Canadian Coalition for Firearm Rights

What Canadian Coalition for Firearm Rights does

The Canadian Coalition for Firearm Rights (CCFR) is a federally incorporated Canadian not-for-profit advocacy organization founded in 2015 and headquartered in the Ottawa region, operating as the self-described voice for Canadian firearm owners. The organization represents over 2.4 million licensed firearm owners nationally through seven membership tiers (Individual, Family, Business, Senior, Student, Lifetime, and Lifetime Senior), each bundled with $5,000,000 in third-party liability insurance covering sanctioned shooting sports, hunting, fishing, and archery. Its product stack is operated from a website, mobile application (iPhone, Android, PWA) launched in October 2024, podcast, and merchandise shop, with eleven formal policy positions covering licensing, training, classification, privacy, storage, self-defence, sport shooting, hunting, carry, and magazine restrictions.

The business model is a recurring membership subscription engine layered with insurance add-ons, donations, merchandise, and event revenue. Legal Defence Insurance (Level 1 at $85/yr with $250,000 coverage; Level 2 at $185/yr with $1,000,000 coverage) and Club Insurance are distributed through a partnership with Acera Insurance; a Legal Services Bundle is offered via Arthur J. Gallagher Canada / ARAG Legal Solutions. Distribution is primarily self-serve through the membership website and app, with no disclosed physical offices (only a P.O. Box in Ottawa). The organization runs on four paid employees and a national volunteer field force with provincial directors in every province and territory, deliberately keeping fixed costs low.

CCFR's strategic posture combines constitutional litigation, political advertising, and policy advocacy. It is the only national firearms organization still in active legal contest against the federal government's 2020 Order in Council firearm prohibition, with Supreme Court of Canada leave to appeal granted in March 2026. During the 2025 federal election, CCFR operated as a registered Third Party Advertiser, spending $450,000+ in two months, generating 23 million ad impressions, and being credited with helping flip nine Liberal/NDP ridings to the Conservative Party. Recent operational moves include a flagship collaboration with the Saskatchewan Firearms Office supporting the Saskatchewan Firearms Act, the Raining Guns contest engaging 100 firearm giveaways, and continued expansion of the business member and insurance ecosystems.

Name

Canadian Coalition for Firearm Rights

Legal name

Canadian Coalition for Firearm Rights

Website

https://firearmrights.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Canadian Coalition for Firearm Rights is a federally incorporated Canadian non-profit advocacy organization representing over 2.4 million licensed firearm owners through lobbying, legal challenges, membership services, insurance products, and political advertising campaigns.

Ownership category

akta.pro rank

Product category

Firearm Rights Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Political Organizations (813940), Professional Organizations (81392), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Services-Membership Organizations (8600), Services-Legal Services (8111)

akta.pro primary industry

Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA)

akta.pro secondary industry

Legal Aid & Client Advocacy Services (BPAGAEAM)

Keywords

• Firearm rights advocacy
• Firearm insurance
• Legal defence coverage
• Shooting club insurance
• Firearm policy advocacy

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Others, Operations

Revenue model

1. Membership Fees: Annual membership fees from individual, family, business, senior, student, and lifetime memberships. All members receive base insurance coverage.
2. Legal Defence Insurance: Firearm Legal Defence Insurance sold at $85/year (Level 1, $250,000 coverage) and $185/year (Level 2, $1,000,000 coverage) for CCFR members. Offered through partnership with Acera Insurance.
3. Legal Services Bundle: Additional legal services including telephone legal assistance, online document centre, and 25% discount on lawyer referrals. Available as add-on to membership.
4. Club Insurance: Club insurance package offered through partnership with Acera Insurance. Directors & Officer Insurance included. Reasonable rates for clubs switching coverage.
5. Donations: The organization accepts donations through membership.firearmrights.ca/donate for supporting ongoing advocacy and legal challenges.
6. Merchandise Sales: CCFR merchandise shop selling branded clothing items including t-shirts and hoodies.

Pricing tiers

Distribution channels4 records

Marketing channels14 records

Core offering

The Canadian Coalition for Firearm Rights is a federally incorporated not-for-profit advocacy organization that sells tiered memberships (individual, family, business, senior, student, and lifetime) bundled with $5,000,000 third-party liability insurance. It supplements these memberships with Firearm Legal Defence Insurance, a Legal Services Bundle, Club Insurance, and a one-day Range Safety Officer Training Program, while pursuing federal and provincial policy advocacy and Supreme Court litigation on behalf of licensed Canadian firearm owners.

Product overview

The Canadian Coalition for Firearm Rights (CCFR) is a non-profit advocacy organization offering a portfolio of membership-based products and services centered on firearm rights advocacy, insurance protection, and education. The core offering consists of multiple membership tiers (Individual, Family, Business, Senior, Student, and Lifetime options) that include base liability insurance covering shooting sports, hunting, fishing, and archery activities. Premium add-ons include Legal Defence Insurance (Level 1 and Level 2 with coverage limits of $250,000 and $1,000,000 respectively), a Legal Services Bundle with telephone legal assistance and document templates, and Club Insurance for shooting organizations. The organization also offers an RSO (Range Safety Officer) Training Program and a CCFR Mobile App enabling membership management, donations, and access to exclusive content. Complementing the membership products are 11 policy memoranda (numbered 15-1 through 15-11) covering licensing, training, privacy, registration, classification, storage, self-defence, sport shooting, hunting, carry rights, and magazine restrictions. The CCFR also produces the CCFR Podcast as part of its public education mission.

Differentiator

Problem solved

Functional benefit

Products and services

• CCFR Membership Voting membership available in multiple tiers — Individual, Family (covers all family members at the same address including children under 18), Business (with directory visibility, logo advertising rights, Facebook group access, and personal liability coverage for owner plus up to 3 associates), Senior (65+), Student, and Lifetime options. All tiers include $5,000,000 base third-party liability insurance and full advocacy representation.
• Firearm Legal Defence Insurance

Quantifiable outcome

• 23 million ad impressions during 2025 federal election campaign
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Acera InsurancecoreChannel Partner/ Reseller/ DistributorPartnership with Acera Insurance for providing legal defence insurance and club insurance products to CCFR members at discounted rates. The CCFR does not administrate insurance directly but offers it as a member benefit through this partnership.
• AceracoreChannel Partner/ Reseller/ DistributorClub insurance package offered through partnership with Acera Insurance. Well-known, well-respected insurance program for clubs. Transition for clubs already using Acera products is simplified. Directors & Officer Insurance included at no extra cost for clubs with minimum 40 members.
• Arthur J. Gallagher Canada Limited / ARAG Legal Solutions Inc.coreStrategic or Co-development PartnerPartnership for telephone legal assistance providing confidential general legal help and information over the phone relating to any legal problem. Provides access to local lawyers specializing in relevant areas within 24 hours for CCFR Legal Services Bundle purchasers.
• Saskatchewan Firearms OfficeflagshipStrategic or Co-development PartnerCollaboration with the Saskatchewan Firearms Commissioner Robert Freberg on provincial legislation to protect firearms owners. Saskatchewan passed the Saskatchewan Firearms Act and tabled amendments to force federal compensation. CCFR participates in Saskatchewan Firearms Commissioner Office sessions at AGMs.
• Sask Rivers ScienceminorGTM or Marketing PartnerBusiness member sponsor listed on the CCFR website homepage.
• Tactical ImportsminorGTM or Marketing PartnerBusiness member sponsor listed on the CCFR website homepage.
• Firearms Outlet CanadaminorGTM or Marketing PartnerBusiness member sponsor listed on the CCFR website homepage.
• Wolverine SuppliesminorGTM or Marketing PartnerBusiness member sponsor listed on the CCFR website homepage.
• SFRC/The Ammo SourceminorGTM or Marketing PartnerBusiness member sponsor listed on the CCFR website homepage.
• Vortex CanadaminorGTM or Marketing PartnerBusiness member sponsor listed on the CCFR website homepage.
• March CanadaminorGTM or Marketing PartnerBusiness member sponsor listed on the CCFR website homepage.
• 338 CanadaminorStrategic or Co-development PartnerPolling data supplier used by CCFR to identify 79 vulnerable ridings for targeted political advertising during the 2025 federal election.
• Project MapleseedminorGTM or Marketing PartnerCCFR is the National Sponsor for Project Mapleseed, a program bringing proper marksmanship training to Canadians from coast to coast.
• 338 CanadaminorStrategic or Co-development PartnerPolling data supplier used by CCFR to identify 79 vulnerable ridings for targeted political advertising during the 2025 federal election.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Rifle Association of America (NRA): The largest U.S. firearm rights advocacy organization; analogous in mission (preserving firearm ownership rights) and operating model (membership-funded, legal advocacy, political advertising). Differs in jurisdiction (U.S. vs. Canada) and scale. NRA Institute for Legislative Action provides the closest direct comparison to CCFR's political advertising muscle.
• National Shooting Sports Foundation (NSSF): U.S. trade association for the firearms industry that combines industry advocacy, range services, and insurance programs. Comparable to CCFR's blended membership/insurance model and busine

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CCFR_CCDAF
• Facebookfacebook.com/CanadianCoalitionforFirearmRights
• LinkedInlinkedin.com/company/canadian-coalition-for-firearms-rights

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Coalition for Firearm Rights