Sas Brasserie Sainte Cru

What Sas Brasserie Sainte Cru does

Sas Brasserie Sainte Cru is an independent French craft brewery (SAS, social capital €5,810) founded in 2012 in Colmar, Alsace. It produces a permanent range of approximately 15 beers spanning classic styles (Pils, Hefeweizen, Amber, Tripel) and hop-forward American-inspired offerings, with a clear specialization in New England and Hazy IPAs such as Don't Panic (West Coast IPA), Death in Technicolor (Double NEIPA), American Dream (Session NEIPA), Projet Chaos (Extra Pale Ale) and L'Enfant Sauvage (Mango NEIPA). The brewery operates from 14 rue Denis Papin (Z.I. Nord, Colmar) with a secondary logistics office at 9 rue Denis Papin, and recently scaled production with 2 x 100 HL fermenters and brewing automation supporting up to 2 sessions per day; 80% of output is packaged in reusable 20-liter stainless steel kegs.

The company runs a three-channel go-to-market: (1) direct-to-consumer via an on-site taproom serving 8 draft beers alongside food, merchandise and brewery tours (€15 tour + 4 tastings); (2) B2B supply of kegs and packaged beer to restaurants, bars, hotels and event organizers, with a dedicated sales and logistics operation; and (3) retail distribution through an exclusive partnership with French craft beer chain V and B, including a 2026 5-SKU Tarot-themed series. Marketing is concentrated on organic social (Facebook, Instagram, Untappd), local events in Colmar and word-of-mouth driven by the taproom and tour experience. The legal representative is Vivien Remond; the brewing team is led by P-A, Quentin and Ludo, who reached the 2,000th brew milestone in November 2025.

Pricing is unit-based across all channels with low ticket sizes (€5–15 tours, €10–18 beer flights, single bottles/cans for take-home). Revenue is not publicly disclosed and the company is privately held with no external investors, parent entities or subsidiaries identified in available data.

Name

Sas Brasserie Sainte Cru

Legal name

SAS BRASSERIE SAINTE CRU

Website

https://sainte-cru.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Sas Brasserie Sainte Cru is an independent Colmar-based craft brewery founded in 2012, specializing in American-hop and New England IPA beers, selling through an on-site taproom, B2B supply to bars and restaurants, and an exclusive retail partnership with V and B.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Beer Brewing & Brands (CRADAIAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewing
• Artisan beer production
• Brewery taproom services
• IPA brewing
• Craft beer distribution

Headquarters

HQ city

Colmar

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Sales: On-site beer sales at the taproom for immediate consumption, including 8 draft beers on tap. Also serves other beverages (wines, cocktails, shots, cider, sodas, juices) and food items (sausages, pretzels, and summer food trucks).
2. Take-Home Beer Sales: Sale of bottled and canned beers for off-site consumption. Formats include 75 cl bottles (sold in 6/12 packs for professionals, individually at taproom), 44 cl cans, and 33 cl bottles. Also sells gift cards.
3. B2B/Professional Sales: Supply of kegs and packaged beers to professional clients (restaurants, bars, distributors). Dedicated contact for logistics and orders at 9 rue Denis Papin.
4. Merchandise: Sale of branded merchandise including caps, beanies, sweatshirts, t-shirts, skateboards, bottle openers, posters, tote bags, and gift boxes.
5. Brewery Tours: Paid tours of the brewery facilities with guided presentation and beer tasting sessions (4 x 12.5 cl).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sas Brasserie Sainte Cru is an artisanal craft brewery founded in 2012 in Colmar, France. It brews approximately 15 permanent craft beers with a focus on American hop-forward styles, particularly NEIPA/Hazy IPAs, classic IPAs, Pils, Hefeweizen, and experimental hoppy beers. It operates an on-site taproom serving 8 draft beers, sells packaged beers (75cl bottles, 44cl cans, 20L stainless steel kegs), branded merchandise, and offers paid brewery tours with tastings. Production is split between direct-to-consumer taproom sales and B2B supply to restaurants, bars, hotels and distributors.

Product overview

Sas Brasserie Sainte Cru is an artisanal craft brewery founded in 2012 in Colmar, France, operating as a unified brewery with on-site taproom. The product portfolio consists of a permanent range of 15+ beers spanning traditional styles (Pils, Hefeweizen, Ambrée) to hop-forward American-inspired beers (Pale Ale, IPA, Double IPA) and New England/Hazy IPAs, plus seasonal/ephemeral releases. Core offerings include Don't Panic (West Coast IPA), Death in Technicolor (Double NEIPA), Orange Mécanique (Honey Tripel), White Rabbit (White IPA), American Dream (Session NEIPA), Projet Chaos (Extra Pale Ale), and L'Enfant Sauvage (Mango NEIPA). Services include the Taproom bar (8 draft taps), brewery tours with tastings, and takeaway beer sales in bottles and cans.

Differentiator

Problem solved

Functional benefit

Products and services

• Don't Panic West Coast style India Pale Ale brewed with American hops (Mosaic, Simcoe, Citra), featuring fruity flavors, firm bitterness, and a dry finish. At 6.5% ABV with 35 IBU. Core permanent beer of the brewery.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• V and BcoreChannel Partner/ Reseller/ Distributor · 20 January 2026Sainte Cru has a long-standing partnership with V and B, a French craft beer retail chain. In 2026, they launched an exclusive Tarot-themed beer series featuring 5 references across 5 different beer styles, distributed exclusively through V and B stores, with limited availability at the taproom.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Pelforth (Heineken France): Heritage French brewery brand owned by Heineken France producing lagers, ales and craft-style beers for French retail and on-premise. Comparable to Sainte Cru on French B2B and packaged distribution channels, but operates at significantly larger national scale.
• Kronenbourg (Carlsberg France): France's largest beer producer, part of Carlsberg Group, with broad lager and specialty beer portfolio across French retail and on-premise. Comparable to Sainte Cru only as a French brewer serving the same on-premise and retail channels, but vastly larger and mainstream.
• BrewDog: Large international craft brewery and bar chain headquartered in the UK with extensive taproom/brewpub operations globally. Comparable to Sainte Cru as a craft brand with signature IPAs/NEIPAs and taproom experiences, but vastly larger scale and geographic footprint.

Direct peers

• Brasserie Thiriez: Independent French craft brewery in Esquelbecq (Hauts-de-France) producing hop-forward ales and farmhouse-style beers for B2B and retail. Comparable to Sainte Cru as a similarly scaled French craft producer with a strong regional identity and trade-led distribution.
• Ninkasi: French independent craft brewery founded in Lyon in 1997, producing a broad range of hop-forward and flagship beers and operating brewpubs across France. Closely comparable to Sainte Cru on craft positioning, hop-forward DNA, taproom/brewpub model, and multi-channel distribution.
• Brasserie Gallia: Paris-based craft brewery producing IPAs, NEIPAs and lagers with on-site taproom and B2B distribution across France. Directly comparable to Sainte Cru on craft positioning, NEIPA/hazy IPAs, and combined taproom-plus-distribution model.
• Brasserie du Pays Flamand: Independent French craft brewery in Nord producing hop-forward ales, B2B keg supply and packaged retail across northern France. Directly comparable to Sainte Cru on independent craft positioning, hop-forward recipes, and keg/B2B-led distribution.
• Brasserie Meteor: Historic family-owned brewery in Hochfelden, Alsace, founded in 1640, producing a range of lagers, ales and craft beers for French retail and on-premise. Direct geographical peer to Sainte Cru with similar B2B/on-premise and packaged retail channels in Alsace and eastern France.

Regional players

• Fischer: Historic Alsatian brewery (part of Radeberger Gruppe) producing lagers and craft-style beers primarily for the Alsace market. Comparable to Sainte Cru as an Alsace-based brewer with shared regional identity, but operates at much larger scale and with a lager-led portfolio.
• Brasserie Licorne (Karlsberg): Alsace-rooted brewery brand owned by Karlsberg Group producing lagers and craft-style beers for French on-premise and retail. Comparable to Sainte Cru on Alsace geography and on-premise/B2B distribution, but materially larger and lager-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BrasserieSainteCru
• Instagraminstagram.com/brasserie_sainte_cru
• LinkedInlinkedin.com/company/brasserie-sainte-cru

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sas Brasserie Sainte Cru