Showtunes Theatre Company

What Showtunes Theatre Company does

Showtunes Theatre Company is a Seattle-based private nonprofit theatre organization founded in 1999 that produces concert versions of American musical theatre, cabaret-style performances, and specialty programming at Seattle-area venues. Its core products are live concert productions featuring regional performers in rare and reimagined musical theatre works, intimate cabaret events (including original productions such as Rich Gray's Forbidden Xmas), and an online concert series launched during the 2020-2021 pandemic period. Performances are staged as weekend runs at venues including the Illsley Ball Nordstrom Recital Hall at Benaroya Hall, the Cornish Playhouse at Seattle Center, and historically The Moore Theatre and ACT Theatre, where the company has had partnerships with Broadway Across America, Seattle Theatre Group, and ACTLab.

The company has no proprietary technology platform; its digital footprint consists of a Squarespace-hosted website, Facebook, and Instagram, with ticketing and donations processed through the Arts People platform. Its go-to-market is event-driven: seasonal programming of 1-2 weekends per show, marketed through community word-of-mouth, social media, and venue partnerships. Revenue is generated through ticket sales (transactional) and donations/fundraising supported by institutional underwriters including The Morgan Fund at the Seattle Foundation, Network for Good, 4Culture, and the Seattle Office of Arts & Culture.

Showtunes is governed by a board of directors with a combined Producing Artistic Director role currently held by Nathan Young (appointed July 2020), who succeeded co-founder Maggie Stenson Pehrson (now Board Emeritus). With 1-10 employees and a 70+ production archive spanning 2000-2024, the organization operates at the scale of a small community-theatre nonprofit, serving Seattle-area musical theatre enthusiasts seeking culturally and economically accessible performances of unsung and reimagined works.

Name

Showtunes Theatre Company

Legal name

Showtunes Theatre Company

Website

https://showtunestheatre.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Showtunes Theatre Company is a Seattle-based nonprofit founded in 1999 that produces concert versions and cabaret-style performances of rare and reimagined American musicals for Seattle-area theatre enthusiasts, staged at venues such as Benaroya Hall and Cornish Playhouse.

Ownership category

akta.pro rank

Product category

Live Musical Theatre

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)

akta.pro secondary industries

Regional & Repertory Theatre Companies (MPAGABAB), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Concert musical theatre
• Cabaret performances
• Live theatre productions
• Musical theatre company
• Regional theatre arts

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from concert performances of musical theatre productions at various Seattle venues. Performances are typically offered as weekend runs with multiple shows.
2. Donations and Fundraising: The company accepts donations through the Arts People platform and hosts fundraising events such as the September 2015 fundraising event. They have underwriters including The Morgan Fund and Network for Good.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Showtunes Theatre Company produces concert versions and cabaret-style performances of rare, unsung, and re-imagined American musical theatre works, featuring regional talent at Seattle-area venues. The company sells tickets to live performances and accepts donations to support its programming, supplementing in-person productions with an online concert series.

Product overview

Showtunes Theatre Company is a non-profit theatre organization producing concert versions of American musical theatre and cabaret-style performances. The company's core offerings consist of live concert productions featuring regional talent performing rare and reimagined musical theatre works, supplemented by specialty cabaret events and an online concert series (2020-2021). Productions range from standard musical theatre repertoire to original works like Forbidden Xmas, all performed in accessible concert format at Seattle-area venues including Cornish Playhouse, Benaroya Hall, and The Moore Theatre.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Concert Productions Full-scale concert versions of musical theatre productions performed by regional talent at Seattle-area venues, featuring the book and music of both rare and re-imagined material in concert format.
• Cabaret-Style Theatre Intimate cabaret performances featuring special events, tributes, and original programming alongside musical theatre repertoire, performed in cabaret style at Seattle-area venues.
• Online Concert Series Virtual streaming performances produced during the 2020-2021 pandemic period, featuring solo artists, duos, and ensemble performances with full band accompaniment, delivered online to remote audiences.
• Rich Gray's Forbidden Xmas Original Seattle-themed holiday show featuring music and lyrics by Rich Gray, performed in cabaret style at the Cornish Playhouse as part of Showtunes' specialty programming.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• ACTLabminorStrategic or Co-development Partner · 1 January 2016Showtunes became an ACTLab Partner for two seasons starting in 2016, enabling a second stage presence.
• Broadway Across AmericacoreStrategic or Co-development Partner · 1 January 2010Producing partnership established in 2010 enabling Showtunes to move productions to The Moore Theatre. Broadway Across America provided access to larger venues and production resources.
• Seattle Theatre GroupcoreStrategic or Co-development Partner · 1 January 2010Producing partnership with Broadway Across America and Seattle Theatre Group in 2010 to facilitate performances at The Moore Theatre.
• The Morgan Fund at the Seattle FoundationminorGTM or Marketing PartnerUnderwriter for Showtunes productions and online concert series, providing financial support for performances.
• Network for GoodminorGTM or Marketing PartnerUnderwriter providing donation processing and fundraising platform support for Showtunes.
• 4CultureminorGTM or Marketing PartnerCultural funding organization that supports Showtunes as a King County arts organization.
• Office of Arts & Culture (OAC)minorGTM or Marketing PartnerSeattle Office of Arts & Culture provides institutional support for Showtunes performances.

Scale indicators2 records

Recent moves10 records

Expansion highlights4 records

Emerging players

• York Theatre Company: Off-Broadway NYC nonprofit focused on musicals, including the Musicals in Mufti series of concert readings of rare musicals. Conceptually comparable to Showtunes' concert-format programming of obscure/rare musicals, though at larger scale and on a national stage.

Direct peers

• Village Theatre: Issaquah-based regional musical theatre producing mainstage productions and developing new musicals. Comparable as a Pacific Northwest musical theatre producer with a similar mix of classic and original programming and a history of venue relationships (Showtunes previously performed at Village Theater).
• Book-It Repertory Theatre: Seattle-based nonprofit theatre known for literary adaptations. Comparable as a Seattle regional theatre of similar scale (small staff, ticketed seasonal programming, donation-supported) competing for overlapping arts audiences.
• 5th Avenue Theatre: Seattle's largest nonprofit musical theatre producer, producing full-scale Broadway-style musicals in the same Seattle market. Most directly comparable as a regional musical theatre competitor drawing from overlapping audience and donor pools.
• Intiman Theatre: Seattle-based producing theatre with a literary programming focus. Comparable as a Seattle nonprofit theatre company producing season programming with similar funding and venue partnerships.
• ACT Theatre: Seattle-based contemporary theatre company that has hosted Showtunes as an ACTLab Partner. Comparable as a Seattle theatre organization operating across multiple venues with similar nonprofit funding model.
• Taproot Theatre Company: Seattle-area nonprofit theatre producing plays and musicals. Comparable as a small-staff regional theatre company relying on ticket revenue, donations, and community support in the same Pacific Northwest market.
• ArtsWest: West Seattle performing arts organization producing theatre and music programming. Comparable as a small Seattle-area nonprofit theatre with ticketed productions and similar donor/foundation funding profile.
• Musicals Tonight!: New York-based nonprofit producing concert versions of obscure and classic musicals since 1998. Directly comparable to Showtunes in its concert-format programming of rare musical theatre works, though operating in a different geography.

Regional players

• Seattle Children's Theatre: Seattle-based nonprofit producing theatre for young audiences at the Seattle Center campus (same complex as Cornish Playhouse, a Showtunes venue). Comparable as a regional peer sharing Seattle Center infrastructure and similar nonprofit funding model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ShowtunesTheatreCo
• Instagraminstagram.com/showtunestheatre
• LinkedInlinkedin.com/company/showtunes-theater

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showtunes Theatre Company