Rubio's Fleet
Rubio's Fleet Inc. is a family-owned mobile diesel fueling company founded in 2016 in Long Beach, California, providing 24/7 on-site fuel delivery, generator rentals, DEF wholesale, and fuel tank rentals to construction companies, fleet operators, and commercial facilities across California.
- Company typePrivate
- Founded2016
- HeadquartersCanal Point, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rubio's Fleet does
Rubio's Fleet Inc. is a family-owned mobile diesel fueling company founded in 2016 and headquartered in Long Beach, California. The company's core offering is 24/7 on-site mobile diesel fuel delivery, in which fuel is transported directly to customer locations using a diverse fleet of tractor-trailers, bobtail tankers, and 4x4 pickup trucks. Customers are primarily California-based construction companies, diesel fleet operators, and commercial/industrial facilities requiring backup power or equipment fueling. Beyond core fuel delivery, the company sells red dyed diesel, clear diesel, Diesel Exhaust Fluid (DEF) at wholesale pricing, lubricants, fuel tanks (rent and sale), and 4x4-capable delivery, and offers generator rentals, generator refueling, equipment transportation, and power upgrade consulting.
The business operates on a sales-led, phone-driven go-to-market model with the prominent vanity number "310-2-DIESEL" and direct department lines for dispatch (Zach Rubio), operations (Josh Rubio), billing (Alex Ruiz), and 24/7 emergency response. There is no online ordering or digital self-service; all service requests are initiated by phone. Pricing is custom and quote-based on volume, customer needs, and service specifications, with the company emphasizing direct-from-supplier purchasing to deliver competitive rates. Marketing channels are minimal: a basic GoDaddy-hosted website, an email newsletter subscription, and direct inbound phone calls constitute the entire acquisition stack.
Rubio's Fleet is wholly family-controlled, with David Rubio as Owner/CEO, Joshua Rubio as VP of Yard Operations, Zach Rubio as VP of Business Operations, Anna Rubio managing Accounts Receivable, and Alex Ruiz managing Accounts Payable. The company has no institutional investors, no parent entity, no disclosed partnerships, and no patents or certifications in source material. It is currently hiring delivery drivers, a dispatcher, and an in-house accountant, signaling active capacity build-out within its existing California geography.
Rubio's Fleet firmographics
Firmographics- Name
- Rubio's Fleet
- Legal name
- Rubio's Fleet Inc.
- Website
- https://rubiosfleet.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rubio's Fleet Inc. is a family-owned mobile diesel fueling company founded in 2016 in Long Beach, California, providing 24/7 on-site fuel delivery, generator rentals, DEF wholesale, and fuel tank rentals to construction companies, fleet operators, and commercial facilities across California.
- Ownership category
- akta.pro rank
Rubio's Fleet industry classification
Industry- Product category
- Mobile Diesel Fuel Delivery Services
- NAICS
- Fuel Dealers (45721)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
Keywords
Where Rubio's Fleet is headquartered
LocationHeadquarters
- HQ city
- Canal Point
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rubio's Fleet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Mobile Fuel Delivery: 24/7 on-site mobile fueling services delivering diesel fuel directly to customer locations. Includes red dyed diesel, clear diesel, and DEF. Revenue generated through fuel volume sales and delivery service charges.
- Equipment Rentals: Generator rentals of various sizes available 24/7. Fuel tank rentals in multiple sizes.
- Fuel and Lubricant Sales: Direct sales of diesel fuel, Diesel Exhaust Fluid (DEF) at wholesale pricing, and lubricants.
- Equipment Transportation: Transportation services for fueling equipment as part of service offerings.
- Power Upgrade Consulting: Consulting services for power upgrade solutions for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Rubio's Fleet product offering
Product offeringCore offering
Rubio's Fleet Inc. provides 24/7 on-site mobile diesel fuel delivery to construction sites, commercial fleets, and industrial facilities across California. Fuel is delivered directly to customer locations using tractor-trailers, bobtail tankers, and 4x4 pickup trucks, complemented by generator rentals and fueling, fuel tank rentals and equipment sales, Diesel Exhaust Fluid (DEF) wholesale, lubricants, wet-hosing for construction equipment, power upgrade consulting, and 24/7 emergency fuel services.
Product overview
Rubio's Fleet Inc. is a family-owned mobile fueling company operating since 2016, offering on-site diesel fuel delivery services across California. The company's core offering is mobile diesel fueling, delivered through a fleet of vehicles including tractor-trailers, bobtail tankers, and 4x4 pickup trucks. This mobile fueling service is complemented by two fuel products—Red Dyed Diesel (for off-road/tax-exempt use) and Clear Diesel (for on-road use)—as well as Diesel Exhaust Fluid (DEF) sold at wholesale pricing. Supporting services include generator rentals with 24/7 refueling and service support, fuel tank rentals and equipment sales, onsite wet-hosing for construction equipment, lubricants, and power upgrade consulting. All services are available 24/7 with competitive direct-buy pricing, unified by the company's focus on bringing fuel to customers rather than requiring them to visit commercial pumps.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Diesel Fuel Delivery 24/7 on-site mobile diesel fueling service delivering fuel directly to customer locations using a fleet that includes tractor-trailers, bobtail tankers, and 4x4 pickup trucks. Available around the clock for construction sites, fleet yards, and industrial facilities across California.
- Red Dyed Diesel Red dyed diesel fuel for off-road and tax-exempt use cases, supplied as part of the mobile fuel delivery service.
- Clear Diesel Standard clear diesel fuel for on-road vehicles and equipment, supplied through the mobile fuel delivery service.
- Diesel Exhaust Fluid (DEF) Wholesale Diesel Exhaust Fluid (DEF) sold at wholesale pricing for emissions compliance in diesel engines.
- Lubricants Lubricant products for fleet and equipment maintenance, supplied alongside fuel delivery.
- Onsite Fueling / Wet-Hosing Direct fuel delivery to construction equipment on-site, including wet-hosing of construction equipment to maximize working time and minimize downtime at commercial pumps.
- Generator Fueling & Rentals Generator rentals available 24/7 in all sizes, including generator delivery, refueling, and ongoing service support.
- Fuel Tank Rentals & Equipment Sales Fuel tanks available in various sizes for rent or purchase, supporting on-site fuel storage for customers.
- Power Upgrade Consulting Consulting services for power system upgrades and optimization, supporting customers changing power needs.
- Emergency Fuel Services 24/7 emergency fuel delivery services available around the clock, providing immediate response for time-sensitive fueling needs.
Companies that use Rubio's Fleet
Customer profileSegments3 records
Ideal customer profiles3 records
Rubio's Fleet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rubio's Fleet partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Rubio's Fleet competitors and assessment
Company assessmentBroad incumbents
- Sunbelt Rentals: National equipment-rental provider offering generators, fuel tanks, and power solutions, competing with Rubio's equipment-rental and power-upgrade consulting offerings.
- Atlas Oil Company: National fuel distributor with mobile and bulk delivery for fleets and commercial customers across multiple states, offering overlapping diesel, DEF, and lubricant product lines plus emergency fueling services.
- Aggreko: Global provider of temporary power generation and temperature-control rentals including generators and associated fuel supply, directly comparable to Rubio's generator-rental and refueling service.
- United Rentals: Largest North American equipment-rental company with a fleet of generators, fuel/storage tanks, and power solutions, competing for the same commercial and industrial customers.
- Generac Power Systems: Leading manufacturer and renter of backup generators and power solutions, directly overlapping with Rubio's generator rental and refueling line of business.
Regional players
- Sun Coast Resources: Mobile fuel, lubricant, and DEF distributor serving commercial fleets and construction in the southern US, operating a comparable on-site delivery model in a different region.
Direct peers
- Booster: Tech-enabled mobile fuel delivery service for commercial fleets and businesses; overlaps directly with Rubio's on-site fueling model while operating at larger scale and with proprietary digital ordering.
Others
- WEX Inc. (Fuelman): Fleet fuel-card and payment-management provider that competes indirectly with mobile fueling by enabling fleets to control fueling spend at retail and cardlock locations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rubio's Fleet social profiles
Digital presenceRubio's Fleet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubio's Fleet leadership team
Management profileNumber of profiles
Profiles5 records
Rubio's Fleet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubio's Fleet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubio's Fleet
What does Rubio's Fleet do?
Rubio's Fleet Inc. provides 24/7 on-site mobile diesel fuel delivery to construction sites, commercial fleets, and industrial facilities across California. Fuel is delivered directly to customer locations using tractor-trailers, bobtail tankers, and 4x4 pickup trucks, complemented by generator rentals and fueling, fuel tank rentals and equipment sales, Diesel Exhaust Fluid (DEF) wholesale, lubricants, wet-hosing for construction equipment, power upgrade consulting, and 24/7 emergency fuel services.
Is Rubio's Fleet a public or private company?
Rubio's Fleet is a private company. It is classified as family owned and is currently operating.
When was Rubio's Fleet founded?
Rubio's Fleet was founded in 2016. It employs 1 to 10 people.
Where is Rubio's Fleet based?
Rubio's Fleet is headquartered in Canal Point, United States, in the North America region.
How does Rubio's Fleet make money?
Five revenue lines are on record. Mobile Fuel Delivery is the primary driver. The others are equipment Rentals, fuel and Lubricant Sales, equipment Transportation and power Upgrade Consulting.
Who are Rubio's Fleet's main competitors?
Broad incumbents on record are Sunbelt Rentals, Atlas Oil Company, Aggreko, United Rentals and Generac Power Systems. Sun Coast Resources is listed as a regional player. Booster is listed as a direct peer. WEX Inc. (Fuelman) is listed as an others.
Does Rubio's Fleet have an API?
No public API is recorded for Rubio's Fleet.
What industry is Rubio's Fleet in?
Rubio's Fleet's product category is Mobile Diesel Fuel Delivery Services. Its primary akta.pro industry code is EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery). Its NAICS code is 45721 and its SIC code is 5171.