Studio Light BV

What Studio Light BV does

Studio Light BV is a Netherlands-headquartered (Barneveld) designer, manufacturer, and wholesaler of paper crafting supplies, founded in 1979 and operating as a privately held Dutch BV. The company offers more than 1,000 SKUs across six core product categories — Decoration & Embellishments, Inks/Mediums & Coloring, Masks & Embossing Folders, Papers & Foils, Stamps & Cutting Dies, and Tools & Accessories — and manages a portfolio of five distinct brands: Studio Light, Art by Marlene, Creative Craftlab, Hazel Eaton, and Jenine's Mindful Art, several of which are tied to named artists. Releases follow a quarterly cadence and are organized around coordinated themed collections (e.g., Christmas Forest, Enchanted Fairytale, Nature's Dream, Charming Autumn) that bundle stamps, cutting dies, papers, and tools under a unified design language.

The business operates an exclusively B2B wholesale model: the public website hides prices behind a wholesale approval gate and recruits new resellers via [email protected]. Studio Light distributes globally through a Shopify-powered e-commerce platform supporting 12 currencies and shipping to 35+ countries across Europe, North America, Asia Pacific, and the Middle East. The company is privately held with no disclosed parent, institutional investor, or venture backing; no revenue, funding, or headcount growth figures are publicly available. It employs between 11 and 50 people, and its technology stack is not publicly documented beyond its commerce platform.

Name

Studio Light BV

Legal name

Studio Light BV

Website

https://studiolight.nl

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio Light BV designs and wholesales paper crafting supplies — stamps, cutting dies, papers, masks, inks, and tools — across five brands to craft retailers and hobbyists in 35+ countries via a wholesale-only B2B model.

Ownership category

akta.pro rank

Product category

Craft Supplies

NAICS

Converted Paper Product Manufacturing (3222), Office Supplies (except Paper) Manufacturing (339940), Stationery Product Manufacturing (32223)

SIC

Pens, Pencils & Other Artists' Materials (3950), Papers & Allied Products (2600), Wholesale-Paper & Paper Products (5110)

akta.pro industry

PRIMARYCRALACAD

Scrapbooking & Paper Crafts Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail

SECONDARYCRALACAC

Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail

SECONDARYIMAMAHAG

Stationery & Office Paper Products (notebooks, pads, forms)

Industrials, Manufacturing & Construction/Paper & Forest Products/Converted Paper Products (Corrugated, Bags, Labels, Stationery)

SECONDARYCRALABAG

Art & Drafting Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Office Supplies & Stationery Retail

Keywords

• Craft supplies wholesale
• Paper crafting products
• Stamps cutting dies
• Scrapbooking materials
• Cardmaking supplies

Headquarters

HQ city

Barneveld

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale crafting supplies sales: Studio Light generates revenue through B2B wholesale sales of crafting supplies to approved resellers and distributors. Products are sold in bulk to craft stores and specialty retailers rather than direct-to-consumer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Studio Light BV designs and manufactures paper crafting supplies — including stamps, cutting dies, masks, embossing folders, decorative and specialty papers, inks, paints, embellishments, hot foil plates, and crafting tools — sold under a multi-brand portfolio. The company operates a B2B wholesale model, supplying these products to approved craft retailers and resellers worldwide through a Shopify-powered storefront with region-specific pricing.

Product overview

Studio Light BV is a Netherlands-based crafting supplies company operating a multi-brand e-commerce platform for wholesale and retail customers. The portfolio consists of the company's own Studio Light brand plus four licensed artist brands (Art by Marlene, Creative Craftlab, Hazel Eaton, Jenine's Mindful Art). Products span six core categories: Decoration & Embellishments (craft domes, hot foil, stickers, paper flowers, plywood, wax), Inks/Mediums & Coloring (inks, markers, paints, pens, pencils), Masks & Embossing Folders (embossing folders, masks, stencils), Papers & Foils (cardstock, vellum, die-cut pads, coloring books), Stamps & Cutting Dies (clear stamps, cling stamps, cutting dies, hot foil plates), and Tools & Accessories (brushes, brayers, adhesives, journals, storage). The company sells through its Shopify-powered website and offers wholesale pricing to approved resellers.

Differentiator

Problem solved

Functional benefit

Brands

• Art by Marlene: Crafting brand featuring advent calendars, masks, paints, papers, stamps, cutting dies, tools and accessories
• Creative Craftlab
• Hazel Eaton
• Jenine's Mindful Art
• Studio Light

Products and services

• Art by Marlene Art by Marlene is an artist-affiliated crafting brand featuring advent calendars, masks, paints, papers, stamps and cutting dies, and tools and accessories, designed for paper crafting enthusiasts.
• Creative Craftlab Creative Craftlab is a crafting brand offering masks and embossing folders, papers, and stamps and cutting dies aimed at creative crafting projects.
• Hazel Eaton

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tim Holtz / Advantus: Tim Holtz's Advantus product line offers stamps, dies, idea-ology embellishments, and mixed-media supplies for paper crafters and art journalists. Its coordinated designer-driven assortment directly parallels Studio Light's themed collection strategy and target crafter demographic.
• Stampin' Up!: Stampin' Up! sells coordinated paper, stamps, dies, ink, and accessories for card making and scrapbooking through a direct-sales channel. It overlaps directly with Studio Light's core scrapbooking/paper-craft portfolio and multi-brand go-to-market, and competes for the same hobbyist crafter end customer.
• Echo Park Paper Co. Echo Park Paper Co. designs and sells themed scrapbook paper collections, sticker sheets, and journaling cards through wholesalers and retailers. Its collection-based paper-craft model and target customer (scrapbookers/card makers) directly overlap with Studio Light's Studio Light and Jenine's Mindful Art lines.
• Sizzix (Ellison): Sizzix manufactures and distributes die-cutting machines, dies, and embossing folders for paper crafters, hobbyists, and educators. It competes with Studio Light in the cutting-dies and embossing category, both via wholesale to craft retailers and through co-branded designer collections.
• Hero Arts: Hero Arts designs clear stamps, cling stamps, ink pads, and coordinating card-making supplies sold through independent craft retailers. It competes with Studio Light's stamp and ink categories and shares the artist/designer-brand positioning that several Studio Light sub-brands use.
• Spellbinders Paper Arts: Spellbinders designs cutting dies, embossing folders, stamps, and hot foil plates sold through craft retailers worldwide. Its product mix and wholesale channel are nearly identical to Studio Light's, making it a close head-to-head competitor in paper-craft dies and embossing.
• Tonic Studios: Tonic Studios is a UK-based paper-craft supplier offering dies, stamps, embossing folders, paper pads, and tools to craft retailers globally. It mirrors Studio Light's product breadth, design-driven collections, and European wholesale orientation, making it one of the closest direct peers.
• Papermania / Docrafts: Papermania (Docrafts) designs and distributes scrapbooking paper, card-making toppers, stamps, and embellishments to craft retailers across the UK and Europe. Its product categories, themed collections, and wholesale distribution model closely match Studio Light's scrapbooking and card-making assortment.
• Ranger Industries: Ranger Industries manufactures Tim Holtz-brand inks, distress mediums, stamping tools, and mixed-media craft supplies distributed to craft retailers. It overlaps with Studio Light's inks, mediums, and tools categories and competes for the same specialty retailer shelf space.

Broad incumbents

• Cricut: Cricut is a large publicly traded craft platform whose cutting machines, design software, and consumables (paper, vinyl, iron-on) span a broader maker audience. While not a direct die/paper-stock competitor, it competes for the same discretionary craft dollars and shelf space at major retailers that carry Studio Light products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@studiolightmovies
• Facebookfacebook.com/StudioLightcrafts
• Instagraminstagram.com/studiolight_nl
• LinkedInlinkedin.com/company/studiolight

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Light BV