Soriano Floor Finishing, LLC

What Soriano Floor Finishing, LLC does

Soriano Floor Finishing, LLC (operating as Soriano Floors and Soriano Sport Floors) is a family-owned, multi-generational athletic flooring contractor headquartered in Meridian, Idaho. The company provides end-to-end flooring services for sports and athletic facilities, including wood floor installation (as an accredited MFMA installer for Action Floor Systems), rubber gym and weight room flooring, indoor running tracks, indoor turf installation, sanding and refinishing, annual recoatings, and in-house artwork and game line design. Its customer base spans educational institutions, fitness and recreation centers, and sports clubs and athletic organizations, with publicly disclosed work including projects for the College of Idaho.

The business operates on a project-based professional services revenue model, with custom quotes generated per engagement based on facility requirements, square footage, materials, and scope. Recurring revenue comes from annual recoating and refinishing maintenance on previously installed gymnasium floors, while one-time project revenue is generated by new installations and repair work. Pricing is quote-based and not publicly disclosed, with customers initiating engagement through the company's website (sorianofloors.com) via a 'Get a free quote' call-to-action and direct contact with team members.

The company holds MFMA (Maple Floor Manufacturers Association) accredited installer certification and maintains vendor relationships with Action Floor Systems, Aacer Flooring, and association memberships with MFMA and the Sports Builders Association. It is controlled by three family members — Carlos J Soriano, Martha C Lawrence, and Pablo D Soriano — and operates as a bootstrapped, founder-owned LLC with no external investors or parent company. Service delivery is regional, confined to Idaho and the surrounding area, through direct field sales engagement with facility managers, school administrators, and athletic directors.

Name

Soriano Floor Finishing, LLC

Legal name

Soriano Floor Finishing, LLC

Website

https://sorianofloors.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Soriano Floor Finishing is a family-owned, MFMA-accredited athletic flooring contractor in Meridian, Idaho, providing installation, refinishing, rubber flooring, indoor turf, and custom game line services to schools, fitness centers, and athletic organizations in the regional market.

Ownership category

akta.pro rank

Product category

Athletic Flooring Contracting Services

NAICS

Flooring Contractors (238330)

akta.pro primary industry

Sports & Performance Flooring (Gym, Courts, Tracks) (IMADAJAI)

akta.pro secondary industry

Hardwood Floor Installation (HSAPAGAA)

Keywords

• Athletic flooring installation
• Wood floor refinishing
• Sport floor maintenance
• Rubber gym flooring
• Indoor turf installation

Headquarters

HQ city

Meridian

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Flooring Installation Services: One-time project-based revenue from new flooring installations including wood floors, rubber flooring, and indoor turf. Projects are custom-quoted based on facility requirements, square footage, and materials specified.
2. Refinishing and Restoration Services: Recurring maintenance revenue from refinishing, recoating, and repair services. Annual recoatings recommended for gym floors to maintain finish and surface integrity.
3. Design and Custom Artwork Services: Custom artwork and game line services for gymnasium branding and court markings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Soriano Floor Finishing, LLC provides installation, design, repair, refinishing, and maintenance services for athletic flooring systems, including maple wood gymnasium floors, rubber gym and weight room flooring, indoor running tracks, and indoor turf. As an MFMA-accredited installer for Action Floor Systems, the company delivers custom-quoted, project-based flooring solutions for schools, fitness centers, and athletic facilities in the Idaho region.

Product overview

Soriano Floor Finishing, LLC (Soriano Floors / Soriano Sport Floors) is a family-owned, multi-generational athletic flooring contractor offering a comprehensive suite of flooring services for sports facilities. The company's service portfolio includes wood floor installation (with MFMA accreditation for Action Floor Systems), in-house artwork and game line application, sanding and refinishing, annual recoatings, rubber flooring for gyms and weight rooms, indoor running tracks, and indoor turf installation. Rather than a software platform, the company operates as a service-based contractor providing end-to-end athletic flooring solutions from installation through maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Flooring Installation Professional athletic wood floor installation services with MFMA accreditation for Action Floor Systems, providing quality installation for gymnasiums and sports facilities.
• Artwork and Game Lines In-house artwork and game line services for gymnasium projects, providing experienced design and marking for basketball courts, volleyball courts, and other athletic surfaces.
• Refinishing Wood floor sanding and refinishing services that restore floors to bare wood, bringing them back to life with beauty and longevity.
• Annual Recoatings Yearly recoating services for gym floors to prevent excessive wear on the finish and maintain the playing surface.
• Rubber Gym Floors Expertly installed rubber floors for gyms that elevate both aesthetics and function, available in various colors to match facility branding.
• Weight Room Flooring Premium rubber flooring installation for weight rooms, available in a variety of colors to match branding.
• Indoor Running Tracks Safely installed running tracks built to last, elevating gym and fitness facility spaces.
• Indoor Turfs Indoor turf installation services for small practice areas to larger recreational spaces, providing an extra edge for facilities.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Action Floor SystemscoreStrategic or Co-development PartnerSoriano Floors is an Accredited MFMA installer for Action Floor Systems, a premier manufacturer of maple wood sports floors. This partnership provides access to quality Action Floor products and technical support, while Soriano Floors provides certified installation services for these products in the Idaho region.
• MFMA (Maple Floor Manufacturers Association)coreStrategic or Co-development PartnerSoriano Floors is a member of the Maple Floor Manufacturers Association, the governing body that sets standards for maple sports floor installation. MFMA membership and accreditation demonstrates technical expertise and adherence to industry installation standards.
• Aacer FlooringminorStrategic or Co-development PartnerListed as a partner/vendor on the Soriano Floors About page. Aacer Flooring is a manufacturer of specialty flooring products that Soriano Floors works with to provide comprehensive athletic flooring solutions.
• Sports Builders AssociationminorStrategic or Co-development PartnerListed as a partner on the Soriano Floors About page. Sports Builders Association is an industry organization for athletic facility construction that Soriano Floors maintains membership and alignment with for industry best practices.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Action Floor Systems: Premier manufacturer of maple wood sports floors and Soriano's primary partner. Action Floor Systems both manufactures and operates its own installation network, making it a broad incumbent in athletic flooring that overlaps with Soriano's core maple gymnasium offering.
• Aacer Flooring: Manufacturer of specialty athletic flooring products and a listed partner of Soriano. Comparable as a broader athletic flooring provider with its own installation/service network and similar end customers.
• Tarkett Sports: Major global sports surfacing manufacturer with installation services across wood, vinyl, rubber, and track systems. Overlaps with Soriano's full product mix (wood gym floors, rubber weight room flooring, running tracks) at much larger scale.
• Mondo Sports: Global manufacturer of athletic surfaces including tracks, gym flooring, and indoor sport systems. Comparable in product breadth (rubber, tracks, gym surfaces) to Soriano, though operating at much larger scale internationally.

Direct peers

• Regupol America: Manufacturer and installer of rubber athletic flooring, track surfaces, and acoustic underlayments. Comparable to Soriano's rubber gym, weight room, and indoor running track installations serving fitness and education customers.
• Ecore Athletic: Manufacturer and installer of rubber and recycled athletic flooring for weight rooms, training facilities, and gyms. Directly comparable to Soriano's rubber gym and weight room flooring offering for fitness and recreation customers.
• SnapSports: Manufacturer and installer of modular athletic flooring and indoor sport surfaces for gyms, courts, and recreational facilities. Comparable to Soriano in serving schools, recreation centers, and athletic facilities with multi-surface installations.
• Kiefer Sports (Sport Group): Provider of athletic surfaces and gym flooring products with installation services. Comparable to Soriano in serving educational and recreational facilities with full-service flooring installation and related services.
• Connor Sports: Manufacturer and installer of maple sports flooring and other athletic surfaces. Directly comparable as a full-service athletic flooring provider with installation, refinishing, and game-line capabilities similar to Soriano.
• Robbins Sports Surfaces: Long-established maple sports floor manufacturer and installer. Directly comparable to Soriano in the gymnasium maple floor installation segment, with similar institutional customer base and full-service installation/refinishing offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SorianoSportFloors
• LinkedInlinkedin.com/company/soriano-floor-finishing-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soriano Floor Finishing, LLC