TURTLE ROCK RIDGE VINEYARD WINERY, INC.

What TURTLE ROCK RIDGE VINEYARD WINERY, INC. does

Turtle Rock Ridge Vineyard Winery, Inc. is a privately held boutique winery founded in 2012 in Ramona, San Diego County, California, after owners Laurie Wagner and Ian Vaux replanted a 10-acre property following the 2007 Witch Creek Fire. The company's core production is estate- and locally-sourced wines from the Ramona Valley AVA at 1,750-1,850 feet elevation, supplemented by sourcing from Paso Robles AVA and San Diego County AVA. The product portfolio spans roughly ten varietal wines and blends (Sauvignon Blanc, Cabernet Sauvignon, Merlot, Cabernet Franc, Sangiovese, Zinfandel, Syrah, Malbec, Bordeaux-style blends) plus five flavored sangria SKUs and a non-alcoholic option. Operations span two owned tasting room locations — a Ramona estate with indoor/outdoor seating, barrel-room tours, and live-music events, and the newer La Jolla urban wine bar opened in 2025 — plus a quarterly wine club subscription, direct shipping, and distribution to a small set of San Diego County restaurants and bars.

The business model is predominantly direct-to-consumer, monetized through tasting flights, glass and bottle sales at the two tasting rooms, and a subscription wine club that ships three bottles quarterly at 20% off regular prices (minimum two shipments, no joining fee). Supplementary revenue comes from on-premise distribution to local restaurants and bars, guided vineyard and barrel-room tours, etched-logo merchandise, and lodging partnerships with three Ramona-area resorts that anchor a small wine-tourism package. Marketing is concentrated on the company website, Facebook, Instagram, Yelp, and wine-club email, supported by Saturday live-music programming and community events. The company has no disclosed headcount beyond a 1-10 band, no external funding, no app, no API, and no AI or technology stack beyond standard DTC ecommerce.

Name

TURTLE ROCK RIDGE VINEYARD WINERY, INC.

Legal name

Turtle Rock Ridge Vineyard Winery, Inc.

Website

https://turtlerockridge.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Turtle Rock Ridge Vineyard Winery is a boutique San Diego County winery producing estate- and locally-sourced wines through a Ramona estate tasting room, a La Jolla urban wine bar, a quarterly wine club subscription, and a small set of San Diego County restaurant accounts.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (THAFAEAF), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Estate wine production
• Wine tasting experiences
• Wine club subscription
• Vineyard tours
• Boutique winery operations

Headquarters

HQ city

Ramona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Wine Sales at Tasting Rooms: Wine tastings, glasses, and bottle sales at Ramona and La Jolla tasting rooms. Indoor and outdoor seating available.
2. Wine Club Membership: Quarterly shipments of three selected bottles four times per year at 20% off regular price. 20% discount on all bottle purchases at winery. Joining is free with minimum two shipments required.
3. Restaurant/Bar Distribution: Wines served at local restaurants and tasting rooms throughout San Diego County including D'Carlos Steak House, Marinade on Main, Par Lounge & Deck, Princess Pub, and Rose's Tasting Room.
4. Wine Shipping: Wines can be shipped to customers. Contact Laurie via email for shipping information.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Turtle Rock Ridge is a boutique winery that produces and sells estate-grown and locally sourced wines under its portfolio of varietals, blends, and sangrias, and operates wine tastings, winery and barrel room tours, and a quarterly wine club subscription. Sales are conducted at two owned tasting rooms in Ramona and La Jolla, through restaurant distribution partners across San Diego County, and via direct wine shipping to customers.

Product overview

Turtle Rock Ridge Vineyard Winery is a boutique winery operating two locations in San Diego County: a flagship estate in Ramona at 18351 Woods Hill Lane (open Thursday-Sunday) and an urban wine bar in La Jolla at 1261 Prospect Street (open seven days a week). The winery produces a portfolio of 10+ varietal wines and blends including Sauvignon Blanc, Signature Blend, Bordeaux Blend, Winemakers Blend, Red Blend, Sangiovese, Zinfandel, Syrah, Malbec, and Cabernet Sauvignon, all sourced from Ramona Valley AVA and San Diego County AVA. Additionally, the winery offers five flavored sangria varieties (Hello Summer, Hello Spicy, Hello Sunset, Hello Juicy, Hello Sweetie) available on ice or frozen, plus a non-alcoholic option. The product portfolio centers on wine tasting experiences with premium red flights, wine by the glass, complimentary flights with bottle purchases, and etched logo glasses. The winery also operates a Wine Club subscription (quarterly shipments of 3 bottles at 20% discount) and offers guided vineyard and barrel room tours. The company has established local restaurant partnerships where their wines are served, and partners with three nearby resorts for visitor accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hello Friend - Sauvignon Blanc 2024 Slightly sweet white wine with a twist of tart finish, grown in Paso Robles AVA. Marketed as a beach-day wine for individual consumers.
• Hello Gorgeous - Signature Blend 2020 Signature red blend of 60% Merlot, 20% Cabernet Sauvignon, and 20% Sangiovese from San Diego County AVA. Pairs with grilled meats, cheeses, sauces, and pizza.
• Hello Beautiful - Bordeaux Blend 2016 Bordeaux-style red blend of Cabernet Sauvignon, Cabernet Franc, and Merlot from San Diego County AVA featuring dark red fruit flavors and refined tannins.
• Hello Sexy - Winemakers Blend 2018 Classic red blend of 69% Cabernet Sauvignon and 31% Merlot from San Diego County AVA.
• Hello Bella - Red Blend 2017 Fruit-forward red blend of 37% Cabernet Sauvignon, 27% Zinfandel, 27% Syrah, and 9% Sangiovese from San Diego County AVA with a dry finish.
• Ciao - Sangiovese 2019 100% Sangiovese from Ramona Valley AVA. Italian name means 'Hello'; Sangiovese is an Italian varietal dating to Roman winemaking.
• Hello Dolly - Zinfandel 2019 100% TRR Estate Zinfandel with cranberry, anise, and pepper notes. Grown in the estate vineyard's warmer climate with 277+ days of sunshine.
• Hello Darling - Syrah 2019 100% San Diego County AVA Syrah with raspberry, cherry, and blackberry flavors; medium-bodied with smoother tannins, jammier fruit, and spice, aged in French oak.
• Bonjour - Malbec 2020 100% San Diego County AVA Malbec with juicy fruit notes and violet aromas. Sourced from grapes that thrive in the heat of San Diego County.
• Hello Bordeaux - Cabernet Sauvignon 2019 100% Ramona Valley AVA Cabernet Sauvignon with medium-high tannins, full-bodied black cherry and currant flavor with a hint of pepper; grown locally at Paciello Vineyards.
• Sangria Varieties Five flavored sangrias: Hello Summer (wine and tropical fruit), Hello Spicy (wine and mangopeno), Hello Sunset (wine and lemon-lavender), Hello Juicy (wine and berry), and Hello Sweetie (wine and watermelon); served on ice or frozen, with a non-alcoholic lemon-lavender option.
• Turtle Rock Ridge Wine Club Quarterly wine subscription delivering three selected bottles four times per year at 20% off regular price; members also receive 20% off all bottle purchases at the winery. Joining is free with a minimum two-shipment commitment.
• Wine Tasting Experience Wine tasting sessions offered at the Ramona estate (Thursday-Sunday) and La Jolla wine bar (seven days a week), including wine flights, wine by the glass, and a complimentary flight with purchase of two bottles.
• Winery and Barrel Room Tours Guided tours of the vineyard and barrel room covering the winemaking process from bud break to harvest, soil composition (granite-derived alluvium), and wine aging; scheduled by email.
• Etched TRR Logo Glass Etched Turtle Rock Ridge logo glass sold as winery merchandise.

Quantifiable outcome

• Voted #1 Best Wine and Best Tasting Room 7 consecutive years (2013-2019)
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• D'Carlos Steak HousecoreChannel Partner/ Reseller/ DistributorD'Carlos Steak House serves Turtle Rock Ridge wines at their Ramona Main Street location. Family-style dinner house offering Italian and American cuisine, prominently featuring wines from Ramona's boutique wineries including Turtle Rock Ridge.
• Marinade on MaincoreChannel Partner/ Reseller/ DistributorFarm-to-table inspired casual restaurant serving Turtle Rock Ridge wines alongside their fresh, locally-sourced menu. Located on Main Street in Ramona.
• Par Lounge & DeckminorChannel Partner/ Reseller/ DistributorModern sports bar at San Vicente Resort featuring Turtle Rock Ridge wines. Offers indoor and outdoor dining with expansive mountain and golf course views.
• Princess PubminorChannel Partner/ Reseller/ DistributorSan Diego's original British pub since 1984 in Little Italy neighborhood. Serves Turtle Rock Ridge wines alongside their selection of European ales, craft beers, and whiskeys.
• Rose's Tasting RoomminorChannel Partner/ Reseller/ DistributorBeer and wine tasting room in Old Towne San Diego that pours Turtle Rock Ridge wines. Created to serve groups where some prefer beer and others prefer wine.
• Paciello VineyardsminorStrategic or Co-development PartnerLocal vineyard supplying Cabernet Sauvignon grapes for Turtle Rock Ridge's Hello Bordeaux wine. Grapes are grown at Paciello Vineyards within Ramona Valley AVA.
• Ramona Valley Vintner AssociationminorStrategic or Co-development PartnerIndustry association that owners Laurie and Ian attended meetings to educate themselves about which grape varieties would grow best in Ramona to create superior wines.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bernardo Winery: San Diego's oldest operating winery with an on-site tasting room, restaurant, and retail store. Comparable in DTC tasting-room-led model and San Diego County customer base, though with longer operating history.
• Vesper Vineyards: Boutique estate winery in Escondido (San Diego County) producing small-lot wines with a tasting room. Comparable in size, geography, and estate-grown DTC approach.
• Shadow Mountain Vineyards: Ramona Valley AVA winery with estate vineyards, tasting room, and event-driven DTC sales. Highly comparable in location, scale, and tasting-room-led business model.
• Orfila Vineyards & Winery: Boutique San Diego County estate winery operating a tasting room in Oceanside, producing estate-grown wines from local AVAs. Directly comparable in scale, DTC tasting-room model, and San Diego County positioning to Turtle Rock Ridge.
• Milagro Farm Vineyards & Winery: Small estate winery in Ramona Valley AVA with vineyard and tasting room. Closest geographic and operational peer within the same AVA.
• Carruth Cellars: San Diego-based urban winery operating multiple tasting rooms in coastal neighborhoods (Carlsbad, Solana Beach). Directly comparable to Turtle Rock Ridge's multi-location DTC model and urban tasting-room strategy, particularly the La Jolla location.
• Hungry Hawk Vineyards: Boutique estate winery located within Ramona Valley AVA producing estate-grown wines with a tasting room. Directly comparable AVA, scale, and DTC tasting-room model.
• Pamo Valley Winery: Ramona Valley AVA boutique winery with on-site tasting and estate-grown production. Comparable in scale, AVA, and DTC tasting-room model.

Broad incumbents

• DAOU Vineyards & Winery: Paso Robles AVA estate winery with tasting room, restaurant, and broader wholesale distribution. Comparable estate-vineyard DTC model and is one of Turtle Rock Ridge's grape sources for its Sauvignon Blanc.
• Justin Vineyards & Winery: Paso Robles AVA estate winery with tasting room, restaurant, lodging, and broad California distribution. Demonstrates the scaled-up template of an estate-winery DTC model that a boutique like Turtle Rock Ridge could aspire toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TurtleRockRidge
• Instagraminstagram.com/turtlerockridge
• LinkedInlinkedin.com/company/turtle-rock-ridge-vineyard-winery-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TURTLE ROCK RIDGE VINEYARD WINERY, INC.