Stunning Tours

What Stunning Tours does

Stunning Tours, operating as Risheng Tours & Cruises Inc, is a US-based tour operator that sells air-inclusive guided package tours and custom itineraries to international destinations. The company was founded in China in 2003 as an outbound tour operation and established its US corporate entity in California in 2015, making it a foreign-origin operator now anchored to the US consumer market. Its core product is multi-day escorted group tours bundled with international airfare, English-speaking guides, hotel accommodation, in-country transportation, and breakfast, sold at price points ranging from $299 (4-day Xi'an) to $6,598 (14-day Japan Panoramic). The portfolio spans 12+ destinations across East Asia (China, Japan), Southeast Asia (Thailand, Vietnam, Laos, Cambodia, India, Indonesia), Latin America (Mexico, Peru), Europe (Italy, Armenia, Caucasus), and Africa (Egypt, Morocco, Kenya), with ancillary offerings including private tours, FIT packages, MICE, reunion/honeymoon tours, and a $215 China visa application service with guaranteed approval.

The company's underlying technology is minimal: a WordPress-based website with online reservation forms and a US call center (Mon-Fri 10:30am–5:30pm PST) handling bookings, custom quotes, and seat selection. No proprietary platform, no API, no mobile app, no AI/ML features, and no third-party platform integrations are disclosed. Operational capability is delivered through a supply-side network — 100+ English-speaking tour guides, 200+ hotel partners, and long-term contracts with major airlines (China Eastern, Japan Airlines, American, Delta, United, Air China) — that enables competitive group pricing and capacity.

Revenue is generated almost entirely from one-time tour package sales, supplemented by mandatory service fees ($30–$150/tour for guide and driver gratuities), optional add-ons (seat selection $15–$50, single supplements, premium upgrades), the China visa service, and affiliate referral fees from RoamRight travel insurance. The customer base is approximately 5,000 US travelers annually, skewed toward budget-conscious individuals and multi-generational family groups seeking structured, English-led itineraries. Distribution runs through direct-to-consumer website and phone booking, complemented by a free-registration travel agent channel offering 10–20% commissions and FAM trips.

Name

Stunning Tours

Legal name

Risheng Tours&Cruises Inc

Website

https://stunningtours.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Stunning Tours (Risheng Tours & Cruises Inc) is a California-based tour operator selling air-inclusive guided group tours to 12+ international destinations for approximately 5,000 US travelers annually, supported by a network of 100+ tour guides and 200+ hotel partners.

Ownership category

akta.pro rank

Product category

Outbound Guided Tour Packages

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Photography & Scenic Viewpoint Tours (THAJAAAI)

akta.pro secondary industry

Small-Ship Expedition Cruises (Under ~500 Guests) (THAEADAC)

Keywords

• Guided tour packages
• International travel packages
• Asia tour operator
• Escorted group tours
• Travel booking services

Headquarters

HQ city

El Monte

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tour Package Sales: Primary revenue from selling comprehensive air-included guided tour packages. Prices range from $299 (Xi'an 4-day tour) to $6,598 (Japan Panoramic 14-day tour). Includes accommodation, transportation, domestic flights, tour guides, and breakfast.
2. Service Fees: Mandatory service fees for tips to tour guides and drivers, ranging from $30-$150 per tour depending on duration and destination.
3. Visa Application Services: Assisted visa application service for China at $215 (includes consulate fee) with guaranteed approval. Direct consulate application available for $140.
4. Optional Tours and Upgrades: Additional revenue from optional tours (e.g., $50-299 per activity), seat selection fees ($15-50), single room supplements, and premium flight upgrades.
5. Travel Insurance Referral: Referral partnership with RoamRight travel insurance. Company recommends but is not licensed to sell insurance directly.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Stunning Tours (Risheng Tours & Cruises Inc) organizes air-inclusive guided tour packages to international destinations including China, Japan, Southeast Asia, Latin America, Europe, and Africa, with tour durations from roughly 4 to 16 days and group sizes up to 36 passengers. Each package bundles international airfare (from U.S. gateways), domestic flights, hotel accommodations, daily breakfast, ground transportation, English-speaking tour guides, and airport transfers. Additional offerings include private tours, FIT (free independent travel) packages, MICE/corporate tours, and a guaranteed China visa application service for U.S. citizens.

Product overview

Stunning Tours (Risheng Tours&Cruises Inc) is a travel company specializing in air-inclusive guided tour packages. The company offers a portfolio of tour products organized by destination region: China Tours, Japan Tours, Southeast Asia Tours (including Thailand, Vietnam, India), Latin America Tours (Mexico, Peru), Europe Tours (Italy, Caucasus/Armenia/Georgia), and Africa Tours (Egypt, Morocco, Kenya). Tours range from 3 to 16 days with group sizes varying from small groups (2-10 passengers) to regular groups (up to 36 passengers). Additional services include private tours, FIT tours, MICE, reunion tours, and honeymoon tours. The company also provides China visa application assistance as a supplementary service. The company was founded in 2003 in China with U.S. operations established in 2015, headquartered in City of Industry, California.

Differentiator

Problem solved

Functional benefit

Products and services

• China Guided Tour Packages Air-inclusive guided tour packages to China spanning destinations including Beijing, Shanghai, Xi'an, Suzhou, Hangzhou, Chengdu, Guilin, Zhangjiajie, and the Yangtze River; offered in durations of 3 to 16 days for individual and group travelers.
• Japan Guided Tour Packages Guided tour packages to Japan covering Tokyo, Kyoto, Osaka, Hiroshima, Nara, Mt. Fuji, and other destinations, offered in 8 to 14 day durations.
• Southeast Asia Guided Tour Packages Guided tour packages covering Thailand (Bangkok, Ayutthaya, Phuket), Vietnam, Laos, Cambodia, and India, offered in 7 to 16 day durations.
• Latin America Guided Tour Packages Guided tour packages to Mexico (Central Mexico, Southern Coastal Mexico) and Peru (including Machu Picchu itineraries), offered in 8 to 10 day durations.
• Europe Guided Tour Packages Guided tour packages covering Italy (Best of Italy), Armenia, and the Caucasus region (Azerbaijan, Georgia) offered in 8 to 14 day durations.
• Africa Guided Tour Packages Guided tour packages covering Egypt (with Nile Cruise), Morocco, and Kenya (Masai Mara, Amboseli), offered in 9 to 10 day durations.
• 9 Days Egypt & Nile Cruise Private Tour An 8-day private guided tour of Egypt including Cairo, the Giza Pyramids, Sphinx, Egyptian Museum, a 4-night Nile cruise from Luxor to Aswan, Valley of the Kings, Karnak Temple, and an optional Abu Simbel excursion; marketed as a private small-group tour priced from $1,299 per person.
• 10 Days Moroccan Tour A 10-day guided tour of Morocco covering Rabat, Chefchaouen, Fes, Merzouga Desert, Dades Valley, and Marrakech, including camel trekking, a Sahara desert camp, and cultural experiences for groups of 2 to 10 passengers.
• 9 Days Best of Italy A 9-day guided tour of Italy covering Rome (Colosseum, Vatican Museums), Florence (Duomo, Chianti), and Venice (Doge's Palace), with 4-star hotels and first-class train transfers for $3,299 per person.
• China Visa Application Service Assisted China visa application service for U.S. citizens at $215 per applicant, including the consulate fee and a guaranteed-approval promise; a direct consulate application option is available at $140.
• Private Guided Tours Customized private tour arrangements for small groups to most destinations covered by Stunning Tours, providing personalized itineraries and dedicated tour guides beyond standard scheduled departures.
• Group Escorted Tours Traditional escorted group tours with shared transportation, accommodation, and guided sightseeing for groups of up to 36 passengers across the company's destination portfolio.
• FIT (Free Independent Travel) Packages Flexible independent travel packages designed for individual travelers seeking custom arrangements with flights, hotels, and selected services outside the escorted group format.
• MICE Tours (Meetings, Incentives, Conferences, Exhibitions) Customized Meetings, Incentives, Conferences, and Exhibitions tour packages tailored for corporate groups seeking international incentive travel and event experiences.

Quantifiable outcome

• Serve approximately 5,000 U.S. travelers annually
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• TripadvisorcoreGTM or Marketing PartnerFeatured tour operator on TripAdvisor platform with 124+ reviews. Certificate of Excellence recognition. Customer reviews displayed on company website for social proof and credibility building.
• JNTO (Japan National Tourism Organization)minorGTM or Marketing PartnerOfficial partner in Japan Endless Discovery promotional campaign. Listed on JNTO's discoverjapan.go.jp website.
• RoamRight (Travel Insurance)minorGTM or Marketing PartnerRecommended travel insurance partner. Provides coverage for trip cancellation, interruption, baggage loss, and medical expenses. Company is not licensed to sell insurance directly but refers clients to RoamRight.
• Airline PartnerscoreStrategic or Co-development PartnerLong-term relationships with multiple airlines including China Eastern, Japan Airlines, American Airlines, Delta, United, and Air China. Enables competitive airfares and flexible routing options for tour packages.
• 200+ Hotel PartnerscoreOthersOver 200 hotel partnerships across destinations enabling quality accommodations at competitive group rates. Includes international chains and local properties.
• 100+ Tour Guides NetworkcoreOthersNetwork of over 100 experienced English-speaking tour guides across Asia and international destinations. Professional guides provide in-country expertise and local knowledge.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Intrepid Travel: Global small-group adventure tour operator with strong Asia and Africa presence and a similar target traveler (English-speaking, experience-led) — directly comparable on group-tour format and supplier-led delivery model.
• Asia Highlights: Multi-country Asia guided-tour operator (China, Japan, Southeast Asia) for Western travelers, with private-guide customization and packaged itineraries overlapping Stunning Tours' Asia portfolio.
• Goway Travel: North-America-based multi-destination tour operator covering Asia, Africa, Europe, and Latin America with similar escorted-group and custom private-tour offerings — comparable on destination breadth and US-outbound focus.
• G Adventures: Small-group guided tour operator covering all of Stunning Tours' regions (Asia, Africa, Europe, Latin America) with comparable traveler demographic and tour-pacing philosophy.
• China Highlights: Custom and small-group China tour operator serving English-speaking international travelers with private guides and packaged itineraries — directly competes on the same China tour SKUs as Stunning Tours' China product line.
• Wild China: China-focused guided tour operator offering curated, expert-led itineraries for international (primarily US/English-speaking) travelers — closest direct comp on destination mix, customer profile, and supplier-led model.

Emerging players

• TourRadar: Online tour marketplace aggregating 40,000+ tours from 3,000+ operators globally — emerging platform where Stunning Tours could either list as a supplier or compete on direct bookings; partially overlapping on customer acquisition channel.

Broad incumbents

• Globus Family of Brands: Long-established escorted-tour operator with Cosmos, Globus, and Avalon brands covering worldwide itineraries including Asia and Europe — incumbent competitor in guided-tour category with broader scale.
• Trafalgar: Established global guided-tour brand (part of The Travel Corporation) offering Europe, Asia, and Americas itineraries — much larger and broader portfolio, but overlapping customer base and tour format.
• EF Educational Tours (EF Education First): Large-scale educational and group-tour operator covering Europe, Asia, and Americas with similar inclusive-pricing model and English-speaking guide network; broader in scale and institutional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stunning-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stunning Tours