Sustainable Sidekicks

What Sustainable Sidekicks does

Sustainable Sidekicks is a UK-based, founder-led behavioural science consultancy founded in 2017 by Livvy Drake. The firm helps organisations achieve sustainability outcomes — including Net Zero commitments, B Corp certification, waste reduction, recycling participation, sustainable event delivery and carbon reduction in construction — by applying established behavioural science frameworks (EAST, COM-B, ISM, Social Practice Theory) through a codified six-step methodology (segment, specify behaviour, research barriers/motivators, devise initiative, trial, iterate). The company serves a mix of local government bodies (Fife Council, Essex County Council, Cambridge and Peterborough Combined Authority), corporates (London Marathon Group, PeakPEO, SUEZ, Bachy Soletanche, Hafnia), charities (Severn Wye Energy Agency, Creative Youth Network) and sports organisations (Birmingham County FA), with documented outcomes including avoidance of 687 travel miles in a football lift-sharing pilot and collection of 1.5+ tonnes of food waste in a 3-month Fife Council trial. The company has delivered workshops to 43 organisations and trained over 1,500 people since 2020.

The product surface is a portfolio of advisory services rather than software. Core service lines are Research Services, Stakeholder Engagement, Employee Engagement, Training, Action Plan Development and Campaign Development, delivered across six sector verticals (Waste & Recycling, Travel & Transport, Construction & Infrastructure, Sustainable Events, Water, Nature). Structured packaged programmes include the Solutions Sprint (a four-phase plan-ideate-develop-deliver programme), Environmental Action Plan Developer, Environmental Action Plan Enabler, Action Plan Engager Session, Key Team Communicator, Bespoke Behaviour Change Team Training, and Short Talks / Lunch & Learns, alongside a three-phase Research-Engage-Rollout Campaign programme and 1-1 Behaviour Changer Planning Series. Delivery uses Zoom and MURAL as the online collaboration stack.

Revenue is generated entirely through professional-services engagements on a unit/session pricing basis. Pricing is tiered by client type — Corporate, SME, and Non-profit — across workshop formats: Power Hour 1-1 sessions at £109, online 45-minute workshops at a flat £150, F2F workshops at £250–£450, online ideation workshops at £175–£375, half-day bespoke workshops at £1,300–£1,850, 1-day bespoke workshops at £1,550–£3,000, Behaviour Changer Rapid Ideation at £200–£290, a three-session Behaviour Changer 1-1 Planning Series at £750, and the Research-Engage-Rollout Campaign programme at £5,000–£25,000 for corporates (with 35% non-profit and 45% solopreneur/consultant discounts). Go-to-market is sales-led and community-led, combining direct consultancy engagements (discovery calls via Calendly), public training and masterclasses (distributed via Ticket Tailor), bespoke corporate workshops, and content marketing through case studies and a newsletter. The company is bootstrapped, founder-owned, with no external institutional investment, and operates across England, Scotland and Wales with founder Livvy Drake and a network of specialist Sidekicks providing delivery capacity.

Name

Sustainable Sidekicks

Legal name

Sustainable Sidekicks

Website

https://sustainablesidekicks.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Sustainable Sidekicks is a UK-based, founder-led behavioural science consultancy that helps local authorities, corporates, charities and sports organisations achieve sustainability and Net Zero goals by designing and trialling behaviour-change initiatives grounded in frameworks such as EAST, COM-B and Social Practice Theory.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

akta.pro primary industry

Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)

akta.pro secondary industries

Sustainability Training, Consulting & ESG Advisory (Operational Playbooks, Staff Training) (THAAANAL), Sustainable & Responsible Incentives (Carbon Management, ESG Reporting) (THAHADAO), Eco-Certification, Auditing & Standards (Green Lodging, Tour Operator Certification) (THAAANAA)

Keywords

• Sustainability consulting
• Behaviour change consulting
• Environmental training services
• Carbon reduction advisory
• Stakeholder engagement services

Headquarters

HQ city

Not specified (UK-based)

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Behaviour Change Consultancy: Core consulting services including research, stakeholder engagement, action plan development, and campaign development. Delivered through discovery calls, workshops, and ongoing project engagements.
2. Training and Workshops: Bespoke team training, lunch & learns, short talks, and masterclasses. Pricing varies by format (F2F, online) and client type (corporate, SME, non-profit).
3. Solutions Sprint: In-person ideation sessions with project plans and focused campaigns for behaviour change initiatives.
4. Power Hour Sessions: Individual 1-hour sessions with Livvy Drake at £109 for ideation and planning.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sustainable Sidekicks is a UK-based sustainability and behavioural science consultancy that helps organisations deliver environmental behaviour change through research, stakeholder and employee engagement, training, action plan development, and campaign delivery. The firm applies established behavioural science frameworks (EAST, COM-B, ISM, Social Practice Theory) to overcome structural, cognitive, and social barriers to sustainable action across sectors including waste and recycling, travel, construction, events, water, and nature.

Product overview

Sustainable Sidekicks is a sustainability and behavioural science consultancy — not a single software product, but a portfolio of advisory services and structured engagement programmes. The core offering spans six service lines: Research Services, Stakeholder Engagement, Employee Engagement, Training, Action Plan Development, and Campaign Development, each applied across six sector verticals (Waste & Recycling, Travel & Transport, Construction & Infrastructure, Sustainable Events, Water, and Nature). Key structured programmes include the Solutions Sprint (a four-phase plan-ideate-develop-deliver programme), the Environmental Action Plan Developer, the Environmental Action Plan Enabler, the Action Plan Engager Session, the Key Team Communicator, Bespoke Behaviour Change Team Training, and Short Talks/Lunch & Learns. A three-phase Research-Engage-Rollout campaign delivery service and one-to-one Behaviour Changer Planning Series are also offered. The consultancy uses MURAL as an online whiteboard for interactive workshop sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Research Services
• Stakeholder Engagement
• Employee Engagement
• Training
• Action Plan Development
• Campaign Development
• Sustainable Event Services
• Solutions Sprint
• Research-Engage-Rollout Campaign Programme
• Power Hour Session

Quantifiable outcome

• 687 miles avoided per season for 4 football teams through lift-sharing, saving £200 in fuel costs
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Catalyse ChangeminorStrategic or Co-development PartnerMentoring partnership providing hours to the Catalyse Change programme supporting young changemakers. Part of social impact commitment.
• Grassroots CharitiescoreStrategic or Co-development Partner10% of all online courses revenue donated to grassroots charities protecting biodiversity, endangered species, and supporting frontline climate communities.
• UK Rewilding ProjectscoreStrategic or Co-development Partner1% of all consultancy and bespoke workshop revenue committed to UK rewilding projects. Supports nature recovery and regeneration of degenerated land.
• City to SeacoreStrategic or Co-development PartnerCollaboration on bottled water research for Water UK. City to Sea is a campaigning organisation preventing plastic pollution at source. Sustainable Sidekicks conducted research to understand bottled water consumption.
• Water UKcoreStrategic or Co-development PartnerCommissioned Sustainable Sidekicks to research why UK residents drink bottled water at home. Joint research project to inform tap water promotion campaigns.
• MetroSTORminorStrategic or Co-development PartnerBin provider collaborated on designing food waste bin vinyl wraps with behavioural messaging for Fife Council trial.
• Hertfordshire Waste PartnershipcoreStrategic or Co-development PartnerSustainable Sidekicks adopted and customised the S.C.R.A.P. Fly-tipping campaign resources developed by Hertfordshire Waste Partnership for use by Essex councils.
• Centre for Sustainable Energy (CSE)coreStrategic or Co-development PartnerResearch project funder for Birmingham County FA grassroots football travel research. Funded the pioneering travel behaviour research project.
• Zero Waste ScotlandcoreStrategic or Co-development PartnerFunding body that provided grant to Fife Council for food waste service rollout based on Sustainable Sidekicks research trial outcomes.
• ReLondonminorStrategic or Co-development PartnerResearch project whose 'Flats Repackaged' project learnings informed the Fife Council food waste trial communications approach.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• Centre for Sustainable Energy (CSE): UK charity advising households and communities on low-carbon living and home energy, with strong behavioural science capability. Identified in Sustainable Sidekicks' data as a research partner on the Birmingham County FA grassroots travel project; mission-aligned, mostly grant-funded rather than commercial.
• WRAP (Waste & Resources Action Programme): UK charity working with governments, businesses and citizens on waste reduction, recycling, and sustainable resource use. Comparable in the waste-and-recycling behavior-change space, often as a research/funding partner (similar role Zero Waste Scotland played in the Fife food waste trial).

Broad incumbents

• Carbon Trust: Established UK advisory firm helping businesses and governments measure and reduce carbon emissions, including behaviour change elements. Larger incumbent with overlapping Net Zero and organisational carbon-reduction consulting services for corporates and public sector.
• BSR (Business for Social Responsibility): Global nonprofit consultancy advising large enterprises on sustainability strategy, supply chain decarbonisation, and stakeholder engagement. Comparable in the corporate Net Zero and B Corp-adjacent advisory space, with a much larger global footprint.
• Anthesis Group: Global sustainability consultancy advising corporates on Net Zero strategy, ESG, waste and circular economy with a behavior-change team. Broader and larger offering than Sustainable Sidekicks, but overlaps on Net Zero action plan development and employee engagement for sustainability.

Regional players

• Keep Britain Tidy: UK environmental charity running behaviour-change campaigns on litter, fly-tipping, and recycling (including the SCRAP codes referenced in Sustainable Sidekicks' case studies). Comparable UK public-sector behaviour change work, with strong brand recognition but a campaigning/grant-funded model.

Direct peers

• The Behavioural Insights Team (BIT): BIT (and its commercial arm BIT Social Outcomes Lab) is the canonical UK consultancy applying behavioral science to public policy and sustainability challenges. Directly comparable methodology and customer base (UK government, councils, NGOs), though at vastly larger scale and with government origins.
• Futerra: Futerra is a sustainability communications and behaviour-change agency working with brands and NGOs on climate messaging, campaigns, and engagement. Highly comparable offering to Sustainable Sidekicks' campaign development and stakeholder engagement service lines, with a more consumer-brand emphasis.
• Common Cause Foundation: UK-based values-based behaviour change organisation working on environmental and social action. Comparable in size, mission and the use of behavioral research to drive pro-environmental outcomes; more research/advocacy oriented, less delivery-side than Sustainable Sidekicks.

Emerging players

• Forum for the Future: UK-based sustainability charity developing programmes on climate, nature, and behaviour change with corporates and NGOs. Comparable mission around behavior-led sustainability and stakeholder engagement, but operates as a nonprofit with grant funding rather than commercial consultancy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/livvydrake
• LinkedInlinkedin.com/company/sustainable-sidekicks

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sustainable Sidekicks