FocalPoint
FocalPoint is a US-based business coaching company that delivers one-on-one coaching to SMB owners and leadership teams through a network of 244+ certified coaches across five countries, using its proprietary CGL (Clarity, Growth, Leadership) Framework.
- Company typePrivate
- Founded2004
- HeadquartersHenderson, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What FocalPoint does
FocalPoint, legally FOCALPOINT COACHING INC., is a US-based private business coaching company headquartered in Henderson, Nevada. The company delivers one-on-one business coaching to SMB owners and leadership teams through a network of 244+ certified coaches operating across the United States, Canada, the United Kingdom, Australia, and Germany. Its service is anchored by the proprietary CGL (Clarity, Growth, Leadership) Framework, which structures engagements around three pillars: clarity of priorities, growth of systems and processes, and leadership of teams. Coaches are required to have decades of real-world business experience and must complete an extensive certification program; they operate under the Focal Point brand, often with personalized subdomain websites, in a structure that resembles a coaching franchise or affiliate network.
The company is supported by a content marketing stack that includes The Point Success Guide blog, The Growth Spurt eBook, and The Focal Point Experience webinar series, used primarily for top- and mid-funnel demand generation. The Find a Coach directory and country-specific phone numbers form the primary direct-to-client distribution surface. FocalPoint is privately held with no disclosed external funding, no parent company, and no M&A activity on record; it has been operating for more than 20 years and appears to be founder- or management-owned.
The revenue model is built on recurring coaching engagements between independent Focal Point coaches and their end clients, with the parent company monetizing through brand licensing, framework access, certification, and ongoing coach development. Pricing is not publicly disclosed, no app or platform product exists, and the offering is entirely services-based with no disclosed technology stack beyond a standard marketing website and lead-capture forms.
FocalPoint firmographics
Firmographics- Name
- FocalPoint
- Legal name
- FOCALPOINT COACHING INC.
- Website
- https://focalpointcoaching.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FocalPoint is a US-based business coaching company that delivers one-on-one coaching to SMB owners and leadership teams through a network of 244+ certified coaches across five countries, using its proprietary CGL (Clarity, Growth, Leadership) Framework.
- Ownership category
- akta.pro rank
FocalPoint industry classification
Industry- Product category
- Business Coaching Services
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)
- akta.pro secondary industries
- Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), C-Suite & Senior Executive Coaching (EDABANAA), Team & Group Executive Coaching (Leadership Teams) (EDABANAF)
Keywords
Where FocalPoint is headquartered
LocationHeadquarters
- HQ city
- Henderson
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
FocalPoint business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Business Coaching Services: Revenue is generated through coaching engagements between Focal Point coaches and business owners/leadership teams. Coaches appear to operate as franchisees or independent business coaches under the Focal Point brand, paying for access to the brand, frameworks, training, and support network. The exact revenue split or fee structure is not publicly disclosed.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
FocalPoint product offering
Product offeringCore offering
Focal Point Coaching delivers one-on-one business coaching to business owners and leadership teams, primarily those operating at the Growth Point of their companies. Coaches are certified in Focal Point's proprietary CGL (Clarity, Growth, Leadership) framework and bring decades of real-world business experience to engagements that strengthen decisions, clarify priorities, and scale businesses with discipline. The coaching is delivered through a global network of independent coaches operating under the Focal Point brand.
Product overview
Focal Point Coaching is a business coaching company offering a unified coaching service built around its proprietary CGL (Clarity, Growth, Leadership) Framework. The core offering is one-on-one business coaching delivered by certified coaches who bring real-world business experience. Supporting this are content resources including The Point Success Guide (blog), The Growth Spurt eBook, and The Focal Point Experience (webinars). The company also operates a coach certification program for experienced leaders who want to become Focal Point coaches. Together, these elements form an integrated coaching ecosystem that combines expert coaching, proven frameworks, and a global network of shared insight.
Differentiator
Problem solved
Functional benefit
Brands
- The Point Success Guide: The company's blog and success guide featuring articles on business strategy, leadership, and growth topics.
Products and services
- Focal Point Business Coaching One-on-one and team business coaching engagements for business owners and leadership teams, delivered by certified Focal Point coaches who apply the proprietary CGL framework to clarify priorities, strengthen decisions, build accountable teams, and scale businesses.
- Coach Certification Program Extensive paid training and certification program that prepares experienced business leaders to deliver coaching under the Focal Point brand, with ongoing development through industry trainers, mentors, and the Champions Network.
Quantifiable outcome
- Coach Phil Gilkes is known to increase businesses' annual revenue by 7,500%
Companies that use FocalPoint
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
FocalPoint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
FocalPoint partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
FocalPoint competitors and assessment
Company assessmentEmerging players
- BetterUp: BetterUp is a tech-enabled coaching and mental fitness platform combining a network of coaches with AI-driven personalization, primarily sold to enterprise HR buyers. It represents an emerging digitally-enabled competitor that could erode the human-only coaching model over time.
- Entrepreneurs' Organization (EO): EO is a global peer-to-peer network for entrepreneurs whose members benefit from forum-based peer learning, mentorship, and executive education programming. While structured as a membership community rather than a coaching firm, it serves a near-identical growth-stage founder/owner segment.
Direct peers
- Vistage: Vistage is a large peer advisory and executive coaching organization that groups CEOs and business owners into facilitated peer advisory boards, supplemented by one-to-one executive coaching. It competes for the same mid-market CEO/business owner segment with a more peer-group-centric delivery model.
- Gazelles (Verne Harnish): Gazelles, founded by Verne Harnish, provides coaching, advisory, and the Scaling Up methodology for growth-stage companies and their leadership teams. It overlaps with Focal Point's CGL framework in helping business owners clarify strategy, scale growth, and develop leadership teams.
- Strategic Coach: Founded by Dan Sullivan, Strategic Coach is a direct peer offering structured coaching programs and workshops for entrepreneurs and business owners, using proprietary frameworks (e.g., The Strategic Coach®, Unique Ability®). It targets the same growth-stage SMB owner persona as Focal Point with a franchise-like coach network.
- CEO Coaching International: CEO Coaching International provides one-to-one executive coaching for CEOs, founders, and leadership teams of growth-stage and mid-market companies, with a comparable methodology-led, retainer-based engagement model.
- ActionCOACH: ActionCOACH is a global business coaching franchise with thousands of coaches across 80+ countries, providing coaching to SMB owners on growth, sales, and team performance. Its franchise model, target customer, and coaching-for-business-owners focus directly mirror Focal Point's structure.
- EMyth: EMyth coaches small business owners on building systems-driven businesses using a proprietary methodology (EMyth Revisited). It targets a similar SMB owner persona with structured coaching engagements, masterclasses, and certification programs for coaches.
Broad incumbents
- FranklinCovey: FranklinCovey is a large leadership and organizational performance company offering training, coaching, and content (e.g., The 7 Habits of Highly Effective People) to corporations and individuals. It overlaps with Focal Point's leadership development pillar at the corporate training level.
- Tony Robbins Business Coaching (Results Coaching): Tony Robbins' business coaching arm offers high-touch coaching for business owners and entrepreneurs as part of a much broader personal development and performance brand. It is a broad incumbent that competes in the same premium business-owner coaching segment with significantly higher brand awareness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FocalPoint social profiles
Digital presenceFocalPoint compliance and trust
Trust signalCompliance3 records
FocalPoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
FocalPoint leadership team
Management profileNumber of profiles
Profiles1 record
FocalPoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FocalPoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FocalPoint
What does FocalPoint do?
Focal Point Coaching delivers one-on-one business coaching to business owners and leadership teams, primarily those operating at the Growth Point of their companies. Coaches are certified in Focal Point's proprietary CGL (Clarity, Growth, Leadership) framework and bring decades of real-world business experience to engagements that strengthen decisions, clarify priorities, and scale businesses with discipline. The coaching is delivered through a global network of independent coaches operating under the Focal Point brand.
Is FocalPoint a public or private company?
FocalPoint is a private company. It is classified as management employee owned and is currently operating.
When was FocalPoint founded?
FocalPoint was founded in 2004. It employs 101 to 250 people.
Where is FocalPoint based?
FocalPoint is headquartered in Henderson, United States, in the North America region.
How does FocalPoint make money?
One revenue line is on record: business Coaching Services.
Who are FocalPoint's main competitors?
Emerging players on record are BetterUp and Entrepreneurs' Organization (EO). Direct peers are Vistage, Gazelles (Verne Harnish), Strategic Coach, CEO Coaching International, ActionCOACH and EMyth. Broad incumbents are FranklinCovey and Tony Robbins Business Coaching (Results Coaching).
Does FocalPoint have an API?
No public API is recorded for FocalPoint.
What industry is FocalPoint in?
FocalPoint's product category is Business Coaching Services. Its primary akta.pro industry code is EDABANAH, Strategy, Decision-Making & Business Acumen Coaching, with a secondary code of EDABANAM, Founder/Entrepreneur & Family Business Executive Coaching. Its NAICS code is 611430 and its SIC code is 8200.