Sensors Converge

What Sensors Converge does

Sensors Converge is a 40-year-old annual trade show and conference, owned and operated by private events-and-media company Questex LLC, that serves as North America's largest in-person gathering for design engineers working in sensors, embedded systems, edge AI, and connectivity. The core product is a three-day conference and expo held at the Santa Clara Convention Center, featuring 200+ exhibitors, 100+ speakers across 80+ sessions spanning IoT, 5G, MEMS, MEMS, autonomous, MedTech, camera/LiDAR/radar, power, and edge AI tracks. The platform is augmented by specialized add-on programs including an EDGE AI FOUNDATION Pavilion, a Startup Zone, a Young Professionals/Sensing the Future program, a WISE (Women in Sensors & Engineering) community, an OEM/End-User free-pass program for qualifying companies, and the Best of Sensors Awards.

The underlying technology stack is conventional event infrastructure — SessionBoard for agenda management, Xpressreg.net for registration, and the Santa Clara Convention Center as venue — rather than proprietary technology. Revenue is generated through five streams: paid attendee registration ($99 Expo Hall to $995 VIP Conference Pass with tiered early-bird pricing), exhibitor booth space and multi-tier sponsorships (the primary revenue stream), paid pre-conference workshops ($30-$399), awards entry fees ($149-$349), and IEEE continuing-education certification add-ons ($25). Go-to-market combines event-driven acquisition with an enterprise field-sales motion run by two named Senior Business Development Managers selling exhibit and sponsorship packages to semiconductor, OEM, and startup accounts. Distribution is anchored by the Fierce Sensors media brand (rebranded from Fierce Electronics in late 2024) and Questex's year-round community of 100,000+ members.

Name

Sensors Converge

Legal name

Questex LLC

Website

https://sensorsconverge.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Sensors Converge is a 40-year-old annual North American trade show (owned by Questex LLC) that brings together ~5,000 design engineers, 200+ exhibitors, and 100+ speakers across sensors, embedded systems, edge AI, and IoT at the Santa Clara Convention Center.

Ownership category

akta.pro rank

Product category

Industry Trade Shows & Conferences

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF)

akta.pro secondary industries

Meeting & Conference Planning & Coordination (HSACADAA), Conference Centers & Dedicated Meeting Venues (THAHAAAB)

Keywords

• Sensor technology conference
• Embedded systems expo
• Electronics trade show
• Edge AI conference
• Design engineering event

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Attendee Registration Fees: Revenue generated from paid conference passes including VIP Conference Pass ($995), Conference Pass ($795), Expo Hall Pass ($99), Young Professionals Pass ($169), and Pre-Conference Workshop add-ons ($399). Revenue is event-driven with seasonal pricing tiers (early bird, advance, late).
2. Exhibitor Booth Space and Sponsorships: Primary revenue stream from selling exhibit booth space (10'x10' standard booths), branding opportunities, and sponsorship packages. Includes thought leadership, startup zone, career zone, networking, and training sponsorships. Year-round exposure to over 100,000 community members included.
3. Workshop Fees: Additional revenue from fee-based workshops including STMicroelectronics workshops at $30 (includes take-home dev kit), and other a la carte workshop registrations.
4. Awards Program Entry Fees: Product Innovation Awards at $349 per entry and Individual & Community Excellence Awards at $149 per entry. Winners receive additional promotional benefits.
5. IEEE Certification Add-on: IEEE accreditation offered to All Access pass holders for additional $25 for continuing education credits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sensors Converge is an annual trade show and conference organized by Questex LLC, bringing together 5,000+ design engineers, embedded systems professionals, and IoT/edge computing professionals at the Santa Clara Convention Center. The event features an Expo Hall with 200+ exhibitors, 80+ technical conference sessions with 100+ expert speakers, hands-on workshops, awards programs, and curated networking events focused on sensors, AI, embedded systems, and connectivity technologies.

Product overview

Sensors Converge is North America's largest electronics event for design engineers, operating as a unified conference and expo platform that brings together the sensing, processing, and connectivity ecosystem. The core offering consists of the main Sensors Converge Conference & Expo, featuring an Expo Hall with 200+ exhibitors and a conference program with 100+ sessions and expert speakers. The event is enhanced by specialized programs including the EDGE AI FOUNDATION Pavilion for edge AI showcase, the Startup Zone for emerging companies, the Best of Sensors Awards for industry recognition, the WISE program for women in engineering, the Sensing the Future program for young professionals, and an OEM/End-User Program offering complimentary access. The platform also includes pre-conference workshops, networking events (VIP Reception, roundtables, tech breakfasts), and is partnered with Fierce Sensors media brand for content coverage and the Fierce Sensors Rising Stars program. The event serves design engineers, embedded systems professionals, IoT experts, product developers, and automotive/medical/industrial engineers across multiple industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Sensors Converge Conference & Expo North America's largest annual electronics event for design engineers, bringing together the sensing, processing, and connectivity technologies that power smarter systems across industries including IoT, edge computing, automotive, robotics, health tech, aerospace, and industrial automation. The event features 5,000+ attendees, 200+ exhibitors, 100+ speakers, and 80+ sessions over 3 days.
• Expo Hall The exhibition floor at Sensors Converge featuring 200+ exhibitors showcasing the latest in sensors, AI, embedded systems, and connectivity technologies across multiple categories including IoT, 5G, Power, MEMS, Autonomous, and MedTech.
• Conference Sessions Technical conference sessions covering topics across multiple tracks including AI/ML, Edge Computing, IoT & Wireless, Intelligent Sensing (MEMS, Smart Sensors), Camera/Image/LiDAR/Radar Sensors, Embedded AI, and more, with 100+ expert speakers delivering real-world case studies and deep-dive content.
• Pre-Conference Workshops Hands-on technical training sessions including Machine Learning for Calibration and Classification, Bridging Sensors and AI workshops, and LoRaWAN to AI workshops, designed to help engineers solve real design challenges.
• Best of Sensors Awards Annual awards program celebrating the most innovative technologies, visionary companies, and standout individuals shaping the future of sensing and electronics, spanning Product Innovation and Individual & Community Excellence categories.
• Startup Zone Designated area for startups and new companies in the electronics space to showcase emerging innovations, connect with strategic partners, venture capital firms, and new customers.
• OEM/End-User Program Complimentary access program for product leaders, system architects, R&D teams, and engineers from companies actively building sensor-driven technologies, providing full 3-day experience with VIP perks.
• Networking Events Curated networking experiences including VIP Reception, Networking Roundtables, New Tech Breakfast, Startup Meetup & Pitch Sessions, and Expo Party designed to facilitate connections among industry professionals.
• Women In Sensors & Engineering (WISE) Program Program dedicated to women professionals and students in the sensors and electronics field, featuring networking meetups, panel discussions, and the Woman of the Year award.
• Sensing the Future (Young Professionals & Students Program) Career and professional development program for young engineers and students under 30, featuring discounted passes, networking opportunities, mentorship sessions, and career fair access.
• Fierce Sensors (Media Brand) Fierce Sensors is the definitive media platform for sensors-focused content, partnered with Sensors Converge to deliver exclusive coverage, the Fierce Sensors Rising Stars program, and industry news.
• EDGE AI FOUNDATION Pavilion Dedicated pavilion showcasing live demos, cutting-edge projects, and real-world applications of tinyML and edge AI, in partnership with the EDGE AI FOUNDATION.

Quantifiable outcome

• 97% of attendees access new technology at the event
• +6 more outcomes

Named customers19 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• EDGE AI FOUNDATIONcoreStrategic or Co-development Partner · 3 April 2025Partnership to showcase live demos, cutting-edge projects, and real-world applications of tinyML and edge AI. Includes dedicated EDGE AI FOUNDATION Pavilion at Sensors Converge, keynote programming, and executive panel highlighting the future of intelligent edge systems. Expanded to second year in 2026 with dedicated pavilion.
• Women in ElectronicsminorStrategic or Co-development Partner · 6 June 2024Partnership for 2024 event including Breakfast Workshop on June 26 providing unique opportunity to connect with peers, unpack critical data on gender parity, and explore strategies for amplifying impact
• Autotech CouncilminorStrategic or Co-development Partner · 24 March 2022Startup Review presented by Autotech Council featuring startup pitch sessions and evaluation by automotive industry leaders from Nissan, Honda Xcelerator Ventures, and others
• IEEEminorStrategic or Co-development PartnerPartnership to offer IEEE accreditation and continuing education credits (CEUs/PDHs) to All Access pass holders attending conference sessions
• FIRST RoboticsminorStrategic or Co-development PartnerLive Theater Session featuring FIRST Robotics Northern California demonstrating robotics education and competition programs
• Connections HousingminorChannel Partner/ Reseller/ DistributorOfficial housing company for Sensors Converge managing hotel room blocks and reservations at discounted rates near the convention center
• Santa Clara Convention CentercoreOthersPrimary venue host for Sensors Converge annual event. Located at 5001 Great America Pkwy, Santa Clara, CA 95054 with nearby hotels and proximity to San Jose and San Francisco airports.
• Questex LLCcoreOthersParent company of Sensors Converge and Fierce Sensors media brand. Questex is an events and media company providing infrastructure, sales team, and marketing reach to over 100,000 community members year-round. Quest Zero initiative for sustainability.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DesignCon: DesignCon is a North American conference and expo targeting design engineers in high-speed communications, signal integrity, and chip-to-chip design. It shares the design-engineer attendee base with Sensors Converge and competes for semiconductor and OEM sponsorships.
• Embedded World: Embedded World is the leading international trade fair for embedded systems held annually in Nuremberg. It directly overlaps Sensors Converge's embedded systems, IoT, and edge-AI content and competes for the same exhibitor and design-engineer audience in Europe.
• IoT Solutions World Congress: IoT Solutions World Congress is a Barcelona-based trade event focused on industrial IoT, connectivity, and edge computing. It directly competes with Sensors Converge's IoT and embedded tracks for sponsorships and engineering attendance, with a stronger industrial buyer focus.
• electronica (Munich): Electronica is the world's leading trade fair for electronic components, systems, and applications held biennially in Munich. It directly competes with Sensors Converge for exhibitor sponsorships and design-engineer attendance in the sensors and embedded systems segment, but operates internationally.

Broad incumbents

• SEMICON West: SEMICON West is the premier U.S. event for the semiconductor manufacturing supply chain. It draws many of the same semiconductor exhibitors and engineering buyers as Sensors Converge, though its scope is upstream (manufacturing) rather than downstream (sensing applications).
• CES (Consumer Technology Association): CES is North America's flagship consumer electronics and technology trade show. While much larger and broader than Sensors Converge, both compete for electronics OEM and engineering mindshare, exhibitor marketing budgets, and design-engineer attendance.
• Hannover Messe: Hannover Messe is the world's leading industrial technology trade fair covering automation, sensors, robotics, and industrial AI. It overlaps with Sensors Converge's industrial sensor and IoT tracks, but operates at a far broader industrial-scale scope.
• Automate (Association for Advancing Automation): Automate is North America's largest automation trade show covering robotics, machine vision, motion control, and industrial sensors. It overlaps with Sensors Converge's industrial sensor and autonomous-systems content and competes for the same industrial engineering buyer.
• Computex: Computex is Asia's leading ICT and IoT trade show held in Taipei. It overlaps with Sensors Converge's IoT, edge computing, and embedded systems content and competes for the same global exhibitor and OEM audience, though Computex has a much larger Asia-Pacific draw.

Emerging players

• The Things Conference: The Things Conference is an annual event for the LoRaWAN and IoT connectivity ecosystem. It has meaningful overlap with Sensors Converge's connectivity and IoT tracks, particularly through workshops like the LoRaWAN-to-AI pipeline session, but is far narrower in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sensorsexpo

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensors Converge