Real Estate Agent
The Moorefield Group is a boutique residential real estate brokerage affiliated with Keller Williams Realty, providing buyer, seller, and rental representation across Hudson County, New Jersey, including Jersey City, Hoboken, and Montclair.
- Company typePrivate
- Founded2017
- HeadquartersHoboken, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Real Estate Agent does
The Moorefield Group is a residential real estate brokerage headquartered at 5 Marine View Plaza in Jersey City, New Jersey, operating as an affiliated office under the Keller Williams Realty franchise. Founded in 2017, the firm provides buyer representation, seller representation, rental listings, and local market expertise primarily across Hudson County, New Jersey - including Jersey City, Hoboken, Montclair, Bayonne, West Orange, and Weehawken. Its customer base consists of individual and family homebuyers, sellers, and renters in those markets, with horizontal segmentation across use cases rather than a specialized segment focus.
The firm runs an undifferentiated technology stack built on a Squarespace-hosted website, email, and an active Instagram presence, with no proprietary platform, app, API, or AI tooling disclosed. Listings are distributed across the proprietary site plus third-party marketplaces including Zillow, Trulia, and Apartments.com, while community content is produced through an "In The Neighborhood" blog series featuring local businesses. Distribution is direct-to-consumer via the website, office visits, and phone contact (201-433-1111).
Revenue is generated through traditional real estate commissions on completed transactions, shared with Keller Williams under the franchise agreement; specific commission rates are not publicly disclosed. The firm employs 1-10 people, has no external funding, no parent company, and operates as an independently owned boutique brokerage competing in a defined regional market rather than at national scale.
Real Estate Agent firmographics
Firmographics- Name
- Real Estate Agent
- Legal name
- The Moorefield Group
- Website
- https://themoorefieldgroup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Moorefield Group is a boutique residential real estate brokerage affiliated with Keller Williams Realty, providing buyer, seller, and rental representation across Hudson County, New Jersey, including Jersey City, Hoboken, and Montclair.
- Ownership category
- akta.pro rank
Real Estate Agent industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
- akta.pro secondary industry
- Residential Lease Administration & Tenant Services (BPAJAFAL)
Keywords
Where Real Estate Agent is headquartered
LocationHeadquarters
- HQ city
- Hoboken
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Real Estate Agent business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Real Estate Sales Commission: Traditional real estate commission-based revenue model. The firm earns a percentage of the sale price for each residential property transaction completed, representing both buyers and sellers. As a Keller Williams Realty affiliated office, commissions are shared according to the franchise agreement.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Real Estate Agent product offering
Product offeringCore offering
The Moorefield Group is a Keller Williams Realty-affiliated residential real estate brokerage that provides buyer representation, seller representation, and rental listing services for properties across Jersey City, Hoboken, Montclair, and the broader Hudson County, NJ area. The firm handles sales of studios through multi-bedroom units across multiple neighborhoods and manages both short-term and long-term rental listings. Distribution is direct-to-consumer via the firm's website, in-person/phone contact, and partner platforms such as Zillow, Trulia, and Apartments.com.
Product overview
The Moorefield Group is a Keller Williams Realty real estate brokerage providing residential property sales and rental listing services in the Jersey City metropolitan area. The company operates as a single-service real estate agency with no modular products or add-ons—offering straightforward property buying, selling, and rental representation services through their website and direct agent contact. Their portfolio includes both sale listings across multiple Jersey City neighborhoods and rental properties throughout the region.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Sales Services Full-service residential real estate sales brokerage for buyers and sellers in Jersey City, Hoboken, Montclair, and surrounding Hudson County, NJ neighborhoods, including listing, marketing, and representation of properties ranging from studios to multi-bedroom units.
- Rental Listings Services Management and promotion of rental property listings across Jersey City and Hudson County, including short-term and long-term rentals, with featured units such as apartments in Weehawken, NJ priced $2,600-$3,200 per month.
Companies that use Real Estate Agent
Customer profileSegments2 records
Ideal customer profiles2 records
Real Estate Agent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Real Estate Agent partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keller Williams RealtycoreThe Moorefield Group operates as an affiliated office under the Keller Williams Realty franchise. This partnership provides brand recognition, training resources, technology platforms, and lead generation tools. Each Keller Williams office is individually owned and operated.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Real Estate Agent competitors and assessment
Company assessmentDirect peers
- Compass: Tech-forward residential brokerage with heavy NYC-metro presence including Jersey City and Hoboken. Direct competitor for agent recruitment and listings, with a fundamentally similar buyer/seller representation model.
- RE/MAX: Global residential real estate franchise with local offices throughout New Jersey. Comparable transaction-fee commission model and similar mid-market buyer/seller focus.
- Sotheby's International Realty: Luxury-leaning residential brokerage with NYC-metro affiliate offices. Comparable for higher-end Hudson County listings, particularly Hoboken brownstones and luxury condo product.
- Berkshire Hathaway HomeServices: National residential brokerage franchise with New Jersey footprint. Competes for the same Hudson County residential listings and offers an analogous franchise-affiliated value proposition.
- Coldwell Banker: Established national residential brokerage franchise with active agent networks across Hudson County. Competes directly for the same home buyer/seller clients in Jersey City and Hoboken.
Emerging players
- eXp Realty: Cloud-based residential brokerage with a low-overhead franchise/agent model. Competes for the same NJ agents and listings with a fundamentally different cost structure.
- Redfin: Tech-enabled residential brokerage operating in select NJ submarkets with a discount-commission model. Comparable service offering but competes on price and technology rather than local presence.
Regional players
- Weichert Realtors: Long-established New Jersey-based residential brokerage with deep local market penetration. Highly comparable given shared NJ focus and similar full-service buyer/seller representation.
- Prominent Properties Sotheby's International Realty: New Jersey Sotheby's affiliate with strong presence in Hudson County and Bergen County. Directly comparable local NJ luxury/mid-market residential brokerage competing for the same listings.
Broad incumbents
- Keller Williams Realty: The national franchise system under which The Moorefield Group operates. Directly comparable as the parent brand providing training, technology, and lead-generation infrastructure to affiliated offices.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Real Estate Agent social profiles
Digital presenceReal Estate Agent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Real Estate Agent leadership team
Management profileNumber of profiles
Real Estate Agent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Real Estate Agent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Real Estate Agent
What does Real Estate Agent do?
The Moorefield Group is a Keller Williams Realty-affiliated residential real estate brokerage that provides buyer representation, seller representation, and rental listing services for properties across Jersey City, Hoboken, Montclair, and the broader Hudson County, NJ area. The firm handles sales of studios through multi-bedroom units across multiple neighborhoods and manages both short-term and long-term rental listings. Distribution is direct-to-consumer via the firm's website, in-person/phone contact, and partner platforms such as Zillow, Trulia, and Apartments.com.
Is Real Estate Agent a public or private company?
Real Estate Agent is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Real Estate Agent founded?
Real Estate Agent was founded in 2017. It employs 1 to 10 people.
Where is Real Estate Agent based?
Real Estate Agent is headquartered in Hoboken, United States, in the North America region.
How does Real Estate Agent make money?
One revenue line is on record: real Estate Sales Commission.
Who are Real Estate Agent's main competitors?
Direct peers on record are Compass, RE/MAX, Sotheby's International Realty, Berkshire Hathaway HomeServices and Coldwell Banker. Emerging players are eXp Realty and Redfin. Regional players are Weichert Realtors and Prominent Properties Sotheby's International Realty. Keller Williams Realty is listed as a broad incumbent.
Does Real Estate Agent have an API?
No public API is recorded for Real Estate Agent.
What industry is Real Estate Agent in?
Real Estate Agent's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of BPAJAFAL, Residential Lease Administration & Tenant Services. Its NAICS code is 53121 and its SIC code is 6531.