The Things Conference
The Things Conference is an annual two-day IoT and Edge technology event held in Amsterdam, organized by The Things Industries, attracting 2,200+ attendees, 130+ speakers, and 100+ partners across the global IoT ecosystem.
- Company typePrivate
- Founded2018
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Things Conference does
The Things Conference is an annual two-day in-person IoT and Edge technology conference held in Amsterdam, organized by The Things Industries (the Netherlands-based operator of The Things Stack, a LoRaWAN network server, and The Things Network developer community). The conference has run annually since 2018 and is positioned as the 9th edition in September 2026. It serves systems integrators, IoT developers, product managers, device manufacturers, gateway and module makers, sensor companies, connectivity providers, and platform vendors across the global IoT ecosystem.
The event's core offerings include 180+ expert-led sessions, interactive live demos, hands-on workshops, the IoT Wall of Fame (an exhibition of 100+ cutting-edge IoT devices), and networking programs including a VIP reception, Women in IoT panel, and afterparty. Content coverage spans LoRaWAN, Cellular IoT, Edge AI, Bluetooth, Wi-Fi HaLow, Z-Wave, NTN/Satellite IoT, Energy Harvesting, embedded systems, and regulatory topics including the Cyber Resilience Act. The 2026 edition is expected to draw 2,200+ attendees, 130+ hand-picked speakers, and 100+ partners, with cumulative attendance exceeding 10,000 since inception.
Revenue is generated through two streams: tiered ticket sales (Buyer Ticket at €0 for qualified IoT buyers, Explorer Ticket at €100, and Expert Ticket at €800) and a tiered sponsorship program (Platinum, Gold, Silver, Bronze). Platinum-tier partners for 2026 include Semtech, Nordic Semiconductor, Arduino, Edge Impulse, and Renesas; Gold-tier partners include Microchip Technology and Silicon Labs. Distribution is handled primarily through direct online sales via the conference website, supplemented by co-marketing through the 100+ partner network and The Things Network's 250K+ developer community. The organization operates with approximately 21 employees.
The Things Conference firmographics
Firmographics- Name
- The Things Conference
- Legal name
- The Things Industries
- Website
- https://thethingsconference.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Things Conference is an annual two-day IoT and Edge technology event held in Amsterdam, organized by The Things Industries, attracting 2,200+ attendees, 130+ speakers, and 100+ partners across the global IoT ecosystem.
- Ownership category
- akta.pro rank
The Things Conference industry classification
Industry- Product category
- IoT Industry Conferences and Events
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Training, Enablement & Talent Development Summits (THAHAMAH)
- akta.pro secondary industry
- Executive Summits & Invitation-Only Forums (MPAGAGAK)
Keywords
Where The Things Conference is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
The Things Conference business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel
Revenue model
- Conference Ticket Sales: Primary revenue from ticket sales with three tiers: Buyer Ticket (€0 for active IoT buyers), Explorer Ticket (€100 for exhibition and insights access), and Expert Ticket (€800 for full access including day-zero events and curated meetings.
- Sponsorship and Partnership Packages: Revenue from partner sponsorships across tiers (Platinum, Gold, Silver, Bronze) with varying visibility and booth benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | Free tier for active IoT buyers with exhibition, keynote and workshop access |
| Subscription | One time | Mid-tier exhibition pass with insights panel access |
| Subscription | One time | Premium all-access pass with exclusive day-zero event and curated meetings |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Things Conference product offering
Product offeringCore offering
The Things Conference is an annual in-person IoT and Edge technology conference held in Amsterdam, Netherlands. It brings together IoT professionals, developers, engineers, and technology leaders for expert-led sessions, hands-on workshops, live demos, and exhibition access covering LoRaWAN, Cellular IoT, Edge AI, Bluetooth, Wi-Fi HaLow, Z-Wave, and other IoT standards. Revenue is generated through tiered ticket sales and multi-tier sponsorship packages.
Product overview
The Things Conference is a global IoT and Edge technology conference event, not a software product company. The core offering consists of an annual conference (The Things Conference 2026, the 9th edition) held in Amsterdam featuring exhibition access, expert-led sessions, workshops, live demos, and networking opportunities. The event is organized around themes including Connectivity & Platforms, Security & Compliance, Edge AI & Intelligent Systems, Energy Efficient Embedded Systems, Embedded Systems & Developer Tools, and Strategy & Impact. The conference covers various IoT technologies and standards including LoRaWAN, Cellular IoT, Bluetooth, Wi-Fi HaLow, Z-Wave, NTN/Satellite IoT, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- The Things Conference 2026 The 9th edition of The Things Conference, a global Edge & IoT event taking place 22-23 September 2026 in Amsterdam, featuring 180+ expert-led sessions, interactive live demos, and networking opportunities with 2,200+ expected attendees, 100+ workshops/talks/demos, and 130+ partners.
Quantifiable outcome
- 10,000+ total visitors since 2018
- +3 more outcomes
Companies that use The Things Conference
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
The Things Conference technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Things Conference partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered flagship and core.
- SemtechflagshipSemtech is a Platinum partner and the company behind LoRa technology. They deliver keynotes and lead the popular LoRaWAN sessions at The Things Conference.
- The Things IndustriescoreThe Things Industries is the parent company organizing The Things Conference, runs The Things Stack (LoRaWAN network server) and The Things Network community of 250K+ developers.
- Nordic SemiconductorflagshipNordic Semiconductor is a Platinum partner providing low-power wireless solutions. They deliver workshops and keynotes on cellular IoT and NTN connectivity.
- ArduinoflagshipArduino is a Platinum partner delivering keynotes and workshops on embedded systems and developer tools for IoT applications.
- Edge ImpulseflagshipEdge Impulse is a Platinum partner specializing in Edge AI development. They deliver keynotes and workshops on machine learning at the edge.
- Bosch Software and Digital Solutions (Bosch SDS)coreBosch SDS is a Bronze partner specializing in digitalization consulting, engineering, and IT services for enterprises with a focus on Smarter Digital initiatives.
- Bluetooth SIGcoreBluetooth SIG delivers keynotes and technical sessions on Bluetooth technology roadmap including Channel Sounding, High Data Throughput, and Ultra Low Latency HID.
- Wi-Fi AlliancecoreWi-Fi Alliance delivers keynotes on Wi-Fi technology including Wi-Fi HaLow for IoT applications.
- LoRa AllianceflagshipLoRa Alliance CEO Alper Yegin delivers keynotes on the state of LoRaWAN, adoption, innovation, and the vision for massive IoT.
- Z-Wave AlliancecoreZ-Wave Alliance delivers keynotes on Z-Wave technology evolution, security advancements, and battery-free device innovations.
- Thread GroupcoreThread Group delivers keynotes on Thread protocol for smart home and building IoT applications.
- Eclipse FoundationcoreEclipse Foundation delivers workshops on open-source IoT projects and participates in the ecosystem partner program.
- Zephyr ProjectcoreZephyr Project is an ecosystem partner delivering workshops on real-time operating systems for embedded IoT devices.
- IoT Security FoundationcoreIoT Security Foundation is an ecosystem partner addressing security topics and CRA compliance at the conference.
- EDGE AI FoundationcoreEDGE AI Foundation is an ecosystem partner co-founding The Things Industries and driving edge AI content.
- Deutsche Telekom AGflagshipDeutsche Telekom delivers keynotes on IoT connectivity and participates in panels on connectivity standards.
- Microchip TechnologyflagshipMicrochip Technology is a Gold partner delivering workshops and panels on IoT product creation and design.
- Silicon LabsflagshipSilicon Labs is a Gold partner delivering panels on wireless IoT technologies.
- RenesasflagshipRenesas is a Platinum partner delivering keynotes on ultra-low-power wireless design with STM32 MCUs.
- SequanscoreSequans delivers keynotes on cellular IoT technology and connectivity solutions.
- Lacuna SpacecoreLacuna Space delivers keynotes and workshops on satellite IoT connectivity.
- KigencoreKigen delivers panels and content on eSIM and iSIM technologies for IoT connectivity and security.
- SoracomcoreSoracom delivers panels on IoT connectivity platforms and cellular solutions.
- OnomondocoreOnomondo delivers keynotes on IoT connectivity and cellular solutions.
- PelioncorePelion delivers workshops on IoT device management and connectivity orchestration.
- Morse MicrocoreMorse Micro delivers workshops on Wi-Fi HaLow technology for long-range, low-power IoT connectivity.
- SkylocoreSkylo delivers keynotes on satellite IoT connectivity and non-terrestrial networks.
- Seeed TechnologycoreSeeed Technology delivers keynotes and workshops on IoT hardware and AI sensing solutions.
- MultiTechcoreMultiTech delivers keynotes on IoT connectivity solutions and sensors.
- IoT AnalyticscoreIoT Analytics delivers presentations on edge AI market trends and competitive landscape analysis.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
The Things Conference competitors and assessment
Company assessmentBroad incumbents
- Hannover Messe: Massive annual industrial technology trade fair in Hannover covering automation, digital industries, and IoT. Comparable as a large-scale B2B industrial event with significant IoT content, but broader in scope and far larger in scale than TTC's focused IoT/Edge positioning.
- CES: Largest annual consumer technology trade show in Las Vegas with significant IoT, smart home, and connectivity content. Comparable as a global B2B/B2C tech event with overlapping attendees and sponsors, but vastly larger in scale and focused on consumer electronics rather than industrial IoT.
- Web Summit: Massive annual technology conference in Lisbon covering a wide range of B2B and consumer tech topics. Comparable as a large European recurring tech event with an event-driven GTM model, but much broader in scope and significantly larger in scale than TTC's focused IoT/Edge positioning.
- Mobile World Congress (MWC): World's largest mobile and connectivity trade show in Barcelona, including IoT and connectivity tracks. Comparable as a European B2B event with overlapping sponsors (Deutsche Telekom, Nordic, Sequans) and overlapping attendees, though MWC serves a much broader mobile ecosystem beyond IoT.
Direct peers
- Sensors Converge: Annual US-based sensors, IoT, and embedded systems conference. Directly comparable to TTC's sensors/IoT tracks with an overlapping attendee persona of IoT developers and ecosystem players, though it serves primarily a North American audience.
- electronica: Biennial electronics trade fair in Munich covering components, modules, wireless, and embedded. Comparable as a large European electronics/IoT event with overlapping sponsor base (semiconductor and module vendors) and similar attendee demographics, though held on a longer 2-year cadence.
- Embedded World: Annual embedded systems trade fair and conference in Nuremberg covering embedded hardware, RTOS, connectivity, and developer tools. Directly comparable to TTC's embedded systems and developer tools tracks, with overlapping speakers (e.g., Zephyr, Nordic, Renesas) and a similar European B2B audience.
- IoT Solutions World Congress: Annual IoT industry congress held in Barcelona, organized by Fira de Barcelona and the Industrial Internet Consortium. Directly comparable as a multi-day, B2B IoT conference with similar sponsor profiles (semiconductor, connectivity, platform vendors) and an overlapping attendee base of IoT buyers, developers, and ecosystem players.
- Bosch Connected World: Annual IoT industry conference organized by Bosch in Berlin covering IoT, AI, and connected solutions. Comparable as a single-vendor-organized B2B IoT event with a similar practitioner-led positioning and a comparable attendee mix of IoT buyers, developers, and integrators.
Emerging players
- The AI Summit (London / New York): B2B AI conference series covering enterprise AI, Edge AI, and applied AI. Comparable as an emerging event in a closely adjacent category to TTC's Edge AI track, with partial overlap in attendees and sponsors, though not focused on IoT connectivity or embedded systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
The Things Conference social profiles
Digital presenceThe Things Conference financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Things Conference leadership team
Management profileNumber of profiles
The Things Conference funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Things Conference M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Things Conference
What does The Things Conference do?
The Things Conference is an annual in-person IoT and Edge technology conference held in Amsterdam, Netherlands. It brings together IoT professionals, developers, engineers, and technology leaders for expert-led sessions, hands-on workshops, live demos, and exhibition access covering LoRaWAN, Cellular IoT, Edge AI, Bluetooth, Wi-Fi HaLow, Z-Wave, and other IoT standards. Revenue is generated through tiered ticket sales and multi-tier sponsorship packages.
Is The Things Conference a public or private company?
The Things Conference is a private company. It is classified as unknown and is currently operating.
When was The Things Conference founded?
The Things Conference was founded in 2018. It employs 11 to 50 people.
Where is The Things Conference based?
The Things Conference is headquartered in Amsterdam, Netherlands, in the Europe region.
How does The Things Conference make money?
Two revenue lines are on record. Conference Ticket Sales are the primary driver. The others are sponsorship and Partnership Packages.
Who are The Things Conference's main competitors?
Broad incumbents on record are Hannover Messe, CES, Web Summit and Mobile World Congress (MWC). Direct peers are Sensors Converge, electronica, Embedded World, IoT Solutions World Congress and Bosch Connected World. The AI Summit (London / New York) is listed as an emerging player.
Does The Things Conference have an API?
No public API is recorded for The Things Conference.
What industry is The Things Conference in?
The Things Conference's product category is IoT Industry Conferences and Events. Its primary akta.pro industry code is THAHAMAH, Training, Enablement & Talent Development Summits, with a secondary code of MPAGAGAK, Executive Summits & Invitation-Only Forums. Its NAICS code is 56192 and its SIC code is 8600.