Real Estate Agent

What Real Estate Agent does

The Moorefield Group is a residential real estate brokerage headquartered at 5 Marine View Plaza in Jersey City, New Jersey, operating as an affiliated office under the Keller Williams Realty franchise. Founded in 2017, the firm provides buyer representation, seller representation, rental listings, and local market expertise primarily across Hudson County, New Jersey - including Jersey City, Hoboken, Montclair, Bayonne, West Orange, and Weehawken. Its customer base consists of individual and family homebuyers, sellers, and renters in those markets, with horizontal segmentation across use cases rather than a specialized segment focus.

The firm runs an undifferentiated technology stack built on a Squarespace-hosted website, email, and an active Instagram presence, with no proprietary platform, app, API, or AI tooling disclosed. Listings are distributed across the proprietary site plus third-party marketplaces including Zillow, Trulia, and Apartments.com, while community content is produced through an "In The Neighborhood" blog series featuring local businesses. Distribution is direct-to-consumer via the website, office visits, and phone contact (201-433-1111).

Revenue is generated through traditional real estate commissions on completed transactions, shared with Keller Williams under the franchise agreement; specific commission rates are not publicly disclosed. The firm employs 1-10 people, has no external funding, no parent company, and operates as an independently owned boutique brokerage competing in a defined regional market rather than at national scale.

Name

Real Estate Agent

Legal name

The Moorefield Group

Website

https://themoorefieldgroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Moorefield Group is a boutique residential real estate brokerage affiliated with Keller Williams Realty, providing buyer, seller, and rental representation across Hudson County, New Jersey, including Jersey City, Hoboken, and Montclair.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

Keywords

• Residential real estate brokerage
• Property sales services
• Rental listings representation
• Buyer and seller agency
• Local market expertise

Headquarters

HQ city

Hoboken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission-based revenue model. The firm earns a percentage of the sale price for each residential property transaction completed, representing both buyers and sellers. As a Keller Williams Realty affiliated office, commissions are shared according to the franchise agreement.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Moorefield Group is a Keller Williams Realty-affiliated residential real estate brokerage that provides buyer representation, seller representation, and rental listing services for properties across Jersey City, Hoboken, Montclair, and the broader Hudson County, NJ area. The firm handles sales of studios through multi-bedroom units across multiple neighborhoods and manages both short-term and long-term rental listings. Distribution is direct-to-consumer via the firm's website, in-person/phone contact, and partner platforms such as Zillow, Trulia, and Apartments.com.

Product overview

The Moorefield Group is a Keller Williams Realty real estate brokerage providing residential property sales and rental listing services in the Jersey City metropolitan area. The company operates as a single-service real estate agency with no modular products or add-ons—offering straightforward property buying, selling, and rental representation services through their website and direct agent contact. Their portfolio includes both sale listings across multiple Jersey City neighborhoods and rental properties throughout the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Sales Services Full-service residential real estate sales brokerage for buyers and sellers in Jersey City, Hoboken, Montclair, and surrounding Hudson County, NJ neighborhoods, including listing, marketing, and representation of properties ranging from studios to multi-bedroom units.
• Rental Listings Services Management and promotion of rental property listings across Jersey City and Hudson County, including short-term and long-term rentals, with featured units such as apartments in Weehawken, NJ priced $2,600-$3,200 per month.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keller Williams RealtycoreChannel Partner/ Reseller/ DistributorThe Moorefield Group operates as an affiliated office under the Keller Williams Realty franchise. This partnership provides brand recognition, training resources, technology platforms, and lead generation tools. Each Keller Williams office is individually owned and operated.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Compass: Tech-forward residential brokerage with heavy NYC-metro presence including Jersey City and Hoboken. Direct competitor for agent recruitment and listings, with a fundamentally similar buyer/seller representation model.
• RE/MAX: Global residential real estate franchise with local offices throughout New Jersey. Comparable transaction-fee commission model and similar mid-market buyer/seller focus.
• Sotheby's International Realty: Luxury-leaning residential brokerage with NYC-metro affiliate offices. Comparable for higher-end Hudson County listings, particularly Hoboken brownstones and luxury condo product.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with New Jersey footprint. Competes for the same Hudson County residential listings and offers an analogous franchise-affiliated value proposition.
• Coldwell Banker: Established national residential brokerage franchise with active agent networks across Hudson County. Competes directly for the same home buyer/seller clients in Jersey City and Hoboken.

Emerging players

• eXp Realty: Cloud-based residential brokerage with a low-overhead franchise/agent model. Competes for the same NJ agents and listings with a fundamentally different cost structure.
• Redfin: Tech-enabled residential brokerage operating in select NJ submarkets with a discount-commission model. Comparable service offering but competes on price and technology rather than local presence.

Regional players

• Weichert Realtors: Long-established New Jersey-based residential brokerage with deep local market penetration. Highly comparable given shared NJ focus and similar full-service buyer/seller representation.
• Prominent Properties Sotheby's International Realty: New Jersey Sotheby's affiliate with strong presence in Hudson County and Bergen County. Directly comparable local NJ luxury/mid-market residential brokerage competing for the same listings.

Broad incumbents

• Keller Williams Realty: The national franchise system under which The Moorefield Group operates. Directly comparable as the parent brand providing training, technology, and lead-generation infrastructure to affiliated offices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xinstagram.com/themoorefieldgroup
• Instagraminstagram.com/themoorefieldgroup
• LinkedInlinkedin.com/company/tmg-kw-city-life-jc-realty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Agent