What Switch Event Marketing does

Switch Event Marketing Agency is a privately held Turkish event marketing agency headquartered in Kagithane, Istanbul, founded in 2014. The company designs and executes corporate events, trade show stands, roadshows, incentive programs, sports events, and promotional campaigns for enterprise clients across multiple industries. Its service portfolio is organized around six core offerings: Corporate Meeting Organizations, Trade Show Booth and Events, Roadshow, Sports Events, Incentive Events, and Promotion Ideas, plus a complementary virtual suite branded Switch Online: Education and Workshops that delivers remote wellness and team-building activities such as yoga, meditation, virtual quiz competitions, and treasure hunts.

The business operates as a professional services agency with no proprietary technology platform disclosed in the source material. Service delivery is turnkey and customized to client requirements, spanning concept design, staging, branding, promotional materials, and staffing. International trade show execution spans Turkey, Germany, UAE, and France, supported by a multilingual in-house team and partner agencies for foreign destinations. The sports events vertical is anchored by a team that includes many athletes, providing a credentialed perspective on large-scale participatory running events organized for nearly 9 consecutive years.

Revenue is generated through custom quote-based pricing on a multi-year contract cadence, with fees structured around event type, scale, and scope rather than standardized tiers. Pricing is not publicly disclosed. The customer base spans 18 named enterprise logos across pharmaceuticals (Abbott, Merck, Pfizer, Roche), automotive (Mercedes-Benz, TVS), financial services (Akbank, Avivasa), technology (Oracle, Dassault, Bosch), and consumer goods (Henkel, Herbalife, New Balance). The agency reaches prospects primarily through its website (switch.com.tr) and direct engagement, with no external funding or parent company ownership disclosed.

Name

Switch Event Marketing

Legal name

Switch Event Marketing Agency

Website

https://switch.com.tr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Switch Event Marketing is a privately held Istanbul-based B2B event marketing agency founded in 2014, designing and executing corporate events, trade shows, roadshows, incentive programs, sports events, and virtual workshops for enterprise clients in Turkey, Germany, UAE, and France.

Ownership category

akta.pro rank

Product category

Event Marketing Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industries

Corporate Conferences & Sales Kickoffs (MPAGAGAC), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Internal Communications & Change Management Events (THAHAIAG)

Keywords

• Corporate event management
• Trade show booth design
• Roadshow production services
• Incentive event planning
• Sports event organization

Headquarters

HQ city

Kagithane

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Marketing Services: Professional event marketing services including corporate meeting organization, trade show management, incentive events, roadshows, sports events, and promotional ideas. Revenue is generated through service fees for event planning, execution, and related services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Switch Event Marketing is a B2B event marketing agency that plans and executes corporate events end-to-end, including corporate meeting organization, trade show booth design and production, roadshows, incentive events, sports events, and customized promotional concepts. The firm additionally offers Switch Online, a suite of virtual workshops and team-building sessions (yoga, meditation, quizzes, treasure hunts, motivational speakers) for corporate clients.

Product overview

Switch Event Marketing is an event marketing agency offering a comprehensive portfolio of event management services organized under its core service offerings: Kurumsal Toplantı Organizasyonları (Corporate Meeting Organizations), Fuar Standı ve Etkinlikleri (Trade Show Booth and Events), Roadshow, Sportif Etkinlikler (Sports Events), Incentive Etkinlikleri (Incentive Events), and Promosyon Fikirleri (Promotion Ideas). Additionally, the company provides Switch Online: Eğitim ve Atölyeler (Online Education and Workshops) — a separate suite of virtual educational workshops including yoga, meditation, breathing exercises, crafts, seminars, and team-building activities like virtual quiz competitions and treasure hunts. The core services focus on corporate event planning and execution, while the online workshops complement these offerings with virtual team-building and wellness activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Kurumsal Toplantı Organizasyonları (Corporate Meeting Organizations) Full-service corporate meeting organization with over 10 years of experience, offering turnkey creative solutions including stage setup, event concept design, invitations, promotional materials, and staffing for enterprise clients.
• Fuar Standı ve Etkinlikleri (Trade Show Booth and Events) Trade show exhibition services including booth design, production, logistics, and event management for domestic and international fairs in Turkey, Germany, UAE, and France, serving various sectors.
• Roadshow Long and short-term promotional tours featuring mobile stage services and operations, branding work, promotional activities aligned with client concepts, temporary staff support, and event ideas for corporate brands.
• Sportif Etkinlikler (Sports Events) Organizational services for sports events including running races, with approximately 9 consecutive years of organizing some of Turkey's largest participatory road running events; many team members are athletes themselves.
• Incentive Etkinlikleri (Incentive Events) Incentive event management for Turkish and international destinations, including reservations, ticketing, program content creation, meetings, and team activities from A to Z for corporate clients.
• Promosyon Fikirleri (Promotion Ideas) Customized promotional ideas suitable for each event's concept, including branding work, personalized items for individuals or organizations, and custom shipments.
• Switch Online: Eğitim ve Atölyeler (Online Education and Workshops) A comprehensive suite of online educational workshops and team-building sessions including yoga, pilates, meditation, breathing exercises, laughter yoga, neuro-movement awareness (Anat Baniel Method), strengthening exercises, candle making, origami, flower arrangement, cocktail making, healthy recipes, zero waste living, minimal living seminars, non-toxic home workshops, virtual quiz competitions, virtual treasure hunt games, webinar moderation, and keynote/motivational speakers.

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner Agencies (International)minorChannel Partner/ Reseller/ DistributorPartner agencies for international meeting organization when events are held outside Turkey. These partner agencies collaborate with Switch to deliver event services in foreign destinations.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MKG: France-based event and experiential marketing agency offering corporate events, trade shows, and brand activations. Comparable service model to Switch with a focus on creative event design and execution for enterprise clients.
• MCI Group: Global meetings, events, and association management agency headquartered in Switzerland. Directly comparable as a full-service B2B event marketing firm serving enterprise and association clients across corporate meetings, trade shows, and incentive programs.
• Pico Group: Global experiential marketing and event agency providing exhibition, trade show, and brand activation services. Directly comparable in trade show booth production and corporate event design for enterprise clients across multiple geographies.
• Sparks: US-based experiential marketing agency delivering trade shows, corporate events, and roadshow activations. Comparable service mix to Switch across corporate meetings, roadshows, and trade show exhibits.
• INVNT: Global brand experience agency producing live events, trade shows, and hybrid experiences for enterprise brands. Comparable to Switch in delivering integrated corporate event, incentive, and trade show services.
• Jack Morton Worldwide: Global brand experience agency producing events, trade shows, and experiential programs for enterprise brands. Comparable to Switch in delivering turnkey corporate events, roadshows, and activation campaigns for multinational clients.
• George P. Johnson Experience Marketing: Large experiential marketing agency specializing in trade show exhibits, corporate events, and brand activations. Closely aligned with Switch's trade show booth design, corporate meetings, and incentive event services.

Broad incumbents

• GL Events: France-headquartered global event industry operator with venues and event management services across exhibitions, congresses, and corporate events. Comparable as a broader incumbent offering overlapping trade show and event organization capabilities.

Emerging players

• Cvent: US-headquartered event management technology platform providing registration, venue sourcing, and virtual event tools. Adjacent competitor that increasingly overlaps with traditional event agencies on the technology layer Switch does not own.

Regional players

• ARO Events: Turkey-based event and communications agency serving corporate clients with event management, roadshows, and trade show services. Most directly comparable regional peer given shared Turkish market and similar B2B event marketing positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/switch-event-marketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Switch Event Marketing