Rowan Consulting

What Rowan Consulting does

Rowan Consulting is a privately held Canadian business consulting firm founded in 2020 by Kelly MacLellan. The firm provides strategy, goal planning, and ongoing advisory services targeting solo entrepreneurs and small business owners who struggle with operating reactively rather than strategically, are overwhelmed by every operational function, or need help launching, pivoting, or restructuring their businesses. Service delivery is remote-first via Zoom, with the primary market identified as Vancouver and surrounding areas but extending globally through virtual delivery; all customer logos are SMBs spread across diverse verticals including design, retail, photography, accounting, mortgage, and creative services.

Core offerings are organized into three primary service lines: Strategy Sessions (hourly at $150, half-day at $499, or full-day at $875), Goal Planning Sessions (Basics at $875 for 5 hours, Basics+ at $1,750 for 10 hours), and longer-term Strategic Partnerships starting at 12 weeks with custom pricing. A sub-brand called Rowan Collective, launched in February 2021, packages bundled multi-disciplinary support across business development, marketing (via Pink Crown Creative/Lindsay Dent), and finance (via Willow Oak Business Consulting/Megan Hughes) at three tiers ranging from $1,200 to $2,000. The firm also operates a social impact program offering four annual scholarship-based Mini Strategic Partnerships dedicated to BIPOC and LGBTQIA2S+ entrepreneurs.

The business model is professional services billing on a pay-as-you-go, unit-pricing basis. Go-to-market is sales-led with a free consultation as the primary conversion mechanism, supplemented by community-led growth through the Rowan Collective partnership network. Customer acquisition channels include Instagram, Facebook, LinkedIn, an email newsletter, blog content (Tools section), and word-of-mouth referrals. The firm maintains no proprietary technology platform, no disclosed funding, no subsidiaries, and no parent company. Kelly MacLellan retains full ownership and operational control, with invoicing operationally processed through Willow Oak Business Consulting.

Name

Rowan Consulting

Legal name

Rowan Consulting

Website

https://rowanconsulting.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Rowan Consulting is a privately held Canadian business consulting firm founded in 2020 by Kelly MacLellan, providing strategy, goal planning, and accountability services to solo entrepreneurs and small business owners through remote, project-based engagements delivered via Zoom.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Performance Management & Productivity Consulting (BPAHAGAL)

Keywords

• Business strategy consulting
• Small business coaching
• Strategic planning services
• Entrepreneur consulting
• Goal setting consulting

Headquarters

HQ city

Waterloo

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategy Sessions: Hourly, half-day, and full-day strategy and consulting sessions. Includes problem-solving, action planning, templates, frameworks, procedures, and checklists. Delivered remotely via Zoom.
2. Goal Planning Sessions: Basics ($875 for 5 hours) and Basics+ ($1750 for 10 hours) packages that include goal-setting procedures, KPI templates, business development calendars, and ongoing tracking systems.
3. Strategic Partnerships: Ongoing strategic partnerships starting at 12 weeks, with custom engagements and quotes. Side-by-side ongoing support for navigation towards business vision.
4. Rowan Collective Packages: Bundled service packages (Mini, Middi, Maxi) offering combined expertise in marketing, operations, development, and finance from multiple consultants. Includes pre-discovery questionnaire and wrap-up sessions.
5. Scholarship Partnerships: 4 annual 'Mini Strategic Partnerships' dedicated to BIPOC & LGBTQIA2S+ clients, offered at no cost as part of the company's social impact commitment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Rowan Consulting is a solo-operated business consulting firm that delivers strategy sessions, goal planning packages, and long-term strategic partnerships to entrepreneurs and small business owners. Services are delivered remotely via Zoom and range from $150 hourly sessions to multi-week engagements, with bundled multi-disciplinary packages offered through the Rowan Collective collaboration spanning business development, marketing, and finance expertise.

Product overview

Rowan Consulting is a business consulting firm offering a unified service portfolio centered on strategy, goal planning, and ongoing strategic partnerships. The core offerings include Strategy Sessions (hourly, half-day, and full-day formats), Goal Planning Sessions (Basics and Basics+ tiers), and long-term Strategic Partnerships (starting at 12 weeks). Rowan Collective represents a collaborative sub-brand offering multi-specialist packages (Mini, Middi, Maxi) combining business development, marketing, and finance expertise from three consultants. Scholarships provide four annual Mini Strategic Partnerships for BIPOC & LGBTQIA2S+ entrepreneurs. Tools and Resources provide free educational content to support client development.

Differentiator

Problem solved

Functional benefit

Brands

• Rowan Collective: A collaboration offering high-impact, budget-conscious packages with minimum time commitments, providing support across finance, marketing, business development, and operations. The offering includes The Mini ($1200/8 hours), The Middi ($1500/12 hours), and The Maxi ($2000/16 hours) packages.

Products and services

• Strategy Sessions Discovery and implementation sessions providing thought partnership for business problem-solving, available as hourly ($150/hour), half-day 4-hour ($499), or full-day 7.5-hour ($875) formats. Includes templates, frameworks, procedures, checklists, and action plans delivered remotely via Zoom. Designed for entrepreneurs and small business owners needing strategic guidance and immediate clarity on business direction.
• Goal Planning Sessions Collaborative goal-setting sessions that map annual and quarterly goals, establish KPIs and targets for each company role, and set up tracking templates. Basics tier at $875 (5 hours) includes the Annual + Quarterly Goal Setting Template, KPI Tracker, Business Development Calendar, and Weekly + Monthly Checklist. Basics+ tier at $1,750 (10 hours) adds deeper-dive time for larger teams and per-team-member task/project mapping.
• Strategic Partnerships Ongoing accountability and support partnerships starting at 12 weeks in length for navigating toward business vision. Includes side-by-side ongoing support with custom engagements and quotes available upon inquiry. Designed for business owners who need extended strategic guidance rather than one-off sessions.
• Rowan Collective Multi-disciplinary collaboration offering combined expertise in business development, marketing, and finance through three packages: The Mini ($1,200 for 8 hours), The Middi ($1,500 for 12 hours), and The Maxi ($2,000 for 16 hours). Includes bookkeeping guidance, financial discovery, digital marketing strategy, social media consulting, and strategy/operations support. Sessions conducted via Zoom spanning 2-6 business days. Includes pre-discovery questionnaire and wrap-up sessions.
• Scholarships (Mini Strategic Partnerships) Four annual 'Mini Strategic Partnerships' offered at no cost and dedicated to BIPOC & LGBTQIA2S+ entrepreneurs. Includes pre-discovery questionnaire, 12 hours of dedicated support over 6 weeks via weekly Zoom sessions, focusing on strategy, goals, and opportunities across marketing, operations, and business development, with a clear action plan and an additional 60-minute wrap-up session.

Quantifiable outcome

• Over 50+ business owners helped set and meet their goals

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Pink Crown Creative (Lindsay Dent)coreStrategic or Co-development Partner · 1 February 2021Lindsay Dent, Founder and CEO of Pink Crown Creative, provides marketing expertise to the Rowan Collective collaboration. Specializes in digital marketing strategy, social media consulting, content creation, and paid social media advertising. Brings nearly 15 years of sales and marketing industry experience to support entrepreneurs and business owners.
• Willow Oak Business Consulting (Megan Hughes)coreStrategic or Co-development Partner · 1 February 2021Megan Hughes, CPA, Founder and CEO of Willow Oak Business Consulting, provides finance expertise to the Rowan Collective. Offers bookkeeping guidance, financial discovery sessions, and supports clients in understanding their business finances and goals. Left corporate to pursue helping entrepreneurs achieve their business and personal goals.
• Willoak Business ConsultingminorImplementation/ SI/ Consulting PartnerHandles invoicing for Rowan Consulting services. Payment processing partner for client transactions.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Stride: A digital-first business coaching platform for SMBs and startups pairing founders with coaches and structured programs. Comparable to Rowan's fractional, project-based coaching offering, but delivered through a software-enabled, more scalable model.

Direct peers

• SCORE: US-based nonprofit providing free mentoring, workshops, and consulting to small business owners and entrepreneurs. Directly comparable to Rowan Consulting in target customer (SMB founders) and core service (business strategy and systems guidance), though delivered at higher volume and lower price.
• Gazelles (Scaling Up): Global coaching and consulting firm built around the Scaling Up methodology for growth-stage businesses. Comparable to Rowan in offering goal-setting, KPI frameworks, and strategic partnership engagements, though targeting somewhat larger SMBs and using a certified-coach network.
• EMyth: Business coaching company focused on helping small business owners systemize operations and work 'on' rather than 'in' their business. Closely comparable to Rowan's 'systems and structures' philosophy, KPI tracking, and templates, with a similar SMB founder buyer.
• ActionCOACH: Global business coaching franchise serving SMB owners with strategy, sales, marketing, and team-building services. Comparable to Rowan in serving the same solo-entrepreneur and small-business segment with structured engagements, though at much larger scale via a franchise model.
• The Alternative Board (TAB): Peer advisory board and coaching organization for SMB owners, combining one-on-one coaching with peer accountability groups. Comparable to Rowan in serving SMB founders seeking strategic accountability and structured business improvement.
• FocalPoint Coaching & Consulting: Coaching and consulting franchise offering business coaching to SMBs and entrepreneurs, including strategy, planning, and execution support. Directly comparable to Rowan in its hourly/project-based coaching offerings and SMB founder target audience.

Others

• BMC (Business Made Simple): Business education and coaching platform offering courses, coaching, and frameworks for SMB owners. Comparable to Rowan's content/tools approach and templates-for-entrepreneurs positioning, but productized into a digital ecosystem rather than delivered as bespoke consulting.

Regional players

• Find A Way Consulting: Canadian small business consulting firm offering strategic planning, coaching, and systems support to SMB founders. Directly comparable to Rowan Consulting in geography, customer segment, and service mix, with similar founder-led delivery model.

Broad incumbents

• Tony Robbins Business Coaching (formerly RPM): Large, well-known business coaching operation serving entrepreneurs and executives with strategy, mindset, and performance services. Comparable thematic overlap with Rowan in entrepreneurial coaching and goal/planning frameworks, but much larger and more diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rowanconsulting
• LinkedInlinkedin.com/company/rowan-consulting
• Instagraminstagram.com/rowanconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rowan Consulting