10:10 Royal Financial Services Ltd.

What 10:10 Royal Financial Services Ltd. does

10:10 Royal Financial Services Ltd. is a privately held, multi-line financial services firm headquartered in Kalyan West (Mumbai metropolitan region), India, that operates as a SEBI-registered securities broker and Bombay Stock Exchange license holder. Its core offering is equity brokerage, executed through a channel affiliation with IIFL Securities and supported by an integrated trading platform that provides online order placement and portfolio management access to retail clients. Beyond brokerage, the firm delivers Chartered Accountant services (taxation, ROC filings, accounting, audit), regulatory compliance and AML services (KYC, CDD, FATCA, SAR, screening), IT services (branding and web development), international company formation and licensing assistance, and an in-house research product (the daily 'Royal Financial News Briefing' plus weekly technical analysis and bespoke reports).

The business model is a hybrid of commission-based brokerage revenue (transacted via the IIFL affiliation) and fee-based professional services revenue across the CA, compliance, IT, and international lines. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led, with a small in-house sales and trade-analyst team maintaining direct client relationships in the Mumbai region; the firm serves three primary segments — individual retail investors, business entities (companies and LLPs), and High-Net-Worth Individuals — and offers self-serve online trading for retail clients alongside advisory-led engagement. Channels are limited to the corporate website, phone, and email inquiry, with no mobile app, public API, or disclosed marketing spend.

Strategic positioning rests on regulatory licensure, the IIFL distribution relationship, and the breadth of a one-stop service menu rather than on scale, proprietary technology, or AI capability. The firm does not disclose revenue, headcount, funding, or transaction volumes, and its operational footprint is single-office and domestic-anchored, with international services offered as an extension of the professional services practice rather than a separate operating geography.

Name

10:10 Royal Financial Services Ltd.

Legal name

Royal Financial Services

Website

https://royalfinancial.in

Company type

Private

Operating status

Operating

Short description

Royal Financial Services is a SEBI-registered Indian broker and BSE license holder, based in Kalyan West (Mumbai), offering equity brokerage via IIFL Securities, Chartered Accountant, compliance/AML, IT, and international company formation services to retail investors, SMEs, and HNIs.

Ownership category

akta.pro rank

Product category

Retail Brokerage & Financial Services

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (52394)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Prime Brokerage (FSAEACAD)

akta.pro secondary industry

Corporate Finance & Capital Advisory (BPAHADAB)

Keywords

• Stock brokerage services
• Chartered accountant services
• Compliance AML services
• Portfolio management services
• International company formation

Headquarters

HQ city

Kalyan

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Stock Brokerage Services: Equity trading, unlisted shares, IPOs, NPS, equity stock SIP, AIF, wealth management, insurance, PMS, mutual funds, global investment, sovereign gold bond, loan against shares, and bond secondary market/NCD/FD trading. Commission-based or transaction fee model through IIFL Securities affiliation.
2. Chartered Accountant Services: GST return filing, tax return filing, tax audit, statutory audit, accounting services, ROC filing, company incorporation, compliance services, and other professional services.
3. Compliance & AML Services: Regulatory compliance, correspondence with regulators, FATCA reporting, KYC, CDD, EDD, SAR, sanction screening, transaction monitoring, and PEP screening services.
4. IT Services: Logo design, visiting card design, letterhead design, and web development services.
5. International Services: Company formation, licensing assistance, and offshore services for international operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Royal Financial Services is a SEBI-registered securities broker and Bombay Stock Exchange license holder that delivers equity brokerage (affiliated with IIFL Securities), Chartered Accountant services (taxation, audit, ROC filings, accounting), compliance and AML services, IT services, and international company formation and licensing assistance. Core customer-facing offerings include brokerage across equities, IPOs, mutual funds, AIF, PMS, insurance, global investment, sovereign gold bonds, and loan against shares, alongside professional CA and regulatory compliance services for individuals and business entities.

Product overview

Royal Financial Services operates as a multi-service financial platform offering stock brokerage services (equities, mutual funds, IPOs, AIF, PMS, global investments), Chartered Accountant services (taxation, compliance, accounting), AML/compliance services, IT services (web development, branding), and international business setup services. The core offering is its stock brokerage platform affiliated with IIFL Securities, complemented by CA and compliance divisions. The company also provides proprietary research reports and portfolio management solutions for wealth creation.

Differentiator

Problem solved

Functional benefit

Products and services

• Stock Broker Services
• CA Services
• Compliance & AML Services
• International Region Services
• IT Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• IIFL SecuritiescoreChannel Partner/ Reseller/ DistributorRoyal Financial Services Equity Brokerage operations are affiliated with IIFL Securities, supported by fully integrated state-of-the-art software to ensure timely and accurate order execution. This partnership enables RFS to offer comprehensive equity trading services through IIFL's established market infrastructure and distribution network.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Groww: Indian discount broker and mutual fund platform serving retail investors primarily through mobile-first digital channels. Competes directly with RFS for retail brokerage wallet share but bypasses the relationship-led full-service model.
• Choice Broking: India-based full-service broker offering equities, commodities, mutual funds, and PMS with a focus on retail and HNI clients. Comparable to RFS in its full-service brokerage positioning and target customer profile in tier-1/tier-2 Indian cities.
• 5paisa: Indian discount broker offering equities, mutual funds, and insurance through a digital platform. Competes with RFS for retail investors but on a low-cost online model, providing a useful benchmark for digital migration risk in RFS's customer base.
• Zerodha: India's largest discount broker offering zero-commission equity and derivatives trading through an online platform. Competes with RFS for the same retail investor base but on a price-disruptive digital model that pressures RFS's transaction-fee economics.
• IIFL Securities: The established securities broker with which Royal Financial Services is directly affiliated for equity brokerage execution and order routing. They share product offerings (equities, mutual funds, IPOs, PMS) and serve overlapping retail/HNI segments, with RFS acting as a sub-broker/distributor under IIFL's license.
• Anand Rathi Wealth Services: Indian wealth management firm serving HNI and affluent segments with PMS, AIF, mutual funds, and structured products. Comparable to RFS's HNI-focused PMS/AIF/global investment offerings and its emphasis on relationship-led advisory.
• Angel One: Full-service Indian retail broker offering equities, mutual funds, IPOs, PMS, and research, with a growing digital platform. Comparable to RFS in its full-service retail brokerage focus, HNI targeting, and bundled advisory approach, though at significantly larger scale.
• Motilal Oswal Financial Services: Indian full-service broker and wealth manager offering equities, PMS, AIF, mutual funds, and proprietary research across retail and HNI segments. Comparable to RFS in its relationship-led model, in-house research emphasis, and breadth of investment products.
• Sharekhan: Indian full-service retail broker offering equities, derivatives, mutual funds, IPOs, and research with a strong sub-broker/distributor network. Directly comparable to RFS in serving retail investors through relationship managers and offering bundled investment products.

Broad incumbents

• Kotak Securities: Subsidiary of Kotak Mahindra Bank offering full-service brokerage, research, and wealth management. Comparable to RFS in offering equities, mutual funds, PMS, and research, but operates at far larger scale as part of a banking conglomerate with extensive distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10:10 Royal Financial Services Ltd.