Soupbase

What Soupbase does

Soupbase (legally 'SoupBase', operating via 'SB Acquisition / Soupbase.com') is a US-based direct-to-consumer e-commerce retailer specializing in professional-grade culinary bases, flavor concentrates, gravies, sauces, and specialty cooking ingredients. The company sells an aggregated catalog spanning poultry, meat, seafood, and vegetable bases; flavor concentrates; sauce preps; gravies and thickeners; low-sodium and gluten-free variants; and a BBQ sub-brand ('Slap Yo Daddy BBQ'). Key authorized brand partners include Minor's (Nestlé Professional), RL Schreiber, Custom Culinary, Knorr, Amore, and Zatarain's, with individual SKUs priced between roughly $4.25 and $86.95 and free shipping on US orders of $60 or more. The storefront is built on the Shopify e-commerce platform, with marketing conducted through the website, an email newsletter, and organic Facebook and Instagram channels, supplemented by an extensive recipe and downloadable-recipe-booklet content library.

The company serves two persona segments: professional chefs and food-service buyers seeking consistent, concentrated flavor bases, and home cooks seeking restaurant-quality results without scratch stocks. Revenue mechanics are one-time unit purchases through the DTC site, with occasional bundled combo packs at discounted pricing. Soupbase holds no patents, trademarks of its own, or disclosed certifications; it has no parent company, no disclosed funding, no management-team visibility beyond a general contact email and 1-800 number, and operates from a headquarters in Solon, Ohio and a shipping/warehouse facility in Willoughby Hills, Ohio, with a stated employee count of 11-50 and a year founded of 1994.

Strategically, Soupbase's recent activity has emphasized catalog deepening rather than channel or geographic expansion: the addition of the RL Schreiber premium line (Chicken, Beef, Clam, Lobster, Roasted Beef, Roasted Chicken Bases), the Slap Yo Daddy BBQ sub-brand, and dietary-segmented collections (Low & Reduced Sodium, Gluten-Free) indicate incremental SKU and segment expansion within a US-only, DTC-only operating model.

Name

Soupbase

Legal name

SoupBase

Website

https://soupbase.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Soupbase is a US-based direct-to-consumer e-commerce retailer selling professional-grade culinary bases, flavor concentrates, sauces, gravies, and specialty cooking ingredients to professional chefs and home cooks via a Shopify storefront.

Ownership category

akta.pro rank

Product category

Specialty Food Ingredients

NAICS

All Other Specialty Food Retailers (445298)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYCRAHAMAK

Bulk Baking & Ingredients Supply Stores (Flour, Spices, Grains)

Consumer Products & Retail/Grocery & Food Retail/Wholesale-to-Consumer & Bulk Food Stores

SECONDARYCRAHAGAJ

Olive Oil, Vinegar & Condiment Specialty Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

Keywords

• Soup bases
• Culinary concentrates
• Flavor ingredients
• Cooking bases
• Professional food ingredients

Headquarters

HQ city

Solon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer sales of food bases, concentrates, gravies, and cooking ingredients through the soupbase.com e-commerce platform. Products are sold as individual items with various sizes and formulations, with some bundled combo packs available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Soupbase operates an online store that retails professional-grade culinary bases, flavor concentrates, gravies and thickeners, sauce preparations, and specialty baking/cooking ingredients from recognized brands such as Minor's, Custom Culinary, RL Schreiber, Knorr, Amore, Zatarain's, and Slap Yo Daddy BBQ. Products are offered in concentrated forms (powders, gels, pastes) that yield multiple gallons of finished soup, stock, or sauce per unit, sold both individually and in discounted combo packs. The catalog spans poultry, meat, seafood, vegetable, low-sodium, and gluten-free bases, plus ancillary ingredients aimed at home cooks and professional/food service buyers.

Product overview

Soupbase is an e-commerce retailer specializing in professional-grade culinary bases, flavor concentrates, sauces, and cooking ingredients. The product portfolio is organized around multiple product categories including Poultry Bases & Gels (chicken, turkey), Meat Bases (beef, pork, ham, lamb, veal), Seafood Bases (clam, crab, lobster, shrimp), Vegetable Bases (mushroom, sautéed vegetable), Low & Reduced Sodium options, Gluten-Free products, Essential Ingredients for Baking & Cooking, Flavor Concentrates (ancho, chipotle, roasted garlic), Gravies/Thickeners, Sauce Preps/Classic Sauces (Alfredo, demi-glace, Hollandaise), and Slap Yo Daddy BBQ sub-brand. Key brands include Minor's (the primary brand for bases and concentrates), RL Schreiber (premium bases with nutrition facts), Custom Culinary, Knorr, Amore, and Zatarain's. The company also offers Combo Packs and Deals for bundled purchasing. Products range from individual 1 lb containers to 5 lb bulk sizes, with many products available in both regular and low-sodium variants.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Minor's (Nestlé Professional)coreOthersSoupbase is an authorized retailer of Minor's branded food bases, concentrates, and sauces. Minor's is a Nestlé Professional brand specializing in professional culinary ingredients. Soupbase carries a wide range of Minor's products including chicken, beef, seafood, and vegetable bases.
• Custom CulinarycoreOthersAuthorized retailer of Custom Culinary branded soup bases and concentrates. Products include beef, chicken, bacon, and vegetable granular bases sold through the Soupbase platform.
• RL SchreibercoreOthersRL Schreiber is a brand whose products are sold through Soupbase, including premium chicken, beef, clam, lobster, and roasted bases. These appear to be newer additions to the Soupbase catalog.
• KnorrminorOthersSoupbase carries Knorr branded liquid bases, including Knorr's Beef Liquid Base in 32 oz size.
• ShopifycoreTechnology or IntegrationThe soupbase.com website is powered by Shopify e-commerce platform, which provides the underlying e-commerce technology, payment processing, and store management infrastructure.

Recent moves5 records

Expansion highlights5 records

Emerging players

• Spiceology: Direct-to-chef spice and seasoning brand combining retail e-commerce with chef partnerships; overlaps Soupbase's chef-targeting motion but competes as a proprietary brand rather than a multi-brand retailer.

Broad incumbents

• The Chef's Warehouse: Specialty foodservice distributor supplying restaurants with bases, stocks, and concentrates from the same professional brands Soupbase retails, comparable in target buyer but operating B2B distribution.
• Goldbelly: Curated DTC marketplace for artisan and specialty foods with content-led storytelling, comparable in DTC specialty-food e-commerce model and chef-driven brand partnerships.
• Zingerman's: Specialty food and ingredient retailer with strong content and educational positioning targeting both foodies and professionals, comparable in curated specialty-foods DTC approach.
• Nestlé Professional (Minor's direct): Owns the Minor's brand that anchors Soupbase's catalog and sells direct to professional kitchens; represents the brand-side incumbent Soupbase depends on for its core assortment.
• Restaurant Depot: Members-only foodservice wholesale chain carrying Minor's, Custom Culinary, and Knorr professional bases alongside broader foodservice categories, representing the B2B supply side Soupbase overlaps with.

Direct peers

• Webstaurant Store: Largest online foodservice supply retailer in the U.S., carrying many of the same Minor's, Custom Culinary, and Knorr bases Soupbase sells, with broader category depth and B2B purchasing capability.
• BulkFoods.com: Online bulk specialty foods retailer carrying bases, concentrates, seasonings, and cooking ingredients sold direct to consumers, with overlapping SKUs and similar customer segments.
• Penzeys Spices: Long-established DTC retailer of spices, seasonings, and flavor ingredients to home cooks and professionals, comparable in niche focus, content-led marketing, and customer overlap.
• The Spice House: Specialty e-commerce retailer of culinary ingredients (spices, salts, extracts, and flavorings) targeted at both home cooks and chefs, mirroring Soupbase's DTC curated-ingredients positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Soupbasecom
• Instagraminstagram.com/soupbaseofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soupbase