Monthly or annual subscription for individual coaches. Premium tier provides unlimited access to TCS+ content library including 500+ hours of video, 750+ drills, and 1,500+ articles. Includes access to TCS Live conference recordings and seasonal curriculums.
- Group Memberships: Volume-discounted annual subscriptions for youth hockey associations and organizations (5+ members). Includes shared group locker, admin dashboard with usage insights, and dedicated customer success support for 20+ members.
- Premium Courses: One-time purchase courses taught by professional hockey coaches covering specific skills (skating, shooting, goal scoring, goaltending, puck skills). Prices range from $19.99 to $79.99 per course.
- TCS Live Conference Tickets: Revenue from in-person coaching conferences. Premium members receive discounted rates on conference registration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free forever tier with basic community features |
| Subscription | Monthly | Premium individual membership with full content library access |
| Subscription | Annual | Group/organization membership with volume discounts |
| One time/ perpetual license | Pay-as-you-go | Individual premium courses on specific coaching topics |
| Subscription | Annual | Holiday promotional pricing for new premium annual members |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
The Coaches Site product offering
Product offeringCore offering
The Coaches Site operates a digital subscription platform that delivers hockey coaching content, including 500+ hours of video, 750+ drills, and 1,500+ articles from more than 200 professional coaches across the NHL, CHL, NCAA, and international leagues. It sells individual premium memberships, organizational group memberships, premium on-demand courses on specialized topics (shooting, skating, goaltending, puck skills), and tickets to its annual in-person TCS Live coaching conference.
Product overview
The Coaches Site is a platform-plus-modules product ecosystem for hockey coaches. The core consists of a free tier (TCS Free) and premium subscription (TCS Premium) providing access to a content library of 500+ hours of video, 750+ drills, and 1,500+ articles. Premium subscribers gain access to TCS+, featuring expert presentations from NHL, CHL, NCAA and international coaches. Organizational group memberships (TCS Group) add shared locker features and administrative tools for youth hockey associations. The platform is accessible via web and native iOS/Android mobile apps. Add-on premium courses cover specialized topics (shooting, skating, goaltending, transformational coaching) at additional cost. TCS Live is an annual in-person coaching conference included with group memberships and discounted for premium members.
Differentiator
Problem solved
Functional benefit
Products and services
- TCS Free Free community membership tier for individual hockey coaches, offering basic content sharing, following other coaches, and limited personal locker storage (up to 5 items).
- TCS Premium Premium individual subscription unlocking full access to the TCS+ content library (500+ hours of video, 750+ drills, 1,500+ articles), seasonal U6-U11 curriculums, unlimited locker storage, discounted TCS Live rates, and exclusive courses/webinars.
- TCS Group Group membership tier for youth hockey associations and organizations, providing volume-discounted subscriptions, a shared group locker for standardized coaching content, admin dashboard with usage insights, dedicated customer success representative for 20+ member groups, and complimentary TCS Live tickets.
- TCS+ Premium content subscription included with TCS Premium membership, providing exclusive access to instructional videos and presentations from 200+ professional coaches at NHL, CHL, NCAA, and top international leagues.
- TCS Live Annual in-person hockey coaching conference featuring presentations from professional coaches. Premium members receive discounted registration rates and group members receive complimentary tickets.
- Mastering Pro Shot Selection & Goal Scoring Premium on-demand course by Brandon Naurato (University of Michigan Head Coach) covering mechanics, tactics, and mental cues behind elite-level goal scoring. Contains 7 chapters and 51 lessons.
- 7 Steps from Basic Skills to Smooth Power Comprehensive skating course by Daniel Broberg revealing seven essential steps to develop game-changing edge control and smooth power on the ice. Contains 8 chapters and 42 lessons.
- Building the Foundation of Skating Skating technique course by Olympic champion Victor Kraatz covering essential skating techniques to enhance coaching skills and player performance. Contains 8 chapters and 50 lessons.
- Minor Hockey Coaching Foundations Foundational coaching course taught by five minor hockey experts covering season planning, leading practices, and delivering positive experiences for young players. Contains 7 chapters and 32 lessons.
- Mastering the Fundamentals of Shooting Shooting fundamentals course by NHL coach Tim Turk focused on hand and body position for powerful, accurate shots. Contains 10 chapters and 45 lessons.
- Summer Snipe School: At Home Goal Scoring Goal scoring masterclass by Development Coach Evan Brownrigg focused on at-home shooting and scoring habits transformation. Contains 7 chapters and 43 lessons.
- At-Home Puck Skills Complete off-season training system by Evan Brownrigg designed to sharpen stickhandling and shooting skills. Contains 42 chapters and 138 lessons.
- Transformational Coaching Coaching development course by John O'Sullivan focused on connection, communication, and character development for athlete growth. Contains 5 chapters and 16 lessons.
- The Elite Release: Building a Game Ready Shot Advanced shooting course by NHL Shooting and Scoring Coach Tim Turk teaching players to develop elite shooting skills and score when it matters most. Contains 8 chapters and 45 lessons.
- The Complete Goalie Coach Toolkit Goaltending course by Kevin Swanson covering technical language, practice tools, and teaching methodology. Contains 21 chapters and 304 lessons.
- TCS Mobile App Native mobile application available on iOS (App Store) and Android (Google Play) providing access to the TCS coaching platform, content library, and Digital Locker on mobile devices.
Quantifiable outcome
- 83% of members implement learnings monthly
- +2 more outcomes
Companies that use The Coaches Site
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
The Coaches Site technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
The Coaches Site partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Ontario Minor Hockey Association (OMHA)coreOfficial development partner providing TCS resources to OMHA member coaches. Listed among Proud Partners of Hockey's Top Development Programs.
- Hockey CalgarycoreCalgary's governing minor hockey body partnered to provide development resources to member coaches.
- Minnesota Amateur Hockey Association (MAHA)coreState-level hockey association providing TCS access to member coaches across Minnesota.
- Minnesota HockeycoreOfficial partner providing coaching development resources to Minnesota Hockey member organizations.
- Swedish Ice Hockey AssociationcoreInternational partner bringing Swedish coaching methodologies and expertise to the TCS platform.
- Hockey Nova ScotiacoreProvincial hockey governing body partnered to deliver coaching development across Nova Scotia.
- Hockey AlbertacoreProvincial partner providing coaching resources to Alberta hockey community.
- Gold Medal PathwaycoreDevelopment program partner supporting excellence in hockey coaching education.
- German Ice Hockey AssociationcoreInternational governing body partner bringing European coaching expertise to the platform.
- Austrian Ice Hockey FederationcoreInternational federation partner expanding platform reach in European hockey.
- British Columbia Hockey League (BCHL)coreJunior hockey league partner providing access to elite coaching content.
- Alberta Junior Hockey League (AJHL)coreJunior hockey league partner in Canadian junior hockey ecosystem.
- United States Hockey League (USHL)coreTop-tier US junior hockey league partner providing elite coaching perspectives.
- Michigan Amateur Hockey AssociationcoreState-level partner providing coaching resources to Michigan hockey community.
- Toronto MarlboroscoreHistoric Toronto hockey club with group membership for coach development.
- Minnetonka HockeycoreMinnesota youth hockey organization with TCS group membership.
- Edmonton Oilers Junior OilerscoreNHL-affiliated junior hockey program with organizational group membership.
- Whitby HockeyminorOntario minor hockey organization with TCS group membership.
- Kingston Area Hockey AssociationminorOntario minor hockey organization with TCS group membership.
- Northwest Hockey AcademyminorHockey academy with group membership for coach development.
- Eagan Hockey AssociationminorMinnesota youth hockey organization with TCS group membership.
- Hermantown HockeyminorMinnesota youth hockey organization with TCS group membership.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
The Coaches Site competitors and assessment
Company assessmentOthers
- Polar Electro: Sports technology and fitness wearables company with coaching platform integrations. Adjacent ecosystem participant in sports performance data and coaching workflows, though not a direct competitor.
- Hockey Canada: Canadian national governing body for hockey providing official coaching certification pathways. Similar alternative — or potential partner — for coach development, given TCS's heavy Canadian user base.
- GameChanger: Sports scoring, streaming, and team management app widely adopted in amateur and youth sports. Adjacent technology provider for the same coaches and associations, with potential to expand into coaching content over time.
- Catapult Sports: Elite sports performance and athlete monitoring technology. Adjacent in serving sports coaching organizations, though focused on higher-tier professional and collegiate programs with athlete wearables.
- USA Hockey: National governing body for U.S. hockey that runs its own coaching education, certification, and clinics. Indirectly competitive as an alternative (often subsidized) source of coaching development that TCS members could substitute.
- TeamSnap: Team and league management platform serving youth and amateur sports organizations. Adjacent ecosystem participant targeting the same youth hockey association buyer as TCS Group memberships.
Emerging players
- BridgeAthletic: Sports performance and strength training platform for coaches and teams. Comparable in serving the coaching professional development workflow, with overlapping buyer (team performance staff) and complementary product positioning.
Direct peers
- CoachUp: Marketplace connecting athletes with private sports coaches. Comparable business model in connecting coaches with development resources, though CoachUp focuses on 1:1 private sessions rather than coach-to-coach content sharing.
- CoachTube: Online marketplace and subscription platform for sports coaching video courses across multiple sports. Directly comparable to TCS as a digital coach education platform with individual and group access tiers, though broader in sport coverage.
Broad incumbents
- Hudl: Dominant sports video analysis and coaching platform serving teams across multiple sports. While broader in scope (video analysis, performance), Hudl competes for the same coaching technology budget and is increasingly expanding into content and curriculum distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Coaches Site social profiles
Digital presenceThe Coaches Site financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Coaches Site leadership team
Management profileNumber of profiles
The Coaches Site funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Coaches Site M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Coaches Site
What does The Coaches Site do?
The Coaches Site operates a digital subscription platform that delivers hockey coaching content, including 500+ hours of video, 750+ drills, and 1,500+ articles from more than 200 professional coaches across the NHL, CHL, NCAA, and international leagues. It sells individual premium memberships, organizational group memberships, premium on-demand courses on specialized topics (shooting, skating, goaltending, puck skills), and tickets to its annual in-person TCS Live coaching conference.
Is The Coaches Site a public or private company?
The Coaches Site is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Coaches Site founded?
The Coaches Site was founded in 2010. It employs 1 to 10 people.
Where is The Coaches Site based?
The Coaches Site is headquartered in Vancouver, Canada, in the North America region.
How does The Coaches Site make money?
Four revenue lines are on record. Individual Premium Subscriptions are the primary driver. The others are group Memberships, premium Courses and TCS Live Conference Tickets.
Who are The Coaches Site's main competitors?
Others on record are Polar Electro, Hockey Canada, GameChanger, Catapult Sports, USA Hockey and TeamSnap. BridgeAthletic is listed as an emerging player. Direct peers are CoachUp and CoachTube. Hudl is listed as a broad incumbent.
Does The Coaches Site have an API?
No public API is recorded for The Coaches Site.
What industry is The Coaches Site in?
The Coaches Site's product category is Sports Coaching Education. Its primary akta.pro industry code is HSADAEAO, Coach Education, Certification & Clinics, with a secondary code of HSADAEAA, Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis). Its NAICS code is 61162 and its SIC code is 8200.